Market-oriented Development Research Articles

A Study on the Pathways of Red Gene Transmission Through Fine Art Works

President Xi Jinping emphasized the need for systematic protection of intangible cultural heritage to better meet the growing spiritual and cultural needs of the people and promote cultural confidence and self-reliance. Red fine art works, as historical relics preserved and formed by the Communist Party of China over time, play a pivotal role in guiding young students to develop a correct understanding of history, oppose historical nihilism, foster patriotism, and establish socialist core values. Therefore, exploring the pathways of transmitting red genes through fine art works is of paramount importance. Taking the Xiuzhou farmer paintings as an example, this study explores the origins and inheritors of these paintings, delves into the depiction of societal changes reflected within them, and examines their role in the transmission of red genes. The research highlights the importance of farmers in Chinas development and the necessity of preserving intangible cultural heritage. To address issues such as the challenges of craftsmanship inheritance, difficulties in training and mentoring, potential declines in quality, and sales bottlenecks faced by farmer paintings, several strategies are proposed: Strengthening governmental guidance and regulation to promote the market-oriented development of the red-themed farmer painting industry. Actively organizing Xiuzhou Farmer Paintings + Red Party History promotional and exhibition events to foster cultural and tourism integration, develop a unique red farmer painting brand, and expand their reach through e-commerce platforms. Launching Red Farmer Paintings in Schools initiatives to subtly integrate them into primary and secondary school labor education through hands-on experiences. Hosting competitions and activities centered on farmer paintings to appreciate the charm and essence of red genes. Providing robust support for inheritors to pursue dynamic heritage practices and empowering red farmer paintings with technological advancements for intelligent development. Focusing on the international exchange of farmer paintings, using platforms like universities and Confucius Institutes to share the century-old history of the Party depicted in farmer paintings with international students and friends, thereby achieving global dissemination.

Conceptual principles of ecologically safe development of aquaculture

Abstract In the past, when the aquaculture industry was just beginning to develop in the world, the main goal of fish farming was to provide the population with food. The development of fish farming led to the emergence of environmental problems, which made it necessary to include the factor of environmental safety, along with economic and social factors, into the agenda of the development of the aquaculture sector. The purpose of this study is to determine the conceptual basis for the implementation of environmental safety principles for the development of the aquaculture sector. The article examines the peculiarities of aquaculture development in terms of modern ecological concepts, the mutual influence of factors of ecologically safe market-oriented development of aquaculture, the sustainable development model of the aquaculture sector is proposed, the tools for ensuring ecologically safe market-oriented development of the aquaculture sector are systematized.

Unveiling consumer satisfaction and its driving factors of EVs in China using an explainable artificial intelligence approach

As China’s electric vehicle (EV) industry shifts from policy-driven to market-oriented development, understanding post-purchase satisfaction and its driving factors becomes imperative. This study compiled objective product attributes and consumer online reviews for 1321 EV models from China’s largest automotive website, Autohome, covering the period between 2014 and 2022. By employing data mining and sentiment analysis (SA) techniques, this research extracted consumers’ overall satisfaction with EVs and identified the subjective product attributes that garnered the most attention in consumer online comments. Utilizing a machine learning (ML)—SHapley Additive exPlanations (SHAP) framework, the research pinpointed the most impactful objective and subjective product attributes on consumer satisfaction and ranked their impact intensity both statically and dynamically. The findings reveal that Chinese consumers are generally satisfied or very satisfied with their EVs. From a static perspective, distinctive objective product attributes of EVs, such as total motor power and range, play a crucial role in influencing consumer satisfaction. In terms of subjective product attributes, aspects like space, design, handling, and comfort are the most captivating to consumers and significantly shape their satisfaction. However, the dynamic analysis indicates that range anxiety persists, despite gradually increasing consumer satisfaction as the EV market matures. Additionally, price remains a crucial factor, particularly following the widespread implementation of subsidy withdrawal policies, making it the most sensitive factor for EV consumers. This study represents the first application of an explainable artificial intelligence framework to quantify the marginal impacts of various automotive product attributes on consumer satisfaction.

Shadow banking contraction and employment decisions in manufacturing firms: Empirical evidence from China's new asset management regulations

This study represents the inaugural exploration utilizing the 2018 "New Asset Management Regulation" (NAMR) as a quasi-natural experiment to examine the repercussions of the reduced scale of shadow banking, prompted by the regulation, on the employment scale of enterprises. Analyzing a dataset comprising Chinese manufacturing companies listed from 2015 to 2020, the empirical findings indicate a significant decline in the labor employment scale of companies exhibiting higher financialization levels post-implementation of the NAMR, as opposed to those with lower financialization levels. Mechanism analysis reveals that the policy heightens financing constraints and escalates debt default risks, thereby hindering employment in enterprises. The heterogeneity analysis demonstrates a more pronounced negative impact on employment in companies characterized by higher long-term use of short-term debt, diminished growth prospects, heightened involvement in shadow banking, and increased development levels in local shadow banking. Additionally, the policy primarily limits the employment size in firms that finance or engage in arbitrage through shadow banking, while also reducing the demand for low-educated labor within these firms. This study enhances understanding of the impact of shadow banking on the real economy. Moreover, it offers valuable insights for advancing the standardization and market-oriented development of asset management businesses.

Transformations in Rural Community Order: A Case Study of Puqian Village, Jiangxi Province, from 1978 to 2022

Since the reform and opening-up, village communities in China have undergone significant transformations alongside rapid modernization. The reconstruction of these communities is a key issue in China’s rural revitalization efforts and necessitates an analysis of the evolutionary characteristics and drivers of village community order. This study defines the concept of village community order and develops corresponding evaluation indicators and quantitative methods. Taking Puqian Village in Ji’an County, Jiangxi Province, as a case study, the research explores the evolution of village community order across distinct development stages—1978, 1985, 2003, and 2022. Data for the study were collected through participatory rural appraisal, remote sensing image processing, and GIS spatial analysis. The results reveal that since the reform and opening-up, Puqian Village has experienced increasing spatial complexity, disordered spatial structures, unbalanced population dynamics, and a weakening social network. These changes were especially pronounced during the periods of market-oriented development and urban–rural integration. The evolution of village community order is influenced by factors such as livelihood transformations, the decline of local culture, the dissolution of public authority, and weakened governance structures. By analyzing village community order from the dual perspectives of social and spatial order, this study provides a systematic framework for understanding village community changes.

Research on the Marketization Development of Traditional Chinese Culture

Traditional culture usually has a long history and deep root, and it represents the spiritual symbols and cultural characteristics of a country or region. As China's economy continues to develop, the status and role of traditional culture in Chinese society has attracted much attention. The marketisation of Chinese traditional culture has also become an important issue in China today. This thesis aims to explore the current situation, real cases and challenges of the development of Chinese traditional culture in the process of marketisation. The challenges of the marketisation of traditional culture are explored through case studies on the development, inheritance and integration of traditional culture with modern business models under the conditions of market economy. It is found that the popularity of traditional cultural products in the market has gradually increased and the chain of cultural industry has become increasingly complete. At the same time, people of different generations have different degrees of acceptance of traditional cultural industries, and inheritance and development are facing dramatic collisions. This study concludes that Chinese traditional culture faces both opportunities and challenges in the process of market-oriented development. Chinese people should grasp the balance between inheritance and innovation, and use the power of the new era to promote the treasures left behind by their forefathers.

From the Pearl River Delta to the Greater Bay Area: State spatial selectivity, contingent socio-spatial processes, and variegated geographies of China’s city-regionalism

This paper revisits China’s city-regionalism based on a multi-scalar reading of state entrepreneurialism, with a special focus on the transition from the Pearl River Delta (PRD) to the Greater Bay Area (GBA). We first propose a multi-scalar theoretical framework of state entrepreneurialism to comprehend China’s city-regional development. At the national scale, the central state maintains planning centrality by establishing normative goals through national political mandates and orchestrating socio-spatial reconfiguration of city-regions using various planning techniques (e.g., zoning, annexation, connectivity, and place-making), which demonstrates state spatial selectivity. At the local scale, city-regional development, led by the local state, pivots on the mandates and resorts to market instruments. Place-specific contexts and development trajectories give rise to distinctive ‘regional models’ and contingent socio-spatial processes. From a historical-geographical perspective, these contingent socio-spatial processes represent both the outcome of and the precondition for successive waves of state spatial selectivity in city-regional development. Building upon the dynamic interplay between state spatial selectivity and contingent socio-spatial processes, we present a periodised analysis to delve into the ongoing transformation from the PRD to the GBA. Amidst evolving global-local conjunctures and shifting national political mandates, state spatial selectivity within the PRD-to-GBA transformation is categorised into three periods: (1) 1980s to early 1990s: exploiting zoning technologies to institutionalise exceptionality within delimited areas for undertaking market-oriented experiments; (2) mid-1990s to 2000s: empowering entrepreneurial cities to drive market-oriented development while managing their size, internal hierarchy, and external connections; and (3) 2010s onwards: an intensified planning centrality at the national scale and the reinvention of zoning technologies to emphasise relationality, reshaping the urban-regional and cross-border dynamics of the GBA within an ‘integration’ framework. In conclusion, this paper reflects on the variegated geographies of China’s city-regionalism – the socio-spatially distinctive, temporally evolving and ultimately polymorphic, multi-scalar construction of Chinese city-regions.

Market Orientation and Marketing Capability of SMEs: A Conceptual Framework

Market orientation is a marketing concept aimed at continuously creating value for customers to achieve superior performance. In addition, exploring the role of specific marketing capabilities related to innovative and entrepreneurial company behavior is necessary alongside marketing capability. However, literature on the role of marketing capabilities in competitive strategy is still limited. Similarly, there is a lack of conceptualization and operationalization of innovation and the construction of sustainable competitive advantage. Researchers focus on how Market Orientation and Marketing Capability can impact organizational innovation and SME performance. The research objective is to design a model based on Market Orientation and Marketing Capability to enhance SME performance. This research contributes to the theory and practice of strategic marketing by exploring and developing Market Orientation, Marketing Capability, organizational innovation in SMEs, and sustainable SME performance.

Research on the Coordinated Development of Rural Revitalization and Agriculture and Forestry Industry

This paper discusses the relationship between the development of new forms of rural economy and the coordinated development of agriculture and forestry industries. This paper puts forward some countermeasures and suggestions, such as strengthening policy support and system construction, promoting scientific and technological innovation and talent introduction, promoting market-oriented development and industrial transformation and upgrading, and guiding social capital and enterprises to participate in the development of agricultural and forestry industries and new forms of rural economy. The aim is to promote the transformation and upgrading of rural economy and rural revitalization. Combined with the case study, it is found that the coordinated development of new forms of rural economy and the agriculture and forestry industry can inject new impetus and new ideas into rural economic development, and promote the upgrading and transformation of the agriculture and forestry industry.

Study on the Path of Living Inheritance of Non-related Tangka Mural Painting: Taking Sichuan Institute of Nationalities as an Example

As an important part of China's intangible cultural heritage, thangka murals contain profound historical and cultural value and unique artistic charm. The purpose of this paper is to study the living inheritance path of thangka murals and explore how to effectively protect and inherit this valuable heritage in modern society. Through the in-depth analysis of Sichuan Institute of Nationalities in four aspects, namely, cultivation and protection of inheritors, cultural dissemination and publicity, industrialization and marketization, as well as social participation and aesthetic education and infiltration, a set of comprehensive living inheritance strategies is proposed. Firstly, it emphasizes on ensuring the complete inheritance of skills through the establishment of a sound mechanism for the transfer of skills. Secondly, various forms such as exhibitions and multimedia are utilized to expand the influence of thangka fresco art and increase public awareness and interest. At the same time, it promotes the integration of thangka mural art with tourism and cultural creative industries, promotes its market-oriented development and improves economic benefits. Finally, emphasize the importance of public education and aesthetic infiltration, and mobilize the strength of all sectors of society through a variety of ways to participate in the protection and inheritance of thangka murals. The research in this paper provides theoretical support and practical guidance for the living inheritance of non-heritage thangka murals, aiming to promote this cultural treasure in the modern society with new vitality and vigor.

THE IMPACT OF MARKET ORIENTATION ON MARKETING PERFORMANCE: EXPLORING THE MODERATING ROLE OF COMPETITIVE ADVANTAGE

This research analyses the influence of market orientation and competitive advantage on MSMEs’ marketing performance, with competitive advantage as a moderating variable. The research methodology employs path analysis using Smart PLS software version 4.0 and involves 397 MSME owners in Jambi City, Jambi Province, Indonesia. The analysis results indicate that market orientation and competitive advantage significantly influence MSME marketing performance. Additionally, competitive advantage moderates, strengthening the relationship between market orientation and marketing performance. These findings have practical implications for MSME owners, suggesting that focusing on developing market orientation and competitive advantage can enhance their marketing performance. Furthermore, this study contributes to the theoretical understanding of factors influencing MSMEs marketing performance and encourages further research on elements that most impact competitive advantage. It also provides recommendations for policymakers to support enhancing MSME marketing performance through various supportive policies. However, this research has limitations, such as the lack of specific elements of market orientation with significant impacts and a need to better understand the moderation mechanism between market orientation and marketing performance through competitive advantage, which could be subjects of future research.

Feasibility analysis of the market-oriented construction management model of drainage project based on evolutionary game.

The construction and operational costs of drainage projects are high. Traditional construction management models impose significant financial pressure on the government and reduce stakeholder motivation. Within the market-oriented development context, reforming the construction management model is crucial for breaking the current predicament. This research establishes a framework for the market-oriented construction management model for drainage projects and constructs a behavioral strategy evolutionary game model involving government, drainage management companies, and pollution discharge subjects. Through theoretical analyses and simulations, this research presents recommendations for the implementation of the market-oriented model. The research findings indicate that: (1) the market-oriented model is feasible both theoretically and practically. Pollution rights trading aids pollution discharge subjects in adapting to the market-oriented model. (2) Ensuring sewage charges remain within the interval [P1, P1 + L2 - L1] is crucial for trilateral cooperation. (3) Simulation analysis shows that intensifying policy support, reducing the cost of technological equipment upgrades, enhancing comprehensive income, lowering the pricing of sewage charges, and raising initial selection probability all promote a tendency towards ESS.

Dynamic price optimization of a solar integrated cogeneration system considering uncertainties of building demands

Introducing renewable and high-efficiency devices into conventional cogeneration systems has the potentials to reduce fossil fuel consumption and mitigate environmental issues. This study aims to incorporate solar power and thermal energy into the power and waste heat generated by the gas turbine, respectively, while utilizing a double-effect absorption heat pump to meet the total heat demands. Following the creation of thermodynamic models, a trading mechanism is introduced involving an operating participant known as the product seller, which is analogous to electricity companies in power trading models. To maximize the interests of the participants with different confidence levels, the master-slave game is employed, using Genetic and Quadratic programming algorithms. The hourly outputs of devices and responded demands are evaluated based on the dynamic purchasing and selling price of products. The results indicate that the optimal interest of the cogeneration system is the lowest among all the participants. The power proportions from gas turbine and power grid exceed 60 %, while the contribution of gas turbine decreases by 11.0 % due to the lower heat demands caused by reduced confidence level. Overall, this study offers valuable insights into the market-oriented development of solar assisted cogeneration systems.

Research on the Market Development of Mongolian-Themed Films

This study aims to explore the market development of Mongolian-themed films and put forward corresponding strategies and suggestions. By analyzing the current situation and problems of the Mongolian-themed film market, combined with the development trends of domestic and foreign film markets, we study key issues such as the commercial operation mechanism, market support, and marketing of Mongolian-themed films. In the process of market development, Mongolian-themed films face challenges such as insufficient financial support, poor marketing promotion, and limited distribution channels. In order to promote the market-oriented development of Mongolian-themed films, diversified publicity and promotion strategies, strengthening market support, and optimizing commercial operation mechanisms are needed.

Sustainable Development of Urban Rail Transit Resources Development

Urban rail transit system is characterized by high efficiency, good quality, safety and convenience. In the current process of socio-economic development, urban rail transit has become an important component of urban transportation. The acceleration of urbanization in China has promoted the improvement of current urban rail transit technology, and provided high-quality services to alleviate current urban traffic congestion. In the development process of urban rail transit, it presents characteristics such as high operating costs and high investment. It is necessary to choose a reasonable market-oriented development model based on the actual situation to improve the overall economic and social benefits of urban rail transit.

Can the digital economy promote urban green economic efficiency? Evidence from 273 cities in China

The development of the digital economy has changed human lifestyles and production and provided a new approach to achieving the United Nations Sustainable Development Goals (SDGs). As an important indicator reflecting both economic growth and ecological protection, the green economic efficiency (GEE) indicator is employed to express the level of sustainable development. By building an indicator system, introducing carbon dioxide emissions as an unexpected output and using a super-efficient slack-based measure (SBM) model, the the GEE of 273 cities in China are calculated. The development level of digital economy is calculated through principal component analysis (PCA). Unlike previous provincial-level studies, this study focuses on analyzing at the urban level. This study then uses a fixed effect model to analyze the effect of the digital economy on urban GEE. Based on various aspects, the transmission mechanisms of the digital economy on GEE have also been deeply analyzed. The results indicate that the digital economy has a positive effect on GEE. This conclusion is validated by endogeneity analysis and other robustness tests. The digital economy has a positive influence on urban GEE in Eastern, Central and Northeastern China. In large cities, medium-sized cities and cities with stricter governmental environmental regulations, the effect of the digital economy on GEE is more prominent. The mechanism analysis indicates that the digital economy mainly promotes urban GEE through the technological innovation effect, industrial structure optimization, energy structure transformation and market-oriented development. This study clarifies the role of the digital economy in advancing GEE and provides a reference to promote ecological development in developing countries.

Creating a market orientation: An empirical validation of Gebhardt, Carpenter, and Sherry's (2006) Market Orientation Development Process (MODeP)

Gebhardt, Carpenter, and Sherry (2006) suggest that organizations become more market-oriented through a deliberate and path-dependent organizational change process that we call the Market Orientation Development Process (MODeP). However, evidence of the MODeP’s efficacy in creating a market-oriented culture remains sparse beyond the cases described in detail by its authors. In this study, we develop a new instrument to measure an organization's progress in the MODeP. Based on a survey of 333C-level hospital executives, our study provides empirical support for (1) the effectiveness of the MODeP process in creating a market orientation and (2) its path-dependent nature. With this confirmation and the availability of a measurement instrument to monitor the transformation process, we hope to lower the barriers that have hindered research on creating a market orientation. Also, we confirm the validity of the MODeP as a roadmap for senior executives willing to develop a market orientation in their organizations, and we provide a means to implement it.

Study on the Impact of Private Enterprises' Participation in the Mixed Reform of State-owned Enterprises on the Value Preservation and Appreciation of State-owned Assets

State-owned listed companies in the commercial category in Shanghai and Shenzhen A-shares from 2013 to 2020 were selected as the research sample. Data related to the shareholding and delegated behavior of private shareholders among the top ten shareholders are utilized. Using a fixed-effects model, we empirically analyze the impact of private companies' participation in the mixed reform of state-owned enterprises on the value preservation and appreciation of state-owned assets at the equity level and the management right level. Explore the moderating effects of internal control and the level of market-oriented development on the above relationships. The study shows that the participation of private enterprises in the mixed reform of SOEs can effectively contribute to the value preservation and appreciation of state-owned assets, both at the equity level and at the management level. Meanwhile, the level of internal control of SOEs has a significant positive moderating effect on the relationship between the participation of private firms in SOEs' mixed reform and the value-added of SOEs' assets; The participation of private firms can effectively compensate for the impact of insufficient market development on the value-added of SOEs' assets.

How the Marketization of Land Transfer under the Constraint of Dual Goals Affects the High-Quality Development of Urban Economy: Empirical Evidence from 278 Prefecture-Level Cities in China

As an important part of comprehensively implementing the new development concept and accelerating the construction of a new development pattern, the market-oriented allocation of land elements plays an important role in promoting high-quality economic development. This paper first constructs a theoretical model of the multi-channel impact of land transfer marketization on the high-quality development of urban economy under the framework of two departments and reveals the impact of land transfer marketization on the high-quality development of urban economy from the theoretical mechanism. Secondly, taking the panel data of China’s prefecture-level cities from 2011 to 2020 as a research sample, the proportion of land bidding, auctioning, and listing area in the total area of land transfer was used to measure the marketization level of land transfer in prefecture-level cities, and the high-quality development of urban economy was measured by drawing on the regional development and people’s livelihood index released by authoritative institutions, and the impact and mechanism of land transfer marketization on the high-quality development of urban economy were analyzed based on multiple measurement models and multi-dimensional empirical analysis. Finally, the paper constructs a moderating effect model to investigate the role of economic growth target constraints and environmental target constraints on the relationship between the two. The study found that: (1) There is a significant U-shaped nonlinear relationship between the marketization of land transfer and the high-quality development of urban economy. When the market-oriented development of land transfer is at a low level, it will inhibit the high-quality development of the urban economy. With the gradual improvement of the level of market-oriented development of land transfer, it will promote the high-quality development of the urban economy. (2) The dual goal constraint plays a significant regulatory role in the relationship between the marketization of land transfer and the high-quality development of the urban economy. Instead of moderate economic growth targets constraining the positive adjustment of the impact of land transfer marketization on the high-quality development of urban economies, strict environmental target constraints are more conducive to strengthening the high-quality economic development effect of land transfer marketization. (3) There are obvious heterogeneities in the impact of land transfer marketization on the high-quality development of urban economy in terms of urban location, urban scale, urban resource endowments, and the characteristics of the city itself. Based on this, it is proposed to deepen the market-oriented reform of land elements and give full play to the high-quality economic and development effect of land transfer marketization, explore the combination of scientific and reasonable economic growth goals and environmental target constraints, and give play to the positive role of dual target constraints in promoting the high-quality development of urban economy in the marketization of land transfer. According to the objective facts that the characteristics of the city itself are quite different, the market-oriented development of land transfer is scientifically released according to local conditions and brings about high-quality development effects.

Review: Rethinking Ownership of Development in Africa, by T. D. Harper-Shipman

Review: <i>Rethinking Ownership of Development in Africa</i>, by T. D. Harper-Shipman