Abstract
In the development of modern economic construction, power production and marketing as a huge and complex system engineering, to promote the innovation and development of the power industry has a positive impact. Especially after entering the development trend of economic globalization, the pressure of market competition of Chinese power grid enterprises is increasing and the market share is expanding. As a basic component of system engineering operation, power marketing link should be done well according to the brand new changes and specific questions of industry development. Therefore, on the basis of understanding the current situation of information construction and development of power marketing system, this paper deeply discusses the application architecture and implementation technology of power marketing management information system. The final experimental results show that this system design has a positive impact on the development of the electric power industry in the new era.
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