Research on Apple's Marketing Strategy

Abstract

With the rapid development of science and technology, electronics continue to emerge, and the market competition is increasingly fierce. Apple, with successful marketing strategies, and strong technical support, emerged among many electronics products, becoming the industry giant. Since Apple launched the App Store, the online application market has been developing rapidly, which not only promotes mobile Internet. The development of the network has changed the revenue structure of mobile value-added services and promoted the re-integration and improvement of the mobile network industry chain. In this stage, how to enter and seize the market better and faster has become the primary problem of Apple. This paper discusses the current market situation of Apple, analyzes the target market selection, and focuses on the main competitive advantages of Apple. Then, by introducing a marketing information management system, a series of marketing channels are organized for Apple and marketing countermeasures. The management system enables to effective implementation of the marketing and promotion plan, as well as evaluation, monitoring, and update of the implementation results in a reasonable and timely manner, laying a good foundation for successful marketing. The work provided valuable advice. Through an in-depth analysis of Apple, people can deeply understand its core competitiveness and enterprise development of the layout of ideas. The paper also provides examples and references for enterprises to optimize their business models.