PurposeThe purpose of this paper is to attempt to: explore the problems that the production division of Qatar Steel Company (QASCO) typically encounter in implementing QCs, identify the critical success factors promoting QCs implementation and discern the real benefits of QCs implementation.Design/methodology/approachData for this study were collected using a self‐administered questionnaire that was distributed to 400 QCs members within the five departments (i.e. Manufacturing, Maintenance, Direct Reduction, Material Control and Technical departments) which comprised the production division of QASCO. Of the 400 questionnaires posted, a total of 197 were returned and used for the analysis.FindingsThe results of the study indicated that lack of support from top management was reported as the biggest problem impeding the implementation, and also commitment and support from top management were reported as the most important success factor of QCs implementation in the five departments. More importantly, the findings indicated that QCs implementation has created an atmosphere of cooperation within QASCO and produced many positive results including improving quality, increasing productivity, and improving the management style.Research limitations/implicationsThe sample is restricted to only a single division, i.e. the production division of QASCO, so it would be strongly recommended that data be gathered from various divisions of QASCO, i.e. replications of this study are required to generalize its findings. Studying the deriving and inhibiting forces to QCs implementation in practice remains a task that requires further attention from researchers, whatever their motivations.Practical implicationsThe findings are important and relevant to all the departments in QASCO. The study hopes to create more awareness among management and employees of the strategic importance of QCs to operational processes. More importantly, the benefits attained would be a motivating factor for managers to use QCs.Originality/valueThe research provides empirical insights to the growing body of knowledge on QCs implementation. Most of QCs research has been done in developed countries. The study presents the successful adoption and implementation of QCs in a manufacturing firm in a developing country of the Middle East where published research results on the successful use of QCs have been rather scarce.