Abstract
The aim of this research is to analyze what strategic options a company can make so that it can survive in future situations. The key concept in this research is strategy formulation, where the quantitative method used includes industrial management steps implemented by OCBC in facing banking business competition. The results of research on the internal and external environment reveal OCBC's strengths, weaknesses, opportunities and challenges (SWOT). The SWOT analysis is then entered into several matrices, including EFE and IFE, CPM, TOWS, SPACE, BCG, IE, GSM, and QSPM. The final recommendation obtained is that OCBC's strategy choice is market penetration considering that the market share in Indonesia is still quite large.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
