Abstract
Since its inception in 1976, Apple has quickly separated itself as one of the industry leaders by continuing to push the needle forward in all aspects from innovation to marketing. From the iPhone to the iPad, Apple has a long resume of successful products raising the question, “How does Apple continue to successfully shift culture and facilitate technology acceptance?” This chapter uncovers the psychological strategies used by Apple to market its products through various media including commercials and brand image. By focusing on AirPods as a case study for Apple's marketing strategies, the chapter dives deeper into the psychological strategies used by Apple to change public perception and the technology industry as a whole. Moreover, the chapter analyzes the strategies used to make technology accepted among all demographics. Last, this chapter synthesizes the information to conclude whether the success of Apple's company marketing, brand, and image is attributed to genius or plain luck.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
