Creativity as a psychological phenomenon and its conceptual reinterpretation

Abstract

In the article the creativity as an important factor of achieving success in human life in various socionomic, industrial and managerial spheres of activity is substantiated, as it is due to the creativity the cultural progress and scientific and technological progress of society has been becoming. The conceptual definitions of creativity as similar and at the same time different phenomena of historical and psychological discourse are analyzed. It is proved that the term “creativity” is characterized by a specific content and essence, which has four main invariants: as a creative intellectual activity of a person who produces ideas and brings them to the practical implementation (a person’s ability to generate unusual ideas; to avoid traditional thinking patterns; to solve problem situations in the best and emergent way), which is objectified in life situations as something unique and original; as a personal significant feature-quality of a person; as the creative opportunities that potentially manifest themselves both in exploratory work and in applied aspects of everyday life; as the ability to generate the original ideas, non-traditional ways and means of solving problems; as the ability to actualize their mental potential of author’s decisions. At the same time the creativity is substantiated as a psychological phenomenon and its conceptual reinterpretation is carried out, which includes ideas, knowledge, meanings, concepts, intellectual products that are unique and new, reveal the creative potential of a man, both in cognitive and practice-oriented affairs. The model of creative personality is outlined, which includes the cognitive-creative, motivational-creative, inventive-target, verbal-productive and emotional-creative components, which in dialectical psycho-content allow it to introduce a creative product.