Abstract
This study explores the planning, packaging, and marketing phases of digitizing products for tourist villages. These phases are considered fundamental for product mapping in tourist villages, culminating in the digital representation of the products. It is crucial to optimally prepare human resources for these digitization stages to avoid rural communities' ignorance. The purpose of this study is to determine whether tourist villages are prepared to utilize digital planning, packaging, and marketing, given their current state. The primary data collection for this study employed a consultative approach using focus group discussions (FGD) in conjunction with the workshop method. Four rounds of data collection were conducted, focusing on the following specific themes: digital marketing, the Godevi digital platform system, tour packages for tourist villages, and governance for tourist villages. Godevi, the partner for this tourist village market localization initiative, served as the main unit of analysis. The manager of a tourist village in Round 25 was particularly chosen to be an informant for this investigation. According to this study, twenty-five tourist villages required assistance during the planning phase. Nonetheless, tourist communities can offer trip packages that align with the previously developed product mapping. Product box accompaniment is still required. Conversely, in the stage of digital marketing, tourist villages are deemed less proficient in utilizing the necessary systems.
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