Market Penetration Research Articles

The Impact Of Online Marketing Using Influencer Services In Sungai Enam Otak-Otak Village, Indonesia

This research explores the effect of online marketing through influencer collaborations on the sales and brand awareness of otak-otak products from Sungai Enam Otak-Otak Village. The primary objective is to understand how influencer endorsements influence consumer purchase intentions and ultimately drive sales growth. In an increasingly digital marketplace, social media influencers have become powerful marketing tools, especially for small local businesses looking to broaden their customer base. This study examines how influencer endorsements can shape consumer perceptions and boost brand visibility, leading to increased sales volume for otak-otak products. By analyzing data on consumer reactions, sales figures, and social media engagement, this research provides practical insights for local businesses in utilizing influencer marketing as a strategy to enhance brand awareness and market penetration. The findings are expected to highlight the significance of online marketing strategies in building strong brand connections with consumers. Ultimately, the results of this study can assist local businesses in making informed decisions when developing their marketing plans, especially in the competitive food industry. Understanding the role of social media influencers in driving consumer behavior is critical for future marketing success.

МАРКЕТИНГ ЯК ФАКТОР ЕКОНОМІЧНОЇ БЕЗПЕКИ ПІДПРИЄМСТВА

The article highlights the relevance of ensuring the economic security of enterprises in modern conditions arising from marketing activities. It is analyzed how inefficient marketing management can negatively affect the sustainability and profitability of the enterprise. The influence of marketing on the economic security of the enterprise is characterized, emphasizing its importance as a strategic resource for ensuring the stability and development of business in modern market conditions. The key areas through which marketing affects economic security are highlighted. In particular, these areas include the development and implementation of marketing strategies, customer attraction and retention, innovation and product development, reputation management, as well as marketing analysis and market research. The article provides examples of successful application of marketing strategies by well-known companies, which illustrate how innovative approaches and adaptation to local conditions help to strengthen their positions in the market. Considered the importance of effective marketing strategies for strengthening the economic security of enterprises. It demonstrates how such strategies can improve a company's stability and its ability to withstand market fluctuations, thus providing overall economic security. Key marketing strategies that have been covered include product differentiation, niche focus, market penetration strategies, developing customer loyalty, and using digital channels for marketing and sales. Each strategy is detailed with examples from well-known companies such as Apple, Tesla, Amazon, and Nike, illustrating how these approaches affect sales, reputation, market expansion, and innovation. The article analyzes the relationship between marketing strategies and the economic stability of the enterprise, and also highlights how marketing affects the increase in income through the effective promotion of products or services. The main marketing strategies and their characteristics, which contribute to the strengthening of economic security, are systematized. The conclusions indicate that marketing activity is a key element of the functional structure of the enterprise's economic security. The article emphasizes that the adequate application of marketing strategies helps the enterprise not only to respond to modern market challenges, but also to minimize internal and external threats, ensuring long-term economic stability.

Evaluating the environmental impact on connected vehicles during freeway accidents using VISSIM with probe vehicle data

<abstract> <p>We evaluated emissions as an environmental effect resulting from connected vehicles (CVs) during freeway accidents. The CVs were used to determine the CV driving characteristics, whose values were used to implement the CV driving pattern using a microscopic traffic simulation. The environmental effect of implementation of CV was evaluated using the vehicle trajectory data derived from the simulation results. Implementation of CV effectively minimized the vehicle emissions regardless of the market penetration rate (MPR). In terms of vehicle type, the emissions reduction rate of passenger cars was the highest at a maximum of 33.4%. In the case of pollutants, the reduction rate of CO based on all vehicles was the highest at a maximum of 28.8%. Overall, we found that the implementation of CV positively affected vehicle emissions reductions, and an MPR of 60% could maximize the vehicle emissions reduction effect.</p> </abstract>

Business development strategy of coffee processing in MSMEs scale using BMC approach and SWOT-AHP integration

The coffee agro-industry is a sector that is currently growing rapidly in Indonesia. MSMEs Loca Nusa is one of the coffee producers in Malang City which has the potential to be developed. They sell robusta coffee at low prices and delivered from Dampit, Malang which is known to have the best quality. However, Loca Nusa still experience problems in managing their business. The purpose of this study is to identify internal and external factors, formulate and sequence strategies, and form a new development BMC. This study used SWOT (Strength, Weakness, Opportunity, Threat), the AHP (Analytical Hierarchy Process) and BMC (Business Model Canvas) approach. The results showed that the position of MSMEs Loca Nusa was in quadrant V (hold and maintain) with product development and market penetration strategies. The result of the AHP ranking showed market as the highest criteria (0.510), the highest goal is that MSMEs can expand the market to increase production figures (0,566), and the highest alternative is expanding the market to coffee shops in Malang by selling roasted bean products with various variations (0,612). The addition of strategy to the upgraded BMC is on key partner elements, value propositions, and channels.

Plasma-assisted fabrication of ultra-dispersed copper oxides in and on C-rich carbon nitride as functional composites for the oxygen evolution reaction.

Significant efforts have been continuously devoted to the mastering of green catalysts for the oxygen evolution reaction (OER), whose sluggish kinetics prevents a broad market penetration of water splitting as a sustainable route for large-scale hydrogen production. In this extensive scenario, carbon nitride (CN)-based systems are in focus thanks to their favorable characteristics, and, whereas graphitic CN has been largely investigated, the potential of amorphous carbon nitride (a-CNx) systems remains almost entirely unexplored. In this regard, our study presents a novel two-step plasma-assisted route to a-CNx systems comprising ultra-dispersed, i.e. "quasi-atomic" CuxO (x = 1, 2). The target materials were fabricated using an original strategy consisting in the magnetron sputtering of a-CNx on conducting glasses at room temperature, followed by functionalization with low CuxO amounts by radio frequency (RF)-sputtering, and final annealing under an inert atmosphere. The tailoring of the CuxO co-catalyst content and spatial dispersion, as well as the overall composite features as a function of preparative conditions, enabled a direct modulation of the resulting OER performances, rationalized based on the formation of p-n CuxO/a-CNx heterojunctions. The amenable and scalable synthesis approach underscores the practicality of this method to develop (photo)electrocatalysts synergistically integrating the advantages of both constituents, yielding low-cost, green, and stable functional platforms that could contribute to the broader adoption of sustainable energy solutions.

Implications of Alternative Communications and Sensing Technologies for Implementing Variable Speed Limit Control through Connected Vehicles: Sag Curve as a Case Study

Connected vehicles (CVs) will enable various applications to improve traffic flow. This paper’s focus is to investigate how the potential implementation of variable speed limit (VSL) through different types of communication and sensing technologies on CVs makes it possible to mitigate congestion at a sag curve bottleneck. A VSL algorithm is developed and implemented in a simulation environment for controlling the inflow of vehicles to a sag curve to minimize delays and increase throughput. Both vehicle-to-vehicle (V2V) and infrastructure-to-vehicle (I2V) options for CVs are investigated when implementing the VSL control strategy in a simulation environment. Also, for measuring traffic density in real-time either a fixed sensor (e.g., inductive loop) or distance (i.e., space headway) measuring device on CVs is considered. Through a feedback control algorithm, the speeds of CVs are manipulated at upstream of the sag curve to avoid the formation of bottlenecks caused by the change in longitudinal driver behavior. Various market penetration rates for CVs are considered in the simulations for three alternative communications and sensing technologies. Critical rates of CVs under each alternative are found at which the control system improves the system performance. It is demonstrated that for higher Market Penetration Rates (MPRs) the performance is about the same for all three scenarios. The results demonstrate that not only the MPR of CVs but also how CVs are distributed in the traffic stream is critical for system performance.

State of the Art: Ongoing Research in Assessment Methods for Lane Keeping Assistance Systems

A safe, comfortable and intelligent Lane Keeping Assistance System (LKAS) is fundamental on the way to realizing full automated driving. In spite of the current high market penetration of LKAS, vehicle manufacturers, suppliers and researchers are still working on improving the system to reach a higher customer acceptance. To achieve this goal more efficiently, a systematic and ideally objective assessment procedure of the system needs to be established. Till date, a thorough review study of the assessment procedures of LKAS does not exist, especially of those which also take the subjective impression of the driver into consideration. The motivation of this paper is to benchmark the state-of-the-art assessment methods of LKAS and identify where problems and research potentials lie. The paper summarizes the relevant characteristics of LKAS based on representative research in the past decades. It also compares the characterization of LKAS with the field of steering feel and vehicle handling in the aspects of procedure, strategy, as well as their advantages and disadvantages. This paper contributes to transferring the know-hows and valuable experiences from other well-developed fields of vehicle dynamics into the rapid-evolving branch of Advanced Driver Assistance System (ADAS), in order to help standardizing its assessment procedure and give insights on system design from a human-centered perspective in the early development phase, thus shortening the ADAS development cycles.

Decoding Disney’s Marketing Mastery: A Strategic Analysis

Nowdays, the Walt Disney Company is one of the most influential entertainment companies in the world, which is famous for its creativity and unique marketing strategy.Disney used to be just a small animation studio but now it has influence all over the world. To investigate the key factors which made Disney’s successful global expansion and development,this paper did this following reserach. This research is mainly about Disney’s core business and the marketing strategy used by Disney. The study was conducted through a meticulous analysis of Disney’s primary business segments, its overarching business strategies, and its management practices. Furthermore, it examines Disney’s brand positioning, market penetration tactics, and customer engagement techniques that collectively forge its competitive advantage. By dissecting the synergy between Disney’s content creation and its promotional tactics, this research aims to unravel the intricacies of Disney’s approach in nurturing a loyal consumer base and securing its status as an indomitable force in the entertainment industry.

An Agent-Based Real-Time Game Model for Forecasting the Market Penetration of Vehicles in China

An Agent-Based Real-Time Game Model for Forecasting the Market Penetration of Vehicles in China

THE INFLUENCE OF MARKETING TECHNOLOGY LITERACY DEGREE AND MARKETING TECHNOLOGY AVAILABILITY ON MARKET PENETRATION STRENGTH WITH MARKETING TECHNOLOGY ACCESSIBILITY AS A MEDIATION AND INTERNAL PERCEPTION OF MARKETING TECHNOLOGY BENEFITS AS A MODERATION IN THE SMALL AND MEDIUM ENTERPRISES SECTOR OF BANDA ACEH CITY

The research examines the role of marketing technology accessibility on the Influence of Marketing Technology Literacy Degree And Marketing Technology Availability on Market Penetration Strength With Internal Perception Of Marketing Technology Benefits As A Moderation. This study has a sample of 225 entrepreneurs in the small and medium business sectors in Banda Aceh City using the proportionate stratified random sampling technique. and analyzed via SEM AMOS. Research results prove that increasing market penetration strength is proven to be influenced by the degree of technological literacy, availability, and accessibility in the use of technology applied in marketing. Then, the relationship between the degree of literacy and the availability of technology in marketing is proven to be partially mediated by the accessibility in Banda Aceh City. Finally, entrepreneurs' and consumers' internal perceptions of the perceived benefits of using marketing technology significantly moderate the relationship between marketing technology accessibility and market penetration strength. These findings explain that the model of increasing market penetration strength in the small and medium enterprise sector is a function of increasing the degree of technological literacy in marketing activities, the availability of marketing technology, which can be mediated by good access to marketing technology, and is strengthened by increasing perceptions held on the benefits of marketing technology.

Analysis of prospective demand for hydrogen in the road transportation sector: Evidence from 14 countries

This paper precisely estimates the looming demand for hydrogen within the transportation sector, spanning 14 pivotal G20 nations from 2022 to 2050, anchored in the global vehicle hydrogen market penetration rate. Employing a robust techno-economic modeling methodology and leveraging Geographic Information System (GIS) for enriched visualization, it unveils distinct environmental dividends across three thoughtfully devised scenarios: Business-as-Usual, Moderate, and Aggressive. Findings herald India and China as pinnacles of hydrogen demand, with South Korea and Japan tailing closely. The study forecasts the energy consumption for solar hydrogen production in G20 countries to oscillate between 3.02 and 2.89 million GWh in 2022, while production costs are anticipated to range from $8.47/kg to $10.01/kg. In an assertive scenario, the paper illuminates a pathway towards achieving a significant CO2 reduction, unmasking environmental savings of up to a staggering 48%, equivalent to 1.5 million mtCO2, by 2050.

Elevating Air Travel Experience: A Strategic Approach to Enhance Customer Retention and Market Penetration for Airport Lounges in Chennai, India.

Elevating Air Travel Experience: A Strategic Approach to Enhance Customer Retention and Market Penetration for Airport Lounges in Chennai, India.

СУЧАСНІ ПРОБЛЕМИ ФОРМУВАННЯ КОНКУРЕНТНИХ ПЕРЕВАГ ВІТЧИЗНЯНИМИ ПРОМИСЛОВИМИ ПІДПРИЄМСТВАМИ

The fact is demonstrated that the formation of competitive advantages by domestic industrial enterprises is a dynamic process, involving the creation or adjustment of unique value propositions that not only differ from those of competitors in the market but are also significant to consumers and difficult to replicate. Given the comprehensive nature of competitive advantage formation, it should encompass a range of strategies and approaches (such as product innovation, efficient production, process management enhancement, brand development, and others), the actions of which are intended to ensure successful market penetration, sustainable operation, and market growth. The proper format of the outlined process is achievable through timely recognition and resolution of issues that could hinder the viability and success of the manufacturing enterprise in the long term. Therefore, the article aims to identify contemporary challenges in competitive advantage formation by domestic industrial enterprises. Various research methods can be used to achieve this goal, including analysis of existing theories, empirical studies, case studies, surveys, and more. The research findings confirm that the dynamic nature of competitive advantage formation by domestic industrial enterprises is associated with several challenges, including rapid technological advancements, shifts in demand, changes in the competitive landscape, alterations in regulatory and legislative frameworks, and globalization. It is demonstrated that to address these challenges in the formation of competitive advantages, domestic industrial enterprises must continuously monitor market conditions, ensure flexibility, and have the ability to quickly respond to changes. The results of such research could serve as a basis for developing recommendations and strategies for enterprises aiming to enhance their competitiveness. Furthermore, the prospects for further research lie in the development of approaches to innovation management strategies, studying the impact of globalization on the competitive struggle of domestic enterprises, analyzing the relationship between technological changes and competitiveness, and examining market conditions.

Tourism Development Strategy in Mundeh Kangin Village Sub District Selemadeg Barat, District Tabanan Bali

Mundeh Kangin Village has natural resource potential that can be developed into agrotourism. The MundehKangin Village farmer group transformed the village into a durian village. The unique nature and culture attracttourists to visit the village. In improving the quality of tourism, of course there needs to be an effective strategyso that the tourism ecosystem in Mundeh Kangin Village can become a leading tourism destination in TabananRegency, Bali. The focus and aim of this research is to formulate a development strategy for Mundeh KanginVillage. Using the SWOT analysis method (Strength, Weakness, Opportunities, Threats) in analyzing thestrategic environment in the management of Tourism Villages. This research uses a qualitative research typeusing sources from Mundeh Kangin Village, namely the village head (perbekel), the Tourism Awareness Group(POKDARWIS) and farmer groups. Based on the IFE and EFE matrix tables, the total weighted scores are 2.75and 3.12. This shows that agrotourism in Mundeh Kangin Village is relatively strong in overcoming weaknessesand taking advantage of existing opportunities to overcome threats. The internal strategic factor in MundehKangin Village which is the main strength is that it is one of the horticultural commodities which has reachednational and international markets and the garden products in the form of local fruits such as durian, salak,buni, chocolate, coffee, coconut, porang grow abundantly in Mundeh Kangin Village 0.64, while the mainweakness is capital and infrastructure which is still lacking with a total value of 0.33. The external strategicfactor in the development of Mundeh Kangin village which is the main opportunity is the lifestyle of the peoplewho want to return to nature with a value of 0.57, while the main threat faced is the unpredictable climate witha value of 0.30. The research results show that the strategy that can be used by Mundeh Kangin Village is aGeneric expansion strategy. Meanwhile, Strategy variations are, concentric diversification, market penetration,market and product development and backward integration.Keywords: SWOT analysis, development, tourist villages

An Empirical Analysis on Present Status of E-waste Management Awareness in Chitwan District, Nepal

The study aims to assess the current status of E-waste management awareness in Chitwan District. The electrical and electronic waste (e-waste) is the fastest growing waste rivulets in the world. The increasing “market penetration” in developing countries, “replacement market” in developed countries and “high obsolescence rate” make e-waste as one of the fastest growing waste streams. Environmental issues and trade associated with e-waste at local, national and international level have driven many countries to introduce interventions. It has become an urgent need of the hour to know the awareness level of e-waste management at Chitwan. The exploratory and descriptive survey research method have been adopted in the study. The responses have been taken from the people of Chitwan using convenient sampling method. The survey research design has been used in the study. The 5-point Likert scale has been used to measure the awareness of e-waste management in Chitwan district. The study concluded that e-waste management awareness is mainly important because a few electronic and industrial elements are difficult to dispose of or recycle. When it comes to e-waste, it is important for people to be aware of the increasing threat and secure disposal and their impacts on socio-economic values as well as health and environment. A growing amount of e-waste is not considered to be products that have stopped working or become obsolete. Technological advances are coming at us at such a dizzying speed that a lot of electronic devices that still work fine are the ones considered obsolete. The main finding of this study is that the respondents consider e-waste management as an eco-friendly practice. Government of Nepal does not have adequate managing policies regarding e-waste. The study has been focused to understand the e-waste recycling status in Nepal and the concept of 3R’S (reduce, reuse and recycle) should be implemented as soon as possible.

Analisis Eksternal Sebagai Upaya Pengembangan Bisnis Perdagangan Internasional Baru (Studi Kasus: PT. GFA)

Indonesia is known as an agricultural country with abundant natural wealth and the majority of its population work as farmers. Agricultural products in Indonesia are in excess supply, while market demand for agricultural products abroad is very large. PT. GFA is a company that exports agricultural products from local farmers and SMEs which exports on HS07 and HS09. From this research it was found that the government has a very large role in the export business, for example through international agreements. From economic factors, there was an increase in vegetable exports but a decrease in coffee exports. From a socio-cultural perspective, PT. GFA can be sourced from local farmers. The existence of technological factors makes it easier for PT. GFA in marketing and control. Furthermore, PT. GFA has moderate buyer bargaining power, as evidenced by the Indonesian market penetration of trade value in Asia. However, the bargaining power of suppliers at PT. GFA is high, this is because the company does not have the goods but takes them from suppliers. On the other hand, the threat of small substance products is because HS07 and HS09 are commodities that cannot be replaced. Lastly, PT.GFA has a low threat of new entrants because to become an exporter requires quite a large amount of capital.

The Impact of Digital Marketing on Export Sustainability in the Digital Era

Digital marketing has become a key element in understanding and shaping export sustainability in the digital era. This research aims to explore the impact of digital marketing on export sustainability in the context of the current digital era. With rapid digital transformation, companies and exporting countries need to understand how digital marketing can impact various aspects of export sustainability, including economic growth, operational efficiency and environmental sustainability. This research uses qualitative methods and uses a literature study approach related to digital marketing, exports and sustainability. Literature findings provide insight into how digital marketing can accelerate global market penetration, increase supply chain efficiency, and make a positive contribution to the sustainability aspects of exports. The results of this research demonstrate that implementing digital marketing strategies can open up new opportunities to increase competitiveness and export growth. Positive impacts are also seen in increasing brand awareness, strengthening relationships with global consumers, and adapting to international market trends. However, challenges such as data security, international regulatory compliance, and changing digital consumer behavior have also emerged as critical factors that can impact export sustainability. Therefore, this research provides a holistic understanding of the relationship between digital marketing and export sustainability, providing a foundation for companies and government policies to optimize digital potential in facing global challenges and achieving sustainable export sustainability.

Blue Ocean Strategy Analysis PT. Kalbe Farma Tbk

This study case to analyse the blue ocean strategy of PT. Kalbe Farma Tbk. PT Kalbe Farma Tbk. is one of the international companies engaged in manufacturing pharmaceuticals, supplements, nutrition, and health services with the motto The Scientific Pursuit of Health for a Better Life. Kalbe uses an innovative strategy done with market penetration, market development, and existing product development. Market penetration is carried out through many collaborations with companies or local distribution in each country through the subsidiary Kalbe International Pte. It is hoped that with the development of the market, Kalbe can achieve its growth targets in terms of sales as well as profit. As for product development, Kalbe developed a program called Health and Happiness, or a program for happy living, and the program produced the H2 Cordyceps Militaris product, which is a supplement that increases immunity.

The influence of integrated marketing strategies on the adoption and success of IT products: A comparative study of B2B and B2C markets

This study explores the influence of integrated marketing strategies on the adoption and success of IT products, with a comparative analysis of Business-to-Business (B2B) and Business-to-Consumer (B2C) markets. Integrated marketing strategies, which combine various communication and promotional tools to create a cohesive and consistent message, have become increasingly critical in the competitive IT sector. The study examines how these strategies impact product adoption, market penetration, and overall success in both B2B and B2C contexts. In the B2B market, where decision-making processes are complex and involve multiple stakeholders, integrated marketing strategies are essential for building long-term relationships and demonstrating value. The study highlights how companies that effectively integrate content marketing, direct sales, and digital campaigns are more successful in gaining the trust and buy-in of corporate clients, leading to higher adoption rates of IT products. Conversely, in the B2C market, the emphasis on brand awareness, customer engagement, and personalization plays a crucial role. The study demonstrates that IT products marketed with a strong focus on social media, influencer partnerships, and targeted advertising campaigns tend to achieve higher consumer interest and quicker market adoption. The comparative analysis reveals that while both markets benefit from integrated marketing strategies, the approach and emphasis differ significantly, reflecting the distinct needs and behaviors of B2B and B2C customers. This research contributes to the understanding of how integrated marketing strategies can be tailored to optimize the success of IT products in diverse market segments. It offers practical insights for marketers and business leaders on developing and implementing marketing strategies that resonate with their target audiences, thereby enhancing product adoption and sustaining competitive advantage. The findings suggest that a nuanced approach, sensitive to the specific dynamics of B2B and B2C markets, is essential for maximizing the effectiveness of integrated marketing efforts in the IT industry.. Keywords: B2B Markets, B2C Markets, IT Products, Influence, Integrated Marketing Strategies.

Regulatory frameworks and financial stability in Africa: A comparative review of banking and insurance sectors

This review explores the role of regulatory frameworks in ensuring financial stability in Africa, focusing on a comparative analysis of the banking and insurance sectors. Regulatory frameworks are essential for maintaining the integrity, stability, and efficiency of financial systems. By examining the historical context, development, and current state of both sectors, this review identifies the key regulatory bodies and their respective strategies and objectives. The review highlights the effectiveness of these regulatory frameworks in mitigating risks and enhancing financial stability through case studies of specific African countries, including South Africa, Nigeria, and Kenya. In the banking sector, central banks and financial regulatory authorities enforce regulations aimed at maintaining capital adequacy, managing non-performing loans, and ensuring risk management and compliance. In contrast, the insurance sector's regulatory bodies focus on solvency requirements, risk assessment, and consumer protection. Also underscores the importance of coordination between regulatory bodies to address challenges such as regulatory arbitrage and technological advancements. The comparative review reveals that while both sectors have made significant strides in regulatory development, they face unique challenges and opportunities. The banking sector is grappling with issues of financial inclusion and digital transformation, whereas the insurance sector is striving to improve market penetration and literacy. The review also discusses the impact of regulatory interventions on financial stability, showcasing successful examples from selected countries. The findings suggest that robust regulatory frameworks are critical for fostering sustainable financial stability. Recommendations for enhancing regulatory effectiveness include strengthening coordination among regulatory bodies, enhancing capacity-building, and leveraging technology for better compliance. The review concludes with an outlook on emerging trends in financial regulation and the prospects for maintaining financial stability in Africa, emphasizing the need for continued international cooperation and support. Keywords: Regulatory Frameworks, Financial Stability, Africa, Banking sectors, Review.