Market Areas Research Articles

Analysis of Customer Digital Behavior through the Canvas Business Model: An Initial Proposal

The main objective of this work is to propose a framework containing a sequence of actions and steps that can be used to assist managers and organizations in decision-making and improvement of their managerial and commercial performance. This work followed quantitative and qualitative methodology involving a bibliometric research, meta-analysis through the application of secondary data, bibliographic analysis and the exposure of the proposed model for the approval of managers and professors in the area of management and marketing, linked to a research group of a federal university in Rio de Janeiro. The theoretical contribution of the work was to establish a conceptual link between knowledge about customer behavior and business models. The practical contribution was the elaboration and description of a self-applicable theoretical model in the organizational decision-making environment, based on market and commercial elements present in the daily life of the manager and the organization, especially the small ones. The main conclusion was that the theoretical model was approved when appreciated by managers and professors of the area, however, it still needs to be validated quantitatively and in organizational environment for the generalization of its use.

Implementation of Operational Management at the Manufacturing Company (Pt Nippon Indosari Corpindo, Tbk) Sari Roti

Operational management is very important for all types of industries, one of which is manufacturing. Manufacturing companies are concerned with production processes on a large scale that use equipment and machinery to manage raw materials into finished goods. PT Nippon Indosari Corpindo Tbk “SARI ROTI "is one of the leading bread manufacturing companies in Indonesia. This Journal discusses how SARI ROTI applies operations management concepts to achieve competitive advantage and meet growing market demand. Based on these objectives, researchers use qualitative research with qualitative analysis methods in which research is conducted by analyzing data using theoretical foundations as the basis of analysis. The data analyzed is secondary data, which is data that comes from existing sources and is not self-processed data The results showed that this company is a company that successfully runs the overall operations management concept, so that the company is able to produce quality products and ensure the cleanliness of all its products, as well as efficient in terms of the production process and distribution of products produced with a wide marketing area coverage.

Regional structural change in Argentina (1996–2019): Concepts, measurements and unequal trajectories over the business cycle

Although multiple studies on structural change can be found at the national level, the definition of structural change is far from univocal and its subnational manifestations remain underexplored. This paper empirically examines the patterns of regional structural change in Argentina according to the four main definitions used in the literature (not only productive diversification, predominant in the economic geography field), highlighting the differences that arise when applying these concepts. Based on employment data for 85 labor market areas (LMAs) throughout the 1996–2019 period, we propose different criteria to apply and measure the four definitions and to classify the heterogeneous trajectories of structural change in LMAs, including cluster analysis. As the business cycle is a critical dimension in such an unstable economy, we examine the entire period and compare two sub-periods with very different economic dynamics. The results show that the identification of structural change depends on the concepts and measures used, the unit of analysis (national versus regional) and the type of economic cycle. These findings call for context- and place-based policies.

“Too Much Stress” for “Too Little Reward”: COVID-19 Effects on Reporter’s Workloads and Work/Life Balance

ABSTRACT The COVID-19 pandemic challenged historic precepts for local American television news. Reporters were suddenly working from home, often alone, dealing with new health safety protocols, and covering a grim and frightening new reality. Seeking an understanding of this sudden and dramatic shift in the ways in which local television news was reported, researchers conducted in-depth interviews during summer 2021 with 20 local television reporters from large, medium, and small Nielsen designated marketing areas (DMA) across the U.S. about their experiences during the pandemic. Thematic analysis revealed changes in reporters’ workloads, burnout, and a lack of work/life balance that may lead to changes in the ways in which reporters gather and produce news and interact with their colleagues and audiences.

The role of health-related claims and situational skepticism on consumers’ food choices

PurposeThis paper aims to examine the effect of three types of health-related claims (health, nutrition and ingredient) and product healthiness on situational skepticism toward the claims that appear on the front-of-package of food products. The effect of situational skepticism on the purchase intention of the product is further examined.Design/methodology/approachTwo experimental studies were conducted with a 3 (health-related claims: health claim vs nutrition claim vs ingredient claim) × 2 (product healthiness: healthy vs unhealthy) between-subjects factorial design. Study 1 investigates the effects within a single product category (Biscuits) and Study 2 the effects across product categories (Salad and Pizza).FindingsThe results demonstrate that situational skepticism is the highest for health claims, followed by nutrition claims and the least for ingredient claims. In addition, situational skepticism is higher for claims appearing on unhealthy products vis-à-vis healthy ones. Finally, situational skepticism mediates the relationship between claim type, product healthiness and product purchase intention.Research limitations/implicationsThis study contributes to the field of nutrition labeling by advancing research on information processing of nutrition labels through the lens of the persuasion knowledge model (Friestad and Wright, 1994). Specifically, this study contributes to a nuanced understanding of claim formats on how the language properties of the claim – its vagueness, specificity and verifiability – can affect consumer perception. This study finds that higher specificity, verifiability and lower vagueness of ingredient claims lead to lower skepticism and hence higher purchase intention.Practical implicationsFurthermore, this study incrementally contributes to the ongoing discussion about the claim–carrier combination by showing that health-related claims are better perceived on healthy compared to unhealthy products. Hence, managers should avoid health washing, as this can backfire and cause harm to the reputation of the firm.Social implicationsFrom a public policy point of view, this study makes a case for strong monitoring and regulations of ingredient claims, as consumers believe these claims easily and hence can be misled by false ingredient claims made by unethical marketers.Originality/valueThe scope of research on skepticism has largely been limited to examining a general individual tendency of being suspicious (i.e. dispositional skepticism) in health-related claims as well as other areas of marketing. In this research, the authors extend the scope by examining how specific types of claims (health vs nutrition vs ingredient) and product healthiness jointly impact consumer skepticism, i.e. situational skepticism.

Conservation and Revitalization of a Tourism Commercialized Historic District -- Case Study in Ciqikou Ancent Town in Chongqing

Histroic district is a carrier of local culture and collective memory of a place. Nowadays, tourists preferred to travel to histric district, which boosts the development of tourism commercialization. As a result, tourism commercialization and commoditization for tourists s experience came into being. In the historic district, homogeneous products are common, cultural elements are being used in branding and market areas. The phenomenon of tourism commercialization in the context of China is very common, weakening the meaning of local culture. Over commercialization makes it difficult for the local residents and tourists to perceive the authenticity of urban heritage in modern society. Based on existing research results and theoretical basis, and through the case study in Ciqikou Ancient Town in Chongqing, this paper proposed advice aiming to make tourism commercialization and culture conservation coexist and thrive in the historic district.

Investigating the feasibility of dynamic speed limit on Indian highways

Speed limits that change as per real time traffic, road, and weather conditions are termed as Dynamic Speed Limits (DSL). Road users are informed of speed limit changes in DSL scheme by electronic signs or Variable Message Signs (VMS) placed above the lanes or side-mounted along highways. In India, most of the highways have static speed limits. The speed limits are kept lower at locations or stretches adjacent to roadside schools, market areas, bus stops and intersections, for enhancing safety of Vulnerable Road Users (VRUs). This causes higher travel time to through traffic while travelling through these stretches. DSL has the potential in reducing the travel time and the variability of speed of vehicles, thus helps in enhancing road safety. The present work investigates the feasibility of DSL on various segments of a typical Indian highway passing through various roadside developments and human activities using cost-benefit analysis. The travel time benefits due to DSL are estimated by comparing the travel times with static and dynamic speed limit conditions. The results indicate that there is a significant amount of saving in aggregate travel time of all vehicles passing through the stretch due to the application of DSL. The benefit cost ratios greater than unity indicated that it is beneficial to deploy DSL on several segments of the highway passing through roadside schools, market areas, bus stops and intersections. The Benefit-Cost Ratio is also used advantageously to prioritize viable locations for deployment of DSL. The findings from the present work are likely to be of interest to policy makers in different developing countries where infrastructure/facilities for VRUs are deficient, road safety is a major concern and speeding is identified as a major problem.

On the Aggregation and Monetization of Flexible Loads in the Context of EV Fleets

In this paper, we present an approach to the price-optimized charging of electric vehicles (EVs) based on energy flexibility. Fleet operators determine the minimum and the maximum power demand to charge EVs at a specific time and share this information as so-called power corridors (PCs) with an energy aggregator. The energy aggregator collects the predicted PCs from the fleet operators located in the same market area and aggregates the PCs. The energy provider periodically sends energy prices from the market to the energy aggregator, which purchases energy when its price is opportune. The energy aggregator calculates and delivers charge plans for each fleet operator involved and thus can pass along the purchase prices. The incentive design must ensure that fleet operators are better off by disclosing their flexibility data to the aggregator. This study can contribute to a new data-driven energy market communication system by providing insights on how to leverage the energy flexibility that EVs can offer to the energy system.

AN INVESTIGATION ON FACTORS INFLUENCING CUSTOMER SATISFACTION BY UTILISING ONLINE SHOPPING

Purpose: E-Commerce has unleashed yet another revolution, which is changing the way businesses buy and sell products and services. New methodologies have evolved. The role of geographic distances in forming business relationships is reduced. E-Commerce is the future of shopping. With the deployment of 3G ,4G& 5G wireless communication technologies, the internet economy will continue to grow robustly. Nowadays, online marketing is a new area of marketing which play a vital role in attracting customers. Theoretical Framework: Most organizations utilize online shopping in current technology age to please consumers and also to attract additional clients. Online purchasing has a major influence on the pleasure of customers. Online shopping is the key aspect of electronic commerce, and this electronic trade guides many clients in the manner they purchase things from the business.Convenience is one of the benefits that customer gets from the e-commerce and thus increasing customer satisfaction. This is due to customer can place a purchase an order from anywhere with internet connection. E-commerce business provider should give importance on every customer by giving smooth service and many options for payment and have more functions available online. Design/Methodology/Approach: The study investigated factors influencing customer satisfaction in e-commerce. Demographic variables were analyzed alongside perceived risks and influencing factors. Findings: Findings highlight diverse influences on online purchasing behavior and varying satisfaction factors. However, no significant differences were found in risk perceptions. Education on online purchasing steps is recommended based on the results.

Identification of Mites in Wild Rats in Simpang Limun Traditional Wet Market Area, Medan - Indonesia

Background: Among human diseases are infectious diseases transmitted by animals to humans, called zoonoses. Rats carry ectoparasites that act as biological vectors in the transmission of zoonoses. Mites are ectoparasites of rats that cause various zoonoses, namely murine typhus, rat mite dermatitis, and others. The study aims to identify species of wild rats in the study area based on their morphology and presentation of mite-infected rats and mite species in wild rats in Simpang Limun traditional wet market in Medan, Indonesia. Methods: This cross-sectional study used a purposive sampling technique. Primary data were collected in the Simpang Limun traditional wet market area of Medan, namely in the first area; M. Nawi Harahap Street, and the second area; Kemiri I Street. Every afternoon for four consecutive days, ten baited rat traps were deployed in each area. The captured rats were anesthetized, identified, and examined for mites by combing and then identified under a microscope. Results: From 65 total wild rat samples, the majority of species found was Rattus tanezumi 60 (92.3%), followed by Rattus norvegicus 5 (7.7%). The identified mite species were Laelaps echidninus (84.5%) and Laelaps nuttalli (15.5%). Conclusion: Nearly all of the wild rats found were of Rattus tanezumab species, and the most common mite species identified was Laelaps echinus in Medan's Simpang Limun traditional wet market area. This has a significant medical impact, resulting in increased potential for zoonosis transmission and indirectly to the surrounding residents in Medan's Simpang Limun traditional wet market area.

Migration and natives' inequality: Evidence from Italian local labor markets

AbstractUsing individual data from the Italian Labor Force Survey, we investigate the impact of immigration on the Gini index and the percentile ratio (p90/p10) at the household level within Labor Market Areas (LMAs) in Italy from 2008 to 2018. To identify the effect of immigration we construct a composite index based on demographic and occupation‐related characteristics that captures the degree of similarity between immigrants and natives across LMAs. This approach addresses the limitations of the standard cell segmentation method and allows us to estimate the impact of immigration on the entire distribution of natives' earnings. To address endogeneity concerns we use an instrument proposed by Card, which exploits the tendency of immigrants to migrate to areas with a pre‐existing group of immigrants of the same ethnicity. Our findings show that immigration reduces income inequality among natives and the effect is larger in those LMAs where the degree of similarity between immigrants and natives is higher. We also find that immigration has a positive effect on natives' labor income in occupations that require language skills, while the effect is not significant in low/no skilled jobs that only require basic language skills, or highly skilled jobs where interaction between immigrants and natives is limited.

Language Use in Senegalese Markets: The Cases of Sor and Ndar Toute in Saint-Louis

This article explores the dynamics of languages in markets in Senegal. Using the examples of Sor and Ndar Toute markets in Saint-Louis, this study highlights the multiple factors influencing language use. In fact, being a place of trade, Saint-Louis’ central and district markets are frequented everyday by people coming from different places, not sharing the same beliefs and culturally different. This sociolinguistic situation has many consequences on language use. In this project, I try to investigate into language use in the market areas of Sor and Ndar Toute in Saint- Louis. It will be concerned about reflecting on the living experiences of traders and customers in these markets and show how this fact is determinant to languages that are most representative there, just to say how each language influence the other. This work finally highlights the crucial role played by sellers and buyers in the promotion of languages particularly the local ones.

Market area analysis with a focus on the spatial relationship between sites and their visitors

AbstractThis article proposes a new approach to market area analysis. Market area analysis is conducted in various academic fields, such as retail geography, marketing science, transportation science, and tourism study. It aims to understand the factors that affect visitors' choice behavior, which improves the performance of various sites, such as stores, restaurants, museums, and stadiums. Methods for market area analysis, however, have not been fully developed in the literature. To fill the research gap, this article proposes new methods of market area analysis. The first method considers the relationship between a site and its visitors. Our focus is on the spatial pattern of visitors around a site. The second method discusses the spatial relationship between the visitors of two sites. We evaluate the competing relationship between different sites. We applied the methods to the analysis of mountain climbers in Japan. The results gave us useful and interesting empirical findings, indicating the method's soundness.

The grey side of influencer marketing: Content, contexts, and consequences

AbstractThe wall of differentiation between genuine recommendations by social media influencers and brand‐sponsored promotions has become thinner since brands are increasingly sponsoring influencers to promote their products and services. This study has followed a qualitative research method using the grounded theory approach to conduct in‐depth, one‐to‐one, semi‐structured interviews with 25 social media users to delve into influencers' brand paid promotions and sponsorship disclosure, which marks a grey area in influencer marketing. The results delineate the grey characteristics of influencers through three main themes: (1) Disclosure of paid promotions/ non‐promotions (i.e., content factors), (2) Consumer conviction conundrum (i.e., context factors), and (3) Social media users' avoidance behaviour (i.e., consequences). This study also defines ‘Sinfluencer’ (i.e., commercially motivated influencers who hide their paid partnerships) and elucidates ‘evaluation’ as a critical step, thereby extending the discussion on the social media engagement cycle.

Boycotting in journalism: how journalists quietly protest in an authoritarian country

A plethora of studies about boycotting exist in political science, marketing, business, and other areas of scholarship, but this theme has been largely overlooked in journalism. This case study contributes to scholarship on an underexplored aspect of journalism and its relationship with politics and public affairs by examining journalists’ boycotting behavior in a Central Asian context, focusing on Kazakhstan. This study uses interviews with journalists and editors to examine their boycotting behavior. The findings suggest that journalists and their news outlets in this politically constrained environment employ somewhat hidden, non-confrontational, or unannounced tactics to boycott certain news sources, events, and political decisions even when they consider boycotting ineffective. Accumulated professional tensions in an economically restricted and authoritarian context lead to such forms of resistance and protest, including boycotting. Financially independent journalists are more likely to boycott certain news sources, boycott the dissemination of certain language and information, challenge authorities, and protest or show resistance; their less financially secure counterparts are more reluctant to challenge external forces affecting their own professional practices. This study discusses the findings in relation to Bourdieu’s field theory.

All good things come in threes – required skill sets in the graduate labour market in Germany

PurposeOur work adds to the debate regarding higher education graduates’ skills required in the labour market in Germany and beyond.Design/methodology/approachUsing Q-methodology and the accompanying narrations, we explore German employers’ and employees’ views (N = 26) on characteristics required at the entry level.FindingsOur findings show three areas of the labour market with different skill requirements. Whereas the first area, “The world of rules”, applies more likely to the professions and academia, the two other areas, “The middle field” and “The people-oriented and critical market”, can be found throughout the labour market. The disciplinary affiliation does not play a role. In all three areas, soft skills are crucial and specialised knowledge is only highly valued in the area of “The world of rules”.Originality/valueIn contrast to previous findings, we do not focus on singular skills. Instead, we focus on skill sets and discuss their relevance from the background of their usability.

Creative Movement and Anti-Gentrification: Learning from Los Tjihapit Market's Coffee in Bandung

The phenomenon of gentrification, driven by the presence of the creative class, is a consequence of the global implementation of the Creative City concept. Bandung has adopted this concept, and one of the areas developed by the creative class is the Cihapit Market area. This article examines how the "creative" community, specifically Kopi Pasar Los Tjihapit, sustains its business amidst gentrification through a placekeeping strategy. Participatory qualitative descriptive research methods were employed to explore the role of architectural space as part of the placekeeping strategy. Five strategies were identified: 1) zoning to support maintenance, 2) collaboration spaces for various partnerships, 3) space flexibility through collective decision-making, 4) collaborative spaces to encourage community involvement, and 5) coordination of all aspects to preserve the public market character. In conclusion, the success of creative placekeeping strategies in architectural spaces combines non-technical aspects such as community enthusiasm with technical aspects such as the arrangement of physical architectural elements.

Challenges for crop diversification in cotton-based farming systems in India: a comprehensive gap analysis between practices and policies

IntroductionCrop diversification is a promising practice to improve the sustainability of agricultural production systems, contributing to biodiversity conservation, ecosystem functions, and food security without compromising productivity. Although diverse cropping systems may be more labour-intensive and require good knowledge of the specific cropping system in the local context, they have high potential in managing many of the problems faced in current cotton production in India. However, the adoption of crop diversification is still moderate, with an overall crop diversification index (CDI) of 0.65 for all of India and state-wise CDI between 0.43 and 0.83.MethodsTherefore, a four-phased study was conducted to identify the main barriers to crop diversification in cotton-based farming systems in India and highlight levers that can foster their wide adoption to improve the livelihoods of smallholder farmers. The study was carried out between January to October 2020 and consisted of i) a literature review of regional and national policy and planning, ii) situational analysis with a problem tree approach, iii) individual stakeholder interviews with stakeholders from the broader Indian cotton sector, and iv) a participatory feedback workshop with said stakeholders. A total of 51 stakeholders from 24 different organizations were interviewed, 37 of them on technical aspects of crop diversification and 21 stakeholders on market and policy aspects. The same stakeholders were invited to the participatory feedback workshop, where 26 participated in the session on different benefits of crop diversification practices, and the session on market and policy challenges counted 24 participants. The study focused on the main organic cotton producing states in India: Gujarat, Madhya Pradesh, Maharashtra, Haryana, Odisha, and Andhra Pradesh.Results and discussionIn our study, it became evident that many policies and governmental schemes exist to promote national food security, sustainable agriculture, and agricultural marketing infrastructure, but crop diversification is still not gaining momentum on the ground. Various levers were identified in the areas of market and procurement, capacity building and knowledge transfer, supply industry and infrastructure, and farmers and women empowerment, where the current policy landscape is failing to foster crop diversification effectively on the farm level.

Influence of Traditional Markets in Cheongnyangni General Market Area before and after COVID-19 outbreak

Influence of Traditional Markets in Cheongnyangni General Market Area before and after COVID-19 outbreak

Improving Shopping Mall Revenue by Real-Time Customized Digital Coupon Issuance

With the development of big data and deep learning technology, big data and deep learning technology have also been applied to the marketing field, which was a part of business administration. Customer churn management is one of the most important areas of marketing. In this paper, we proposed a method to prevent customer churn and increase purchase conversion rate by issuing customized discount coupons to customers with high churn rate based on big data in real time. After segmenting customer segments with two-dimensional segment analysis, a real-time churn rate estimation model based on clickstream data was generated for each segment. After that, we issued customized coupons to our customers. Finally, we tested the conversion rate and sales growth. A two-dimensional cluster analysis-based churn rate estimation combined with a recommendation system was found to be significantly more useful than the respective simple models. Using this proposed model, it is possible to increase sales by automatically estimating the customer’s churn probability and shopping propensity without the burden of marketing costs in the online shopping mall. Keyword: Customer churn prediction, deep learning, digital marketing, ecommerce, recommendation system.