Abstract
ABSTRACT This study presents the Instituto Reúso de Água (IRdA) as a high-quality environmental education tool. The results measured the reach of IRdA's direct (webinars, learning series, and mentoring) and indirect (technical–scientific repository and the production of more easily assimilated data) educational actions since its conception (Period 01), operation of the platform (Period 02), and operation of IRdA (Period 03), through its digital platform and social media. The direct actions proved to be effective in disseminating knowledge, highlighting a preference for the topic ‘regulation’ and adherence to content produced in different video formats. On the other hand, the indirect actions showed that the scientific approach is less accessed due to its complex language. However, when presented into more accessible data, scientific content gains confidence and can be of great relevance for the transformation of society. The results corroborate the current trend of greater educational reach in a free and digital format to build a society truly committed to water reuse and its more efficient management.
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