This study investigates the development of sustainable urban tourism in Doha, Qatar, with a focus on balancing economic growth and environmental stewardship. The research explores the integration of sustainable practices within Doha’s tourism sector, the implementation of key policies such as the Qatar National Vision 2030, and the impact of the FIFA World Cup 2022 on tourism and sustainability efforts. Using a mixed-methods approach, including qualitative interviews with 30 key stakeholders and quantitative data analysis, the findings reveal that while Doha has made substantial progress in areas such as resource management and green infrastructure development, challenges remain—particularly in retrofitting older buildings and enforcing sustainability standards. The FIFA World Cup 2022 acted as a catalyst for sustainable practices, but the long-term success of these efforts depends on continued investment and policy enforcement. This study provides valuable insights for policymakers, urban planners, and tourism officials working to promote sustainable urban tourism in rapidly developing cities.