Market Of Educational Services Research Articles

HOW DIGITAL TRANSFORMATION OF THE ECONOMY CAN IMPROVE EMPLOYMENT IN UKRAINE

This article aims to explore opportunities for increasing employment levels in Ukraine through the digital transformation of the national economy based on the analysis of the current state of the labor market and the utilization of artificial intelligence (AI) digital technologies. The relevance of this research is associated with the impact of the COVID-19 pandemic and the full-scale invasion of the Russian Federation into Ukraine on the labor market, including the consequences such as destruction, illnesses, population migration, and business closures. The article employs general scientific empirical and theoretical research methods, including observation and description, as well as analysis, synthesis, abstraction, and generalization. The research findings indicate that digital transformation can stimulate the development of the information technology sector, provide new employment opportunities, and contribute to overall economic growth, thereby activating the labor market. In addition, the development of artificial intelligence systems provides new opportunities for the economy. The application of artificial intelligence can contribute to creating new jobs in fields such as big data analytics, robotics, and statistics. The demand for experts with knowledge of artificial intelligence can lead to the development a corresponding market for educational services. However, potential negative consequences exist, such as replacing certain human labor with artificial intelligence systems. Nevertheless, the overall potential impact of implementing artificial intelligence is much greater than the negative effect resulting from the reduction of some human labor. The disappearance of jobs in certain fields is accompanied by the emergence of new fields and, consequently, new types of employment. The practical significance of this study lies in its potential application for managerial decision-making regarding the development of digital transformation in the country, including the formulation of effective policies and strategies for implementing AI systems in the economy.

INTERNATIONALIZATION OF HIGHER EDUCATION AS A FACTOR OF INCREASING THE COMPETITIVENESS OF HEIS IN TAJIKISTAN

The article is devoted to the key aspects of the internationalization of modern higher education in the Republic of Tajikistan as a factor in increasing the competitiveness of its universities in a changing world. It is difficult to overestimate the importance of international cooperation of universities in the era of global geopolitical changes, as it makes it possible for any university to close the indicators of international activity, which is included in the list of criteria for the effectiveness of teaching staff and is the most important rating indicator in many universities around the world. The successful implementation of the international strategy of cooperation between universities is a factor in increasing their prestige, an additional source of funding and a resource for competitiveness in the educational services market.

Modern approaches to the introduction of higher education degrees for the speciality 226 Pharmacy, industrial pharmacy

The main direction of the development of the education system in Ukraine is the introduction of European standards, technologies, norms, and perspectives to ensure competitiveness in the market of European education services.
 The study aimed to highlight modern approaches to the standardization of higher education in the context of shaping professional competences of future pharmacists, to identify peculiarities and possibilities of applying a systemic approach to the development of a higher education standard for the specialty of 226 Pharmacy, Industrial Pharmacy of the second (master’s) level.
 The research materials consisted of references containing information on the development, approval, and implementation of higher education standard. The following methods were used in the study: synthetic, analytical, information search, descriptive, and generalization.
 The pharmaceutical industry is socially significant, and the specialty of 226 Pharmacy, Industrial Pharmacy, as well as all the specialties in the field of study 22 Health, are regulated. Therefore, professionals in this field should possess integrated knowledge and skills, be able to solve complex tasks and problems in the field of pharmacy and healthcare, both in practice and during the learning process. This involves conducting research, implementing innovations, and is characterized by uncertain conditions and requirements. A modern approach also involves the use of highly efficient technologies in the national and international educational and scientific environments, which ensure the preparation of competitive, highly qualified pharmaceutical professionals with moral and spiritual values, social responsibility, and community orientation. They are capable of providing quality pharmaceutical care to people and possess «soft skills».
 Upon the development of the approved higher education standard for the specialty of 226 Pharmacy, Industrial Pharmacy by the Ministry of Education and Science of Ukraine, the educational and professional programs Pharmacy and Perfume and Cosmetic Technologies were revised, and a list of competences as well as program learning outcomes for future pharmaceutical professionals was specified. These were aligned with the demands of the labor market and a professional-oriented approach, based on the concept of competences for a modern pharmacist and the variable components of educational and professional training programs

Региональные аспекты ограничений в сфере услуг в эпоху нестабильности

This article analyzes the market of educational organizations of secondary vocational education of the Kirov region. Currently, secondary vocational education is being systematically modernized. After the adoption of the Law on education in 2013, which establishes the legal, organizational and economic foundations of education in the country, the general rules for the functioning of the education system and the implementation of educational activities, the system of secondary vocational education is undergoing structural and strategic changes. At the moment, the situation has developed in such a way that educational organizations exist in conditions of market competition, which has its own specifics. The purpose of the study is to conduct an analysis of the market of the organizations of the Kirov region, to determine the level of competition and the occupied market share of each organizations. In the course of the study, statistics were collected on the number of full-time students of vocational education organizations in the Kirov region, the level of competition in the educational services market, market dynamics, analysis of the competitive environment were calculated, organizations were divided by sectors and groups of competitors were identified by their market share. The specifics of the market of organizations in the region are revealed, conclusions are drawn for each group of competitors by the occupied market share. The results of the study can be used to model relations in the educational services market and for further research in this area during the consideration of the organizations of the Volga Federal District.

STRATEGI DIGITAL MARKETING DALAM MENJARING PESERTA DIDIK BARU

PPDB (New Student Admission) is a program that every educational institution possesses. Every educational institution, and particularly private educational institutions, competes for the attention of prospective students. Each educational institution has its own strategy for achieving predetermined goals. This study intends to characterize the digital marketing strategy utilized by MI Al-Muhajirien to recruit new students. This study aimed to determine how promotional strategies are utilized in the marketing of educational services. This research employs a qualitative-descriptive methodology. The condition of the research subject at the time of the research is based on its developmental stage. The subjects were school principals, assistant principals, educators, and educational employees. This study collects data through observation, documentation studies, and in-depth interviews. Throughout the research, descriptive qualitative data analysis and data triangulation techniques were used. According to the results of the conducted research, MI Al-Muhajirien's digital marketing on social media platforms and word-of-mouth promotion strategy can be implemented in accordance with the timetabled plan so that predetermined quotas are met

Educational Services Marketing in Customer Enhancement

This study deals with the marketing of educational offerings at Madrasah Tsanawiyah Darul Arifin Muaro Jambi. The purpose of this work is to study the marketing of educational services used by Madrasah Tsanawiyah Darul Arif, Muaro Jambi. The collection of research data is poured in the form of qualitative descriptive through observation, interviews and documentation. Based on the author's observations, Madrasah Tsanawiyah Darul Arifin Muaro Jambi uses a marketing mix strategy in its marketing. The marketing mix strategy includes 7P, namely products, Madrasah Tsanawiyah products, namely for the price of English and Arabic language skills, according to the price set by the Madrasah Tsanawiyah, it is still moderate, location, the location of the Madrasah Tsanawiyah is quite strategic and easy to access, people, they have human resources (teachers and employees) who are qualified in their fields, Promotion, carry out promotional activities using social media, brochures, calendars and the installation of banners, Physical Facilities, the facilities and infrastructure owned by this madrasa are good enough to support teaching and learning activities, and the next is Process, teaching and learning activities at this tsnawiyah madrasah are carried out starting at 06:00: 00 WIB to 21:00. Supporting factors in conducting marketing are in the form of teachers who teach according to their areas of expertise, have students who have morals. While the inhibiting factors are the image of the madrasah, competitors and community interest.

Brand strategies of US universities as the element of image formation

Marketing terminology has actively spread to the field of education as a result of consumerism. That is why a brand strategy building has become vital not only for new but also for old and world-top universities, since “education consumers” often choose an educational institution under the influence of its image, prestige, or public perception. The brand image of an educational institution is a sum of people's views, opinions, and impressions about it, which is decisive for the educational institution's positioning in the market of educational services and its identification among other educational institutions. The brand image of an educational institution, as a multi-component concept, is formed based on numerous internal and external factors. For all that, the publicly broadcasting value judgments about the educational institution, the level, and nature of its social interactions in the community, and its perception by public consciousness are among the main components of the educational institution's brand image. The formation of the brand strategy of the educational institution is part of its brand image strategy aimed at increasing its competitiveness.
 The implementation of some aspects of the brand image strategy of North American universities is illustrated by the examples of the California State University and the Massachusetts Institute of Technology.

METHODOLOGY OF TRAINING MASTERS: EXPERIENCE OF FOREIGN COUNTRIES

The training of masters in the 21st century is in demand due to the progressive development of society and the national economy of a particular country. On the other hand, the rapid adaptive development of society, caused by the pandemic and military conflicts in Ukraine, requires a review of the preparation of applicants for the second (master's) level of higher education, the flexibility of educational programs, the high level of professionalism of teachers and the understanding by students of their own needs and demands for education. Appeal to foreign experience in the preparation of masters contributes to the above challenges. The purpose of the article is to generalize the methodology for preparing masters of various specialties in the advanced countries of the world. To achieve the goal of the study, the following scientific and pedagogical methods were used: system-analytical (study, analysis and systematization of the obtained data, ideas and facts), contextual (representation of the components of the methodology for preparing masters in the leading countries of the world), comparative (detection and comparison of the main characteristics of the methodology preparation of masters, taking into account the specifics of Ukraine and global trends). The article notes that the personality of the teacher is important in working with masters in higher education institutions of foreign countries. The teaching process at the university covers three areas of activity: scientific, professional and complex, which leads to the use by teachers of optimally effective methods (case methods, clusters, performance tests, keeping educational diaries, organizing group projects, etc.) and forms (co-creation and interviews) learning. The development of educational programs for the preparation of masters ensures the preparation of masters in individual academic disciplines, the introduction of intensive courses, probation or internships, integrative interdisciplinary courses, and compulsory academic mobility. Valuable when entering a master's program is the applicant's own practical experience, the skills of generating and putting into practice advanced ideas, and carrying out research work. The methodology for preparing masters consists of systemic, competence-based, personality-oriented, practice-oriented methodological approaches. The methods of analyzing experience and innovations in the preparation of masters, the stratification of the accumulated factual material are given a special place, which makes the educational systems of the studied countries unique and inimitable, transparent and relevant, open to cooperation and competition in the market of educational services in the international market.

INTEGRATIVE APPROACH IN THE DEVELOPMENT OF EUROPEAN HIGHER EDUCATION

The article substantiates the integrative approach as a trend in the development of European higher education. The educational process in institutions of higher education is the environment for the formation and development of a successful person capable of constructing a personal identity. The complex, multifaceted nature of the influence of integration in the field of international education on the entire course of modern social development is emphasized. The main goal of integration in education is determined - the unification of the efforts of the world community in educating a person with a humanistic view of the world, in preparing him for a comprehensive approach to solving global problems of humanity. Integration processes in international education should become a priority, and their results should act as a kind of general substrate for international cooperation in other areas. The rapid development of modern means of telecommunications and the latest technologies contributes to the anticipatory nature of integration processes in world education. The factors that ensure successful international cooperation in the field of education and contribute to integration and improving the quality of teaching and conducting scientific research in higher education institutions are identified: socio-cultural incentives aimed at improving the positive reputation and image of higher education in the country and the world; economic, that is, the attraction of alternative financial means aimed at the development of educational institutions, improving the quality of teaching and research; political incentives that ensure freedom of financial resources. The advantages of double degree programs are determined: the prestige of a diploma of a foreign institution of higher education; familiarization with unique educational disciplines that are presented in the foreign market of educational services; development of international cooperation in scientific, educational, information and other areas, expansion of ties to solve a complex of scientific and regional tasks containing scientific, educational, economic and political aspects. It is concluded that the integration of education can become a kind of stabilizing element of the development of integration processes of the economy, politics and other areas.

Power to the Faculty Approach in the Bologna Process: How does the European Approach to accreditation of joint programs enhance innovation capacity?

The article analyses how the application of the new system for the accreditation of joint master’s programmes helps to improve the quality of training in accordance with requirements in the context of Europeanisation and globalisation of the educational space. The processes of democratization taking place in the European space, the active formation of public institutions, the strategy of integrating the countries of the Western Balkans and the Eastern Partnership into the European community, including the European educational space, put forward new requirements for higher education, in which the need to ensure a high quality of education is clearly visible, meeting European standards.In the context of the formation of a knowledge society, higher education in the field of political science is becoming a priority in the development of the countries of the Eastern Partnership and the European Community. The development tasks of this sphere are ambiguous, manifesting themselves in complex and contradictory relations with society. Experiencing the influence of modern trends in social development, the sphere of higher education in the field of political science becomes at the same time their active participant, driving force and catalyst.In an environment of growing globalisation, which is manifested in the intensification of competition on a global scale, there is a strengthening of the positions of the EU member states. The decisive factor in overcoming the secondary position of Europe in the market of educational services is the unification of the efforts of all European countries aimed at achieving the competitiveness of higher education. The embodiment of this idea is the Bologna Process, which aims to create a common European education area.

STRATEGI PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN CITRA DI PONDOK PESANTREN MADINATUL ULUM MERANGIN

Marketing of educational services needs to be carried out as a form of accountability to provide information regarding the condition of Islamic boarding schools to the public. This study aims to determine the marketing mix strategy of educational services carried out by Pondok Pesantren Madinatul Ulum Merangin in improving its image. This study uses a descriptive qualitative approach. Data collection techniques with interviews, observation and document study. Data analysis techniques with data reduction, data presentation and drawing conclusions. The results showed that overall the Madinatul Ulum Merangin Islamic Boarding School had implemented an educational service marketing strategy that was quite good in improving its image. By providing a product offer that suits the needs of the community, and a strategic location for Islamic boarding schools to carry out educational activities and carry out promotions through student guardians, print media, social media and output. Madinatul Ulum Merangin Islamic Boarding School provides coaching for teachers, and the learning process is quite good. However, in the aspect of physical evidence, the facilities and infrastructure provided are inadequate and it is better to improve the facilities provided by Islamic boarding schools so that they are able to support the implementation of a quality education process.

THE ROLE OF EDUCATIONAL INSTITUTIONS IN THE DEVELOPMENT AND MANAGEMENT OF SOCIAL RESPONSIBILITY

The article discusses the importance and role of educational institutions in the development and management of social responsibility. The view of the activities of educational institutions in two directions is formed: the first, when an educational institution prepares socially responsible students, the second - as an institution is socially responsible to stakeholders. The definitions of a socially responsible higher education institution and a socially responsible university are considered. The issue of reaching all students at different levels on the issue of social responsibility within the framework of the 17 Sustainable Development Goals is raised. Attention is focused on the management of personnel of educational institutions within the framework of social responsibility, in particular personal responsibility, and promising areas of work are outlined. It is found that the implementation of European norms and standards in the educational services market by Ukrainian educational institutions will contribute to the enhancement of "European cultural identity and integration into the European intellectual, educational, scientific and technical space".

IS ARTIFICIAL INTELLIGENCE A THREAT TO THE QUALITY OF HIGHER EDUCATIONAL SERVICES?

The article is devoted to a very important modern problem – the growth of the quality of the higher educational services. The article highlights the situation in the market of the higher educational services with the participation of three players: the consumer of the educational services (students), the provider of the educational services (university teachers) and Artificial Intelligence. The definition of "Artificial Intelligence" is given in the article. The aim of the article is to find the answer to the research question: is Artificial Intelligence a threat to the quality of the higher educational services? The author used reliable and economically sound research methods. These were methods such as research of scientific sources; pedagogical observation and description of examples; modelling and forecasting, analysis and synthesis; designing a questionnaire for interviewing students. The author also used the capabilities of Artificial Intelligence in the process of designing the questionnaire to study students' opinions on the use of Artificial Intelligence for learning. A survey of students with verification of statistical hypotheses will give a practical answer to the research question. The author analyzed the scientific views of scientists on the use of Artificial Intelligence in education and, in particular, in higher education. Three examples of the use of Artificial Intelligence in the higher education services were analyzed for threats to the quality of the higher educational services. Four hypothetical variants of the interaction of three players in the market of higher educational services were analyzed: the consumer of educational services (students), the provider of educational services (university teachers) and Artificial Intelligence. This was the theoretical answer to the research question: in two variants out of four (50%), there is a threat to the quality of the higher educational services.

Анализ динамики развития рынков интеллектуальных товаров и услуг в российских регионах

Introduction. The development of science and technology in recent decades, the active introduction of innovations and ongoing technological changes have significantly influenced economic processes and led to the emergence of a post-industrial economic system with a predominance of the Quaternary knowledge-intensive sector of the economy. Theoretical analysis. The development of intellectual activity and the expansion of the intellectual production sphere change the quality of the economic system itself. In modern economy, the development of markets for intellectual goods and services leads to qualitative changes in traditional sectors of the economy, which makes it important to study their development dynamics. Еmpirical analysis. Based on empirical data from 85 Russian regions for 2014–2021, an integral indicator of the development level of regional markets for intellectual goods and services was calculated using nine indicators that characterize the most large-scale knowledge-intensive sectors of knowledge generation in regional economies: educational services, innovations and information technologies. Results. The dynamics of the development of regional markets for intellectual goods and services as a whole is determined, and the unevenness of their development and a high degree of differentiation are revealed. The “disconnection” of regions with a high level of development of knowledge-intensive sectors from each other hinders the formation of an even innovation space and the spread of a high-tech way of life, the effective transfer of knowledge, technology, information and economic growth in general. Conclusion. The results of the study can be used to analyze changes in the educational services market, when conducting research on the innovative and informational development of regions, predicting qualitative and quantitative trends in the development of markets for intellectual goods and services.

The role of Cultural Distance in the Adaptation of Arab Students to the Educational Environment of Russian Universities

In the 21st century, many universities seek to internationalize their educational activities. The number of foreign students is one of the indicators of the university’s success in the market of global educational services. The success of education, in its turn, depends on the students’ socio-cultural adaptation in the host country. In this study, we used cultural distance as a predictor of socio-cultural adaptation for students from Arab countries. When cultural distance is high, immigrants find it more difficult to adapt to the new environment. We conducted a socio-psychological survey among first-, second-, and third-year students from Morocco, Syria, and Egypt receiving education at the universities of Perm, Moscow, Astrakhan, Kazan, Nizhny Novgorod, and St. Petersburg. Our study showed that cultural distance affects socio-cultural adaptation. It was the differences between Russian and Arab cultures in values, traditions, and appearance that affected the adaptation of Arab students in the Russian cultural environment. Our results can contribute to further research into the predictors of adaptation for foreign students. They can also be used to develop adaptation programs for Arab students studying not only in Russian universities, but worldwide.

The Impact of Digitalization on the Sustainable Development of Ukraine: COVID-19 and War Challenges for Higher Education

Higher Education plays an important role in ensuring the Sustainable Development of the countries. The purpose of the article is to systematize scientific approaches to the study of the impact of digitalization on ensuring the Sustainable Development of Ukraine and its regions in the conditions of modern COVID-19 and military challenges. The methodological basis of this study is a systematic approach, as well as general and special scientific research methods, namely: systematic analysis and generalization, grouping, induction and deduction, abstract-logical, scientific abstraction and modeling, graphic methods. The authors verified that Higher Education has a tangible positive impact on the dynamics of Sustainable Development of Ukraine and its regions. First of all, this influence is carried out through the educational and research activities of universities. The article emphasizes that it was digitalization that allowed universities to maintain their competitive positions in the educational services market in the conditions of COVID-19 and war challenges.

Strategic Planning as a Way to Increase the Competitiveness of Universities of the Novosibirsk Region

After the events that occured in February 2022, due to the imposition of sanctions, Russian education was on the verge of changes. An essential part of the international educational process and an increase of competitiveness of universities is the system of ranking educational institutions. The object of the study is the level of development of Russian universities, the subject of the study is the economic and organizational aspects of the implementation of a set of measures aimed at increasing the competitiveness of Russian universities. The purpose of the article is t analyze the level of development of universities, quotes in rankings and provide an approach to improving competitiveness.In this article, special and general scientific methods are used, which include: methods of matching and comparison, systematization and generalization, as well as various types of analysis: statistical, factorial, structural-functional, historiographic and others. The methodological framework used in the research is based on quotations in university rankings.Universities compete with each other in the market of educational services, which makes it necessary to intensify efforts to find new approaches to creating a strategy to increase competitiveness. Each university, increasing its competitiveness, contributes not only to its own development, but also to the development of the country. By improving the rankings in the domestic and international market of educational services, universities ensure an inflow of new investments, increase their competitiveness, and achieve strategically important goals in the field of higher education. Universities can implement this approach through the introduction of development programs and projects. A model and a method are proposed, that allow to achieve the set goals.Universities are included in the system of higher education, which is the basis for the socio-economic and scientific and technological development of the state. One of the key factors of the knowledge economy is human capital, which is formed by the higher education. In order to achieve the goals in the field of higher education and increase competitiveness, universities need to create their own programs and development projects based on project management methods.

ЎЗБЕКИСТОНДА ОЛИЙ ТАЪЛИМ ТИЗИМИНИ ИСЛОҲ ЭТИШНИНГ УСТУВОР ЙЎНАЛИШЛАРИ

The article covers issues such as the reform of the higher education system and the state of the market of higher education services in Uzbekistan, the opinions of foreign and national scientists about the concepts of higher education quality, the development trend of the higher education system in our country and its regional characteristics, ensuring compatibility between the higher education system and the labor market. It also talks about the modernization of higher education and the priorities of the development of the higher education system.

Modern Realities of Foreign Educational Migration

The study analyzed educational migration in Russia. Migration is considered from the standpoint of an integrated indicator that reflects complex socio-economic processes in society. The factors of territorial mobility of the population are listed. Under their influence, the directions, dynamics, intensity and consequences of migration for donor and recipient countries change. The place and role of educational migration in the modern world are shown. The study examined the structure and dynamics of the number of foreign students studying in the universities of the Russian Federation. The directions of tough competitive struggle of national educational models in the international market of educational services and rating indicators for evaluating the activities of universities are analyzed. It is noted that the West conducts unfair competition in relation to Russian universities and the entire education system, which manifests itself in sanctions pressure, the exclusion of Russia from the Bologna process, the refusal to nostrify educational documents, etc. It is emphasized that external educational migration to a certain extent can be considered as a form of brain drain. The largest recipient countries of foreign students are indicated, which include the USA, Great Britain, China, Canada, Australia, and France.

Повышение конкурентоспособности образования России на международном уровне

This article provides an analysis of the factors affecting the competitiveness of domestic higher education: the positioning of Russian universities in international rankings, the degree of digitalization of education and science in the Russian Federation, as well as the export potential of Russian education. The first part presents the data of the analysis of higher educational institutions of the Russian Federation by the most popular international rating agencies, shows the methods and principles for calculating key indicators for each of the ratings. The higher places in international rankings show popularity and prestige of not only a particular university, but also the market of educational services in the country in general. The export of education is an important factor contributing to the increase of global competitiveness. The second part of the work describes government programs that help increase the export of domestic education by promoting Russian universities among foreign applicants, and also presents an action plan to increase the export of higher education in Russia. The degree of digitalization of higher education is shown as a determining factor, the importance of the digital transformation of domestic education, as well as the benefits of distance learning, is established. The federal program "Strategy for the Digital Transformation of Science and Higher Education", developed in 2021 by the Ministry of Science and Higher Education of the Russian Federation with the aim of achieving "digital maturity" in the field of education, is analyzed. A consistent review of projects developed in the field of education, as well as data from rating agencies, made it possible to determine the main directions for increasing the competitiveness of domestic higher education, to describe strategies and activities that contribute to the prompt achievement of all goals.