Market Penetration Research Articles

A Comparative Analysis of Product Positioning Strategies in the Global Electric Vehicle Market: Insights from Leading Brands and Emerging Markets

This paper conducts a comprehensive comparative analysis of product positioning strategies in the global electric vehicle (EV) market, focusing on insights from leading brands such as Tesla and emerging market players like Build Your Dream (BYD). Through an examination of technology innovation, product features, market penetration strategies, pricing models, sustainability, and environmental policies, the study highlights the diverse approaches companies adopt to navigate the rapidly evolving EV landscape. The analysis reveals that technological innovation, particularly in battery technology, drive systems, and autonomous driving capabilities, plays a crucial role in differentiating brands and shaping consumer preferences. Market penetration strategies and pricing models further illustrate how companies adapt to competitive and economic dynamics to maximize their global footprint. Additionally, the paper explores how sustainability and environmental policies reflect corporate responsibility and serve as key components of brand and product positioning strategies. The findings suggest that a deep understanding of these multifaceted aspects is essential for EV manufacturers to achieve long-term success in a market characterized by intense competition and high consumer expectations.

Strategy For Utilizing LPD CSR in Empowering Subak Sembung Farmers in Peguyangan Village

LPD continues to grow and becomes a non-bank institution with the largest assets in Bali Province. As a form of responsibility towards the local social environment, LPD profits are also allocated to social funds or Corporate Social Responsibility (CSR). Therefore, this research describes the strategy for utilizing LPD CSR in empowering Subak Sembung farmers by studying the LPD in Peguyangan Village. The aim of this research is to find out: 1). Form of LPD CSR implementation; 2). LPD internal and external factors in utilizing LPD CSR in Peguyangan Village to empower Subak Sembung farmers; 3). Strategy for utilizing LPD CSR to empower Subak Sembung farmers. The population of this research is the Peguyangan traditional village community, and the sample was selected using a purposive random sampling technique. Data was collected through questionnaires and interviews, and then analyzed using SWOT analysis. The results of this research show that part of the profits obtained by LPD are allocated to social funds or CSR. So far, the use of LPD CSR funds in Peguyangan Village has mostly been for ritual activities at the temple (Parahyangan elements) and currently the use of CSR funds has been directed to support the development of Subak Sembung ecotourism to support agricultural and economic development at the Subak and village levels. The LPD CSR utilization in the Peguyangan Traditional Village is used to support Subak Sembung ecotourism in the form of a project to repair the jogging track paving and senderan in the Subak Sembung area with 2 meters wide paving road. Several internal factors constitute the strength of the LPD in the Peguyangan Traditional Village, namely: (1) The amount of third party funds; (2) LPD credit distribution policy; and (3) The quality of human resources managing LPD. Meanwhile, several internal factors identified as weaknesses of the LPD in Peguyangan Traditional Village are: (1) Quality of LPD services; (2) LPD promotional support; (3) LPD human resource competency; and (4) Commitment and competence of LPD management. Several external factors constitute LPD opportunities in Peguyangan Traditional Village, namely: (1) Local community culture/customs; (2) The education level of the surrounding community; (3) Community attitudes; and (4) Pakraman village support. Meanwhile, several external factors identified as threats to LPD are: (1) Developments in information technology; and (2) Development of the number of financial institutions. The strategy that is currently suitable for LPD in the Peguyangan Traditional Village is the hold and maintain strategy. The implementation of this strategy is through market penetration and product development.

Beyond the AJR: A Clearer Look at Private Equity Market Penetration.

Beyond the AJR: A Clearer Look at Private Equity Market Penetration.

Decoding Moroccan Gen Z: An Analysis of Spanish Fashion Brand Perceptions in Morocco

Spanish fashion brands seeking to enter or solidify their presence in the Moroccan affordable luxury and fast fashion market face a unique set of challenges. This study highlights the critical importance of understanding the intricacies of Morocco's affordable luxury sector, including commercial and ethical considerations. Overlooking these differences can lead to strategic missteps. This article offers practical guidance for navigating the Moroccan market. Through a survey of potential Gen Z Moroccan clientele in Tangier and Gen Z Spanish clientele in Barcelona, the research explores brand perceptions and categorizes 10 Spanish brands along a spectrum ranging from ultra-fast fashion to luxury brands. Additionally, the survey analyzes how ethical values impact the Moroccan participants' purchasing decisions. Furthermore, the article emphasizes the importance of continuous adaptation for successful market penetration. This research provides valuable insights for Spanish fashion companies aiming to cultivate strong business relationships with Moroccan affordable luxury consumers.

Formulasi Strategi OCBC dalam Menghadapi Daya Saing Perbankan

The aim of this research is to analyze what strategic options a company can make so that it can survive in future situations. The key concept in this research is strategy formulation, where the quantitative method used includes industrial management steps implemented by OCBC in facing banking business competition. The results of research on the internal and external environment reveal OCBC's strengths, weaknesses, opportunities and challenges (SWOT). The SWOT analysis is then entered into several matrices, including EFE and IFE, CPM, TOWS, SPACE, BCG, IE, GSM, and QSPM. The final recommendation obtained is that OCBC's strategy choice is market penetration considering that the market share in Indonesia is still quite large.

Prevalence of cannabis use and the frequency, types, and sources of cannabis products used in northern remote territories of the Canadian legal cannabis market.

The Cannabis Policy Study in the Territories (CPST) is an annual repeat cross-sectional study aiming to evaluate the impacts of cannabis legalization in the Canadian territories (Yukon, Northwest Territories, and Nunavut), where there is a paucity of data on cannabis use. This current study's objective was to describe the 2022 CPST, including methods, population prevalence estimates of cannabis use, and legal cannabis sources and perceptions in the territories. The 2022 CPST includes 2462 respondents (aged 16 +) residing in the territories who either use or do not use cannabis. Respondents were recruited through mail-push-to-web invitations sent via licensed mailing lists, sampling from a near census of households in the territories. Population-weighted indicators of cannabis use are described. Past 12-month cannabis use was self-reported by 46.1%, and 21.8% self-reported daily/almost daily use. The most commonly used product types among past 12-month consumers were dried flower (73.4%), edibles (59.0%), and vape oils (35.7%). On average, 74.8% of cannabis products used in the past 12months were from legal sources, though legal sourcing varied by product type (54.4‒92.2%). Cannabis consumers reported favourable perceptions of legal compared to illegal cannabis products regarding quality, convenience, and safety, but a lesser extent for price. Cannabis use is highly prevalent in the territories, particularly daily/almost daily use, and legal market penetration is high despite region remoteness. Following cannabis legalization, monitoring cannabis use prevalence and patterns in remote regions is important for informing the development of harm reduction and prevention initiatives that consider the unique needs of these regions.

The Joint Effect of Competitive Strategies, Competitive Advantage, Ethical Values, and Corporate Reputation on Performance of Accredited Universities in Kenya

The broad objective of the study was to determine the joint effect of competitive strategies, competitive advantage, ethical values and corporate reputation on performance of accredited universities in Kenya. The corresponding null hypothesis stated that the joint effect of competitive strategies, competitive advantage, ethical values and corporate reputation on performance of accredited universities in Kenya is not significantly different from the independent effects of predictor variables. This study was anchored on Industrial organization theory, Stakeholders’ theory, Resource-based theory and Virtue’s ethics theory. Descriptive cross-sectional survey was used. The population of the study comprised 53 accredited universities. To collect data, semi structured questionnaires were administered online while a few were dropped and picked later. Data was analyzed using regression models. Findings from the test of hypotheses showed that the joint effect of competitive strategies, competitive advantage, ethical values and corporate reputation on performance was significantly different from the independent effects of predictor variables and thus the null hypothesis was rejected. The study outcomes contributed to theory, policy, and management practice where policy makers in higher education and university managers were recommended to establish a policy framework that observes ethical practices; quality programs, reliable training, research and adoption of competitive strategies such as market penetration, strategic alliances, product development focus, differentiation and cost leadership. A single respondent was deemed to introduce bias in choosing responses and was a limitation to the study. However, use of questionnaires reduced subjectivism in responses. For generalizability of results Longitudinal design was suggested for future studies.

A Review of Research on Pricing Strategies and Pricing Factors of Enterprise Products

As one of the core strategies of enterprise marketing activities, product pricing has an important impact on the market share, profit level and brand image of enterprise products. There are many factors that enterprises consider in product pricing, such as cost, customer demand, brand awareness, market penetration, market trend, market development prospects, market competition environment, policy and other factors, which are important factors affecting enterprise product pricing. This paper firstly introduces the importance of product pricing in marketing strategy, combined with the nature of domestic and foreign enterprise products, and then summarizes the pricing strategy, pricing method and applicable conditions of enterprise products, and analyzes the pricing factors and influencing mechanism of enterprise products. Then, it summarizes the product cost, product types, customer demand, price elasticity, consumer behavior, sales channels, etc. Finally, it summarizes the shortcomings of existing literature research.

Inovasi Perekonomian Digital dalam mengatasi Disparitas Regional Strategi Baru dalam Kebijakan Perekonomian di Indonesia

This research explores a new approach in Indonesia's economic strategy that specifically prioritizes digital economic innovation as a tool to address regional inequality. The background to the problem highlights the gaps in economic development in various regions in Indonesia and the importance of economic transformation through the use of digital technology. The literature study in this research presents a conceptual framework that describes the relationship between digital economic innovation, economic policy, and efforts to mitigate regional imbalances. The research process involved secondary data analysis, surveys, and interviews with relevant stakeholders. The research results show that the integration of digital economic innovation in economic policy has the potential to reduce regional imbalances by accelerating economic growth, creating job opportunities, and supporting market penetration for local companies. Conclusion, This research makes an important contribution to the development of future-oriented, data-based and technology-focused policies to address regional inequality, accelerate equitable economic growth and improve the welfare of the Indonesian population. Keywords: Regional Disparity, Economy, Digital Economy

Are vehicle lifespan caps an effective and efficient method for reducing US light-duty vehicle fleet GHG emissions?

With light duty vehicles (LDVs) responsible for 17% of annual US greenhouse gas (GHG) emissions, integrating emerging GHG-reducing technologies into the fleet is essential. However, the slow rate of vehicle turnover presents a significant barrier to the market penetration of new technologies, with adoption delayed by the low number of vehicles needing replacement each year. A strategy of accelerated vehicle turnover through a vehicle lifespan cap could potentially mitigate this limit. While older studies reach differing conclusions on their effectiveness, two newer studies that incorporate life cycle assessment find that accelerated turnover strategies can be effective if coupled with high levels of electric vehicle deployment. We seek to determine whether a vehicle lifespan cap strategy can be an effective and efficient (cost-effective) method for reducing US LDV fleet GHG emissions. We augment the capabilities of the Fleet Life Cycle Assessment and Material Flow Estimation (FLAME) fleet life cycle assessment model, integrating vehicle lifespan caps and comprehensive calculations of cost along with sensitivity analysis for electric vehicle survival curves and battery degradation. The augmented FLAME model is used to analyse the impact of vehicle lifespan caps of varying lengths on a suite of scenarios, including a business as usual (BAU) scenario and eight scenarios modelling different technology improvement assumptions. This work confirms that vehicle lifespan caps have limited effectiveness in reducing GHG emissions under a BAU scenario but show potential to meaningfully reduce GHG emissions in a scenario with accelerated deployment of electric vehicles. However, abatement costs are high, exceeding 2020 USD 1000/tCO2eq under baseline assumptions, but falling within the range of current estimates of the social cost of carbon under more optimistic assumptions. Overall, vehicle lifespan caps must be carefully considered as they accelerate both the benefits and costs of new vehicle technologies, and are best positioned as part of a larger integrated strategy for tackling transportation GHG emissions.

Unveiling the Shadows: Overcoming Bottlenecks in Scaling Organic Photovoltaic Technology from Laboratory to Industry

AbstractOrganic photovoltaic (OPV) technology has recently achieved remarkable progress in academia, attaining power conversion efficiencies exceeding 19%, a breakthrough previously unimaginable. Despite these advancements, the translation of high‐efficiency OPV cells into the commercialization of OPV modules has been limited, impeding the market penetration of OPV technology. Upon careful examination, various challenges emerge, including disparities between laboratory research and industrial production in device architecture, influenced by considerations of cost and manufacturability. Additionally, the incorporation of high‐efficiency materials requires careful consideration not only of the compatibility between the photoactive layer and interface layers or transparent electrodes but also of the associated synthetic complexity of chemical structures and cost implications. While these issues are crucial, they may not be widely discussed in current mainstream research. In this article, the purpose is to identify bottlenecks from a material techniques perspective, with the aim of promoting increased resources in the research of pertinent module technologies. This effort is intended to propel OPV technology toward greater success and bring it into closer alignment with the goals of commercialization.

GAP-Modell. Dienstleistungsqualität bei der Deer GmbH

The present study examines service quality in the corporate car-sharing sector using the example of Deer GmbH. The increasing significance of service quality in today’s economy is illustrated through trends and statistics in the service sector. The importance of service quality for service companies is highlighted, particularly in light of growing competition, globalization, and internet market penetration. The focus is on analyzing the service quality of Deer GmbH using the GAP model, which encompasses five quality dimensions: tangibles, reliability, responsiveness, assurance, and empathy. Through a detailed examination of these dimensions, potential gaps between customer expectations and perceived service quality are identified. The results provide insights into areas for improvement for Deer GmbH to enhance its competitiveness and foster long-term customer loyalty.

The Role of Marketing Strategies in Improving the Export Potential of Grape Growing Enterprises

In the global marketplace, grape growing enterprises face increasing competition and challenges in realizing their export potential. This paper examines the pivotal role of marketing strategies in bolstering the export capabilities of grape growers. Drawing on a comprehensive review of literature and empirical evidence, this study elucidates how strategic marketing initiatives can effectively address market dynamics, consumer preferences, and regulatory requirements to propel grape products into international markets. The research underscores the significance of understanding market segmentation, consumer behavior, and emerging trends in destination markets to tailor marketing strategies adeptly. By employing a mix of traditional and digital marketing channels, grape growers can enhance brand visibility, cultivate consumer loyalty, and differentiate their offerings amidst fierce competition. Moreover, strategic alliances with distributors, retailers, and industry stakeholders facilitate market penetration and access to new export markets. Furthermore, the paper explores the role of branding, packaging, and product innovation in augmenting the perceived value of grape products, thus enabling enterprises to command premium prices and gain a competitive edge. Importantly, the study discusses the imperative of aligning marketing strategies with sustainability practices and certifications to meet evolving consumer demands for ethically sourced and environmentally responsible products. In conclusion, this paper advocates for a holistic approach to marketing that integrates market research, branding, distribution, and sustainability considerations to unlock the export potential of grape growing enterprises in a dynamic global landscape. By embracing innovative marketing strategies, grape growers can navigate challenges and capitalize on opportunities to thrive in international markets.

Understanding the Economics of Aged Traction Batteries: Market Value and Dynamics

The growing demand and market penetration of electric vehicles (EVs) have led to an expansion in the size of the market for used EVs, accompanied by a continuous increase in the return rate of aging battery systems. Consequently, a second-hand market for aged battery systems, known as second-life batteries, is slowly emerging. Understanding this market is crucial for enabling a functioning circular economy for batteries. This paper analyzes the market mechanisms influencing price formation for used goods, drawing parallels to the largest second-hand market, the used car market, and applies them to the second-life battery market. By examining these mechanisms, insights are provided into the dynamics of the second-life battery market, facilitating the development of strategies to optimize resource utilization and sustainability in the EV industry. Finally, the second-life battery price index is introduced, increasing the transparency of prices for lithium-ion batteries and the circular economy.

Projecting future critical material demand and recycling from China's electric passenger vehicles considering vehicle segment heterogeneity

Critical factors like electric vehicle market penetration, battery chemistry, and battery capacity determine future critical material demand and recycling potential from electric vehicles. However, current studies largely ignored the heterogeneity among vehicle segments. This study introduces a vehicle-model-based big-data driven approach to unveil electric vehicle characteristics at fleet-wide and vehicle-segment levels. Further, a bottom-up model was built to project the battery material flow dynamics in 8 scenarios, identifying middle and large vehicle segments as primary contributors. In the Business-As-Usual (BAU) scenario, demand for lithium, nickel, cobalt, and manganese by 2050 will reach 182, 447, 61, and 44 kt, respectively, with recycled materials meeting 59 %, 58 %, 60 %, and 57 % of demand. The demand and recycling of critical materials have significant inherent uncertainty, with demand potentially fluctuating from one-quarter to twice the BAU level. Policies can greatly reduce primary resources for critical materials by guiding battery usage preferences and promoting recycling.

Investigational Analysis and Experimental Study of a 3-phase Induction Motor for Electric Bike Application

With the advent of global warming and rapid incentivization of electric vehicles being manufactured, research on new and efficient models of the same becomes highly imperative to offer innovative solutions to fundamental issues that limit the market penetration. The current Indian Electric Two-wheeler (E2W) segment utilizes limited motor technologies pertaining to the need of permanent magnets. This work aims to reduce this need by investigating the use of the Asynchronous AC motor as an alternative to magnet motors and experiment with their respective drive system for feasibility of operation. The study proves the hypothesis of a more efficient and cost friendly alternative for an E2W powertrain.

Traffic flow impact of mixed heterogeneous platoons on highways: an approach combining driving simulation and microscopic traffic simulation

The connected automated vehicle (CAV) platoons are expected to improve the operational performance of the transportation system. Existing platoon testing processes have used the format of mixed heterogeneous platoons (MHPs), where the leader vehicles are connected human-driven vehicles (CHDVs) and the follower vehicles are CAVs. The impact of this type of MHP on existing highway traffic flow is more complex due to the presence of human drivers, and this impact has yet to be analyzed and quantified. Therefore, this paper takes this type of MHP as the research object and conducts experiments by combining driving simulation and microscopic traffic simulation. The driving behavior of the driver of the MHP's leader vehicle is incorporated into the car-following model by means of a car-following model calibration, and an impact analysis is carried out in terms of multiple dimensions of stability, efficiency, and ecological aspects of the mixed traffic flow under different MHP market penetration rates (MPRs). The results show that MHPs weaken the oscillatory effect of mixed traffic flow and improve mixed traffic flow stability. The MPRs of MHPs are proportional to the road capacity and average speed and antipodal to the average travel time. Also, the MHPs help reduce fuel consumption and pollutant emissions (CO2, CO, NOx, HC, and PMx) during traffic operations. This study can provide theoretical support for the future large-scale application and management of MHPs.

Pre-crash scenarios for safety testing of autonomous vehicles: A clustering method for in-depth crash data

Autonomous vehicles (AVs) provide an opportunity to enhance traffic safety. However, AVs market penetration is still restricted due to their safety concerns and dependability. For widespread adoption, it is crucial to thoroughly assess the safety response of AVs in various high-risk scenarios. To achieve this objective, a clustering method was used to construct typical testing scenarios based on the China In-depth Mobility Safety Study-Traffic Accident (CIMSS-TA) database. Initially, 222 car-to-powered two-wheelers (PTWs) crashes and 180 car-to-car crashes were reconstructed from CIMSS-TA database. Second, six variables were extracted and analyzed, including the motion of the two vehicles involved, relative movement, lighting condition, road condition, and visual obstruction. Third, these variables were clustered using the k-medoids algorithm, identifying five typical pre-crash scenarios for car-to-PTWs and seven for car-to-car. Additionally, we extracted the velocities and surrounding environmental information of the crash-involved parties to enrich the scenario description. The approach used in this study used in-depth case review and thus provided more insightful information for identifying and quantifying representative high-risk scenarios than prior studies that analyzed overall descriptive variables from Chinese crash databases. Furthermore, it is crucial to separately test car-to-car scenarios and car-to-PTWs scenarios due to their distinct motion characteristics, which significantly affect the resulting typical scenarios.

Chance or challenge? Understanding how the Internet affects the nexus between tourism and urban-rural income inequality

The nexus between tourism and income inequality has received much attention but no consensus emerged. It is of interest to explore how this nexus is affected by the important external condition of the Internet. This study examines the spatial threshold effect of the Internet on the nexus between tourism and urban-rural income inequality by developing a spatial threshold model. Using panel data for 280 Chinese cities from 2003 to 2019, the results show that the impact of the Internet is characterised by clear spatial thresholds, and the local and spatial spillover effects of tourism on urban-rural income inequality vary under different regimes of Internet development. Further, by differentiating the Internet’s functions, the inequality-reducing effect of tourism in local and surrounding cities has strengthened significantly as cities’ Internet penetration improves; meanwhile, this effect has increased first and then decreased as cities’ online market penetration deepens, with a relative optimal interval.

The Last but Not the Least Piece of Marine Debris Management: Decoding Factors in Consumers’ Intentions to Purchase Recycled Marine Debris Products

With a phenomenal amount of marine debris being retrieved from the coast and sea, an initiative to engage in marine debris recycling, particularly of plastic debris, has been on the governmental agenda in Taiwan in recent years. Consumers purchasing products made from marine debris is a critical driver behind this initiative. It is therefore important to understand the factors influencing consumers’ purchase intentions towards these products. By employing the Theory of Planned Behavior (TPB), this paper aims to decode the factors and thereby infer potential measures to enhance consumers’ purchase intentions for these specific products in Taiwan, where recycling marine debris is at the beginning stage. By conducting a questionnaire survey, the study collected a total of 392 valid samples and found that a high percentage of respondents had not heard of marine debris labels as well as having never bought products made from marine debris. In addition, by testing the hypotheses using binary logit regression, the study found that ‘environmental attitude’, ‘perceived price’, ‘availability’, and ‘marine debris label’ were the major factors that significantly influenced consumers’ intentions to purchase these products. With a view to increasing market penetration of these products, this paper highlights the need to strengthen environmental education, subsidize manufacturers in the production of products, promote labels and enhance product availability, and enhance public participation in marine conservation activities.