Market Share Growth Research Articles

Mitigating industry contagion effects from financial reporting fraud: A competitive dynamics perspective of non-errant rival firms exploiting product-market opportunities

Existing studies show that financial reporting frauds by errant firms cause declines in stock market valuations for non-errant rival firms (i.e. industry contagion effects). We posit that contagion effects may be mitigated by investors’ expectations of non-errant rivals exploiting product-market opportunities at the expense of errant firms. We apply the competitive dynamics literature to argue that non-errant rivals experience lower contagion effects when they have more available slack to engage in competitive actions. This effect is expected to strengthen when rival firms have previously deployed more resources for research and development and advertising investments or have higher prior market share growth to demonstrate effective deployments of available resources. These arguments are supported for contagion effects from reports of U.S. Securities and Exchange Commission investigations from 2001 to 2004. We contribute to research and practice by going beyond discussions on corporate governance to evaluations of key competitive attributes that investors assess when reacting to such frauds.

Safari Industries Ltd. – driving through the fast lane?

Learning outcomes Understand the external environment and trends impacting customer preferences. Understanding the elements of customer segmentation and positioning for products such as backpacks and travel luggage. Understand the levers for turnaround management. Qualitative evaluation of an opportunity for investment – greenfield versus brownfield. Developing a marketing plan for growth. Case overview/synopsis Indian Luggage market has an oligopoly structure with three major brands – very important person (VIP) Industries, Samsonite and Safari Industries Ltd. (SIL), holding around 90% share of the organized market. The market had evolved slowly, with the players offering limited assortment and having limited manufacturing capacities in India. SIL, having been in business for nearly 25 years, had been registering a flat top line. In 2011, the top management shuffle at VIP Industries witnessed the exit of the then MD, Mr Sudhir Jatia. Mr Jatia decided to acquire the majority stake of 56.55% for Rs 29 crores for the struggling SIL. What followed in the subsequent years was the resurgence of SIL to a noteworthy position in the industry. From a merely 2% market share in 2011, SIL went on to hold nearly 16% market share in 2019. This growth in market share, along with CAGR of almost 15% for the luggage market overall, has boosted the revenue of SIL by nearly 10-folds from INR 620m in 2011 to INR 5.73bn in the year 2018. Several reasons had been identified behind the growth of this company, such as – Mr Jatia’s leadership style, focus on profitable stock keeping units, acquisition of other brands, operational efficiency and financial infusion. However, the larger question was that – Will SIL, which had been following a challenger strategy to date, be able to overcome the leaders in the industry? What strategies should it pursue now? And what obstacles can it expect on this anticipated journey of growth? Complexity academic level Undergraduate and post-graduate. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 11: Strategy.

Total Quality Management Practices and Performance of Deposit Taking Savings and Credit Cooperatives in Mombasa County, Kenya

Savings and credit cooperatives are a crucial part of Kenya’s financial system. Compared to commercial banks, this is smaller but its significance is far much greater. Despite their important contribution towards the growth of the economy, many challenges are faced by the Saccos. Key among the drawbacks facing Savings and credit cooperatives is increased level of competition in the financial sector. The Savings and credit cooperatives to remain driven and focused in achieving their objectives, they have re-strategize their direction. The study sought to how Mombasa County deposit taking Saccos are impacted by TQM practices. Particularly, the study sought to examine how Mombasa deposit taking saccos’ performance was affected by Customer focus, employee involvement, supplier partnerships and commitment of top management. Performance was addressed from increased market share and revenue growth point of view. Quality improvement theory, Knowledge-based theory and RBV theories guided the research. A descriptive research design was employed. Board members and top managers of all the thirteen deposit taking Savings and credit cooperatives in Mombasa County were targeted. A census approach was used in identifying and subjecting all the County’s operational and registered Saccos. The preferred study respondents were then purposively selected CEOs, Branch managers, Operations Managers, Credit Managers and 4 Executive Board Members. As a result, the total respondents of the study were104, eight from each deposit taking Sacco. Primary data collection was by questionnaires and secondary data gotten from the Saccos’ financial statements and other reports. Analysis was by inferential and descriptive statistics and the primary analytical models were regression and correlation analysis. A wide performance disparity in the Saccos was discovered. It was demonstrated that Mombasa deposit taking saccos’ performance was affected by Customer focus, employee involvement, supplier partnerships and commitment of top management. The Determination Coefficient is at 0.785 implying that a variation of 78.5% in the SACCOs’ performance is explained by independent variables’ variability; customer focus, employee involvement, supplier partnership and commitment of top management. Pearson Correlation Analysis indicated that all TQM practices variables studied i.e customer focus, employee involvement, supplier partnership and commitment of top management and performance of deposit taking SACCOs positively related. Given that the study focused only on deposit taking saccos in Mombasa county, the results may not apply to all Saccos across Kenya. Therefore, it is recommended that a study is done cutting across all the Saccos in Kenya that would allow for broader generalization of findings. The findings will be beneficial to Managers, academicians, Investors, researchers, and the government as it will inform their decisions regarding the important subject of performance.

Factors Affecting Sharia Banking Market Share in Indonesia 2018

Based on the Vision of Sharia banking in Indonesia, it must support the real sector through share-based financing activities with fair transactions for the whole community. It is necessary to develop Human Resources (SDI), Promotion and Strategic Policies in Islamic Banking. This policy is what makes the basis and purpose of research on Effect of Promotional Costs, Training Education Costs and Government Strategic Plans on the Sharia Banking Market Share in This study uses secondary data consist of 77 months in the period of (2012-2018) that is processed using Eview 6 with the Dynamic Tauhidi String Relations (TSR) Model. The results obtained from this study indicate that the cost of promotion, education costs, and promotion costs positively and significantly impact the market share of Islamic Banking in Indonesia. The growth of market share shows that there is still a lack of learning process and public understanding of the Syariah banking business.

Penerapan Media Sosial bagi Peningkatan Kinerja UMKM di Kota Jambi

The purpose of this study is to describe the role of social media and small and medium micro enterprises performance in Jambi City, as well as the influence of the role of social media on business performance. The research data were obtained through a survey method using a questionnaire given to 60 respondents. The data is analyzed using simple linear regression analysis techniques. The analysis shows that the role of social media, which is reflected by the dimensions of curation, consumption, creation, and collaboration as a whole get an average score acquisition in the range of 3.41-4.20 with "good" criteria. The performance of small and medium micro enterprises which is reflected by the growth in the number of sales, growth in market share, and profit growth get an average score in the range of 3.41-4.20 with "high" criteria. Based on the results of hypothesis testing has also proven that the role of social media has a positive and significant effect on the performance of small and medium micro enterprises in Jambi City.

ОЦЕНКА ДОЛГОСРОЧНОЙ ДИНАМИЧЕСКОЙ КОНКУРЕНТНОЙ СТРАТЕГИИ РАЗВИТИЯ ИНЖИНИРИНГОВЫХ ЦЕНТРОВ ПРЕДПРИЯТИЙ ОТРАСЛИ НЕФТЕГАЗОПЕРЕРАБОТКИ И НЕФТЕГАЗОХИМИИ

In order to remain competitive, manufacturers strive to provide a sustainable advantage over competitors, which has been significantly used in the past through the implementation of individual strategies, but in the modern economy this approach is called into question because it is impossible to achieve such an advantage on a long-term basis, which determines the need to find solutions to increase the intensity of competition. The intensity of competition in the industry affects various indicators of the manufacturer's economic activity: the availability of resources, profitability, potential growth of market share, price dynamics, positioning of the manufacturer in the market; decisions made regarding the assortment policy, and development strategies in General. And since such phenomena as globalization, industry convergence, deregulation, and the accelerating pace of technological change in the modern economy have shaped entire industry landscapes, manufacturers need a constant "flow of competitive actions" to create new comparative advantages. Among other things, a tool for maintaining the level of competition intensity at the required level can be dynamic competitive strategies chosen by the manufacturer based on its core competencies. The results of the study should help in analyzing the development strategy of business units in the oil and gas processing and petrochemical industry in terms of forming a long-term dynamic competitive development strategy based on identifying the comparative advantages of the manufacturer in terms of competencies, through the formation of a flow of competitive actions.

Effect Of Performance Expectancy And Social Influence On Continuance Intention In OVO

The development of online transactions is driving the development of technology in payment systems. One of the most popular electronic money services in Indonesia is OVO. Behind OVO's rapid market share growth, system maintenance problems often arise that often occur without notice and are of long duration. This phenomenon is a doubt of consumers to continue to use OVO in the long term going forward because it does not match expectations and consequently consumers will look for alternative payments. This experience makes consumers unable to feel the price saving program offered and consequently consumers become dissatisfied. This study used a sample of 200 respondents, with a purposive sampling method, and with a questionnaire of 24 indicators. The result found that there is the influence of performance expectancy, social influence on continuance intention. Meanwhile there is no relation to variable effort expectancy, price saving orientation and facilitating conditions to continuance intention.

How Do Firms Build Market Share?

The question of how firms build market share matters for firm dynamics, business cycles, international trade, and industrial organization. Using Nielsen Retail Scanner data for the United States, we document that in the consumer food industry, brands experience substantial growth in market share in the first four years after successful entry into a regional market. However, markups are flat with respect to brand tenure. This finding is at odds with a large literature on customer markets which argues that firms acquire customers by temporarily offering low markups, and later raise markups once customers are locked in. However, it is consistent with a literature which em- phasizes the importance of marketing and advertising activities for building market share.

Solar radiation forecasting by using deep neural networks in Eski̇şehi̇r

According to the World Economic Outlook (WEO), the global demand for energy is presum- ably going to be increased due to growing the world’s population up during the upcoming two decades. As a result of that, apprehensions about environmental effects, which appear as a re- sult of greenhouse gases are grown and cleaner energy technologies are developed. This clearly shows that extended growth of the worldwide market share of clean energy. Solar energy is considered as one of the fundamental types of renewable energy. For this reason, the need for a predictive model that effectively observes solar energy conversion with high performance becomes urgent. In this paper, classic empirical, artificial neural network (ANN), deep neural network (DNN), and time series models are applied, and their results are compared to each other to find the most accurate model for daily global solar radiation (DGSR) estimation. In addition, four regression models have been developed and applied for DGSR estimation. The obtained results are evaluated and compared by the root mean square error (RMSE), rela- tive root mean square error (rRMSE), mean absolute error (MAE), mean bias error (MBE), t-statistic, and coefficient of determination (R2). Finally, simulation results provided that the best result is found by the DNN model.

Analiza tržišne koncentracije u bankarskom sektoru Republike Srbije

Analysis and measurement of the level of concentration of the banking market is a significant component of the efficient functioning of the economy, an indicator of the development of both the financial and real sectors and an indicator of the degree of competitiveness in the banking sector. This paper focuses on research and analysis of the level of concentration in the banking market of the Republic of Serbia. The main task and goal of this research is to analyze the level of concentration in the banking market of the Republic of Serbia through the prism of two indicators: the concentration ratio of the five largest banks (CR5) and Herfindahl-Hirschman concentration index (HHI), for the period from 2009 to 2019. The results of the research showed the absence of concentration (overall) in the domestic banking market, but also the existence of a trend (growth of market share of the five largest banks) which indicates that, in the future, there could be distortions of competition.

Multimodal Analysis of Innisfree’s Brand History

Fierce competition in increasing market share growth prompts companies to strive to create a memorable brand identity. One common method adopted by some companies is using a video advertisement, which contains the message they want to convey about their product or brand. This message is intended to persuade people who see the advertisement to buy their product. In doing so, companies usually use the visual, linguistic, spatial and other semiotic resources, often referred to as a semiotic mode. Through the case study of Innisfree’s video advertisement “Brand History,” we analyze how Innisfree uses linguistic, spatial, and visual mode for creating a message that enables consumers to remember and to persuade them buy its product. Our findings show that the message in the video advertisement is that Innisfree is a beauty product that upholds nature as its ingredients, has high quality, and preserves the environment where it takes its ingredients. Key Words: Advertisement, Persuasion, Modes, Verbal and Non-verbal expressions.

Marketing Strategy of Bengkulu Local Coffee: SWOT, BCG, and Benchmarking (Case Study: Kopi 1001)

The purpose of this study was to determine the strategy and position of the 1001 coffee brand and understand the market. The analysis used is SWOT analysis, BCG and Benchmarking. The results obtained, namely the results of the SWOT analysis, it is known that the main strategy for Kopi 1001 is the Growth strategy, where Kopi 1001 can increase sales with the advantages of its products and better use of promotions. BCG shows that Bengkulu City 1001 coffee is in a star position, which is in market share and high market growth. In this position, Kopi 1001 can implement a retrenchment strategy so that the business can survive in the face of competition from similar products. While the results of the benchmarking analysis show that 1001 coffee products have a distinctive robusta coffee taste and are safe for consumption, but product innovations need to be carried out that still maintain the characteristics of the coffee they have.

Keputusan Penggunaan Jasa Perbankan Syariah: Perspektif Nasabah Milenial

This study aims to identify the party and the dominant aspects that influence millennial customers in using Islamic banking services and provide relevant recommendations. The research problem is because the role of Islamic banking has not been optimal in the national economy due to the low market share and small number of deposits. This is due to the low scale of the Islamic banking industry. Market share growth is also influenced by the growth in the number of Third Party Funds. To increase customer users, Islamic banks should innovate in knowing the needs, desires, tastes and behavior of customers so that they trust and be a loyal customers. One of the user segmentation is millennial society so this object research is millennial customer respondents. The research method is descriptive analysis, factor analysis and mean analysis. The results of study found that those who influence millennial customers in using Islamic banking services are majority on their own initiative. The dominant aspect that affects millennial customers in using Islamic banking services is the perception of reputation and the availability of networks and technology. The sub-aspect of the dominant perception of reputation is religious reputation or the principle of sharia conformity. The dominant aspect of network availability and technology is the availability of SMS/internet/online banking. Limitations of this study are related to the search for previous research literature that discusses respondents with millennial age segmentation is still few.

Export Performance of Coconut Sector of Sri Lanka

Aims: The study aims to identify the coconut export market of Sri Lanka based on market share and market growth and to classify coconut-importing countries using BCG matrix in order to facilitate potential strategic marketing decisions.
 Study Design: This is a quantitative study based on secondary data.
 Place and Duration of Study: This study is based on Sri Lanka’s coconut exporting sector. The secondary data were collected from 2009 to 2019 from the various annual report of Central Bank of Sri Lanka, export performance report of Export Development Board of Sri Lanka and TRADEMAP.
 Methodology: The data were first tabulated and then generated as graphs to display market share and growth. The Boston Consulting Group (BCG) matrix was used to classify coconut export market into four groups, namely stars, cash cows, question marks and dogs.
 Results: Export performance of coconut sector increased based on the export value. Similarly, the percentage share of coconut exports to the total exports increased from 3.5% to 5.5% over the last decade. United States of America (USA), Germany and the United Kingdom (UK) are significant importers of Sri Lankan coconut and coconut-based products. India, Mexico and Australia showed a growing trend in the growth of market share for coconut and coconut-based products. According to the BCG matrix, the USA is categorised under the star market, and no countries fall in the cash cow market. Sri Lankan coconut market with India, Mexico, Australia, Germany, France, Netherlands, United Arab Emirates (UAE), UK, South Korea, Italy, Canada, Japan, China, Spain and Russia fall into question mark markets. Turkey, Pakistan, Egypt and Iran are grouped into dogs market category.
 Conclusion: By identifying the position of the country at the BCG matrix, the coconut industry would carry out activities and projects to earn additional income and capture more world market share for coconut and coconut-based products. Policymakers should consider the position of the country while implementing related policies.

Family Business in Italy: a Humanistic Transition of Assets and Values from One Generation to the Next

This paper analyzes the family business as an organizational entity and as a proprietary form useful to transmit personal values and company assets to the next generations. This paper aims to introduce the legal instruments in Italy to transfer family businesses and to evaluate how these are useful for ensuring not only the survival of the company in the market but also that family values and characteristics pass from one generation to the next maintaining a prosocial humanistic management perspective. The legal status of the family business and the fact that most small- and medium-sized companies in Italy are not listed, which considerably affects disclosure obligations and makes it more challenging to get consistent and reliable information at affordable costs, has to date limited research on this model. In recent years, given their growth in size and market share, the strategic potential of family businesses was recognized by both academics and practitioners, giving rise to further study. A primary goal of a family business is to maintain its competitive advantage in the market and pass down its values in the succession line. Hence, one of the most important themes on which scholars focused has been how this process takes place to ensure continuity. This paper argues that the trust and the family pact are both valid legal instruments to this end, albeit with different advantages depending on the circumstances surrounding the succession.

A Study of Product Mix for Mobiles (With Special Reference to Airtel and BSNL)

The product mix of a company, which is generally defined as the total composite of products offered by a particular organization, consists of both product lines and individual products. A product line is a group of products within the product mix that are closely related, either because they function similarly, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges. Product mix consistency refers to the functional closeness of the company's products. Increasing product mix width or depth or decreasing consistency may not necessarily be a step toward improvement. Product mix decisions should be based on company resources and market needs. The Boston Consulting Group matrix is an aid in product mix decision-making. It organizes the product mix in a matrix based on the market share and market growth rate of products. A product with a high market share and high market growth rate is called a star product.

When competition plays clean: How electricity market liberalization facilitated state-level climate policies in the United States

Why do some governments adopt policies to mitigate climate change while others do not? In this study, I illustrate the importance of industrial organization in shaping prospects for climate mitigation policy. Using a difference-in-differences analysis, I show that U.S. states which adopt electricity market liberalization laws are subsequently fifteen to forty-three percentage points more likely to adopt a renewable portfolio standard and fifteen to thirty percentage points more likely to adopt a cap-and-trade program. I argue that the forced reduction in market share of incumbent utilities associated with market liberalization laws undermined the political dominance of legacy producers and facilitated the growth of independent power producers (IPPs). Following liberalization, I show how these firms disproportionately benefited from the development of renewable energy, and how their growth in market share corresponded with a rise in political activity, thus offering a countervailing industrial interest-group influence to legacy producers. These findings demonstrate the importance of industrial organization in shaping long-run prospects for climate mitigation. More generally, this study sheds light on how government interventions can shape industrial interest-group dynamics.

Strategic Alliance and Its Influence on the Performance of Small- and Medium-scale Enterprises in Enugu State, Nigeria

Small- and medium-scale enterprises (SMEs) are the engine of economic growth and equitable development in emerging economies such as Nigeria. Their role in emerging market development can be seen in the areas of capital saving, utilization of local resources, and job creation among others. Enugu State is one of the emerging industrial hubs in Nigeria with SME base of 1,366. The activities of these enterprises have significantly increased the revenue base of the government, making the area an emerging market economy. This study assessed the influence of strategic alliance on the performance of SMEs in Enugu State. A quantitative approach comprising of field observations, reference to relevant literature, and questionnaire survey of 137 SMEs was adopted for the study. Data were analyzed using multiple linear regression. The results revealed that strategic alliance cumulatively led to 0.55 unit increase in sales growth, 0.58 unit increase in growth in market share, and 0.56 unit increase in product success. The result also revealed that that strategic alliance led to 0.76 unit increase in growth in profit, 0.62 unit increase in the number of employees, and 0.73 unit increase in labor productivity at 0.05 level of confidence. The article suggests that institutionalization of strategic alliance would encourage cooperation and interfirm linkages among SMEs and create a niche market for them.

Actions Speak Louder than Words: Imputing Users’ Reputation from Transaction History

Choice of market mechanism is a key for success for any online marketplace. In recent years, as P2P lending has seen phenomenal growth, leading P2P lending platforms have used various market mechanisms, and in some cases, switched from one mechanism to another, chasing higher market share and overall growth. While Prosper.com, a leading P2P lending platform has switched from auction lending model to fixed price lending model, recent studies show that overall social welfare was higher with the auction lending model. However, the success of auction lending model hinges on lenders’ ability to assess the credit risk of the borrowers. Building on extant literature and in support of the auction lending model to increase the social welfare, we design an artifact to dynamically estimate borrowers’ reputation to level the playing field and improve the allocative efficiency in P2P lending markets. We posit that borrowers’ reputation built on transactional data, readily available on P2P lending platforms, represents the collective perception of lenders about the borrowers. We propose a dynamic latent class model of reputation, and use the latent instrumental variable approach to deal with endogeneity. We test our artifact using real-world P2P lending data. We show that accounting for reputation improves the explanatory power of the model, and provides a way to empirically model the evolution and impact of reputation in online platforms where repeated transactions are performed.

The process of succession and its impact on sustainability: an empirical study within family wineries in Cyprus

Undoubtedly, two of the most critical drivers for business competitiveness are innovation and sustainability. Businesses and especially small and medium sized enterprises (SMEs) are facing many challenges in an increasingly dynamic and volatile marketing environment. In such an environment, innovation and sustainability become strategic tools for competitiveness and future development. Faced with major new challenges in a rapidly evolving world market, SMEs operating in the wine sector and especially those that are family-owned, need to reconsider their strategic options in terms of succession, since their unique nature and characteristics pose challenges for their sustainability. Sixteen in-depth semi-structured face-to-face interviews with representatives from six Cypriot family-owned wineries were carried out with the aim of understanding whether family wineries engage in formal and strategic succession planning in order to sustain their market share and foster innovation and growth. The study revealed that succession is a fundamental factor for the sustainability of the family wineries and in general the growth of the Cyprus wine sector.