Public Relations Management Research Articles

PUBLIC RELATIONS MANAGEMENT IN BUILDING THE IMAGE OF THE SCHOOL IN MAN 3 MAGETAN

Abstract: Globalization is currently growing rapidly and has an impact on the sharp competition between educational institutions. One of them is MAN 3 Magetan. MAN 3 Magetan is one of the best aliyah madrasas in Magetan. Evidenced by the many achievements achieved by students and madrasas. MAN 3 Magetan is a madrasa that is increasingly visionary in responding to today's competition. This is considered in the face of sharp competition by paying attention to the positive image of the community to maintain its existence. Therefore the need for public relations management to improve the quality of education, satisfy users and get a good image from the community. This study aims to determine the management of public relations (public relations) at MAN 3 Magetan in building the school's image, to determine the capacity building carried out by public relations at MAN 3 Magetan, and to determine the forms of promotion and cooperation in public relations at MAN 3 Magetan. This study uses a descriptive type of research with a qualitative approach. The data analysis used is Miles & Huberman interactive data analysis, which includes: data reduction, data presentation, and drawing conclusions. The results showed: the stages of public relations management in building an image at MAN 3 Magetan went through three stages, namely planning, implementation, and evaluation. Capacity building carried out by public relations at MAN 3 Magetan is by following the times, namely the holding of skills programs including batik, multimedia, graphic design, light vehicle engineering, fashion, catering, and the existence of a superior program, namely the tahfidz quran. The forms of promotion and collaboration carried out by public relations at MAN 3 Magetan are holding outreach to schools or other institutions, using social media, holding milad, commemorating Islamic holidays (PHBI) and social services. Keywords: Management, Public Relations, Image of Educational Institutions

The Private College Public Relations Management: A Case Study

This article aims to analyze public relations strategies in improving the quality of education, public relations strategies in improving the image of education, and information management carried out by a private university in East Java. A qualitative descriptive approach is carried out with a case study at IAI Pangeran Diponegoro Nganjuk. Research data was obtained through interviews, observation, and documentation. The results found that public relations at the university did not have a specific organizational structure, but everyone acted as public relations and carried out the function of public relations; the programs those public relations have launched must be implemented to improve the quality of education that refers to the standard process and educational outcomes. The public relations strategy is determined to improve the image through regular program procurement, collaboration with the government, mass media, figures who have mass, other institutions, providing scholarships, and community service. It uses a vertical, horizontal, and diagonal communication system to communicate with the internal public, while the external public uses a two-way communication system.

RELATIONSHIP BUILDING WITH PUBLIC RELATIONS AND CUSTOMER RELATIONSHIP MANAGEMENT MECHANISM IN THE SUPER SPECIALTY PRIVATE HOSPITALS OF GUWAHATI

Relations are vital for human beings; be it a personal relation or relation at professional level. Relationships help us to grow and foster. Relationships are important needs of individuals as well as of businesses. In the age of global competition, relationship building has become an important aspect of business houses. Businesses that can form a relation with its customer can go a long way in the path of success. With increase in the level of competition, it has become essential for business houses to build customer relationships based on trust and confidence. It is not possible to build a relationship with a customer overnight. It requires detailed understanding of the needs and expectations of the customers. Thus, the role of Public Relations (PR) and Customer Relationship Management (CRM) is of vital importance in the process of relationship building. The importance of relationship building in service marketing cannot be overemphasized. Services, being intangible, are difficult to sell. The sale of service largely depends on the degree of trust the buyer has on the service provider. Hence, it is essential for the seller to listen and understand the needs of the customer and build a strong and long lasting relationship with him. This paper highlights on the importance of relationship building in hospitals, with special focus on the status of Public Relation and Customer Relationship Management in the Super specialty private hospitals of Guwahati KEYWORDS: Relationship building, Public Relation (PR), Customer Relationship Management (CRM)

Public Relations Management in Building School Image: A Case Study

SDI Miftahul Huda, Kedungwaru, Tulungagung is strongly committed to developing the best educational institutions. Seeing the institution's purpose, it is understood that schools must be able to improve the quality of education and optimize the participation of the community who give good opinions for the school's image. This study aims to understand the management of public relations in building the school's image. The research method used is qualitative. The data collection technique is done by interview, observation, and documentation. Data analysis used is data reduction, data presentation, and concluding. The study results indicate that the implementation of public relations in building the school's image is carried out through internal and external work programs, where each work program has a role in building the image of SDI Miftahul Huda. Public relations strategy in building an image is carried out by evaluating public behavior, identifying policies and procedures of the organization with the public's wishes, and planning and establishing an action program so that the public can accept and understand the program held by the school.

Public Relations Management of Universities in Yasni Institute of Islamic Religion Muara Bungo

Abstract
 
 
 
 
 This qualitative study aims to find out the duties, functions, and responsibilities of higher education institutions require interaction with the public as clients and partners, so that universities need to make internal improvements, among others through improved communication between the academic community to produce efficiency and effectiveness of higher education management. Public relation is an effort that consciously motivates people to be affected, especially through communication. It is necessary to formulate education management and marketing strategies for the community to maintain the image of the college, therefore it takes good planning, organizing, implementation, and control to achieve the desired goal.
 
 
 
 
 Keywords: Management, Public Relation, Image

Strategic topics and main professional trends in public relations: Results from 19 Latin American countries

Although Latin America has a long history of well-established academic development and public relations professionals, multiple North American and European conceptualizations and trends still prevail in theoretical debates and professional practices. Nevertheless, a series of international studies sponsored by the EUPRERA and a broad network of researchers, universities, and local professional associations has become a fundamental precedent to consolidate the profession in the region and make it visible worldwide. In this respect, the results are presented below that show the strategic themes and main professional trends in public relations, grouped as follows: (a) trends in public relations management: strategic themes, the impact of fake news, information for decision-making, and the professionalization of public relations in the third sector and (b) the professional development and organization of the activity: excellent communication departments, gender, workplace climate and stress, job satisfaction, and work engagement. Such categorization, in addition to portraying the issues addressed in the third edition of the Latin American Communication Monitor (LCM), allows an analysis of the status quo of the non-continent profession, as it demonstrates the perception of the category on itself. Therefore, it allows reflection on melhorias, especially, in terms of professional training and institutionalization of professional training in Latin America. A sample of 1165 active professionals, who work in communication departments of companies, consultancies, non-profit organizations, and government agencies, from 19 Latin American countries was analyzed. The impact of the results and of conducting studies like this one are extremely important for the development of the profession, its compared analysis with the state of affairs in other regions, and an explanatory self-understanding of the path traveled and that to come. Scientifically determining the levels of perception and their representativeness in Latin America amounts to a sign of maturity and evolution of the profession and the study thereof.

Quantitative analysis of the convergence between public relations and sustainability: Application in Ecuadorian, Colombian, and Chilean businesses

The present study examines the relationship between public relations management and sustainability in large companies in Ecuador, Colombia, and Chile through an analysis of the results of an online survey of 96 in-house executives who were asked about five key management variables at their companies. The authors propose indicators that enable the measurement of the convergence between these two areas of management based on the premise that the desired sustainability among the organizations is not possible if there is no public relations management that encourages communication with publics, and paves the way for this to occur. The results reflect that, on average, organizations in the three countries show an orientation towards the common good, which is the most evolved scenario in the model. Key aspects subject to improvement are also identified so that public relations efforts can support sustainability processes based on the individual reality of each company.

Pelaksanaan Humas pada Pendidikan Agama Islam dalam Meningkatkan Mutu Sekolah di Madrasah

The purpose of this study was to find out how the implementation of public relations in Islamic religious education in improving the quality of schools in madrasas. The research method used uses library research methods from book sources and journal articles that are relevant to the topics raised in this article. Public relations in schools or madrasas is an important part that has a role to provide information related to education to improve harmonious relationships effectively and efficiently with the community. The role of public relations is very influential in improving the quality of schools or madrasas, especially to increase community participation to take part in education in schools. For this reason, it is necessary to have quality and quality public relations management to achieve educational goals. In its implementation, the relationship between the community and the school has a mutually beneficial reciprocity, where the school is a place to seek knowledge and the community is a place to apply the knowledge that has been obtained, there are also obstacles experienced in implementing public relations management with the community, namely there has not been effective communication between public relations. with DU/DI and their parents, and also the lack of human resources who study this field of public relations

Public Relations Planning In Building A Private University Branding During The Covid-19 Pandemic (A Case Study at Universitas Swadaya Gunung Jati Cirebon)

This research is focused on investigating the public relations planning in building a private university branding during the COVID-19 pandemic. University branding is a strategic effort in strengthening the identity of the institution. In practice, branding can be done in various ways, such as by utilizing information technology. During the COVID-19 pandemic, the frequency of using internet-based media increased dramatically. The phenomenon that occurs in public relations during a pandemic is the changing pattern of media publications, from conventional media and internet-based media to internet-based media. The phenomenon changed the public relations management structure in building university branding and the lack of maximum branding achievements that have been set in the previous program before the pandemic. The concept of public relations management in universities establishes theoretical principles in formulating and implementing public relations management to build university branding. Referring to the management theory of George R. Terry who stated that the management is carried out based on the main points of the formulation of organizational goals (Riinawati, 2019). The implementation of university branding in the current pandemic situation and conditions must not be outside the corridor of management functions. This study aimed to find out how to plan university branding during the pandemic. Based on the results of the research on public relations planning in building the branding of private universities during the pandemic, the implementation process of public relations management planning has not been formulated in a standardized manner so that it cannot improve public relations performance during a pandemic in a timely manner. This has an impact on achievement that is not optimal. In order for the university's public relations performance to increase and the implementation of university public relations management to improve the brand, and provide the expected feedback, the university's public relations planner needs to reformulate the university's public relations management structure. The right formulation of the results of this research is a planning model that involves information technology as a domain of digitization in public relations management. The current technology involvement is expected to improve the university's branding performance during the pandemic. More specifically, public relations management planning in building private university branding during the pandemic needs to develop systematic and strategic steps that refer to the rules of planning function in public relations management to be able to improve the university branding process. The preparation of the branding plan in the form of an activity program does not include: creative content adapted to current conditions, human resource development planning and public relations support facilities such as training on the use of information technology for public relations staff. Procurement of computer equipment, property for making videos and making information technology studios.

MANAJEMEN HUBUNGAN MASYARAKAT (HUMAS) DALAM MENINGKATKAN PARTISIPASI MASYARAKAT DI MTs AL-AMIRIYYAH BLOKAGUNG BANYUWANGI

Public relations management in increasing community participation is one method to foster and develop a harmonious inter-community relationship between the madrasa and the community. Due to the success of an educational institution in achieving a mission and goals that have been set. The focus of the research: 1) How is the management of public relations at MtsABlokagung Banyuwangi?,2) How is the participation of the community around MtsABlokagung Banyuwangi?, 3) What is the role of public relations management in increasing community participation at MTs A Blokagung Banyuwangi?. The purpose of the study was to analyze the public relations management of MTs A Blokagung Banyuwangi, to determine the community participation of MTs A Blokagung Banyuwangi, and to determine the management of public relations in increasing community participation at MTs A Blokagung Banyuwangi. Descriptive qualitative research method using observation, interviews, and documentation as data collection techniques. Sources of data in this study include, 1) person (people), namely, (a) the head of the madrasa, (b) waka public relations. 2) place (place), namely, at MTs Al-Amiriyyah Blokagung Banyuwangi. The results obtained are as follows: Public relations management at MTs Al-Amiriyyah Blokagung Banyuwangi using POAC, namely: Planning, Organizing, Actuating, and Controlling.

The Application of Public Relations in Modern Enterprise Management

With the development of global economy and society, public relations, as a new management discipline, is more and more applied to enterprise management. At the same time, the definition of public relations in the development process has always been different, each definition explains the characteristics of public relations from different aspects. Therefore, it is particularly important to discuss the role of public relations in enterprise management. Combined with the actual case analysis, public relations in enterprise management can not only build a good image for enterprises, can help enterprises deal with the crisis through difficulties, but also can coordinate the relationship between enterprises and the public.with the development and progress of modern enterprises, public relations is no longer an activity mode of external publicity, but an indispensable management mode in the process of continuous development of enterprises. The scientific management of public relations can not only create a successful brand for the enterprise, but also pave the way for the scientific management within the enterprise, and reasonably regulate the relationship between the enterprise and the outside society, as well as the relationship between the enterprise employees. This paper discusses the application of public relations in enterprise management.

Jogjaprov.go.id Website Management in Realizing Good Governance of the Special Government of Yogyakarta Period 2019

Disclosure of information becomes an important part of governance to create good governance or good governance. One of the efforts of the DIY regional government to realize good governance is through transparent information disclosure. The website jogjaprov.go.id managed by the public relations government of DIY never got the most innovative service website in the year 2019 and the first ranking award of Best smart Governance. Public relations of DIY regional government use the website as one of the information media to implement e-government so that people can access and know the information quickly. As for the management of the website, the public relations of DIY regional Government conducted several stages as follows: searching and collecting content, editing, verification and publication on the website jogjaprov.go.id. Content on the jogjaprov.go.id also has several categories, including infrastructure, economics, society, culture, health, education and tourism. This research aimed to analyze the management of jogjaprov.go.id website in realizing the governance of the special region of Yogyakarta in 2019. The research methods in this study were qualitative descriptive with the collection of data through interviews, observations and documentation. The data validity test was through data triangulation. The results showed that the management of the website underwent a change of task from earlier that manages the Department of DIY Communication and informatics, then now moved to public relations of DIY regional government. It can be noted that the public relations of the DIY regional government have been utilizing the website as an information disclosure media to achieve good governance with one aspect of transparency, but the monitoring and evaluation of website content have not been running quite well. As for the website management of public relations of DIY regional government is done through searching and collecting content, editing, verifying and publishing on jogjaprov.go.id.

Public Relations Management in Higher Education Institutions: A Case Study of Ghana

This article reports on a study that examined the nature of public relations (PR) management in Ghanaian higher education institutions (HEIs), specifically public and private universities. The study aimed to determine the degree to which PR practitioners in Ghanaian HEIs practise excellent PR. The study adopted a qualitative approach in gathering data from 14 PR practitioners purposively sampled from public and private universities. The findings demonstrated that PR practice in Ghanaian HEIs is premised on the technician role with a minimal managerial role. PR practice is also based on one-way communication and PR practitioners do not have much influence on the decision-making process. The implication is that PR practice cannot be highly valued in HEIs unless it fulfils its dual role.

Information and image support of the activities of the Agrarian University

The article examines the activities of public relations specialists of Michurinsk State Agrarian University in its information and image support. The paper analyzes communication technologies aimed at promoting the higher educational institution of an agrarian profile, agricultural education and agrarian science in general. It is argued that the formation of a positive image of Michurinsk State Agrarian University is facilitated by the organization of effective interaction with the media, positioning of the activities of the university, its scientists, students; regular media monitoring; formation and strengthening of corporate culture; development of corporate identity, mission, slogan, logo; organizing and holding special events; preparation and participation in exhibitions and fairs; maintaining a corporate website; production of a corporate publication, advertising activities. Specific examples of the use of communication technologies in an educational institution are given. The conclusion is made that with the creation of a department for public relations and management of public relations, press and office work, the communicative activity of the agrarian university began to be carried out professionally and in a coordinated manner. The existing communication system ensures the formation of an effective positive information field of the university. The communicative policy of the educational institution is focused on the long-term prospect of building a serious positive dialogue with target audiences, on the prospect of trust.

A STUDY OF READING HABITS OF SELECTED EXTENDED PROGRAMME STUDENTS AT A SOUTH AFRICAN UNIVERSITY

Ponte Academic JournalDec 2022, Volume 78, Issue 12 A STUDY OF READING HABITS OF SELECTED EXTENDED PROGRAMME STUDENTS AT A SOUTH AFRICAN UNIVERSITYAuthor(s): Stenford Matenda ,Rumbidzai NcubeJ. Ponte - Dec 2022 - Volume 78 - Issue 12 doi: 10.21506/j.ponte.2022.12.4 Abstract:Research on the importance of reading over the years has consistently shown that reading has social, psychological, moral, emotional, and cognitive benefits. In higher education contexts, reading has been found to be the substratum of critical and communication skills that are essential for a successful and rewarding life. Through reading, students acquire collective wisdom, and self-knowledge, organise human experience and enable students to prepare for life experiences. This study surveyed the reading habits of selected extended programme students at a South African University. The study was undertaken at one of South Africa’s historically disadvantaged institutions and most participants were enrolled in diploma-extended programmes in human resources management, management, public relations management, and a national higher certificate in accounting. A mixed methods design was used for this study and questionnaires and focus groups were used to collect data. The study established that while students acknowledge that there is a positive correlation between reading and academic performance, the average reading time per week, the frequency of visiting the library and the habit borrowing books is quite low. Furthermore, technology is shown to influence what is read, where reading occurs, and when reading takes place. Laziness and social life are largely blamed for the bad habits. It was that students’ reading habits do negatively affect students’ success and recommend the implementation of university interventions to improve reading cultures. Download full text:Check if you have access through your login credentials or your institution Username Password

TO THE ISSUE OF EVALUATING THE EFFECTIVENESS OF INFORMATION AND COMMUNICATION CAMPAIGNS IN THE PUBLIC HEALTH SYSTEM

Purpose: to review and conduct analysis of approaches and tools for evaluating the effectiveness of information and communication campaigns for the purpose of effective planning and implementation of social marketing interventions for the creation of public health interventions.Materials and methods. Bibliosemantic method, methods of structural and logical analysis and generalization. The research materials are theoretical propositions, research results and methodological developments of foreign and domestic scientists in the field of public relations management and social advertising.Results. Presented an analysis of the evolution of approaches and tools for evaluating the effectiveness of information and communication campaigns in the field of entrepreneurial activity and similar experience in the field of public health protection and preservation. It is argued that the field of health care cannot completely calculate the methods of evaluating campaigns from business models, since the general goal of PR campaigns in public health is to reduce morbidity and prolong healthy life, unlike the business field, where the main thing is profit. However, some assessment principles may be the same.Conclusions. Against the background of significant achievements in the development and implementation of methods and systems for evaluating the effectiveness of PR campaigns in the field of entrepreneurship and business, there is an opportunity to use the best global practices of approaches to the development of simple and accessible, but effective tools for evaluating the effectiveness of information and communication campaigns in the field of health preservation and strengthening population.

Evaluasi Manajemen Hubungan Masyarakat dan Sekolah (Studi Kasus di Madrasah Ibtidaiyah Miftahul Falah Purwodadi Pasuruan)

The purpose of this research is to determine the Humas implementation model on the MIN Miftahul Falah Purwodadi Pasuruan. Descriptive qualitative survey research includes the principal, teacher, and educated labor are the informant sources. According to the study's findings, public relations evaluations include activities aimed at improving the quality of learners, public relations coaching, and supervision provided by both formal and informal principals. Parents and all school personnel conduct informal surveillance. Individual nonformal and formal evaluations are conducted in plenary or joint meetings at the mid and end of each semester, as well as at the end of the school year. The use of an operational approach is an important approach made in evaluation mechanisms. Less clear communication goals; transparent and professional communication channels; less supportive communication skills; less supportive follow-up; and less structured and continuous supervision are some of the most commonly encountered constraints. Substantive and relational outcomes are related in a positive way, implying the importance of effective public relations management practices.

The Importance of Establishing a Meritocracy System in Sports Organizations

The purpose of this review article was to review and explain the importance of establishing a meritocracy system in sports organizations. Various databases in 2021 were used to collect information and access the results of the latest research. A search of keywords in these sites found 95 related articles. By further reviewing the articles and removing the useless and old articles from the study cycle, 54 articles were approved and used. The author studied and reviewed the content, extracted concepts, and the most important findings of research and meta-analysis. Evidence suggests a lack of meritocracy culture and over-emphasis on evidence and centralism, centralized management, bureaucracy, instability in managerial careers, reliance on quantity and short-term goals, traditional management practices, indifference to research, indifference to managers’ performance, and such issues have been one of the most important challenges in establishing a meritocracy system in organizations. Managers of sports organizations must have competencies such as knowledge of business rules and processes, knowledge of sports rules, supervision and management of human resources, communication skills and public relations and technology, technical skills in the field of sports, personal and ethical characteristics, economy and finance leadership and management skills, intelligence and political awareness.

Analisis Peran dan Fungsi Public Relations di Lembaga Pendidikan Islam

Islamic Education Institutions are places where the educational process takes place with the aim of changing individual behavior in a better direction through interaction with the surrounding environment, based on Islamic values. In addition to carrying out the teaching and learning process, the Islamic Education Institute manages public relations activities in the form of communication management with the internal public and external public. This study aims to determine the role and function of public relations in Islamic Educational Institutions. The research method used is a case study which is one type of qualitative research method with an interpretive paradigm. The case study was conducted at SDIT in Sleman, Yogyakarta Special Region. The results of this study indicate that schools carry out the roles and functions of public relations management in the form of internal relations and external relations. Internal relations are carried out in various employee relations programs such as providing work motivation and achievement, education and training, as well as special events that strengthen the intimacy of teachers and employees. External relations are run through community relations and government relations programs. Community relations are carried out by establishing good relations with the surrounding community, while government relations are carried out with district government agencies, especially the Education Service.

CYBER GOVERNMENT PUBLIC RELATIONS MANAGEMENT IN STRENGTHENING THE IMAGE OF THE INFORMATION TECHNOLOGY BOARD AND NATIONAL COMMUNICATION (WANTIKNAS)

This study aims: to determine the implementation of cyber Public Relations Wantiknas in strengthening the organization's image, and to determine the role and function of optimal cyber Public Relations management. The theory used is communication management theory Public Relations, Cyber Public Relations, two-way symmetrical communication, computer mediated communication theory, and image theory. The research method used is a case study. The results of the study show that WANTIKNAS has not implemented PR's management optimally which has an impact on the lack of management of cyber public relations, besides that limited human resources and not positioned in a strategic role in WANTIKNAS's internal become obstacles to the implementation of PR's activities in the delivery of information.