The article analyzes the global practice of using science communication and, in particular, science popularization to recruit volunteers for citizen science projects (CS recruitment). Russians actively participate in global, cross-border online projects. However, local Russian CS projects are less successful. It is shown that the problem of unsatisfactory recruitment is very serious. Science communication and science popularization contribute to recruitment and volunteer retention. Moreover, the role of communication is particularly important in the early stages of a project. The concepts of active and preliminary stages of CS recruitment are introduced to identify the dynamics of volunteer motivation. The experiences considered in the article can be useful for scientific management in Russia.
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