Market Interest Research Articles

PELATIHAN DESAIN LOGO DAN KEMASAN UMKM KERIPIK PISANG DESA TRUNAMANGGALA MELALUI PENJUALAN DIGITAL MARKETING

The development of micro, small and medium enterprises aims to generate income for the lower middle class and is the most important driver in the national economy. In an effort to improve the welfare of micro, small and medium enterprises, the government currently offers various programs to business actors, including business capital, training, and business assistance with stakeholders. The banana chip business, which is one form of small micro business in Trunamanggala Village, Cimalaka District, Sumedang Regency, has problems in the form of the absence of a logo as a product identity, the absence of attractive packaging and the lack of utilization of digital marketing technology in its sales so that an assistance is needed to overcome this. Therefore, this community service method uses a training and socialization approach which aims to provide training in making product logos as well as providing training in marketing products online. The positive impact of this training is to increase market attractiveness and interest to help product images with creative logos, MSME players have products in digital marketing so that they can increase promotion of banana chip MSME players and increase the economy and profits for banana chip MSME players in Trunamanggala Village.

Estimating probability of default via delinquencies? Evidence from European P2P lending market

The unprecedented growth of the financial sector's digital transformation opens wide areas to the scaling up of finance in innovative and knowledge-based projects. Improving risk management takes centre stage in the acceleration of this process. This study uses loan-book data from the peer-to-peer (P2P) lending market to empirically investigate the determinants of default risk. Using the loan-book database covering the period from 2014 to 2020, we examine multiple factors related to the default risk of loans issued by P2P lending platforms. The results indicate that a higher interest rate and higher stock market returns increase the probability of default in the P2P lending market. Results are robust to additional tests based on endogeneity correction, the LASSO method and sampling bias. The severity of the impact of market returns and interest rates is found to be significantly different based on the levels of financial technology (FinTech) adoption and banking sector distress. Increases in the market interest rate are found to boost the sensitivity of P2P loan defaults to stock market volatility. This study contributes to existing literature on risk management models with its consideration of country-specific factors, paving the way to future best practices in the market.

Conflict of interest in the securities market

In the article examines the problem of applying the legal interpretation of the concept of “conflict of interest,” including as applicable to legal relations in the stock market. Such concepts as the fiduciary duties of a trustee, the controversial nature of the legal definition of a conflict of interest through the concept of personal interest are considered. The need for further development of the prudential regulation system and a more specific definition of the criteria for the fiduciary duties of the principal in the securities market are substantiated. The possibility of introducing into Russian practice the approach used in the common law system is analyzed. According to this approach, only proof of the fact of dishonest fulfillment of fiduciary duties, such as loyalty, due diligence and information duty can serve as a basis for prosecution in the event of a conflict of interest, but not the establishment of the fact of personal interest. In particular, from this point of view, the fundamental rule of the common law system applied in the stock market is considered — to fully rely on the information (i.e., a situation completely opposite to the approach that has developed in Russian law in relation to identifying conflicts of interest) provided by the broker to the client, and to expect, that he will perform his duties with all competence and due care. The author substantiates the greater effectiveness of the approach of establishing a presumption of conscientious fulfillment of fiduciary duties by a trustee and bringing to responsibility only if the contrary fact is proven.

Generalization of noise insulation afforded by common window designs with active noise control exposed to moving noise source

A window device that can provide noise insulation while maintaining natural ventilation is highly desirable and is especially sought after in heavily noise-polluted and hot-humid climates cities, such as Southeast Asian cities. However, a solution to provide such a window is non-trivial because the design principles guiding acoustics and ventilation are diametrically opposed. While louvre windows have traditionally been used in communal, healthcare, and some educational setting to provide a balance between acoustics and ventilation benefits, it is still sorely lacking to provide sufficient insertion loss without sacrificing ventilation entirely. A new plenum window design has recently garnered research and market interest to tackle the dichotomous problem. Additionally, the application of active noise control (ANC) in windows is gaining popularity and offers potential solutions to improve noise control without compromising ventilation. However, it remains unclear how different traditional and modern window designs compare in terms of their acoustic performance, especially when exposed to non-stationary noise sources such as urban traffic, a major noise pollutant. Thus, the present study seeks to provide a generalization of insertion loss provided by different window designs exposed to moving sources including a tangent study on ANC implementation via a time-domain approach.

Impact of Zinc oxide nanoparticles on biosynthesis of Thymoquinone in cell cultures of Nigella sativa

The rising market interest for Nigella sativa (Black seeds) necessitates the development of cultivation strategies to enhance metabolites production. Zinc oxide nanoparticles (ZnO-NPs) have drawn global attention as efficient and bio safe elicitors for in vitro cultures, to enhance secondary metabolites production in medicinal plants. In this study, ZnO-NPs were utilized for establishment of callus and cell cultures in black seeds for the first time. Hypocotyl explants were cultured on Murashige and Skoog (MS) media with varying levels of ZnO-NPs, resulted in callus induction and biomass formation. Optimal response in callus growth parameters were observed when explants were grown on MS media supplemented with 60mg/L ZnO-NPs, resulting in 71.2% callus induction frequency, 28.2g/L fresh biomass, 9.7g/L dry biomass, and 63% water content. A substantial increase in callus growth was observed when ZnO-NPs were combined with 6-Benzylaminopurine (BA) at ratio of 45:1.5mg/L, resulting in 91.2% callus induction frequency and 42.2g/L fresh biomass. In cell suspension cultures, ZnO-NPs alone at 45mg/L produced optimum callus biomass (60.9g/L). However, in combination with BA, callus biomass did not increase significantly in cell cultures. Maximum accumulation of total phenolic content (TPC: 26.8mg GAE/g DW; Gallic acid equivalent dry weight) and total flavonoid content (TFC: 19.5mg QE/g DW; Quercetin equivalent dry weight) was observed in cell cultures treated with higher concentration (70mg/L) of ZnO-NPs in the 5th week of the growth curve. Moreover, ZnO-NPs incremented substantially the Phenylalanine lyase (PAL), Superoxide dismutase (SOD) and Peroxidase (POD) enzyme activities in cell cultures. Nonetheless, Reverse Phase High Performance Liquid Chromatography (RP-HPLC) analysis indicated peak production of tymoquinone (168.5mg/g FW) in cell cultures treated with 45mg/L ZnO-NPs alone. This study offers a promising approach for commercial production of Nigella sativa biomass and bioactive metabolites.

Molecular tool for efficient breeding of DOMINANT Greenshell laying hens and significant refinement of phenotypic selection focused on eggshell color

In recent decades, interest in non-traditionally colored eggs has increased. For breeders, this market interest means breeding lines of laying hens that lay eggs of varied colors, such as the blue-green eggshells (Dominant Greenshell) in this study. This study presents the results of genotyping the polymorphism of the O locus responsible for shell coloration and photometric measurement of eggshell color based on the CIELAb system, which was carried out on the unique Czech breeding population Dominant Greenshell. The aim was to use a combination of phenotyping using the CIELab System method and genotyping of the O locus using the end-point PCR approach with the main focus on the accuracy of distinguishing shell color genotypes, streamlining the selection of dominant homozygotes in the O locus, optimizing this technology for the most efficient and cost-effective selection procedure in practical hen breeding. The optometric method was able to reliably distinguish only dominant and recessive phenotypes and eliminate from the population only undesirable recessive homozygotes with a white colored shell. The parameter a* (redness/greenness) from the CIELab color space turned out to be absolutely key for distinguishing dominant and recessive phenotypes. Using the CART methodology, a classification tree built on discriminating optometric characteristics a-blunt was obtained, however, for the group of desirable O/O homozygotes, the selection approach would result in incorrect genotyping of 31% of individuals. Therefore, a combined approach based on rapid and simple elimination of recessive homozygotes using phenotyping (CIELab photometric measurement) and molecular identification of the EAV-HP insertion in the SLCO1B3 gene in dominant phenotypes, regardless of color intensity affected by laying time/order, and allowing reliable elimination, has proven to be the most effective method to distinguish heterozygotes from the breeding population. The combination of optometric and molecular selection methods then leads to more efficient selection, reduction of overall selection costs. This process led to the stabilization of the breeding population within one generation and the achievement of a pure homozygous line with regard to eggshell color.

ЗАДАЧА ОПТИМАЛЬНОГО СТОХАСТИЧЕСКОГО УПРАВЛЕНИЯ И ОЦЕНКИ СТОИМОСТИ КОРПОРАТИВНЫХ ОБЛИГАЦИЙ, ЗАВИСЯЩИХ ОТ ВРЕМЕНИ И СЛУЧАЙНЫХ СОСТОЯНИЙ ПАРАМЕТРОВ

In the optimal stochastic control problem, one estimates, using the utility indifference method, the bond price and the premium of a default swap contract (Credit default swap) when the model parameters (market interest rate, drift coef-ficient, and volatility of risky underlying assets) are random functions of time and state. Namely, the interest rate of the risk-free asset depends on time, and the prices of risky assets are described by linear homogeneous stochastic dif-ferential equations (SDEs) with multiplicative noise. To do this, the authors consider a portfolio with a risk-free asset and a risky asset with no default risk. For each such portfolio, the authors determine the amount of risky assets that maximizes the expected utility of its final wealth. This quantity allows one to solve the parabolic partial differential equations arising from the Hamilton-Jacobi-Bellman (HJB) equation by transforming them into ordinary differential equations using the method of variable separation to obtain the instantaneous value function of each portfolio. The authors derive the bond price and the default swap-contract premium (CDS) rate, which are the amounts that provide the same level of the expected utility by investing all of one’s wealth in a portfolio that does not contain these credit instruments, or by investing these amounts in credit instruments and the remainder of one’s wealth in the portfolio.

Effect of Market Volatility, Inflation, and Interest Rates on Stock Market Returns: An Empirical Analysis

Effect of Market Volatility, Inflation, and Interest Rates on Stock Market Returns: An Empirical Analysis

From Influencers to Followers: Unpacking Credibility Dimensions on Food Sharing Intentions Among Malaysian Youth

Influencer marketing has blossomed into an increasingly prevalent method for products and brands to engage with followers, prompting interest in digital marketing and social media studies. However, due to a lack of source credibility, many social media influencers are experiencing a decline in content sharing from their followers despite investing time and money in developing engaging content. Yet, relatively little is known about influencers’ credibility in relation to food-sharing intentions among Malaysian youth. The present study addresses this gap by examining the relationship between social media influencers’ credibility and followers’ sharing intention on food content. By adopting a quantitative approach with a correlational design, this study aimed to discover the relationship between social media influencers’ perceived expertise, trustworthiness and attractiveness with followers’ sharing intention towards the food content among Malaysian youths. The researcher employed a probability sampling technique using a random selection of respondents for the sampling. The findings showed that the level of perceived source credibility dimensions and followers’ sharing intention towards the food content among Malaysian youths was mostly moderate. Pearson correlation analysis revealed a significant relationship between social media influencers’ source credibility dimensions and followers’ sharing intention towards the food content among Malaysian youths. The study leverages a deeper understanding of social media influencers through the dimension of credibility and food-sharing intention and thus contributes to developing a more successful social media strategy to engage with netizens. Keywords: Digital marketing, food-related content, sharing intention, social media influencers, source credibility.

Bank lending to business entities: 2021–2024

The current situation in the country is characterized by a high degree of uncertainty, which prompts banks to invest resources not in the development of the real sector of the economy, but in risk-free and low-risk assets, which primarily include domestic government loan bonds (DGLB) and certificates of deposit (CD) of the NBU. This situation led to the fact that lending to corporate clients on market terms was not widely distributed and largely led to the implementation of the state credit program "5-7-9", according to which the state does not fulfill its obligations to banks in a timely manner to compensate the difference between market and preferential interest rates. The aim of the research is to develop a comprehensive app­roach to bank lending to business entities, which involves the implementation of radical measures to stimulate it on a market basis in a harmonious combination with state support. А set of methods of scientific knowledge were used: comparison, analysis and synthesis, grouping, abstraction, observation, etc. Ukrainian banks are currently weakly motivated or unable to provide business lending on a market basis. This is due to the presence of the state credit program "5-7-9", which provides a number of preferences to its participants. An inhibiting factor in the development of market lending to enterprises is also the attractiveness for banks of risk-free investments in DGLB and CD NBU, for which interest rates are higher than for loans granted to corporate clients. In addition, the latter generate a high level of risks for banks during the war. A set of measures aimed at the deve­lopment of business lending on a market basis is proposed, which include: the use of risk diversi­fication tools by providing guarantees from the state and international financial orga­ni­zations, in particular the EBRD, the EIB; the imple­mentation of military risk insurance, as well as the transformation of the state credit program according to the outlined directions

Pengaruh Motivasi Investasi dan Pengetahuan Investasi Terhadap Minat Investasi Mahasiswa Fakultas Ekonomi dan Bisnis di Pasar Modal Melalui Galeri Investasi Universitas Nusa Nipa

This research aimed to investigate how Investment Motivation and Investment Knowledge affect the Investment Interests of students from the Faculty of Economics and Business in the capital market, using the Investment Gallery of Nusa Nipa University. The study utilized an associative approach with a causal relationship form and a quantitative approach. The population for this study comprised students from the Faculty of Economics and Business of Nusa Nipa University, with a sample size of 94 respondents. The data analysis involved multiple linear regression analysis using the Statistical Package for the Social Sciences (SPSS) version 23. The research results showed that (1) investment motivation positively influenced students' interest in the capital market through the investment gallery, (2) investment knowledge also had a positive influence on students' interest in the capital market through the investment gallery, (3) both investment motivation and investment knowledge simultaneously influenced students' interest in the capital market through the investment gallery.

Motivasi Investasi dan Pengetahuan Investasi: Kunci Penting dalam Mendorong Minat Investasi Mahasiswa Manajemen di Pasar Modal

This research aims to investigate the influence of investment motivation and investment knowledge on investment interest in the capital market (a study on Management students at the Faculty of Economics and Business, Universitas Negeri Gorontalo. The sample size consists 93 studets. The sampling method employs the slovin method, and the data type is primary. Date are collected using questionnaires and surveys. The research analysis testing employs multiple regresssion analysis, then analyzed using the SPSS 16 application The results indicate that, partially, investment motovation has an effect on investment interest, as shown by the Tcount of 5.047 > 1.986. Similarly, investment knowledge also influences investment interest, with an Fcount of 39.930 > 3.10. This means that investment motivation and investment knowledge simultaneously affect student’s Interest in investing in the capital market. The R Square value in this research is 0.470, indicating that the variables investment motivation and investment knowledge explain 47% of the investment interest variable, while the remaining 53% is influenced by other variables not explained in this research.

Pengaruh Pemasaran Konten Instagram Akun @Sodfestival terhadap Minat Membeli Tiket Festival Musik “Sound of Downtown”

This study aims to analyze the influence of Instagram content marketing on ticket purchase interest at the Sounds of Downtown (SoD) music festival. The method used is a quantitative approach with data collection through questionnaires to 100 respondents, who are followers of the Instagram account @sodfestival aged 15-26 years. The data analysis technique uses the Pearson Product Moment correlation test, T test, and F test. The results of the study indicate that there is a positive and significant relationship between Instagram content marketing and purchase interest (r = 0.918, p <0.05). In addition, Instagram content marketing has a significant effect on purchase interest with a determination coefficient of 84.2%, indicating that this variable is able to explain most of the variation in purchase interest. The results of the T test (t = 22.864, p <0.05) and F test (F = 522.764, p <0.05) support that Instagram content marketing has a significant effect on ticket purchase interest. Thus, content marketing through Instagram has proven to be an effective strategy in increasing consumer purchase interest at the Sounds of Downtown music festival. Keywords: Engagement, Music Festival, Instagram, Online Questionnaire, Purchase Interest, Internet Users, Online Marketing Strategy

Building the PharmD Pipeline With a Pre-Pharmacy Track for Working Adults Marketed to Pharmacy Technicians

ObjectiveTo describe the activities undertaken at Mercer University (MU) to establish a complete pre-pharmacy curriculum for working adults and market the program to pharmacy technicians in metropolitan Atlanta. To document post-implementation, the yield of students to the pre-pharmacy program and subsequent yield of Doctor of Pharmacy (PharmD) students to the MU College of Pharmacy. MethodsThe level of retrospective interest in the pre-pharmacy program was measured by a survey questionnaire administered to MU PharmD students who had completed their pre-pharmacy courses in metropolitan Atlanta colleges and universities. A traditional marketing funnel approach was used to achieve awareness, interest, desire, and action in the target market: metropolitan Atlanta pharmacy technicians. The pre-pharmacy program was established as a curricular track within the MU College of Professional Advancement for working adults. Enrollment and matriculant data were reported using frequency counts. ResultsA total of 185 pre-pharmacy program matriculants from the Spring semester 2019 through the Summer semester 2023 accounted for 1222 pre-pharmacy course enrollments. Of these students, 38 applied for the PharmD program at the MU College of Pharmacy, and 27 were accepted and matriculated. ConclusionOffering a pre-pharmacy track for working adults marketed to pharmacy technicians is one potential avenue for building the pipeline to pharmacy school while adding to the overall enrollment of the university.

Design of Export Strategy for Roasted Beans Products to The Asean Market Using The Swot Method and The Use of Trade Map (Case Study: Pt Wahana Development Indonesia)

This research aims to analyze the potential of roasted coffee bean products and provide a strategy proposal for PT. Wahana Development Indonesia (Kopi Sarongge) to maximize sales by exporting roasted beans via the Trade Map website to ASEAN countries, particularly Singapore, Malaysia, and Thailand. The analysis methods employed include SWOT analysis, IFAS, EFAS, and strategy formulation using the TOWS matrix. Based on the processed data from the IFAS table, the IFAS value of 3.11 indicates that the Company possesses significant strengths. This suggests the Company has many internal advantages and capabilities. Furthermore, the EFAS table yielded a value of 2.73, indicating relatively favorable external conditions for the Company despite facing some challenges. In the TOWS matrix, the Company ranks 1st with an SO strategy, where it should leverage its reputation for high-quality coffee beans to meet the increasing demand in international markets, utilize competent human resources to explore the export-import sector, set competitive pricing to enhance competitiveness and attract international market interest, and utilize adequate production capacity to sell through various channels. This research was conducted to determine the strategies that the Company should employ to penetrate the ASEAN market.

Strategies to Increase Customer Loyalty on Brands (Case Study on Nayam Brand on Grabfood)

The use of technology in business is often utilized as a strategy to obtain information related to marketing, sales, and consumer interest. This study aims to analyze the effect of service quality, product quality, relationship marketing, and consumer satisfaction on consumer loyalty of the Nayam brand on the Grabfood platform. Previous research has examined the relationship between these factors, but this study provides a more comprehensive understanding by integrating them in the context of the online food delivery industry. This study utilizes a causal research design to identify causal relationships between variables. Data collection methods include literature studies, field surveys, and questionnaires. The operational variables are service quality, product quality, relationship marketing, customer satisfaction, and customer loyalty. Sampling was conducted using consecutive sampling with a total of 110 respondents in the Jabodetabek area who had ordered Nayam using the Grabfood food delivery service. Data analysis was conducted using PLS-SEM and SWOT analysis. The results showed that customer satisfaction and product quality have an influence on customer loyalty. On the other hand, service quality has an influence on customer satisfaction. Relationship marketing was found to have an indirect positive influence in building relationships between owners and customers. The findings of this study make a practical contribution to business owners by offering a better understanding of how to retain existing customers, increase revenue, improve marketing efficiency, build a good brand reputation, and create a competitive advantage in the market. From a theoretical perspective, this study contributes to the development of a scientific understanding of customer behavior, the factors that influence it, and its impact on business success.

Impact of different CO2 price paths on the development of the European electricity system

In energy system transformation studies, the assumption of linearly rising CO2 prices is common and based on the decreasing issued European allowances (EUA). The actual auction price for allowances is influenced by market dynamics, resulting in non-linear variations in CO2 prices due to the possibility of banking allowances. This study explores the impact of non-linear CO2 price trajectories on the European electricity market. Various scenarios, such as increasing prices with the market interest rate, early price peaks, collapse, or fluctuations, are examined until 2030. The study quantifies the effects on power plant investments, profitability, consumer costs, and government revenues. The findings reveal that early and high price signals lead to an earlier transition with 7 % more wind power plants but at 4 % higher costs. Conversely, lower initial prices delay power plant investments in wind power plants by 6 % and result in 21 % higher emissions. Compensation for climate impact costs can yield a positive cost-benefit analysis in scenarios with early and high price signals when emissions are avoided through mechanisms like the Market Stability Reserve (MSR).

Analysing the evolving effectiveness of monetary policy instruments in China: insights from the TVP-SV-MF-bfavar framework

ABSTRACT The application of monetary policy rules requires careful consideration across different macroeconomic stages. As the largest developing nation, China has undergone significant economic reforms over the past few decades, providing valuable insights into the effectiveness of various monetary policy rules at different stages of development. This study introduces an innovative research framework, the TVP-SV-MF-BFAVAR model, and employs mixed-frequency data (quarterly, monthly, daily) spanning 20 years to construct relevant proxy indices. It empirically examines the evolving trends in the effectiveness of price-based and quantity-based monetary policy rules in China. The findings indicate that as the economy matures and interest rate marketization progresses, the effectiveness of price-based monetary policy has improved, while quantity-based measures remain reliable policy instruments. Moreover, the effectiveness of monetary policy rules exhibits distinct time-varying characteristics in response to macroeconomic fluctuations, suggesting the need for policy adjustments across different economic stages. Developing nations should actively promote interest rate marketization reforms to foster an enabling environment for the effective implementation of monetary policy.

Identification of Expected Growth in Crypto Currency

Identifying the expected growth in cryptocurrency involves analyzing a combination of market trends, technological advancements, regulatory developments, and economic indicators. Historical performance and adoption rates of major cryptocurrencies provide insight into market trends, while innovations in blockchain technology, such as Ethereum 2.0 and Layer 2 solutions, along with the rise of decentralized finance (DeFi) and non-fungible tokens (NFTs), highlight significant technological advancements. Regulatory developments, including supportive legislation and the involvement of institutional investors through financial products like Bitcoin ETFs, play a crucial role in shaping market confidence and investment. Economic indicators, such as inflation, monetary policies, and global events, also influence interest in cryptocurrencies as alternative assets. Investor sentiment, driven by public perception, media coverage, and social media activity, impacts market dynamics. Additionally, research from financial analysts, market research firms, and academic studies, along with corporate partnerships and the integration of crypto solutions with traditional systems, contribute to growth predictions. Monitoring market capitalization and trading volumes further helps gauge market interest and liquidity. By considering these multifaceted factors, a more comprehensive understanding of the potential growth in the cryptocurrency market can be achieved.

Perception of SMEs in East Java on Digitalization Transformation in Business

The COVID-19 pandemic has forced SMEs to be able to innovate and transform their businesses into business digitization. It certainly changes the traditional way of selling with an online system. This study aims to analyze the perception of SMEs toward digitalization in business, marketing strategies, and SMEs interest in digital marketing. This research method used is the descriptive quantitative method. Data collection was done using a Google survey. The study results showed that SMEs’ perception toward business digitization was excellent, as its easier for the sellers and buyers to make transactions without meeting. Business digitization can increase revenue turnover, have clearer operating hours, and make it easier to recap sales results. However, SMEs are still in the transition stage to online marketing. Some who have digitized their business prefer ads on free social media. Some still use the traditional method of distributing posters and pamphlets. The interest of SME actors is very high, but it is not followed by effective practice. Keywords: business, digitalization transformation, perception, small medium enterprise