Managerial Readiness Research Articles

Digitalization in Rural Tourism Products: From Stages to Managerial Readiness

This study explores the planning, packaging, and marketing phases of digitizing products for tourist villages. These phases are considered fundamental for product mapping in tourist villages, culminating in the digital representation of the products. It is crucial to optimally prepare human resources for these digitization stages to avoid rural communities' ignorance. The purpose of this study is to determine whether tourist villages are prepared to utilize digital planning, packaging, and marketing, given their current state. The primary data collection for this study employed a consultative approach using focus group discussions (FGD) in conjunction with the workshop method. Four rounds of data collection were conducted, focusing on the following specific themes: digital marketing, the Godevi digital platform system, tour packages for tourist villages, and governance for tourist villages. Godevi, the partner for this tourist village market localization initiative, served as the main unit of analysis. The manager of a tourist village in Round 25 was particularly chosen to be an informant for this investigation. According to this study, twenty-five tourist villages required assistance during the planning phase. Nonetheless, tourist communities can offer trip packages that align with the previously developed product mapping. Product box accompaniment is still required. Conversely, in the stage of digital marketing, tourist villages are deemed less proficient in utilizing the necessary systems.

Αn ICT’s integration Model in the Educational Context and the Greek STEM education (1984-2006)

School heads in the modern educational and social context are called upon to effectively manage schools and manage a variety of pedagogical and administrative issues. The administration of the school unit is a factor of primary importance for its effectiveness and smooth operation. The purpose of this thesis is to investigate the administrative competence of principals and teachers in the Prefecture of Achaia, according to the perceptions of school administrators. This research is the first phase of a long-term management competence program for newly appointed managers, following the recent executive selection crises, designed at the initiative of the Directorate of Secondary Education of Achaia. For the investigation, an electronic structured questionnaire was constructed, which was answered by 72 principals out of a total of 122.The results showed a satisfactory degree of administrative competence and managerial readiness, while the administrative competence of teachers is presented with a low grade according to the perceptions of the interviewed principals.

Accounting Information System In The Decision-Making Of Fixed Asset Investments At PT. Sawit Jujuhan Abadi (Asian Agri Group)

This research delves into the pivotal role of Accounting Information Systems (AIS) in the decision-making process concerning fixed asset investments at PT. Sawit Jujuhan Abadi, a subsidiary of the esteemed Asian Agri Group. The study aims to scrutinize the existing practices of AIS within the company and assess the managerial readiness to adopt the E-Capex Accounting Information System model. This model is specifically designed to facilitate effective decision-making in the realm of fixed asset investments. Through an in-depth analysis, the research endeavors to provide valuable insights into the utilization of AIS, shedding light on its impact on decision-making processes related to fixed asset investments. The study anticipates contributing practical knowledge to the management of PT. Sawit Jujuhan Abadi, empowering them to make more informed and strategic decisions. Furthermore, the research seeks to enhance the broader understanding of AIS applications in the dynamic context of fixed asset investments within the Asian Agri Group.

THE GENERAL CULTURAL ASPECT OF PROFESSIONAL TRAINING OF STUDENTS BY MEANS OF PHYSICAL EDUCATION

The health of young people is a socially significant category of society, the most important condition for the successful implementation of professional knowledge, skill, creative activity, and performance of future specialists. It has long been an axiom: good physical fitness during student years is the key not only to health and successful mastery of educational material, but also, in the future, highly productive mental and physical labor, the birth of healthy children, active longevity and many positive phenomena associated with this.
 Therefore, physical culture, presented in higher educational institutions as an academic discipline that promotes the harmonious development of the individual, is an integral part of higher education. The program of the discipline “Physical Education” states that the goal of physical education of NTUU “Igor Sikorsky Kyiv Polytechnic Institute” students is the formation of physical culture of the individual and the ability to purposefully use a variety of means of physical culture, sports, and tourism to preserve and improve health, psychophysical training, and selfpreparation for future professional activities.
 The capabilities of physical culture in achieving these goals are determined by the functions it performs biological, informational, aesthetic, communicative, hedonistic, compensatory and several others.
 Along with this, in modern society, physical culture has begun to perform the functions of a social institution that helps the future specialist to navigate well in market conditions. For this purpose, means of physical education are used to develop students' managerial readiness, desire for leadership, and success.
 As a result of combined educational and physical culture-sports activities, students also develop socially significant qualities: social activity, independence, self-confidence, ambition.
 The task of physical education at a university is not only to develop certain physical skills and abilities in students, to increase the level of physical fitness, and to improve physical qualities. During the training process, future specialists must master the system of scientific, practical, and special knowledge necessary to understand the natural and social processes of the functioning of the physical culture of society and the individual.
 This article will help students understand the essence, objectives, goals and possibilities of physical culture and sports in a wide range of their manifestations.

Best Practices of Hospitals in Management of Epidemic Conditions: A Scoping Review.

Many hospitals globally have valuable experiences in preparing for management and responding to infectious epidemics. Identifying and analyzing these experiences can provide comprehensive and practical data for decision-making and effective performance. This study aimed to conduct a scoping review and content analysis of the best practices of hospital (private or public) management in epidemic conditions. This research is a scoping review and content analysis, conducted in 2021. Data was collected by searching different databases, including Pubmed, Scopus, Web of Sciences, ProQuest, websites, search engines, and public reports without time limits. Content analysis was performed for data analysis. We retrieved 8842 records from databases and other sources. Finally, 24 studies from 12 countries were selected for analysis. Most studies belonged to the United States (9 cases), and most subjects were on Coronavirus disease 2019 (Covid-19) (19 studies). We classified the results into two major categories of in-hospital executive readiness and logistic readiness. Executive readiness included 11 main categories (physical structure, resource management, exposure reduction, patients and caregivers' management, corpse management, disinfection, staff support, patient admission, instructions and guidelines, tele- communication, and education) and 26 sub-categories. Logistic readiness consisted of three major categories (leadership/team making, communication, and using capabilities) and five sub-categories. Healthcare managers can use the identified categories and dimensions of managerial readiness and responsiveness as an action plan during an infectious disease epidemic.

Nursing Students’ Entrepreneurial Managerial Readiness; Their Psychological Traits and Intention for Entrepreneurship

Nursing Students’ Entrepreneurial Managerial Readiness; Their Psychological Traits and Intention for Entrepreneurship

Evaluating and Ranking SCPMS Enablers Using ISM and SWARA

The supply chain performance measurement system (SCPMS) is considered an integral and important part of supply chain management (SCM) for an effective and efficient supply chain (SC). The healthier and more flexible SCPMS is based on the enablers from which the SC metrics are taken. The identification of such enablers must be aligned with the strategic objectives of the organization and mapped to the SC measurement objectives. Hence, this study identifies a set of enablers and ranks them. Interpretive structural modeling (ISM)-based methodology is used in the current study to model the SCPMS implementation enablers. MICMAC analysis is further employed to categorize and comprehend the importance of each SCPMS enabler. ISM offers relationship modeling of SCPMS enablers, whereas MICMAC helps with classifying them into four categories. The Delphi method is then used to validate the ISM model. The SCPMS variable is also used in prioritization using stepwise weight assessment ratio analysis (SWARA). Practicing managers may benefit when developing and installing the SCPMS to satisfy the requirements of supply chain 4.0 for Industry 4.0 (I4.0). They will also be able to recognize and allocate resources while implementing SCPMS. The prioritization using SWARA provides an important ranking according to its importance. The SCPMS enablers of ‘top management support’, ‘SC 4.0 performance measurement awareness’, and ‘managerial readiness’ are found to be significant.

Privacy enhancing technology adoption and its impact on SMEs’ performance

As society places greater emphasis on information privacy and data protection, organizations are increasingly adopting Privacy Enhancing Technologies (PETs) to safeguard the personal information of their stakeholders. This trend is fueled by growing consumer awareness and the introduction of government regulations aimed at protecting personal data. By implementing PETs, organizations can ensure compliance with privacy regulations and establish trust with their customers. This study aims to deepen the understanding of the determinants of Privacy Enhancing Technology (PET) adoption in small and medium-sized enterprises (SMEs) and its impact on their performance. It focuses on the technology-organization-environment (TOE) model, managerial readiness, firm size, industry sector, and intent to adopt PETs as potential drivers of PET adoption. By using a large-scale survey of 202 Canadian SMEs, the study evaluates the mediating role of intent in the relationship between the TOE model, managerial readiness, and market performance. The results of this study contribute to the growing body of research on PET adoption in SMEs and provide insights for organizations and managers to effectively adopt PETs. The results of this study indicate that technological, environmental, organizational, and managerial readiness have a positive effect on the intention to adopt PETs. Additionally, the intention to adopt PETs was found to have a positive relationship with firm performance. The findings also reveal that the intention to adopt PETs fully mediates the relationship between the four dimensions of readiness and firm performance. These findings highlight the important role that readiness and intention play in the adoption of PETs and its impact on firm performance. This study also found that firm size moderates the relationship between technological and organizational readiness with intention to adopt PETs, as well as the relationship between environmental and managerial readiness with intention to adopt PETs. The study identified the top five factors affecting PET adoption as cybersecurity awareness, perceived cost of adoption, ease of use, perceived benefits, and IT infrastructure. The findings suggest that technological readiness is the most influential of the four dimensions, followed by organizational, environmental, and managerial factors. This study presents crucial considerations for SMEs to evaluate when deciding on the use of PET technologies, as it pertains to practitioners.

Soft and Hard Total Quality Management Practices Promote Industry 4.0 Readiness: A SEM-Neural Network Approach

Industry 4.0 (I4.0) is a technological development in the manufacturing industry that has revolutionized Total Quality Management (TQM) practices. There has been scant empirical research on the multidimensional perspective of TQM. Thus, this study aims to empirically examine the effect of the multidimensional view of TQM (soft and hard) on I4.0 readiness in small and medium-sized (SMEs) manufacturing firms. Based on the sociotechnical systems (STS) theory, a framework has been developed and validated empirically through an online survey of 209 Malaysian SMEs manufacturing firms. Unlike the existing TQM studies that used structural equation modeling (SEM), a two-stage analysis was performed in this study. First, the SEM approach was used to determine which variable significantly affects I4.0 readiness. Second, the artificial neural network (ANN) technique was adopted to rank the relative influence of significant predictors obtained from SEM. The results show that the soft and hard TQM practices have supported the I4.0 readiness. Moreover, the results highlight that hard TQM practices have mediating role between soft TQM practices and I4.0 readiness. The ANN results affirmed that customer focus is considered an important TQM factor for I4.0 managerial readiness, advanced manufacturing technology for operational readiness and top management commitment for technology readiness. In a nutshell, the SEM-ANN approach uniquely contributes to the TQM and I4.0 literature. Finally, the findings can help managers to prioritize firms’ soft and hard quality practices that promote I4.0 implementation, especially in emerging economies.

Analysis of the use of personnel reserves in the public administration system

The article considers approaches to the formation and use of personnel reserves in public administration and options for their development under the new social challenges. Based on a generalization of approaches to the formation of personnel reserves, the authors conduct a comparative analysis of management practices and sociological research, and identify conditions and factors influencing the effectiveness of the use of personnel reserves. The existing approaches to the formation and management of personnel reserves (normative, deficit, competence-based) do not allow an adequate response to the new challenges of the changing social environment, which explains the request for a new integrative model and principles of work with personnel reserves. The authors’ conclusions are based on the results of the sociological study focused on the perception of personnel reserves and their purposes by the subjects of management: the meaning and factors of the efficiency of personnel reserves among other personnel technologies. The study was conducted in the second quarter of 2020, and 56 civil servants were interviewed - heads of structural divisions and employees of personnel services. The authors identified a shift in the perception of the reserve - from the ‘bench’ to the ‘development resource’, but the staff turnover typical for federal bodies has a negative impact. The lack of interconnections between different types of personnel reserves was named by the respondents as one of key challenges. The 2020-2021 studies focused on reservists’ assessments of their career prospects. The article explains the need for a unified system of managerial personnel reserves, which can increase the efficiency of personnel decisions in the public administration system. In this system, the key elements are the level of managerial readiness and the integrity of personal-professional development. Within the proposed approach, the personnel reserve is an ecosystem based on the capabilities of platform solutions, developed on a common methodological basis and having a network topology.

Readyness of future social workers to work in an inclusive youth environment

The article analyzes the issue of future social workers' training to work in an inclusive youth environment. The gradual establishment of inclusive values in Ukrainian society requires changes in the behaviour and perception of people with special needs. 
 There is a need to train professionals who can translate change and develop an inclusive environment, including youth. The author identifies organizational and managerial components in the structure of training as one of the main in the work with youth in the conditions of inclusion. In the updated formulation of readiness criteria, some functions and roles perform a social worker in a youth inclusive environment. It is determined that the main content of the managerial criterion is that during the work the social worker could influence the change in the motivation of young people's behaviour, thinking, perception. The structural components of the organizational criterion are staging goals, planning, control, evaluation. Research levels of organizational and managerial readiness for future social workers used: Methodology of L.Umanskaya, O. Lutoshkin "Methodology for detecting the level of the organism. The study of the readiness level for activities in the inclusive youth environment showed that the level of development of communicative and organizational capabilities predominate the average levels determined. This is evidenced that an insufficient level of knowledge is in future social workers to establish contact interaction in the youth environment, also at the level between sectoral cooperation.

MANAJEMEN PENINGKATAN MUTU SARANA DAN PRASARANA PENDIDIKAN DI MADRASAH TSANAWIYAH WAHID HASYIM BADEGAN PONOROGO

According to Permendiknas No. 13 of 2007 concerning the competencies of principals, it was stated that a principal/madrasah must have five competencies namely personality competence, managerial competence, entrepreneurial competence, supervision competency and social competence. A madrasah head as a manager is required to be able to have managerial readiness in managing eight national education standards, one of which is the standard of educational infrastructure. Based on the survey, the condition of educational infrastructure in Madrasah Tsanawiyah Wahid Hasyim Badegan Ponorogo has decreased even in the last ten years which has decreased the number of students and student achievement. But since the 2017/2018 school year with the existence of a new madrasah head, the quality of infrastructure has improved. The madrasah head develops more managerial competencies in improving the quality of infrastructure in his madrasah. So that it succeeded in increasing student achievement such as the champion of the drumb band competition in Ponorogo Regency, had a computer laboratory that could be used for the Computer Based National Examination (UNBK) for 9th grade students, had a two storey building for teacher's room, madrasah head room, and classrooms.
 His study aims to explain the managerial competence of madrasa principals in improving the quality of educational infrastructure in Madrasah Tsanawiyah Wahid Hasyim Badegan Ponorogo in terms of management functions which include planning, organizing, implementing and controlling. 
 Data collected through interviews, observations, and documentation. The validity of the data is measured by lengthening observations, perseverance of observations, triangulation, discussions with peers and checking. Data analysis through data collection, data reduction, data presentation and drawing conclusions. 
 The results showed the headmaster of madrasa did four things for the management of improving the quality of educational infrastructure. First, planning to carry out the program (1) madrasa head with the foundation and the committee set the goal of improving the quality and quantity of madrasas by improving the quality of educational infrastructure (2) meetings involving foundations, committees, teachers, employees to determine the priority scale of Sarpras in the form of procurement of complete drumband equipment, the addition of music band instruments, the addition of habsyi equipment, the creation of computer laboratories and the construction of buildings for the teacher's room, madrasah headroom, and classrooms, (3) recruiting new teachers who are willing to not work in other institutions. Second, organizing (1) division of labor according to ability based on the meeting of leaders with all deputy head of madrasa, (2) grouping work into three divisions: procurement of computers, building construction, computer laboratories, (3) determination of relations between parts of the organization, through hierarchy authority restrictions. Division members to the division coordinator, then to wakasarpras then to the headmaster of the madrasa, (4) coordination of all divisions. Through regular meetings every Saturday, communication is immediately interrupted by teaching, and communication with mobile phones. Third, implementation by (1) moving all personnel to carry out the task according to the target, using motivational techniques in the form of reward and punishment, (2) calling the problematic teacher or employee to the madrasah headroom to be directed, (3) providing a modest incentive to the task implementer. Fourth, control by conducting (1) setting building standards based on Ministry of Education Regulation No. 33 of 2008, set a two-semester Sarpras realization tarjet, (2) performance appraisal through matching reality with the standards according to standards such as achievements and achievements, two-story building being built, computer laboratories materialized so that UNBK class IX can be used, (3) making corrections and find a way out by increasing fundraising for building improvements.

ИССЛЕДОВАНИЕ ВЗАИМОСВЯЗИ ПСИХОБИОГРАФИЧЕСКИХ ОСОБЕННОСТЕЙ С ИНДИВИДУАЛЬНО – ПСИХОЛОГИЧЕСКИМИ И ЛИЧНОСТНЫМИ ХАРАКТЕРИСТИКАМИ РУКОВОДИТЕЛЕЙ СИСТЕМЫ ГОСУДАРСТВЕННОГО УПРАВЛЕНИЯ (Study of Relationship of Psychobiographic Features With Individual – Psychological and Personal Characteristics of Heads of Public Administration)

Russian Abstract:Проблеме выявления биографических факторов и предикторов развития управленческого потенциала и управленческой готовности и посвящена данная научно-исследовательская работа. English Abstract: This research work is devoted to the problem of identifying biographical factors and predictors of the development of managerial potential and managerial readiness.

A new integrated product and process development model

Currently, the demand for more robust, economic, and quality products has increased the complexity in the integrated process development and product design model. In the knowledge economy century, all nations are competing to innovate new technologies to develop a new system that produces goods in less time and cost with compatible quality. Hence, a new IPPD model is needed to offer support and information/technology sharing during the entire product life cycle. The new IPPD model proposed that integrate all domains shall affect the product development. The model has a friendly computerized interface supported with internet enablers that offer support to the user to collect and share data easily. This model contains 6 domains. The Business Environment is the first domain, which analyzing the pre-feasibility of the product creation. The second domain is the market analysis and segmentation taking into consideration customer needs and competition. Managerial readiness of the product developing company is the third domain, including all managerial functions and the necessity of implementing the organizational change techniques if necessary. The fourth domain is Technological creation and deals with product concepts and robust quality design. Production/Launch is the fifth domain which consists of production processes and quality techniques to assure producing with the required quality and price levels. Finally, the sixth domain deals with the vital information of product distribution, maintenance and after-market service. The model is easily adapted to the industry need.

Perencanaan Strategik Pendidikan Di Dayah Salafi

An organization that takes the right procedures and implementation mechanisms on target (strategic), will produce encouraging results. Likewise, an educational institution such as dayah, in an effort to develop a complete human being, of course, must go through a reliable educational process. For this reason, neat strategies and implementation techniques need to be developed, managerial readiness for this is the first priority, provision of facilities as a place for activities that can support the educational process is an inseparable part, recruiting competent teachers or teaching staff, preparing curriculum learning and roster or a schedule of various activities both in the fields of education, worship, skills, everything must be well coordinated. To find out the level of success, evaluation must be held so that it can be anticipated and corrected for weaknesses or deficiencies so as not to be repeated back. Strategic educational objectives in such a way as to achieve encouraging outputs for both institutional managers and stakeholders.

Are we ready for Education 4.0 within ASEAN higher education institutions? Thriving for knowledge, industry and humanity in a dynamic higher education ecosystem?

PurposeThe purpose of this paper is to explore the perception, readiness and change involved in the implementation of Education 4.0 within the region of Association of Southeast Asian Nations (ASEAN) among policymakers, enablers (lecturers) and receivers (students), within globalisation, referred here as the Fourth Industrial Revolution (4IR).Design/methodology/approachThis study used a mixed method research design using quantitative data from a Likert scale of 1–5, involving: (1) Not Ready; (2) Ready; (3) No Sure; (4) Quite Ready and (5) Extremely Ready. Open-ended questions formed the qualitative approach taken by the researchers to uncover the richness of the respondents' perceptions of Education 4.0. The test items reliability index of 0.744 drew quantitative data from the perspective of the educational policymakers, enablers and receivers to reveal their collective definition of each construct (knowledge, industry and humanity).FindingsThis study has exposed the importance of knowing and capturing the interrelated components of an educational ecosystem that exists in higher education (HE) within the ASEAN region. The personal readiness of respondents towards Education 4.0 is very high; yet concern was raised about the financial and managerial readiness of institutions across the region.Originality/valueThis study highlighted the dynamic nature of the HE ecosystem and the connectivity between the elements of Education 4.0 – knowledge, industry and humanity within the ASEAN region.

Demotivation of Medical Staff in the Selected Health Facility in Slovakia

The biggest challenges for today’s businesses and facilities in ministries (health, education, defence, police, etc.) are to constantly increase their effectiveness. The quality and efficiency of each business are above all quality employees. They should be as satisfied and motivated as possible to their work performance. This requires careful and funded leadership by properly prepared and carefully considered managers. Providing excellent employee work performance is beneficial to the enterprise/organization and workers themselves. Nowadays, when employees are an integral part of a knowledge-based business/organization, there is a progress that cannot be achieved without development of the workforce. Although educated people work in the healthcare facility under investigation, it is not always possible to achieve a synergy effect based on excellent work performance and successful system management of the given healthcare facility. Managerial readiness and knowledge of factors affecting employee satisfaction and motivation enables them to prepare an appropriate incentive program that can influence the behaviour of individuals or workgroups towards to develop and effectively use the potential of employees, their responsible and quality work, considering their personal goals, and also the interest in the entire facility. Motivation/demotivation of healthcare personnel are frequently discussed issue in relation to healthcare policy making and overall health performance. The quality of health care and the performance of healthcare providers depend not only on the level of education, but also on the willingness and motivation of healthcare professionals. Even in a relatively stable environment, it is necessary to examine what contributes to the motivation of individual workers and what their behavioural patterns are. While motivation is generally paid great attention, in the healthcare system, research is mainly carried out on its performance and relatively few studies relate only to the field of motivation of healthcare professionals. The authors’ ambition is to present research on this topic and to introduce some measures that could contribute to improving the motivation system of healthcare personnel in Slovakia. In a sense, we have tried to briefly compare the similarity of the system of healthcare motivation in Slovakia to systems in selected, mainly developed countries.

The Components of Managerial Alacrity of Government Executives

The article analyzes the concepts of managerial potential and managerial alacrity of executives. A three-component model of managerial readiness, which has been tested and demonstrated the effectiveness on a sample of about three thousand heads of the state civil service in the Russian Federation, is approved in the paper.Three components of the model are presented: leadership, expert-analytical and managerial. Their essential characteristic is given and the extent of expressiveness, expanding or narrowing the range of possible managerial roles that the leader can effectively perform is described. Indicators that reflect the development level of each of the highlighted components and serve as meta-competencies for civil service leaders used in the process of their personal and professional diagnosis are distinguished.The connection between meta-competencies and the components of managerial alacrity and managerial potential of executives is discussed. The results of similar foreign and Russian studies are given. Based on the results of the above studies, it is concluded that considering the development of each of the meta-competencies is identified as an important indicator in assessing the actual readiness of executives to replace specific managerial positions and can be the basis for both assessing the potential for development and building individual career paths in respect of the resources available to the leader.

Measuring Workplace Climate in Community Clinics and Health Centers.

The effectiveness of community clinics and health centers' efforts to improve the quality of care might be modified by clinics' workplace climates. Several surveys to measure workplace climate exist, but their relationships to each other and to distinguishable dimensions of workplace climate are unknown. To assess the psychometric properties of a survey instrument combining items from several existing surveys of workplace climate and to generate a shorter instrument for future use. We fielded a 106-item survey, which included items from 9 existing instruments, to all clinicians and staff members (n=781) working in 30 California community clinics and health centers, receiving 628 responses (80% response rate). We performed exploratory factor analysis of survey responses, followed by confirmatory factor analysis of 200 reserved survey responses. We generated a new, shorter survey instrument of items with strong factor loadings. Six factors, including 44 survey items, emerged from the exploratory analysis. Two factors (Clinic Workload and Teamwork) were independent from the others. The remaining 4 factors (staff relationships, quality improvement orientation, managerial readiness for change, and staff readiness for change) were highly correlated, indicating that these represented dimensions of a higher-order factor we called "Clinic Functionality." This 2-level, 6-factor model fit the data well in the exploratory and confirmatory samples. For all but 1 factor, fewer than 20 survey responses were needed to achieve clinic-level reliability >0.7. Survey instruments designed to measure workplace climate have substantial overlap. The relatively parsimonious item set we identified might help target and tailor clinics' quality improvement efforts.

Factors influencing scope and acceptability of E‐detailing as a pharmaceutical marketing communication tool in emerging economies like India

PurposeThe purpose of this study is to unearth the factors influencing the scope and acceptability of E‐detailing concepts recently started by domestic as well as multinational companies in India.Design/methodology/approachThe objective is to capture views of pharmaceutical company personnel about E‐detailing to understand factors influencing acceptance and execution of E‐detailing as a marketing communication tool. This study is based on primary data collected from the Delhi/NCR area of India. To analyze the data, an attempt is made to identify latent factors that influence various measurable characteristics. Gonzalez and Bello's approach is used in factor analyzing the responses to identify prominent influencing factors behind the adoption of E‐detailing by pharmaceutical companies.FindingsAs viewed by the company personnel, managerial readiness, operational capabilities, audience acceptance and market accessibility are the most important factors responsible for proper acceptability of E‐detailing program. Other motivators are convenience mode of communication, brand acceptance in the market, a deep relationship development with target physicians. This has a positive impact on the profit curve of the companies.Practical implicationsResults from this study will help pharmaceutical companies operating in India to understand factors influencing scope and acceptability of E‐detailing as an important marketing communication tool. Pharmaceutical companies may chart their strategic communication roadmap in line with the same.Originality/valueIn this paper, we have identified factors responsible for acceptance and execution of E‐detailing as a pharmaceutical marketing communication tool. These factors may be tested in different countries and intensity may be analyzed beyond country boundaries.