Market Information Management Research Articles

Penerapan Strategi Marketing Digital dan Peran Sistem Informasi Manajemen dalam Pelayanan Administrasi Kependudukan di Kelurahan Petemon

In the current era of the industrial revolution, Indonesia has also developed information technology which has an important and fundamental role, both for society and the government. This study discusses the application of digital marketing strategies and the role of management information systems in population administration services in Petemanon Village. Living in an all-digital way encourages the Surabaya City Population and Civil Registration Office to present innovations in the use of information technology in the form of web-based public service information systems. The innovation of a website-based public service information system offers many conveniences supported by the implementation of digital marketing strategies through Instagram. The research method used is descriptive research whose data is obtained from observation and documentation. Based on the results of the discussion, it was found that the implementation of digital marketing strategies and management information systems has an important role in assisting the implementation of population administration registration.

Analysis of Labor Absorption in Small and Medium Enterprises in East Java

Small and medium businesses in East Java as a mainstay sector in labor absorption tend to fluctuate. The problem in this research is how the number of business units, investment and minimum wages correlate with labor absorption in the small and medium enterprise sector in East Java Province. The aim of this research is to analyze the number of business units, investment and minimum wages on labor absorption in the small and medium business sector in East Java Province. The research results obtained by correlation testing the number of SMEs have a significant positive relationship to the labor absorption, investment has a significant positive relationship to the labor absorption and the minimum wage also has a significant positive relationship to the labor absorption. The results of this research indicate that SMEs managers should provide direct credit financing facilities. both bureaucratic and according to the interest rates given, so that government investment which tends to be more capital intensive can be absorbed by SMEs well as well as business training, books and the internet in searching for market information and business management methods so that their businesses can develop more effectively.

"A Study On Business In Digital Era"

Management operates at different levels and so it is possible to apply management information systems at these varied levels. Basic examples of management information systems are human resources management systems, financial management information systems and marketing management information systems. Enterprise IT Systems Enterprise IT systems are technologies designed to integrate and manage entire business processes for large organisations. Typically, enterprise application software is hosted on large servers over a computer network. Transmission of information can either be internal or external. Examples of enterprise information systems may be accounting software, health care specific software or electronic data Interchange (EDI). Another example of software within this category is CRM (Customer relationship management software). Information technology plays various roles in business, and provides a huge range of capabilities that enhance management performance. It is therefore important to understand the four major categories of IT systems and their functions in a business environment.

Research on Apple's Marketing Strategy

With the rapid development of science and technology, electronics continue to emerge, and the market competition is increasingly fierce. Apple, with successful marketing strategies, and strong technical support, emerged among many electronics products, becoming the industry giant. Since Apple launched the App Store, the online application market has been developing rapidly, which not only promotes mobile Internet. The development of the network has changed the revenue structure of mobile value-added services and promoted the re-integration and improvement of the mobile network industry chain. In this stage, how to enter and seize the market better and faster has become the primary problem of Apple. This paper discusses the current market situation of Apple, analyzes the target market selection, and focuses on the main competitive advantages of Apple. Then, by introducing a marketing information management system, a series of marketing channels are organized for Apple and marketing countermeasures. The management system enables to effective implementation of the marketing and promotion plan, as well as evaluation, monitoring, and update of the implementation results in a reasonable and timely manner, laying a good foundation for successful marketing. The work provided valuable advice. Through an in-depth analysis of Apple, people can deeply understand its core competitiveness and enterprise development of the layout of ideas. The paper also provides examples and references for enterprises to optimize their business models.

أثر التوجه الريادي على القدرات التسويقية: بحث استطلاعي في بعض شركات السفر والسياحة العراقية

The aim of this paper is to determine the impact of the entrepreneurial orientation through five dimensions: innovativeness, proactiveness, risk-taking, competitive aggressiveness, and autonomy - on the marketing capabilities that include: pricing, product development, channel management, marketing communication, selling, market information management, marketing planning, and marketing implementation. The research was conducted in (23) Iraqi travel and tourism companies. Analytical descriptive research method. The questionnaire is the tool used to collect research data. Statistical programs (SPSS V.23 and AMOS V.23) were used to analyze the data. The study sample was randomly selected and consisted of (78) individuals from these companies. The research found a strong positive effect of the entrepreneurial orientation on the marketing capabilities, and that the greatest effect of the entrepreneurial orientation was on the pricing ability, and the least effect of the entrepreneurial orientation was on the ability of marketing communication. The research highlights on the level of variables and the nature of the relationships between them in the tourism sector in the Iraq.

Global Business strategy depends on corporate capability, market information, manpower productivity, inventory communication, financial performance and risk management- A case study on the ‘Snapshot Inc. Company

Global Business strategy depends on corporate capability, market information, manpower productivity, inventory communication, financial performance and risk management- A case study on the ‘Snapshot Inc. Company

Artificial intelligence as toolset for analysis of public opinion and social interaction in marketing: identification of micro and nano influencers

In the conditions of digitalization, which has penetrated all spheres of human life and society, artificial intelligence (AI) and ultra-precise neural networks influence our thinking and form consumer demand and loyalty. Modern AI applications cover all the essential areas of activity: education, manufacturing, marketing, management, law, medicine, and e-commerce. The study aims to build a methodology for analyzing the influence of public opinion in social networks, particularly micro and nano influencers, through AI and machine learning on the effectiveness of companies' marketing activities. The authors studied the stages of consumer interaction with marketing profits and highlighted the role of AI technologies in each of them. They showed that public opinion was the main driving force for effective sales of products on the Internet. Based on empirical data, a strong direct relationship was found between the number of influencers and the dynamics of marketing profit: it was revealed that the correlation coefficients between the marketing profit index and the number of micro and nano influencers were 0.86–0.99 in all surveyed companies implementing AI technologies, regardless of the market niche. Based on the expert method, the company's marketing system is investigated. An integral indicator of its effectiveness is introduced, consisting of sub-indices of analysis, diffusion and marketing information management. The authors considered the factors of profit from marketing activities of five companies actively implementing AI in brand promotion, including those using the leadership opinions of influencers. The applied value of the developed methodology is the possibility of using it to construct Internet marketing strategies by companies. By permanently monitoring the relationship between the marketing profit index and the degree of brand popularization in social networks, companies can manage sales at all stages of consumer communications, optimizing the costs of influencers promoting products on different social platforms. The prospects for further research are to study the relationship between the degree of interactivity of the influencer with the audience, the content posted by it with the conversion rate and sales volumes; grouping and identification of influencers based on the clustering method.

The Competitiveness of Ethiopian Honey in the European Union and the United Kingdom

In spite of efforts made by the government, to help the private sector, Ethiopia remains one of the poorest countries in Africa. The agri-food sector provides 75% of jobs in Ethiopia (United States Agency for International Development, 2023). However, most agriculture products are sold unprocessed and undifferentiated. Ethiopia is regarded as a country of high potential for honey and beeswax production. Ethiopian honey production is estimated at 45,000 tonnes, however, the country is only exporting 800 tonnes (Alemu & Adesina, 2015). Some of the most promising destinations for Ethiopian honey exports include the European Union (EU) and the United Kingdom (UK). Within this context, this paper aims to critically analyse the competitiveness of the Ethiopian honey value chain in order to identify its challenges and opportunities within the EU and UK market. This study uses a qualitative research approach. Primary data were collected from stakeholders of the Ethiopian honey value chain. The results of this study indicate that Ethiopian honey could be competitive in the specialty and organic niche market. Findings have revealed that the Ethiopian honey value chain needs improvement in terms of quality, food safety, market information management and cooperation among stakeholders. The findings of this research make a contribution to the existing literature by extending current knowledge within this domain and identifying strategies to penetrate a very competitive sector.

Design and Management of Electricity Marketing Information System Based on Multisensor Fusion

The electricity marketing management information system realizes the whole process of management from accepting customers’ electricity application to electricity bill recovery and from business processing to decision support. The electricity marketing management information system is a modern management tool for electric electricity enterprises to go to the market, expand the market, increase supply, expand sales, and provide customers with high-quality services. This paper has completed the following work: (1) described the development of domestic and foreign electricity marketing management information system and provided a theoretical basis for the design scheme proposed later. (2) The construction of the marketing system should focus on eight key points, establish a service-oriented architecture, plan the hardware platform in combination with the principles of advanced and practicality, and at the same time, apply multisensors to the marketing technology support system to improve the efficiency of data interaction. (3) According to the characteristics of the application software of the electricity marketing management information system, the software that runs between the components of the distributed, enterprise-wide C/S application or within the components is adopted. The performance of the software and hardware of the system is tested experimentally, and the results show that the electricity marketing information system has good performance.

PENERAPAN SISTEM INFORMASI MANAJEMEN PEMASARAN DALAM MENINGKATKAN OMZET UMKM KULINER MAKANAN KOTA MAKASSAR

This study aims to determine the application of marketing management information systems in increasing the turnover of Micro, Small and Medium Enterprises (MSMEs). The time and place of this research was carried out for two months in several 7 Food Culinary SMEs in Makassar City. Data collection techniques were carried out by means of library research, interviews and field observations. The analytical method used in this research is multiple linear regression analysis. Linear regression analysis method The analytical method that will be used by the author is an applied qualitative descriptive method. The data analysis was carried out using qualitative data analysis. There are several subsystems in increasing the turnover of MSMEs through marketing outputs, namely the product subsystem, the price subsystem, the place subsystem, the promotion subsystem and the marketing mix. Marketing information systems have several functions in a business, namely assessing information needs, developing needed information, and distributing information

Research on the influence of social relations on social enterprise performance: The mediating role of business model innovation

With the development of the social economy, social problems are becoming increasingly prominent. Solving social problems only by the government and public welfare organizations is difficult. Social enterprises offer opportunities for sustainable solutions to social problems; however, social enterprises generally face the problem of poor performance. Although previous studies provide some clues on the impact of social relations on social enterprise performance, whether social relations impact performance remains unknown, and the mechanism remains unclear. Based on resource-based theory, our study proposes the role of business model innovation as the intervening mechanism. Market information management capability enhances the positive effect of social relations on business model innovation. The findings from a survey of 198 Chinese social enterprises show that social relations have a significant positive impact on economic performance and social performance and that business model innovation plays a mediating role between social relations and performance. Market information management capability plays a positive moderating role between social relations and business model innovation. The research results enrich the research on the influencing factors of social enterprise performance, reveal the influencing mechanism and boundary conditions of social relations on social enterprise performance, and propose effective practical measures for improving social enterprise performance.

Farmers Perception of Access and Use of Modern Information Communication Technologies in Enhancing Smallholder Tea Production in Kakamega County, Kenya

The smallholder tea sector in Kenya forms the second-largest agricultural exporter after horticulture, contributing 4 percent to the Gross Domestic Product (GDP). Modern communication technologies (MCTS) are key in supporting production, processing and marketing across the tea sector value chain. Despite the availability of all these technologies, their access and use by smallholder tea farmers for production and tea auction price monitoring are still minimal. Further, farmers’ perception of access and use of modern communication technologies is not well known. The objective of this study was to evaluate smallholder farmers’ perceptions on access and use of modern communication technologies in enhancing tea production in Shinyalu subcounty.The study was anchored on diffusion of innovation that emphasizes on the five attributes of an innovation. The study evaluated the farmers’ perception of access and use of MCTs. The study adopted a descriptive research design where fisher’s formula was used to get 162 out of 1,600 smallholder tea farmers who were systematically sampled and interviewed. Data were collected using semi-structured questionnaires. Likert perception test scale was also used test perception statements. The data was cleaned and analyzed in form of frequencies and percentages and chi-square The results established that majority of the tea farmers (36%) had acquired basic literacy levels of education to use modern technologies in tea production. It also established that modern technologies such as smartcard technology 78%, mobile phone text messages 62% and personal digital assistants 61% were the most essential tools for enhancing access to farm inputs, market information and tea management information. However, extension agents 61% played a complementary role in unpacking and linking modern tea technologies from the source to farmers. A positive association was revealed between farmers’ literacy level and the use of MCTs, which influenced access to MCT. The study, recommended re-tooling agricultural information dissemination agents and farmers on the existing MCT to enhance effective communication, promoting tea production yields and accessing market information.

Development of an Android Application-Based Marketing Management Information System for FIK UNY Tennis Courts to Increase the Promotion

This research is development research with the 4 D approach model, namely: define, design, develop, and disseminate. Data collection techniques were obtained from observation, interviews, and questionnaires. The subjects of this study were users of FIK UNY tennis courts which included permanent users, Selabora coaches, Selabora students, parents of Selabora students, UNY Tennis UKM, incidental users, and tennis court management admins of FIK UNY. Research data analysis techniques were obtained from questionnaires that had been filled in by media experts, material experts, and tennis court users at FIK UNY. The results of this study are an android-based FIK UNY tennis court marketing management application product. The feasibility level of this product is known through the material expert validation assessment with the Very Eligible category, while the results of the media expert validation assessment with the Eligible category. This product also went through a small-scale test, and a large-scale test, with the results of the two-scale tests in the Very Eligible category. The results of the validity test with a value of 0.875 and the reliability test were obtained with a Cronbach's Alpha value of 0.618, so it can be concluded that the instruments that have been compiled are declared valid and reliable. Based on the results of the effectiveness test, shows that the calculated g value is 0.5072,

Development of an Android Application-Based Marketing Management Information System for FIK UNY Tennis Courts to Increase the Promotion

Development of an Android Application-Based Marketing Management Information System for FIK UNY Tennis Courts to Increase the Promotion

Research on the application framework design and realization technology of power Marketing management information system

In the development of modern economic construction, power production and marketing as a huge and complex system engineering, to promote the innovation and development of the power industry has a positive impact. Especially after entering the development trend of economic globalization, the pressure of market competition of Chinese power grid enterprises is increasing and the market share is expanding. As a basic component of system engineering operation, power marketing link should be done well according to the brand new changes and specific questions of industry development. Therefore, on the basis of understanding the current situation of information construction and development of power marketing system, this paper deeply discusses the application architecture and implementation technology of power marketing management information system. The final experimental results show that this system design has a positive impact on the development of the electric power industry in the new era.

Research on the application framework design and realization technology of power Marketing management information system

In the development of modern economic construction, power production and marketing as a huge and complex system engineering, to promote the innovation and development of the power industry has a positive impact. Especially after entering the development trend of economic globalization, the pressure of market competition of Chinese power grid enterprises is increasing and the market share is expanding. As a basic component of system engineering operation, power marketing link should be done well according to the brand new changes and specific questions of industry development. Therefore, on the basis of understanding the current situation of information construction and development of power marketing system, this paper deeply discusses the application architecture and implementation technology of power marketing management information system. The final experimental results show that this system design has a positive impact on the development of the electric power industry in the new era.

Awareness Level of Members of Farmer Producer Organizations (FPOs) about E-commerce Platforms in Agriculture

Farmer Producer Organizations (FPOs) as the business entities need to be aware of all the technologies and ideally utilize them to earn profits for the company. Electronic commerce, sometimes known as e-commerce, is one example of such technology. E-commerce refers to any transaction that takes place over the internet. As a result, FPOs must learn how to use e-commerce platforms for a variety of agricultural activities such as bulk trading of produce, purchasing inputs, accessing market information or crop management procedures. This study was conducted to assess the awareness level of members of FPOs on e-commerce platforms related to agriculture. A sample of 146 farmers was selected through multi-stage proportionate sampling from four villages with the highest number of farmers registered under FPOs from Donakonda mandal of the Prakasam district of Andhra Pradesh. Data collection was done through a well-structured interview schedule. Statistical tools such as mean, standard deviation, frequency and percentage were used to analyze the result. Study findings indicate that respondents had a medium level of awareness about e-commerce in agriculture.

Pelatihan Digital Marketing Dalam Upaya Meningkatkan Penghasilan Ibu Rumah Tangga Majlis Taklim Perempuan Kecamatan Jatiyoso

The development of technology is growing very rapidly, so that people like it or not have to follow the development of this technology, otherwise they will be left behind. The use of social media is the most powerful marketing tool because people from different backgrounds are very active in using it. With social media, business actors can interact widely with various groups, with cheap and suitable ones to market their products, so that what is offered has a great opportunity to be sold. The main problem faced by housewives is the lack of knowledge in marketing both conventionally (offline) and online, especially e-commerce. The lack of knowledge of housewives about digital marketing has inspired the community service team to deliver socialization and provide training on the use of this information and communication technology. If housewives understand the importance of digital marketing for business opportunities, they are expected to be motivated to use digital marketing as a means of communication and business opportunities for their business, and can practice it directly by utilizing social media. Based on the main problems of partners, namely the lack of marketing management information, the solution offered to partners is to provide material related to digital marketing, offline marketing to increase revenue. The method used is lecture, question and answer, and simulation. The target to be achieved in community service activities is the implementation of the introduction of digital marketing in an effort to increase the income of housewives in order to become a prosperous family. The program's output targets are scientific articles published through the journal ISSN, and increased empowerment of housewives and the ability to take advantage of marketing opportunities through online and offline media.

THE ROLE OF TECHNOLOGY ON BUSINESS STRATEGY PERFORMANCE IN BUILDING CORE COMPETENCE IN SMALL MEDIUM ENTERPRISES MOGADISHU - SOMALIA.


 
 
 The goal of this research was to look at the effect of technology on business strategy performance in Mogadishu, Somalia. The study focused on the impact of communication technologies on business strategy performance in Mogadishu, Somalia, the impact of digital marketing technologies on business strategy performance in Mogadishu, Somalia, and the significance of business information management technologies on business strategy performance in Mogadishu, Somalia. This study was conducted among a pre-selected group of local small and medium-sized enterprises (SME). The intended audience consisted of business employees and general managers. Staff and general managers were chosen based on their knowledge and expertise in the roles of technology in the attainment of business goals in their respective regions. The study's sample size was 92 respondents from the target population. This is due to the nature of the data to be created, which involves the employment of numerous methodologies to gain a better knowledge of the study issue under consideration. According to Amin, the method is also well-known for enhancing validity and reliability while decreasing biases (2012). Sloven's algorithm was used to estimate the sample size of genuine respondents. To collect data, self-administered questionnaires were used, and these were sent to employees and general managers for replies. This study found that communication technologies have a significant impact on the success of business strategies at small and medium-sized enterprises (SMEs) in Mogadishu, Somalia, although digital marketing and business information management technologies had a minor impact. Business strategy and technology are tightly connected. A business strategy cannot be implemented if a firm lacks technology.
 Even firms that have successfully linked business and technology strategies fail to recognize the l ink between effective intellectual capital strategy and both business and technology strategies, so
 the researcher advised companies to focus on technology as a core competence and continue to b enefit from its various strategies such as communication strategies and digital marketing strategie s.
 
 

Revisiting Trust and Privacy Concern in Consumers' Perceptions of Marketing Information Management Practices: Replication and Extension

The marketing literature has continued to examine trust and consumer privacy concern. A 1999 study that examined 17 industries found that improving trust and reducing privacy concern are two distinct approaches to managing consumer information, with the former being a more effective strategy than the latter (Milne & Boza, 1999). However, considering the shifting levels of consumer vulnerability due to technologies, managerial actions, and legal environment in the past two decades, a re-evaluation and extension of their findings is warranted. The current study uses a new and expanded dataset as well as new analytical techniques to re-examine the role of trust and privacy concern in managing consumer information. The new analysis shows that building trust still has a greater effect than reducing privacy concern on consumers' willingness to participate in information markets. Although trust and privacy concern have a negative relationship with each other, we find that privacy concern, paradoxically, is not negatively but positively related to direct marketing usage. This study also assesses the impact of trust and privacy concern across a typology for four quadrants of industries, the relationship of trust and concern with the managerial levels of transparency and control, and the moderating influence of age and sex.