Market Areas Research Articles

AI credibility and consumer-AI experiences: a conceptual framework

PurposeThis study aims to conceptualize the relationship of perceived artificial intelligence (AI) credibility with consumer-AI experiences. With the widespread deployment of AI in marketing and services, consumer-AI experiences are common and an emerging research area in marketing. Various factors affecting consumer-AI experiences have been studied, but one crucial factor – perceived AI credibility is relatively underexplored which the authors aim to envision and conceptualize.Design/methodology/approachThis study employs a conceptual development approach to propose relationships among constructs, supported by 34 semi-structured consumer interviews.FindingsThis study defines AI credibility using source credibility theory (SCT). The conceptual framework of this study shows how perceived AI credibility positively affects four consumer-AI experiences: (1) data capture, (2) classification, (3) delegation, and (4) social interaction. Perceived justice is proposed to mediate this effect. Improved consumer-AI experiences can elicit favorable consumer outcomes toward AI-enabled offerings, such as the intention to share data, follow recommendations, delegate tasks, and interact more. Individual and contextual moderators limit the positive effect of perceived AI credibility on consumer-AI experiences.Research limitations/implicationsThis study contributes to the emerging research on AI credibility and consumer-AI experiences that may improve consumer-AI experiences. This study offers a comprehensive model with consequences, mechanism, and moderators to guide future research.Practical implicationsThe authors guide marketers with ways to improve the four consumer-AI experiences by enhancing consumers' perceived AI credibility.Originality/valueThis study uses SCT to define AI credibility and takes a justice theory perspective to develop the conceptual framework.

Heavy Metal Concentration of Okra (Abelmoschus Esculentus) Grown on Dumpsite Soil in Benin City, Nigeria

The study investigates the concentrations of heavy metals in Okra (Abelmoschus esculentus) planted in dumpsite soil obtained from the University of Benin and Ekosodin in Benin City. Soil samples were collected before and after planting and analyzed for pH, total nitrogen (N), total organic carbon (C), phosphorus (P), iron (Fe), zinc (Zn), manganese (Mn), and heavy metal concentrations (Cu, Pb, Cd, and Cr). The study reveals variations in soil acidity levels across different locations before and after planting. In Table 1, soil pH was moderately acidic in Farmland (5.61), neutral in Market (6.79) and Residential (6.76) areas, and slightly acidic in Faculties (6.14). In Table 2, after planting, the pH remained moderately acidic in Market (5.68) and Residential (5.80), while becoming strongly acidic in Farmland (5.42) and Faculties (5.36). Total N and P decreased in most dumpsites after planting, while total organic carbon increased. Fe, Zn, and Mn concentration varied between dumpsites and after planting stages. Particle size distribution remained predominantly sandy across dumpsites and planting stages. The study suggests that Okra plants cultivated in various dumpsite soils showed no toxic levels for the selected heavy metals, with concentrations generally falling within acceptable limits for vegetable consumption. The copper concentration highest uptake observed in Okra plants from Residential Land (36.0 mg/kg) and the lowest in Farmland (23.3 mg/kg). Lead (Pb) uptake varied across dumpsites: Market (0.15 mg/kg), Farmland (0.10 mg/kg), Residential Land (0.12 mg/kg), and Faculties (0.06 mg/kg). Cadmium (Cd) uptake was observed at Market dumpsites (0.05 mg/kg), Farmland (0.02 mg/kg), Residential Area (0.01 mg/kg), and Faculties (0.04 mg/kg). Heavy metal concentrations in the soil and Okra plants were generally below the permissible limits set by the Department of Petroleum Resources (DPR) for soil and World Health Organization (WHO) for vegetables intended for human consumption.

The Central Market Transportation Control Model in Medan City

Millions of indonesians still supply their daily needs to a traditional market that is synonymous with the lower middle class. The study aimed at the problem of transportation at the center of the terrain city market and how to find solutions to the transport problem. The terrain city market center asa first-class market in the terrain city is one of the largest in the terrain city. One of the problems at the center of the terrain city market is that of transportation, which involves the daily congestion we encounter at a very critical stage. The central market for the city of medan does seem to be physically, financially and under. In the study, problems are set in place (1) what is the current condition of the urban market market and (2) what is the solution to the transportation problems that exist in the municipal market center? Using transportation control model approaches in the center of the city market that will be directly observed and analyzed using vissim software. Researchers in this regard took a direct look at the problem at the city market center. Studies indicate that economic activity in the central urban market area has significant transportation problems, especially congestion. With the transport conditions and until the moment.

KOMPETENCIJE I VJEŠTINE: JAZ IZMEĐU VISOKOG OBRAZOVANJA I TRŽIŠTA RADA

Achieving synergy between market demands and knowledge, competencies, and skills offered by higher education is a great challenge and represents a responsibility that most commonly resides with educators. The aim of this paper is to investigate the gap between the offered competencies and skills provided to students after they complete their higher education and the demands of the labour market in the area of marketing. In order to define the features of the gap, qualitative research was conducted using the group interview method (focus group), after which the results showed that the competencies and skills offered on the higher education market correspond to a certain extent to the competencies and skills demanded on the labour market. However, it was determined that the gap existed, and it was necessary to reduce it. Further adaptations and changes in higher education are necessary, but it is all held back by slow development, administrative overload, and inertia, both in higher education institutions and among its stakeholders.

Research on Zaras Social Media Marketing Strategy in the Context of New Media

The digital revolution, characterized by widespread internet access and the burgeoning influence of social media, has heralded a new era of consumer engagement and transformed branding paradigms. Particularly impacted is the fashion domain, with brands navigating the tumultuous waters of dynamic trends and digital preferences. This paper delves into Zaras foray into this intersection of fashion and digital marketing, illuminating its triumphs in social media marketing (SMM) and underexplored areas. Despite Zaras commendable utilization of platforms such as Instagram, a glaring bidirectional communication gap needs to improve the establishment of authentic consumer connections. The advent of Generation Z accentuates this, introducing nuanced digital consumption behaviors that demand a revised SMM approach. Recommendations proffered include enriching content interactivity, fortifying influencer collaborations, and calibrating strategies tailored for Generation Z. Emphasizing the vitality of agility in branding, the study underscores the necessity for brands, even those at the pinnacle of their sectors, to perpetually evolve in harmony with the digital zeitgeist. Through a detailed exploration of Zaras digital endeavors, this research offers an instructive lens on the intricacies of modern digital consumerism, charting a direction for the fashion industry in the age of pervasive digital connectivity.

SOCIALIZATION AND TRAINING ON THE USE OF THE SIAB-MARKETPLACE APPLICATION FOR THE ECONOMIC DEVELOPMENT OF THE COASTAL FISHERMAN COMMUNITY OF EAST REMBANG, CENTRAL JAVA

The East Rembang coast is a potential marine fishery commodity producing area, however the buying and selling transaction system is still carried out traditionally, so the bargaining position is still marginal. The social and economic marginalization experienced by fishermen does not manifest in the form of isolation, but rather manifests in the inability of fishing communities to take part in market economic activities profitably. In fact, now we have entered the era of digital buying and selling transactions, which are more efficient and effective, supported by promising infrastructure. Therefore, it is necessary to provide outreach & training in the use of online shops to the fishing community. This community service consists of four stages, namely preparation, implementation, evaluation and monitoring. The object of study is fishing communities who have businesses from three sub-districts in East Rembang. The target is that people are expected to be skilled in using the "SIAB-Marketplace" application in running their business. As a result of service activities, there has been an increase in knowledge and skills in using digital smartphone applications and internet access in marketing the products produced as well as an expansion of the product marketing area, so that it can be used by consumers. The advice given in this activity is that further assistance related to digital marketing should be provided, in this case the use of digital platforms in the promotion and sale of various products so that there is an increase in income which has an impact on people's welfare.

Analyzing the Economic Dynamics of Mustard Farming in Eastern Chitwan, Nepal

Mustard cultivation boasts a rich historical legacy in Nepal, dating back to prehistoric times. Chitwan, a district located in Bagmati province, is one of major mustard producing districts of Nepal. The study entitled “Analyzing the Economic Dynamics of Mustard Farming in Eastern Chitwan, Nepal “was conducted from March 2022 to July 2022. The major objective of the study was to conduct a comprehensive economic appraisal of mustard production in Eastern Chitwan, Nepal. A total of 123 samples were taken from four municipalities of Eastern Chitwan using semi-structured questionnaire. Descriptive and statistical tools including Cobb-Douglas production function were used to analyze the collected data. Farmers were found to be cultivating mustard on an average land of 0.47 hectare with an average production of 14,283 kg per hectare. The average cost of production per hectare was calculated to be NPR 12, 01,452. Mustard production business in the study area was observed to be a profitable business enterprise with a B/C ratio of 1.78 yielding an average return of NPR 21,42,440 and net profit of NPR 9,40,988. The major identified market areas were Tandi, Khairahani bazar, Bhandara, Kholesimal and Bakulahar. The most preferred marketing channel was observed to be from producers directly to consumers. The study revealed that higher costs of fertilizer, plant protection, and labor were associated with increased gross income in mustard farming, supported by statistical significance.

Pelatihan Penyusunan Laporan Keuangan dan Pemanfaatan Teknologi Digital untuk Meningkatkan Pendapatan UMKM Di Kabupaten Kuantan Singingi

MSMEs are business entities that have distinctive characteristics such as independent management, self-provided capital, limited marketing areas, usually local, relatively few company assets, and a limited number of employees employed. Conditions encourage MSMEs to be able to utilize technology in managing their business. The purpose of this service is to increase knowledge and understanding of the importance of the digital world for business development and increase the willingness and desire of MSME actors to use accounting to improve financial performance. The target audience for this activity is 15 MSME actors in Cerenti District, Kuantan Singingi Regency. The method used in community service activities is by conducting training to several MSME actors in Cerenti District on procedures for using digital technology and preparing financial reports. The results of the implementation of this activity can assist MSME players in increasing their knowledge and skills in digital technology as an effort to increase their business income. Apart from that, it also increases knowledge and understanding in the process of recording business transactions to preparing financial reports.

Pemberdayaan Masyarakat Desa Sucopangepok Kabupaten Jember Melalui Pengembangan dan Pemasaran Produk Sedotan Bambu

The “Hibah Mahasiswa Berdesa” Program (Promahadesa) is conducted in Sucopangepok Village, Jelbuk District, Jember Regency, which has potential of bamboo. Based on observation results, the use of bamboo as a potential for maked bamboo straws hasn't been utilized optimally. There is a main problem, that is the ability to market products and expand information is limited. In addition, the marketing area for bamboo straws isn't wide enough. Through the “Hibah Mahasiswa Berdesa” program (Promahadesa) will be assisted in optimize the marketing of bamboo straws and improve the marketing system. This activity realized use of technology web communication and digital marketing to improve product visualization. The implementation stage with socialization regard the application of digital marketing, marketplace to the practice of its use. The expected results after the training indicate an expanded customer accept of bamboo straws. So, optimal development and marketing of bamboo straws can improve the community’s economy

Perkembangan Pasar Tradisional Pancur Batu di Deli (1960-1975)

This research uses a historical method consisting of heuristic stages, verification, interpretation and historiography, and uses a socioeconomic approach to explain chronologically the presence of the Pancur Batu market which then brings its development and influence on the welfare of the local community. The results showed that Pancur Batu Market was present since its area became part of the Deli tobacco plantation area centered in East Sumatra in 1872. The development was even more crowded in 1960 when a proposal was made by local residents to the regional government of Deli Hulu regarding the construction and expansion of the Pancur Batu market area in the form of adding stalls and los. In addition, the development of the Pancur Batu Market then has a significant influence on the negative direction in the form of traffic congestion because the Pancur Batu area is a link between the highlands and low flats and the condition of market waste is increasing, but from the positive side, there is a harmony of inter-ethnic relations in Pancur Batu and the increasing income of the population. Keywords: Pancur Batu, distribution of goods, market influence

Towards Hyper-Relevance in Marketing: Development of a Hybrid Cold-Start Recommender System

Recommender systems position themselves as powerful tools in the support of relevance and personalization, presenting remarkable potential in the area of marketing. The cold-start customer problematic presents a challenge within this topic, leading to the need of distinguishing user features and preferences based on a restricted set of transactional information. This paper proposes a hybrid recommender system that aims to leverage transactional and portfolio information as indicating characteristics of customer behaviour. Four independent systems are combined through a parallelised weighted hybrid design. The first individual system utilises the price, target age, and brand of each product to develop a content-based recommender system, identifying item similarities. Secondly, a keyword-based content system uses product titles and descriptions to identify related groups of items. The third system utilises transactional data, defining similarity between products based on purchasing patterns, categorised as a collaborative model. The fourth system distinguishes itself from the previous approaches by leveraging association rules, using transactional information to establish antecedent and precedence relationships between items through a market basket analysis. Two datasets were analysed: product portfolio and transactional datasets. The product portfolio had 17,118 unique products and the included 4,408,825 instances from 2 June 2021 until 2 June 2022. Although the collaborative system demonstrated the best evaluation metrics when comparing all systems individually, the hybridisation of the four systems surpassed each of the individual systems in performance, with a 8.9% hit rate, 6.6% portfolio coverage, and with closer targeting of customer preferences and smaller bias.

Penentuan Sistem Pusat Pelayanan Perkotaan Berdasarkan Data Point of Interest di Kota Pangkalpinang

An interconnected city service system exists in urban areas. A good urban space structure should be able to encourage sustainable development for the people and the countryside, as a process of changing the use of dynamic urban space. The high service requirements of the central area of Pangkalpinang City are not offset by the availability of adequate urban facilities. The purpose of this study is to describe the service center system in Pangkalpinang City. The method used in this research with kernel density analysis uses POI (Point of Interest) data related to social, cultural, economic, and/or public administration. Analysis results showed that the Padi Market Area is still a potential service center in Pangkalpinang City, with the main character of trade and services. This is in line with the 2011-2030 RTRW of Pangkalpinan City that makes the Pedi Market area the service center of Pangcalpinang Town. Several areas have the potential to develop functions and roles as a City Service Subcenter. The results of this analysis are expected to provide recommendations to policymakers in drawing up the structure of urban spaces in urban spatial documents.

Human Health Risk Assessment of Metals and Metalloids in Groundwater Resources around the Sanitation Facilities in major Markets from Abeokuta Metropolis, Southwestern Nigeria

BackgroundGroundwater is a sustainable resource that provides potable water for millions of people. Contamination of groundwater by metals and metalloids (MMs) may, therefore, pose serious health threats to consumers. ObjectiveThis study aimed at assessing the health risk of MMs in groundwater resources around the vicinity of sanitation facilities at different markets in Abeokuta metropolis, southwestern Nigeria. MethodsFifty hand-dug wells around the waste sanitation facilities in ten markets from the Abeokuta metropolis were monitored. Groundwater samples were analysed for MMs using atomic absorption spectrophotometer. Data were subjected to descriptive and inferential statistics. Health risk assessment (non-carcinogenic hazard quotient [HQ], and cancer risk [CR]) were estimated in groundwater. ResultsSignificantly higher (p<0.01) levels of MMs were observed in groundwater from the market areas than in the control site. The health risk assessment showed high HQs greater than the acceptable limit of 1.0 for Mn and Pb, establishing non-carcinogenic adverse health effects. Co also indicated carcinogenic effects in the groundwater from the market areas showing a CR value greater than the permissible limit of 1.0 × 10−4. ConclusionThis study established the detrimental effects of market wastes on the surrounding groundwater quality.

Music marketing in modern society

Statement of the problem. Recent research and publications. The music industry is constantly changing and growing everyday, which provokes the emergence of such a phenomenon as music marketing. Music marketing, like any other type of marketing, aims to bring the product from the producer (musician) to the potential consumer (listener). It is used to attract as many people as possible at a concert show, in social networks, interviews, TV broadcasts, and on the Internet and to encourage these people to buy music in all possible ways. The historical aspects of the formation of music marketing are revealed in the work of J. R. Ogden, D. T. Ogden and K. Long (2011). Yu. Hubareva (2015) investigates such a type of music marketing as audio-marketing, which, according to the author, is a type of neuromarketing that studies the impact of sound on consumer behavior. L. Obukh (2019) singles out four areas of music management and marketing using the example of academic music: building a strategy with its subsequent implementation, forming a corporate culture, implementing communications and working with personnel. Objectives, methods, and novelty of the research. The purpose of the article is highlighting the main features of successful music marketing in modern conditions of information and digital development of society. The scientific novelty of the work consists in the analysis of the current state of development of music marketing in Ukraine and its prospects for the use of various marketing technologies, which will allow expanding the ways of selling music products. Such methods as search and analysis of information, its systematization, classification and generalization were used. Research results and conclusion. The conducted research allows us to assert that music marketing is a way to convey the creativity of a musician to a large circle of listeners, and its tools today are such marketing technologies and directions as establishing contact with the public (public relations, PR), advertising, concert activities with the creation of videos and audio, including joint recordings with other artists, radio- and TV-promotion, use of streaming services (Spotify, AppleMusic, YouTubeMusic), interactive and entertaining video hosting, participation in Internet-forums, creation of blogs, columns in audio and video podcasts, etc. The basis of the implementation of various marketing solutions is active work in social networks, media, constant monitoring of the sales market. Today in Ukraine, despite insufficient funding and still short existence, music marketing is developing, the directions and channels of promotion of music products are expanding, and the latest digital technologies are being introduced.

Burkholderia pseudomallei Isolate from Soil Adhering to Underground Pipeline Repair pit of a Delhi Market Highlights Importance of Improvising Policies Addressing Environmental Pathogens

Background: Burkholderia pseudomallei is a Gram –negative bacteria that can cause the fatal disease of Melioidosis with mortality ranging from 21-40% in different countries. Further, Burkholderia pseudomallei is a highly resilient environmental pathogen and can live as a free-living bacterium in soil, water and a parasite within amoeba, fungi, and animal cells. It is known to have developed adaptation to stressful environmental factors like salinity, iron levels, and oxidation. Widely this pathogen is associated with agricultural activities, construction activities and hence farmers, laborers being the important target groups. The other risk factor for this disease includes Diabetes mellitus and India having increasing incidence of diabetes cases is a matter of concern as for the prevalence of melioidosis. Since certain states and places in India have higher incidence of diabetes like Delhi, it is quite possible to have higher incidence of Melioidosis in these places.&#x0D; Approach: Environmental Screening of urban village that has a convergence of vegetable market and urban households. &#x0D; Results: In this report, we demonstrate the presence of Burkholderia pseudomallei in a 3-4 feet deep pipeline repair pit with a rusted iron pipeline in a busy market area in Kotla, South Delhi.&#x0D; Conclusion: Burkholderia pseudomallei being an environmental pathogen, it becomes essential to focus on policies that govern environmental pollution. Thus, the construction and demolition (C&amp;D) policies that govern the dismantling of underground repair pipelines, especially in crowded areas, needed to be followed as it is not only dust that pollutes but also human pathogens.

The Application and Limitation of Game Theory in Different Scenarios

Nowadays, the game theory has been widely used in many different area but it is really harmful to blindly use the game theory since it is important to know what will effect when using the game theory. In order to acknowledge the information about the game theory, the passage below will focus on the effect and the limitation of game theory by analyzing the situation that might has been found in the real life and the solution in the condition. Also there will be using the diagram from game theory to find what will happen when using the diagram in the market and financial area. At each part of the passage, it has mention about what kind of choices is best to use in the different condition and what problem can not be solved through this choices when using the game theory. In this way, the passage might provide the appropriate way to use the game theory in different area.

The Product’s Great Journey: A Multi-triangular Agile Approach

Within a constantly competitive scenario, productive organizations have been looking for alternatives to improve all their internal processes in order to try to stay alive among competitors, in terms of economic, environmental and social sustainability. Thus, it is no longer common for someone or some isolated sector of a company to make a decision on their own. The decisions became collegiate. However, some sectors end up having more relevant arguments at each stage of a product’s great journey. At every moment of the process, from conceptualization (cradle) to disposal (grave or reuse), some departments become protagonists, while others become supporting actors. In this approach, the great journey of a product could be divided into “triangle of forces” structured by stakeholder representatives. The objective of this specific paper is to evaluate the activities of the conceptualization phase of a product that is observed as the first of these triangles whose vertices are formed by representatives from the Marketing, Industrial Design and Product Engineering areas. The proposed triangle model aims to organize the decision-making process during the development of a new product. Assigning leadership responsibilities and support functions to each sector at each stage of the project. This proposal would transform the great product journey into a star formed by these triangles of power, creating an agile and interactive environment of simultaneous engineering. As a result, this study presents a proposal of fundamental activities involved in the initial triangle of the task force conceptualization phase and the interrelationships among the areas of Marketing, Industrial Design and Product Engineering that happen along these processes.

Where the Landlords Are: A Network Approach to Landlord-Rental Locations

The United States is home to more than 100 million renters and approximately 11 million landlords, yet these two sides of the rental market are rarely studied in tandem. This study uses a multiscalar network-based approach to identify landlord market areas. Building on administrative data of the locations of rental properties and landlords, I define a landlord–property network as a spatial bipartite network, where landlords’ addresses are connected to their properties’ addresses, and vice versa. I first examine the location of landlords relative to their properties. I then compare the differences in socioeconomic characteristics in landlord and rental tracts. I simplify this network by extracting its backbone, defining a core component of a landlord market. I compare these networks to Metropolitan Statistical Areas and commuting networks to evaluate the performance of the backbone extraction method. I find that most landlords are local, and, perhaps unsurprisingly, that landlord neighborhoods are richer, Whiter, and more expensive than where their properties are located. Extracting the backbone of the commuting network results in a network that mirrors a regional definition, whereas the landlord market area is much more national in scope. These two networks differ geographically and also with regard to their network statistics. Whereas renters and homeowners search within a region for new housing, landlords and capital can search nationally for locations in which to invest. This article provides a new, robust foundation to understanding rental market investor dynamics and the relationship among owner, renter, and property.

Antibiotics Susceptibility Profile of Biofilm-Forming Bacteria Isolated from Soybean Milk Drinks Sold in Abakaliki Metropolis, Nigeria

This study was carried out to determine the antibiotic susceptibility profile of biofilm-forming bacteria isolated from locally produced soybean milk drinks sold within the Abakaliki metropolis. A total of 150 soybean milk samples comprising 15 samples from each location were collected using random sampling techniques from 10 different locations namely Nkaliki, Presco Junction, Azugwu, Kpirikpiri, Ahiaofu, Mile 50, Rice mill, Mechanic site, international market and Abofia area of Abakaliki town in Ebonyi State metropolis. The collected soybean milk samples were analyzed for the presence of bacteria using standard microbiology techniques which include; culturing, Gram staining and biochemical tests. The screening for biofilm formation on isolated bacteria species was done using the tube method. The antibiotic susceptibility profile of the isolated biofilm-forming bacteria was determined using the disc diffusion method. The result showed that a total of 100 (66.6%) bacteria were isolated from the locally produced soybean milk comprising of 5 bacteria genera namely: Staphylococcus aureus 25 (25%), Escherichia coli, 27 (27%), Pseudomonas aeruginosa 10 (10%), Klebsiella species 15 (15%) and Salmonella species 23 (23%). The biofilm production screening test revealed that Staphylococcus aureus, Escherichia coli and Pseudomonas aeruginosa are biofilm-forming bacteria (are all the isolated bacteria of S. aureus, K. pneumoniae and P. aeruginosa all biofilm producers. The antibiotic susceptibility profile of biofilm-forming bacteria varies between antibiotics. The result showed that all Staphylococcus aureus isolates were (100%) susceptible to ceftazidime, 80% resistant to imipenem and 72% resistant to ciprofloxacin, Pseudomonas aeruginosa, isolates were 100% and 80% resistant to cefoxitin and ofloxacin while E. coli isolates were 70.3% and 63% resistant to ofloxacin and cefotaxime respectively. The study showed the poor hygienic quality of locally produced soybean milk marketed within the Abakaliki metropolis and this call for public awareness as it could be the source of disease outbreak/spread within this community.

Analysis of Traders' Welfare After the New Market Relocation in Tanjungpinang City

Market relocation efforts are being made by the city government to renew the market so that it can provide safe, conducive and representative procedures. There are 800 traders to occupy the stalls which is done by lottery to minimize the emergence of social jealousy. This research uses a descriptive qualitative approach. This research uses snowball sampling to obtain data from traders to other traders. This research is located at the Puan Ramah Kijang Lama market. The problem found is the lack of special attention from the government in re-marketing the Puan Ramah market area. This lack of attention from the government has resulted in the traders' income being considered to be below their target or goal, so that the traders feel disappointed with the policies issued by the government and the traders hope that the government will focus on speeding up the process of renovating the new market.