Market Applications Research Articles

Understanding Consumer Sentiments: Exploring the Role of Artificial Intelligence in Marketing

This research article presents a comprehensive review of the industrial opportunities of AI in marketing. The study begins with an introduction highlighting the significance of AI in marketing and its transformative potential. The literature review focuses on three key aspects: understanding consumer sentiments, market insights, and the use of AI in marketing. The review highlights the role of AI in understanding consumer sentiments through sentiment analysis, enabling marketers to gain valuable market insights. It explores the industrial opportunities of AI, including personalized marketing, predictive analytics, and customer segmentation. Additionally, the review discusses the use of AI in enhancing customer satisfaction, improving electronic word-of-mouth insights, and measuring market performance. The research methodology involved a systematic review of academic articles, industry reports, and conference papers. The findings reveal that AI-driven market sentiment analysis uncovers significant patterns, trends, and correlations in consumer sentiment data. This enables marketers to make data-driven decisions and develop effective marketing strategies. The implications of these findings for marketing strategies and decision-making processes are discussed. In conclusion, this research emphasizes the industrial opportunities of AI in marketing and provides insights for practitioners and researchers. Leveraging AI technologies can enhance market insights, improve customer satisfaction, and optimize marketing performance. The study contributes to the understanding of AI's application in marketing and serves as a foundation for future research. Marketers are encouraged to embrace AI to gain a competitive edge in the evolving marketing landscape.

IMPLEMENTASI PEMASARAN DIGITAL DAN APLIKASI AKUNTANSI DI PUSAT INFORMASI KONSELING REMAJA BANJARSARI

Indonesia is entering the Demographic Bonus period which refers to a phenomenon of increasing the number of productive age population (15-64 years) which brings benefits to the economy of a region, meaning that youth play an important role in advancing the country's economy. Optimizing the potential of youth as a supporter of the progress of the country's economy needs to be accompanied and given training so that it is directed and can maximize the skills of youth. This training and assistance is carried out through Community Service activities using smartphones and social media as media for generating rupiah. Community Service activities were carried out with 40 teenagers at the Banjarsari Youth Counseling Information Center in several stages starting from initial mapping, digital marketing training through imooji and canva, as well as accounting application training through the Financial Records Application which can be downloaded from the playstore. The activity continued with mentoring and a question and answer session. The success of Community Service activities is measured by the ability of participants to take part in training and mentoring on digital marketing and accounting applications via smartphones. Survey after activities showing result that 75% of the participants were able to take part in the activities well. The survey was conducted in several aspects and found that 79% of participants felt that the training activities were very useful, 75% of participants felt that the training provided was easy to follow and apply, and 80% of participants were satisfied with the community service activities they participated in. This activity is beneficial for youth as a whole as additional skills in the technological era and has the potential to be further developed through further community service activities.

Investigating the Impact of Green Marketing on Stay Decisions: The Mediating Role of Green Consumer Behavior

Changes in the behavior of tourists after the COVID-19 pandemic, who are more concerned with sustainable impacts, have intensified the implementation of green marketing, including the emergence of various environmentally friendly accommodations such as glamping. However, almost no research that examines the application of green marketing in glamping accommodation, especially in Indonesia. The purpose of this study is to investigate the application of green marketing in glamping accommodation, especially in Indonesia, given the lack of research that has been conducted in this context. This research type used quantitative methods. Data collection was conducted by distributing a questionnaire in google form to 100 tourists who stayed at Pelaga Eco Park Glamping, Bali, Bali between August – September 2022. The sample was taken using an accidental sampling technique. The analytical method used is Path Analysis using SEM-PLS. The results showed green marketing has a positive and significant effect on the decision to stay; green marketing has a positive and significant impact on green consumer behavior; green consumer behavior has a positive and significant impact on the decision to stay; green consumer behavior can be an intervening variable partially on the influence of Green marketing with the decision to stay. This research implies that glamping managers can be more concerned about planning and implementing green marketing to win the market while contributing to environmental sustainability.

Hardware Circuit Design of Intelligent Induction Control Classified Garbage Can

This design is based on the STC89C52RC single chip microcomputer and the integration of various multi-function modules to complete the overall system control. It is composed of the core modules of humidity detection, relay drive, metal detection, intelligent alarm, MQ-2 smoke sensor, infrared sensing, ultrasonic detection, etc. We collect specific information through ultrasonic testing, and LCD1602 displays the current status; an infrared sensor and a smoke sensor are used for relevant monitoring; a humidity sensor and metal sensor automatically remind us to classify and put garbage; a relay analog control trash can automatically open and close. The system has the characteristics of ideal performance, low cost, convenient design, simple structure, and intelligence. It has found a feasible solution for the current environmental pollution problem to do garbage classification and treatment. It can play an important role in smart homes, smart campuses, intelligent transportation, telemedicine, and other fields, and will have a broader market prospect and application fields.

Primenenie elementov tradicionnoj kitajskoj kul'tury v dizajne vizual'noj kommunikacii

Along with the continuous development of China's cultural undertakings, the market application of visual communication design is gradually expanding, the market demand for designed products is also gradually increasing, and the advantages of its products are becoming more and more prominent. This article puts forward some innovative application strategies to address the significance and importance of Chinese traditional cultural elements to the visual communication design industry, aiming to promote the high-quality development of China's visual communication design industry.

Trends in U.S and global patient enrollment from 2014 to 2022 in lung cancer clinical trials supporting marketing applications: An FDA analysis.

1576 Background: Oncology drug development is an increasingly global endeavor, however it is unclear how enrollment in registrational clinical trials for lung cancer have been impacted. Clinical trial data must be reflective of the intended population in order to be considered applicable to U.S patients and medical practice, and for FDA review. Methods: Registrational clinical trials supporting lung cancer indications submitted to FDA from 2014 to 2022 were included. Patient enrollment per country was extracted for each trial, and countries were grouped into 9 global regions. The proportion of patients enrolled in the U.S and global regions were calculated for each trial. For the purpose of this analysis, MRCTs were defined as trials that enrolled at least 5% of patients from each of ≥ 3 global regions with no region accounting for ≥ 70% of patient enrollment. Trial-level patient enrollment was aggregated into 3 triennia: 2014-2016, 2017-2019, and 2020-2022. Results: A total of 66 pivotal trials supporting 59 applications submitted to FDA were evaluated during the study period. Of these, 91% ( n=60) were for non-small cell lung cancer while 9% ( n=6) were for small cell lung cancer; 59% ( n=39) were randomized controlled trials (RCTs) while 41% ( n=27) were single-arm trials; 53% ( n=35) were for biologics while 47% ( n=31) were for non-biologics; and 86% ( n=30) of the biologics-based regimens were anti-programmed death (ligand)-1 antibody-containing regimens. The proportion of trials with no U.S patient enrollment increased from 4.8% in 2014-2016 to 19.0% in 2020-2022 while those with ≥ 10% U.S patient enrollment declined from 71.4% in 2014-2016 to 52.3% in 2020-2022. There was a decline in the proportion of trials conducted as MRCTs since 2014 from 85.7% in 2014-2016 to 66.7% in 2020-2022. Conclusions: This exploratory analysis suggests that there may be declining U.S patient enrollment in lung cancer pivotal trials, and the proportion of these trials conducted as MRCTs may also be declining. These patterns of decline appear to be driven by the countries selected for patient enrollment in RCTs rather than in single-arm trials. Pivotal trials that do not enroll U.S patients and are not conducted as true MRCTs may have limited applicability to U.S patients.[Table: see text]

Potential social marketing applications for knowledge translation in healthcare: a scoping review protocol

IntroductionKnowledge translation has emerged as a practice and a science to bridge the gap between evidence and practice in healthcare. While the field has appropriately borrowed from other related fields...

P70 | Limited market applications in the EU: Experiences under regulation EU 2019/6

Journal of Veterinary Pharmacology and TherapeuticsVolume 46, Issue S1 p. 119-119 POSTER PRESENTATIONS P70 | Limited market applications in the EU: Experiences under regulation EU 2019/6 First published: 11 June 2023 https://doi.org/10.1111/jvp.13349Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL No abstract is available for this article. Volume46, IssueS1Special Issue: 15th International Congress of the European Association for Veterinary Pharmacology and Toxicology held Bruges, Belgium, July 2–5, 2023June 2023Pages 119-119 RelatedInformation

Optimal Portfolio Investment and Consumption Strategies in Indian Equity Market

A number of investment strategies map out to maximize portfolio growth are tested on a long run Indian equity market. The application of the optimal portfolio techniques produces magnificent rate of growth, In spite of the fact that the assumptions of normality. Optimal portfolios are constructed by rebalancing the portfolio weights of four indices and ten sectors of National stock exchange indices. The purpose of this paper is to examine the Optimality of the Portfolio in the NSE and examine hypothesis the application of efficient market. The sample of stocks is not large in spite of its comprehensiveness from the local stock market . This paper also analyzes optimal portfolio and consumption strategies with unobservable states and predictability of risky asset returns. We develop approximate analytical solutions to the unconstrained dynamic problem. The approximation is shown to be fast and accurate. The computation time of the approximate solution is shown to be practically independent of the number of assets when no predictors are present and only marginally affected by the number of predictors. While the portfolio policy strongly depends on the current state of the economy, the consumption-to-wealth ratio is violently state-independent. Hedging demands are negligible with regimes and no predictability, but are important with predictability. On the other hand, the consumption to wealth ratio is not very impacted by the predictor. We provide an out of sample statistical assessment of the returns provided by a multi-regime strategy with respect to a single-regime and to a 1/N strategy.

Progress in Application of Heparin Coating in Blood Contact Medical Devices

Blood compatibility is the main restriction of blood-contacting medical devices in clinical application, especially long-term blood-contacting medical devices will stimulate the immune defense mechanism of the host, resulting in thrombosis. Heparin anticoagulant coating links heparin molecules to the surface of medical device product materials, improves the compatibility between the material surface interface and the body, and reduces the host immune defense reactions. This study reviews the structure and biological properties of heparin, the market application status of heparin-coated medical products, the insufficiency and improvement of heparin coating, which can provide a reference for the application research of blood contact medical devices.

Recent updates to microbial production and recovery of polyhydroxyalkanoates.

The increasing use of synthetic polymers and their disposal has raised concern due to their adverse effects on the environment. Thus, other sustainable alternatives to synthetic plastics have been sought, such as polyhydroxyalkanoates (PHAs), which are promising microbial polyesters, mainly due to their compostable nature, biocompatibility, thermostability, and resilience, making this biopolymer acceptable in several applications in the global market. The large-scale production of PHAs by microorganisms is still limited by the high cost of production compared to conventional plastics. This review reports some strategies mentioned in the literature aimed at production and recovery, paving the way for the bio-based economy. For this, some aspects of PHAs are addressed, such as synthesis, production systems, process control using by-products from industries, and advances and challenges in the downstream. The bioplastics properties made them a prime candidate for food, pharmaceutical, and chemical industrial applications. With this paper, it is possible to see that biodegradable polymers are promising materials, mainly for reducing the pollution produced by polymers derived from petroleum.

Review on Biomass Pyrolysis with a Focus on Bio-Oil Upgrading Techniques

This review provides insights into the current research on pyrolytic bio-oil obtained from different feedstock regarding upgrading techniques and applications such as energy, fuels, chemicals, and carbon materials. Raw bio-oil is not appropriate for transportation and ignition due to undesired properties; therefore, several challenges have been reported regarding its suitable market application. For liquid biofuel production, thermochemical pathways, particularly hydrogenation and deoxygenation, must be carried out, and for chemical production, liquid solvents are mostly used via physical separation. The main issues related to downstream processes with environmental and economic assessment are also covered. The analysis indicates that the major bottlenecks for commercial applications of upgraded bio-oil are the initial stage (upgrading techniques), high production costs, and pilot scale production. Finally, future directions are addressed for the improvement of bio-oil upgrading.

Research on Properties of PBAT/CaCO3 Composite Films Modified with Titanate Coupling Agent.

High cost, low crystallinity, and low-melt strength limit the market application of the biodegradable material poly (butylene adipate-co-terephthalate) (PBAT), which has become a major obstacle to the promotion of PBAT products. Herein, with PBAT as resin matrix and calcium carbonate (CaCO3) as filler, PBAT/CaCO3 composite films were designed and prepared with a twin-screw extruder and single-screw extrusion blow-molding machine designed, and the effects of particle size (1250 mesh, 2000 mesh), particle content (0-36%) and titanate coupling agent (TC) surface modification of CaCO3 on the properties of PBAT/CaCO3 composite film were investigated. The results showed that the size and content of CaCO3 particles had a significant effect on the tensile properties of the composites. The addition of unmodified CaCO3 decreased the tensile properties of the composites by more than 30%. TC-modified CaCO3 improved the overall performance of PBAT/CaCO3 composite films. The thermal analysis showed that the addition of titanate coupling agent 201 (TC-2) increased the decomposition temperature of CaCO3 from 533.9 °C to 566.1 °C, thereby enhancing the thermal stability of the material. Due to the heterogeneous nucleation of CaCO3, the addition of modified CaCO3 raised the crystallization temperature of the film from 97.51 °C to 99.67 °C and increased the degree of crystallization from 7.09% to 14.83%. The tensile property test results showed that the film reached the maximum tensile strength of 20.55 MPa with the addition of TC-2 at 1%. The results of contact angle, water absorption, and water vapor transmission performance tests showed that TC-2 modified CaCO3 increased the water contact angle of the composite film from 85.7° to 94.6° and decreased the water absorption from 13% to 1%. When the additional amount of TC-2 was 1%, the water vapor transmission rate of the composites was reduced by 27.99%, and the water vapor permeability coefficient was reduced by 43.19%.

DIGITAL MARKETING IN WINE TOURISM – INNOVATIVE APPROACH TO DEVELOPMENT OF THE ACTIVITY

Strong competition on the wine market provokes the search for new approaches in the marketing of the product, such as wine tourism. The difficult situation in the last two years, expressed in a series of lockdowns and restrictive measures in the conditions of the COVID-19, has necessitated the use of innovative solutions to ensure profitability in wineries. The aim of the present study was to establish the degree and forms of application of digital marketing in Bulgarian wine enterprises, practicing wine tourism. Data from the official websites of forty Bulgarian wineries were summarized and analyzed. The results showed that the majority of wineries use a complex of Internet-based resources to promote their activities, attract customers and make sales

KTSDroid: A Framework for Android Malware Categorization Using the Kernel Task Structure

The penetration of malicious applications in the Android market has enhanced the significance of designing malware mitigation systems for Android. Malware detection systems are being developed by examining applications using static and dynamic analysis techniques. The use of code obfuscation has highlighted the importance of dynamic analysis as many static analysis schemes can be evaded by code obfuscation strategies. In order to record the true working of the application, a volatile memory-based solution for application analysis is presented in this study. Time-based memory dumps are collected after interactions with an application. Process-specific artifacts of the application under analysis are extracted by examining the kernel task structure of memory. The features in the kernel task structure belong to nine broad categories based on their semantics. An important contribution of the study is the analysis of the kernel task structure for determining the set of effective categories and features for Android malware categorization. Three of the most important categories and fourteen valuable features are reported. The proposed system categorizes the applications into five classes: adware, banking Trojans, riskware, SMS Trojans, and benign. The proposed system is able to categorize applications with an average F1-score of 0.984, which is the highest score reported so far for multiclass Android malware categorization with a minimum number of kernel task structure-based features.

An application of social marketing for promoting HIV testing in Iran

BackgroundIt has been estimated that 60,000 Iranians have been infected with HIV/AIDS and only 36% of them are aware of their status. This study aimed to design, implement and evaluate a social marketing campaign to promote HIV testing in Boyer-Ahmad County, Kohgiluyeh, and Boyer-Ahmad Province, southwest of Iran.Materials and methodsThis study was a quasi-experimental pretest-posttest without a control group, developed based on a social marketing assessment and response tool. To design the intervention formative research was conducted, comprised of four focus group discussion sessions with 42 participants of the target community along with seven in-depth semi-structured personal interviews with health care providers involved in the HIV/AIDS Program. Data analysis was done manually using content analysis and the main content was formulated for the campaign. Afterward, the slogan and messages of the campaign were developed. The campaign’s materials including banners, posters, pamphlets, referral forms, and short messages were designed, pretested, and revised. Ultimately, the campaign was conducted for one month in October 2019. To determine the effectiveness of the campaign, the rate of referrals to the Center for Behavioral Health Counseling Services (CBHCS), for three months before and after the campaign, was compared.ResultsQualitative findings identified that the majority of the interviewees mentioned that the main reasons for the low rate of referrals to get tested for HIV were lack of awareness and information about HIV/AIDS and its diagnosis as well as the free and confidential tests available from the CBHCS. Moreover, the stigma associated with HIV/AIDS was another important reason for low referrals for testing. The rate of referrals for HIV testing in the three months leading up to the campaign was 18, 32, and 23 people, and three months after the campaign was 64, 81, and 44 individuals; respectively. The results of the multivariate analysis demonstrated that the campaign had increased the rates of referrals for HIV testing through its significant influence on females, and individuals with academic degrees.ConclusionIt can be concluded that the social marketing campaign was successful in persuading people to get tested for HIV.

Evolutionary game model of government regulation of electric bus promotion behavior

ABSTRACT This study aimed to improve the efficiency of government regulations and promote the market applications of electric buses. Based on evolutionary game theory, with electric bus manufacturers, passenger transport enterprises, and the government as the evolutionary game subjects, a tripartite evolutionary game model of production-use management is established. An equilibrium stabilization strategy was derived through game equilibrium and evolutionary stability analysis, and the influence of changes in key variables on the choice of promotion behavior of decision subjects was quantitatively analyzed. The results of the empirical analysis showed that when the government adjusts the policy subsidy between 6–10, the changes in the sensitivity of manufacturers and passenger transport enterprises are relatively high, and the decisions of both sides tend to be 1; if the government penalty is adjusted to 4.8–6.8, the government strictly regulates the promotion of electric bus policy, and the manufacturers and passenger transport enterprises choose to actively participate in the promotion strategy, effectively constraining the decision-making behavior of all parties, which verifies the validity and consistency of the model analysis conclusions. The conclusions will provide theoretical reference for the formulation of government regulatory policies and the development of low-carbon transportation.

A Survey on Datasets for Emotion Recognition from Vision: Limitations and In-the-Wild Applicability

Emotion recognition is the task of identifying and understanding human emotions from data. In the field of computer vision, there is a growing interest due to the wide range of possible applications in smart cities, health, marketing, and surveillance, among others. To date, several datasets have been proposed to allow techniques to be trained, validated, and finally deployed to production. However, these techniques have several limitations related to the construction of these datasets. In this work, we survey the datasets currently employed in state-of-the-art emotion recognition, to list and discuss their applicability and limitations in real-world scenarios. We propose experiments on the data to extract essential insights related to the provided visual information in each dataset and discuss how they impact the training and validation of techniques. We also investigate the presence of nonverbal cues in the datasets and propose experiments regarding their representativeness, visibility, and data quality. Among other discussions, we show that EMOTIC has more diverse context representations than CAER, however, with conflicting annotations. Finally, we discuss application scenarios and how techniques to approach them could leverage these datasets, suggesting approaches based on findings from these datasets to help guide future research and deployment. With this work we expect to provide a roadmap for upcoming research and experimentation in emotion recognition under real-world conditions.

Penerapan Digital Marketing pada UMKM Batik Sembung di Kulonprogo

This study aims to analyze the application of digital marketing to Batik Sembung SMEs in Kulon Progo in a review of strategic marketing management. This study used a qualitative descriptive analysis method with the object under study was the UMKM Batik Sembung in Kulon Progo, Yogyakarta. The results show that Batik Sembung has used social media to inform and communicate with consumers. Social media that is often used is Facebook, Instagram, Youtube, Tiktok and Whatsaap. The platform is quite effective in informing Batik Sembung products and interacting directly with consumers. The obstacles faced by Batik Sembung in implementing digital marketing are unstable internet connections, delays in delivery, and the difficulty of educating the public to distinguish between written, stamped and printed batik through photos displayed in online sales. The application of digital marketing through social media makes it very easy for consumers to shop anywhere, anytime and is proven to be able to be used as a medium to increase sales.
 Keywords: Batik Sembung, digital marketing, social media.

The Applications and challenges of Probiotics/ Postbiotics in Cosmetic and personal care products

Probiotics, defined as “live microorganisms that, when administered in adequate amounts, confer a health benefit on the host,” are becoming increasingly popular and marketable. However, too many products labeled as probiotics fail to comply with the defining characteristics. In recent years, the cosmetic industry has increased the number of products classified as probiotics. While there are several potential applications for probiotics in personal care products, e.g., oral, skin, and personal care, proper regulation of the labeling and marketing standards is still required to guarantee that consumers are indeed purchasing a probiotic product. Postbiotics were defined as a “preparation of inanimate microorganisms and/or their components that confers a health benefit on the target host.” Actually, most of the cosmetic industry’s probiotic products belong to inactivated probiotics or postbiotics products. This review explores the current market, regulatory aspects, and potential applications of probiotics in the personal care industry.