Managerial Sphere Research Articles

Analysis of the Influence of Political Factors on Economic Growth: The Interrelationship of Managerial Spheres in the Global Context

Analysis of the Influence of Political Factors on Economic Growth: The Interrelationship of Managerial Spheres in the Global Context

Men as victims of domestic violence: aspects of legal regulation

The representative article is devoted to the legal regulation of prevention and counteraction of domestic violence against men in Ukraine. It is pointed out the lack of due attention of the scientific legal doctrine to the problems of domestic violence, especially regarding the connotation of men as victims of this de-axiological phenomenon.
 It is motivated that the peculiarity of the socio-legal position of men as victims of domestic violence is that they often face social stereotypes and complicated challenges associated with insufficient recognition of their vulnerability due to socio-cultural ideas about traditional gender roles. Society often deliberately or indirectly places men in the role of the «strong half», which can lead to stigma and internal conflicts that make it difficult to identify the facts of domestic violence.
 The spread of the gender «stereotype of domestic violence» was dropped.
 It has been proven that socio-cultural stereotypes that assign men the role of strong, steadfast and self-sufficient make it difficult to recognize and accept their vulnerability.
 The article indicates that the latency of such a negative phenomenon among men is also due to the fact that the social reaction can be reinforced by the lack of appropriate resources and services that specialize in supporting men, and the lack of widespread awareness of their problem among the public. Men who become victims of domestic violence often feel a deep fear that they will not be believed or understood, it is caused by difficulties in society’s perception of the image of a male victim, which contradicts traditional ideas about male strength and independence.
 The legal need for special legal regulation regarding male victims of domestic violence is motivated by the recognition that men can also become the object of violence and need the protection and support of social and legal mechanisms. The proposed set of such measures includes preventive, psychological, legal, socio-cultural and organizational and managerial spheres.

Crises, business decisions and virtue: A managerial reading of biblical famine narratives

Introduction: Management is a complex issue that necessitates an ethical approach, especially in times of crisis. Indeed, precisely when the decisions to be made are placed in a highly disrupted context, the importance of a managerial class emerges that is not only technically trained but morally cultivated and, therefore, capable of grasping the various social and ethical implications of the decisions made. Aim of the work: This paper, adopting the theoretical framework of virtue eth- ics, aims to analyze biblical famine narratives to identify the moral characters of corporate decision-makers. Methodological approach: The research adopts textual analysis applied to selected biblical texts as an investigative tool. Main findings: This analysis makes it possible to highlight the virtues of the "good decision-maker" who makes wise decisions for himself and for the community; from the results of the analysis follow some practical implications in the managerial sphere, contributing to the debate on the virtuousness of organizations. Originality: The paper is characterized by its exploratory nature, analyzing an- cient texts in an original way on the basis of the theoretical framework of virtue ethics in order to draw some considerations relevant to the current business context.

ЕКОНОМІЧНА ТЕОРІЯ У СИСТЕМІ ПІДГОТОВКИ МЕНЕДЖЕРІВ

The article examines the problems of implementing the competency approach in the process of training managers on the example of teaching a course in economic theory. The relevance of this problem is due to new challenges for the management education system, when the emphasis changes and shifts from the simple transfer of knowledge to the acquisition of certain skills for adaptation to constantly changing economic and social conditions. Therefore, the educational process should be aimed at determining and achieving specific professional results, where theoretical knowledge is an extremely important component for achieving a high professional level. The study of economic theory is the basis for the formation of an economically literate personality, which is the basis for the formation and functioning of a developed national economy of the state. The object of economic theory is the economic processes in society and the functioning of its economic system, the main function of which is the creation of favorable conditions for achieving economic or social benefits both for individuals or groups and for society as a whole. Education in the field of management should combine theoretical knowledge with practical aspects of market behavior of economic subjects. The task of this discipline is to study the general principles of the economic functioning of society, to study the patterns of development of economic systems, to carry out an analytical study of the mechanism of their use by people in the process of economic activity, as well as to determine the key characteristics of the main socio-economic systems and the directions of their evolution. The main goal of studying economic theory is to develop a system of knowledge about the social form of production of economic relations, problems of effective use of limited production resources and methods of meeting public needs in various socio-economic entities. The specifics of the content of vocational and economic education are determined by the requirements for its final result, namely, the creation of a harmonious and comprehensively developed personality who possesses professional knowledge, skills and abilities, which are the basis for self-realization in the economic and managerial sphere of society and provide a complex and multifaceted study of laws economic life of society.

Practical aspects of applying Artificial Intelligence in business

This paper explores the role of artificial intelligence (AI) in contemporary management. The author examines how artificial intelligence contributes to the enhancement of leadership efficiency and the optimization of business processes. The focus is on analyzing the capabilities of artificial intelligence for learning, reasoning, self-correction, and their impact on decision–making in the managerial sphere. The article discusses the economic benefits that enterprises can gain from integrating artificial intelligence, including improving the quality of managerial decisions and strengthening competitive advantages.The author describes the evolution of artificial intelligence through generations of models from OpenAI, highlighting their growing abilities in understanding and processing natural language. Examples of the use of artificial intelligence in data analytics are provided, making the findings relevant for both theoretical researchers and practitioners. The article can be useful for those interested in innovative approaches to management and business development.

A Validated Human Resource Management (HRM) Model For Advancing Gender In The Leadership Hierarchy In The Managerial Sphere Of HRM With Resultant Benefits Of Organisational Success

This is one of the few research studies that develops, tests and subsequently proposes a Human Resource Management (HRM) model for the advancement of women in the leadership hierarchy in the HRM domain with resultant benefits of organisational success in the Mauritian workplace. The conceptual theoretical HRM model was developed by an in-depth review of literature, investigating relevant theoretical and empirical aspects of HRM pertinent to the case of women in the HRM domain Mauritius has often been described as an economic miracle and has the most successful economy in Sub-Saharan Africa but gender inequality remains an unfulfilled intent. This resonates classically in the domain of Human Resource Management that even though having a compelling feminised image with women being the numerical majority, they remain concentrated in lower-level positions, with men predominating at senior levels and this is akin to the situation of women in the HRM domain internationally. The efficacy of this conceptual HRM model was gauged by carrying out a questionnaire survey from 106 women in the HRM domain from the different sectors of Mauritius. The empirical data was analysed by using statistical tools such as Correlation and Ordinal Regression Analysis. The causality and regression analysis resulted in seven ordinal regression models that culminated in the new & innovative HRM model that leads to the advancement of women in the HRM domain, reduces hurdles and barriers they experience, enhances their job contribution the cumulative effect of these variables in the long run would generate organisational success in the Mauritian workplace. The HRM model generated is an original contribution to the HRM and gender advancement literature and though it was validated by women in the HRM domain in Mauritius. It definitely can be extended to advancing different types of women in the work-force both in Mauritius and internationally.

Элементы государственной политики и нормативно-правового регулирования горнодобывающей деятельности в арктических странах

The main development trend of the Arctic region is the economics based on exploitation of its resource potential. The intensive economic development of the Arctic territories largely depends on the climate change, as well as on the technical and technological development. At the same time, the Arctic economics is a complex system including various institutions as state, industrial companies, local communities. Numerous studies are devoted to the issues on harmful effects of mining activities on the economics, environmental situation, social and managerial spheres. Improvement of legal institutions in the field of nature resource management is aimed at eliminating administrative barriers and ensuring integrated and sustainable use of mineral resources.

PRACTICE-ORIENTED APPROACH TO PROJECT MANAGEMENT OF ENTERPRISE CREATIVE POTENTIAL

The article is dedicated to the current issues of accelerating the innovative development of organizations based on the utilization of practice-oriented project management technologies in fostering the development of the creative potential across various business sectors and the widespread integration of digital technologies. The research explores existing scientific approaches and practical experiences within project management. Their advantages and limitations for implementing creative projects and managing them are identified. It is clarified that the increasing complexity of an organization's operational environment is accompanied by the emergence of new demands and challenges that necessitate the adoption of new project management technologies. It is substantiated that the main tasks of the new practice-oriented methodology of project management for organizational creative potential development and the implementation of creative projects should align with the principles of sustainable development rooted in a system of societal values. Crucially, business activities are required to adhere to universally recognized obligations in human rights, labor, environmental conservation, and anti-corruption efforts. The article identifies that the latest technological advancements are paralleled by the digitization of economic and managerial spheres. In these processes, digitalization of project management takes the lead, embracing open innovations and mechanisms for their promotion, the amalgamation of strategic management and project management technologies, and leadership under extremely volatile conditions. It is argued that a significant aspect of project management in the creative and innovative realms for enterprises involves knowledge management and the enhancement of managerial personnel's competencies. The mechanism of realizing of each project, especially those of the creative nature, is quite specific and requires essential professional competencies from all the participants at each stage. A systematic approach is proposed for determining key competencies of managerial personnel and their cultivation at various levels: individual, intra-organizational, organizational, inter-organizational, regional, and national. It is argued that strategic management of an enterprise’s creative potential within the context of a digital economy demands a new approach and adaptation to contemporary challenges and opportunities.

A reckoning with the maintenance of the built environment, a Sisyphean task

Maintenance concerns most of the artifacts, referring simultaneously to the socio-cultural, technical and managerial spheres. Contemporary scenarios impose an overall rethinking, where key-topics such as tradition, consumerism, sustainability and digitization become pivotal in the search for suitable production models, between post-industrial and neo-craftsmanship, in order to have fresher references for the maintenance activities.
 In the construction field, maintenance is not limited to the objective of prolonging the duration of quality levels that only affect direct users, but also has important implications of a social and collective nature, in the case of both public and private buildings and spaces. Despite this and other specific features, the parallelism between building maintenance and manufacturing maintenance was fundamental in the last quarter of the 20th century, when the subject made its way into the technological culture of architecture, in search of references that could replace pre-industrial habits.
 In support of the theoretical rethinking of maintenance (an activity which, like the Sisyphean task, does never foresee a definitive completion), the article suggests some considerations referring in particular to the reinforced concrete: a structural material almost omnipresent in the built environment since the second half of the last century, which poses significant problems in terms of duration and not only. In conclusion, some possible developments are presented, distinguishing between newly constructed and existing reinforced concrete constructions.

A reckoning with the maintenance of the built environment, a Sisyphean task

Maintenance concerns most of the artifacts, referring simultaneously to the socio-cultural, technical and managerial spheres. Contemporary scenarios impose an overall rethinking, where key-topics such as tradition, consumerism, sustainability and digitization become pivotal in the search for suitable production models, between post-industrial and neo-craftsmanship, in order to have fresher references for the maintenance activities.
 In the construction field, maintenance is not limited to the objective of prolonging the duration of quality levels that only affect direct users, but also has important implications of a social and collective nature, in the case of both public and private buildings and spaces. Despite this and other specific features, the parallelism between building maintenance and manufacturing maintenance was fundamental in the last quarter of the 20th century, when the subject made its way into the technological culture of architecture, in search of references that could replace pre-industrial habits.
 In support of the theoretical rethinking of maintenance (an activity which, like the Sisyphean task, does never foresee a definitive completion), the article suggests some considerations referring in particular to the reinforced concrete: a structural material almost omnipresent in the built environment since the second half of the last century, which poses significant problems in terms of duration and not only. In conclusion, some possible developments are presented, distinguishing between newly constructed and existing reinforced concrete constructions.

НЕКОТОРЫЕ АСПЕКТЫ ПОДГОТОВКИ КАДРОВ В СФЕРЕ ЭКОНОМИКИ И ПРЕДПРИНИМАТЕЛЬСТВА

Modern economics is a constantly developing scientific field. The State develops various economic plans in order to sufficiently provide society with the necessary goods and services. The current state policy in the field of large and small businesses is designed to ensure the stability of economic growth and cultural development of the country. It should be noted that the most accurate and correctly developed strategy of enterprises for the production of goods and services, timely response to current problems, building the work of enterprises taking into account new economic trends are possible only with effective economic activity and competent business analytics on the part of entrepreneurs themselves engaged in this type of activity. For successful participation in various economically profitable projects, an entrepreneur needs an appropriate set of specific knowledge, skills and abilities. A potential entrepreneur acquires similar knowledge necessary for successful business in any field when mastering an educational course in the direction of "Economics". In addition, a future entrepreneur, in addition to education in the financial and analytical field, must have knowledge of settlement and economic technologies, skills in the organizational and managerial sphere, knowledge of current legislation and understanding of the trends in the development of modern Russian society and the state. The article examines certain aspects of personnel training in the field of economics and entrepreneurship, analyzes the personal qualities necessary for the successful implementation of this activity. Based on the analysis of modern scientific literature and generalization of students' opinions, a conclusion is formulated and substantiated about the role and importance of leadership and entrepreneurial qualities, as well as the importance of education for the effective implementation of entrepreneurial activity. Entrepreneurial qualities, presuppose the ability to achieve the intended goal, allow you to persevere in overcoming difficulties. Based on the conducted research, the authors came to the conclusion that leadership and entrepreneurial qualities, being innate to a certain extent, are formed and honed in the process of obtaining specialized education

Cognitive model of the ESG transformation of the organization

A universal model of ESG (Environmental, Social, Governance) transformation is proposed as a basis for developing an organization’s ESG strategy. Fuzzy cognitive logic technologies were used as the instrumental base of the study. A fuzzy cognitive map (FCM) of the organization’s ESG transformation has been developed with a substantiation of a set of parameters (concepts) in the environmental, social and managerial spheres. Based on the static analysis of the fuzzy cognitive model (FCM) and the calculation of its system indicators, it was determined that the factors of the level of ESG-corporate culture, ESG-motivation and integration into the practice of corporate management methodology of strategic management have the greatest positive impact on the target concepts and on the process of ESG transformation as a system. The system experiences a significant negative impact from the factor of resistance to changes in the organization. Collectively, these factors are identified as the main control actions for the organization’s ESG transformation.

The corporate school of supervision as a tool for managing the teacher professional development

The use of the Corporate School of Supervision (KoSchSu) in the market of educational services will provide a comprehensive vision of the professional development of a modern NUSH teacher. The main focus is on the orientation of KoSchSu regarding deepening, updating and expanding the skills and abilities of teachers. This is a complex goal-oriented system of interconnected actions that will ensure the continuity of the integration process of pedagogical and managerial spheres by means of non-formal education. The search for various theoretical and methodological practices organically combines the elements of corporate education, training as an integral component of continuous professional development for teachers. The purpose of the article is to reveal the practical level of KoSchSu implementation as a tool of changes influencing the professional trajectory of teachers, as well as the importance of its functioning on the market of educational services. It is for this purpose that the graphic model of the activity of the KoSchSu is subordinated, which has been developed using competence-based, non-formal, and andragogical approaches, and has accumulated practical experience since 2000 till present time.Research methods: analysis of the efficiency and effectiveness of the methodological navigator as an innovative product of corporate teacher training, modelling.

CRIMINOLOGICAL PROVISION OF ECONOMIC SECURITY IN UKRAINE

The purpose of the article is to disclose the essence of criminological protection of public relations; to differentiate the areas of criminological protection of economic security; to provide proposals for improving criminological science with regard to the protection of public relations in the economic sphere. The scientific discussion on the problem of improving the mechanism of criminological provision of economic security in Ukraine is presented. The author's vision of the essence and content of criminological protection is formulated. Due attention is focused on the institutional provision of economic security protection, which is represented in the totality of activities of regulatory institutions, which is implemented through the performance of specific functions in the economic sphere. The organizational and managerial sphere of criminological protection of economic security is characterized. Its activity is aimed at creating a mechanism for counteracting and protecting the economy from criminal manifestations, which includes a set of measures aimed at timely impact on criminogenic threats and risks in the economy. A number of problematic aspects that hinder the development of the Ukrainian economy are identified: 1) lack of an established system of protection of information activity, which, as a result, can potentially destabilize the economic sphere; 2) absence of specific measures and means of criminological influence on economic criminal unlawful activity; 3) low level of protection against criminal offenses in the sphere of economy committed with the help of computer technologies; 4) lack of a unified approach to the strategy of prevention of economic criminal offenses. Results. The definition of criminological protection is proposed. It is established that the criminological provision of economic security should be aimed primarily at eliminating general social determinants, such as increasing the investment attractiveness of the national economy, improving tax culture, simplifying customs procedures, forecasting market conditions, globalization of stock markets, etc. It is proved that the improvement of criminological provision of economic security can be realized through the following: development of the information system in terms of creating a single unified platform for monitoring the economic situation in the country and forecasting potential risks; improvement of coordination of activities of economic security and criminal protection entities in terms of reducing competition and conflict of interest; increasing the level of international and European cooperation in terms of criminological protection and ensuring economic security; synchronization of national and foreign criminological policy in terms of ensuring economic security.

Graduates – managers of the Faculty of Geography of the Chernivtsi Yuriy Fedkovych National University: twenty-five years of educational and upbringing cooperation

Specificities of and major results in preparation of specialists-managers at the Faculty of Geography of the Chernivtsi Yuriy Fedkovych National University within 1996-2021 are disclosed. It is now 2221 graduates qualified as managers, inclusive of 1146 bachelors, 731 specialists, and 344 masters (regular and distant forms of education). It is accentuated on five principal periods in the development of managerial specialty at the Faculty of Geography within 1996-2001, namely, 2001-2006, 2006-2011, 2011-2016, and 2016-2021. The first period (1996 – 2001) was distinctive for preparation of the first wave under bachelor, specialist and manager/master programs, and resulted in graduation of 91 qualified men and women (nearly 4% out of total graduates). The second period (2001 – 2006) was remarkable for graduation of 464 managers (20,9% out of all in the whole 25-years period). Diplomas of managers within the third period (2006 – 2011) were awarded to 980 (44%) graduates of the Faculty of Geography of the Chernivtsi Yuriy Fedkovych National University, and it has become the most resultative period in the history of manager preparation at the Faculty of Geography. The fourth five-year period (2011–2016) gave 483 more managers (21,7%). And, finally, in 2016–2021, the faculty prepared 203 more specialists (9,1%). The absolute figures of bachelors, specialists and managers/masters prepared at the Faculty of Geography of the Chernivtsi Yuriy Fedkovych National University were shown in 2010 (246 graduates, or 11% within the 25-year period of preparation), 2008 – 210 (9,5%), and 2007 – 186 (8,4%). At the same time, 2017 and 2019 were the years when the least number of specialists were prepared (36 and 38 respectively), which is in the first place connected with cancellation of “specialist” level in the system of higher education in Ukraine. Major results of and problems in educational, scientific, upbringing and practical activity/cooperation of the department’s staff, lecturers, students and graduates/managers are summed up to contribute to further development of managerial sphere of national economics of Ukraine. Keywords: graduates-managers, Faculty of Geography, Chernivtsi Yuriy Fedkovych National University.

Theoretical-legal and comparative aspects of the concept of participation democracyas one of the political-legal grounds of municipal authority

Introduction. The article deals with the study of the essence and features of participatory democracy as one of the political and legal foundations of municipal power. Recognition of Ukraine as a social, democratic and legal state, as well as the establishment of a European integration course contributes to the improvement of legal provisions dedicated to the regulation of political activity of citizens and, in particular, participatory democracy. In today’s world, participatory democracy is a reflection of the practical positive European experience of citizen participation in the political and managerial sphere of society at the local level. Although, at first glance, participatory democracy seems to be a manifestation of purely political activity, not all forms of public activity belong to participatory democracy, just as participatory democracy is not limited to the political sphere. Summary of the main research results. The author studies the existing approaches to the interpretation of participatory democracy, and provides his own definition with the identification of specific characteristics, including: 1) public involvement in the management of state and public affairs at the local level; 2) territorial community as the smallest economic unit of participatory democracy; 3) the procedure for the response of public authorities to the institutions of participatory democracy is enshrined in law; 4) the basis of participatory democracy - direct public political participation; 5) participatory democracy is an independent form, along with direct and representative democracies. Two factors of actualization of participatory democracy are singled out: 1) the process of decentralization of public power - the reform of local self-government; and 2) the spread of information technology and the emergence of society as a post-industrial. The author states the following: 1) at the normative level there is no consolidation of democracy of participation; 2) in the scientific literature, along with the concept of “participatory democracy” there are also “local democracy”, “inclusive democracy”, “democracy of participation”, which are considered synonymous; 3) in the legal doctrine there is no common understanding of the concept of “participatory democracy”, which is due to the numerous views of scholars on the interpretation of this concept. Conclusions. It has been established that participatory democracy is a special form of democracy, the core of which is the direct public political participation of citizens at the level of local self-government, which contributes to the proper implementation of municipal public authority. It is noted that under the influence of information technology (informatization process), participatory democracy is gaining a new way of implementation, which is being transformed into e-participatory democracy, which is one of the components of digital democracy.

Smart cities development and implementation prospects in the Russian Federation

The article is devoted to the study of a set of problems associated with the development of smart cities management standards in the Russian Federation in conjunction with the active implementation of technical and process standards. A balanced approach to standardization will allow the heads of the authorities of the constituent entities of the Russian Federation and local governments to achieve sustainable digital transformation processes and improve the socio-economic indicators inherent in "smart communities" through the routinization of innovations in the technological and managerial spheres. A set of regulatory documents governing the development and application of smart city standards, adopted by both federal public authorities and at the regional level, has been systematized. Based on the logical-linguistic methods, statistical analysis and induction of defined dominants into intertied spheres of technological and management nature, the authors come to the conclusion that management standards reflecting best practices can be considered as the main mechanism for implementing smart city strategies. A comparative study of the dynamics of the processes of standardization and transformation of the architecture of international and Russian standards allows the authors to reasonably characterize the standardization phase of smart cities in Russia as an initial one, requiring standardization of basic technical entities and the ontology of the urban environment, which is especially important in the context of the active deployment of complex high-tech urban systems with poor readiness management superstructure to integrate these systems into decision-making processes. Practitioners in regional government bodies and municipalities can benefit from this study to avoid decisions-making that carry high risks of ineffective spending of budget funds and to increase the socio-economic impact when implementing smart city strategies.

THE PROBLEM OF PERSONALIZATION AND PERSONIFICATION OF PROFESSIONAL TRAINING AND ITS IMPLEMENTATION IN HIGHER EDUCATION INSTITUTIONS AS A NEED OF TIME

Professional training in the context of reforming the educational sphere acquires new aspects and forms of implementation of educational programs, taking into account the personality-oriented trajectory of individual professional growth of each subject in the educational process. The solution to the problem is relevant in our time: what is important in the process of personal and professional development – personalization or personification of the educational process? The paper reflects the features of personalization and personification of specialists’ professional training, discloses and clarifies their essence, presents an analysis of scientific publications dedicated to this problem; it emphasizes the necessity of introducing a personalized approach, which is an important means of achieving this goal. The theoretical foundations of the personalization and personification of professional training, the peculiarities of the organization of educational activities, covering the cognitive, informational, scientific and innovative, social, managerial spheres, have been characterized. It has been proved that the important conditions for the personalization of the educational process at higher educational establishments is a cultural impulse in the idea of democratization and construction of society and a human, the tradition of social and humanitarian thought, individualization of education, etc.

The Extrinsic and Intrinsic Complexity of the Moroccan Family Firms: A Sociological Contextualization

As most of economies, the Moroccan one leans on family businesses to create growth and prosperity, yet these firms are particularly complexes organizations. Their complexity is mainly inherent to the divergent purposes of these firms and the nature of the Moroccan socio-cultural context that can be labelled as composite as well as several Arab-Muslim societies. Actually, Moroccan society is marked by an hybrid order of cultural values, negotiated permanently between tradition and modernity. In this chapter, we propose a sociological contextualization providing a discussion about the extrinsic and intrinsic complexity of Moroccan family businesses.After analyzing the characteristics of the family business as a complex system, we present the cultural traits of Moroccan society and family in this context. Finally, we address the issue of the implementation of socio-cultural values ​​in the managerial sphere and their implications for organizational behavior in family business. In light of this analysis, social responsibility practices and social relations within the Moroccan family business will be reviewed. Keywords : family business, Moroccan context, culture, sociological approach, strategy DOI: 10.7176/EJBM/12-23-13 Publication date: August 31 st 2020

Creativity as a psychological phenomenon and its conceptual reinterpretation

In the article the creativity as an important factor of achieving success in human life in various socionomic, industrial and managerial spheres of activity is substantiated, as it is due to the creativity the cultural progress and scientific and technological progress of society has been becoming. The conceptual definitions of creativity as similar and at the same time different phenomena of historical and psychological discourse are analyzed. It is proved that the term “creativity” is characterized by a specific content and essence, which has four main invariants: as a creative intellectual activity of a person who produces ideas and brings them to the practical implementation (a person’s ability to generate unusual ideas; to avoid traditional thinking patterns; to solve problem situations in the best and emergent way), which is objectified in life situations as something unique and original; as a personal significant feature-quality of a person; as the creative opportunities that potentially manifest themselves both in exploratory work and in applied aspects of everyday life; as the ability to generate the original ideas, non-traditional ways and means of solving problems; as the ability to actualize their mental potential of author’s decisions. At the same time the creativity is substantiated as a psychological phenomenon and its conceptual reinterpretation is carried out, which includes ideas, knowledge, meanings, concepts, intellectual products that are unique and new, reveal the creative potential of a man, both in cognitive and practice-oriented affairs. The model of creative personality is outlined, which includes the cognitive-creative, motivational-creative, inventive-target, verbal-productive and emotional-creative components, which in dialectical psycho-content allow it to introduce a creative product.