Ecotourism Management Research Articles

Business Models and Strategies for Managing Indigenous-based Natural Tourism in and around Danau Sentarum National Park (Ecotourism Meliau Hamlet)

Danau Sentarum National Park (DSNP), situated in West Kalimantan's Kapuas Hulu region, stands out as a unique destination. Meliau Hamlet, located within and around DSNP, servesasasettlementfortheDayak Ibantribe, preserving theirdistinctcustoms. The surrounding area boasts captivating landscapes, including lakes, swamps, rivers, and hills, drawing both domestic and international tourists. Recognizing this potential, the Melemba Village government established KPP Kaban Mayas, an ecotourism initiative. However, challenges such as limited human resources, insufficient infrastructure, and management issues hindered Meliau Hamlet's ecotourism operations. This research aimed to assess ecotourism development feasibility, economic viability, and community engagement. It also outlined the ecotourism management's business model and strategies. Data was gathered through field visits, interviews, and surveys. Analysis encompassed scoring tourist attractions, evaluating stakeholders, financial assessments, and community capital. The Business Model Canvas (BMC) described the business model, while strategies were formulated using SWOT analysis, Quantitative Strategic Planning Matrix (QSPM), and Blue Ocean Strategy (BOS). Results underscored natural resources as vital assets for ecotourism. Meliau Hamlet's ecotourism could thrive by focusing on value proposition, keyresources, keyactivities, and keypartnerships.

ANALISIS STRATEGI PENGEMBANGAN EKOWISATA SERTA DAMPAKNYA TERHADAP MASYARAKAT SETEMPAT (STUDI KASUS: UMBUL BRONDONG, DESA NGRUNDUL, KECAMATAN KEBONARUM, KABUPATEN KLATEN)

Umbul Brondong as water-based ecotourism has high potential. Management of Umbul Brondong's tourism potential needs to be carried out so that ecotourism development can attract tourists to visit Umbul Brondong. This research aims to determine the potential of Umbul Brondong, evaluate the principles of ecotourism management, as well as ecotourism development strategies that need to be carried out by the Umbul Brondong management. This research uses a qualitative research method, namely research conducted to determine the perception and participation of local communities, visitor attraction and ecotourism development that has been carried out at the research location. In this research, a hypothesis is sought first to get a temporary answer. The results of the research show that ecotourism has 4A potential, namely amenities, attractions, accessibility, accessibility. Umbul Brondong has fulfilled the 5 principles of ecotourism, namely conservation, education, tourism, economy and community participation. Umbul Brondong development strategies include: improving roads to tourist attractions, increasing awareness and strengthening community institutions, increasing tourism promotion on a regional and national scale, as well as increasing conservation activities and improving the environment. Various strategies need to be implemented so that Umbul Brondong ecotourism continues to exist and becomes sustainable ecotourism.

Ecological tourism as a promising trend of sustainable development in Georgia: topicality, capabilities, peculiaritie

The article analyzes the prospects for the development of ecological tourism in Georgia, in particular, the opportunities and conditions for the development of sustainable or ecotourism for different regions of Georgia are studied. Each region has distinct characteristics of natural environment, economic level, recreational and ecotourism resources. The article emphasizes that the development of ecotourism contributes to its main resources - the diverse nature of the country and the long-term preservation of a rich culture of life. Economic growth in the regions, providing employment for the local population, improving their well-being and, what is most important for the highland regions, solving the current demographic problem. Development of at least one national park visitor management plan that includes environmental impact and capacity assessments. development of appropriate institutional capacity for sound and efficient operation. creation of mechanisms for joint coordination practices in ecotourism management. Development of ecotourism/recreational development plans in forest areas. Development of national ecotourism standards based on existing international criteria and promotion of their implementation.

Study of Mangrove Ecotourism Product Offers in Bali

Bali tourism prioritizes introducing culture and nature throughout the region. Natural tourism offers more of the geographical characteristics of mountains and coastal areas. Among a number of coastal tourism potentials such as the sea and beaches, there are also mangroves which are widely spread in Bali. There are at least 4 mangrove locations in Bali that have been developed as tourist attractions, namely Batu Lumbang, Wanasari, Perancak and Jungutbatu. These four mangrove tourism businesses offer an ecotourism brand in their tourism product offerings. In particular, ecotourism has a number of criteria in its implementation, starting from being carried out by the community, there are elements of education, environmental preservation and economic elements. All of these elements should be included in existing mangrove tourism activity offerings. Not to mention that as a tourism business based on tourist attractions, mangrove ecotourism management and services must prioritize the completeness of tourist attraction elements such as something to see, to buy, to do, to learn. Other complete aspects that a tourist attraction must have are attraction elements, accessibility, amineties and ancillary service. This research will identify and analyze the completeness of attraction elements, tourist attraction elements and their suitability with existing ecotourism elements in mangrove ecotourism in Bali. In a number of locations, utilization activities are often carried out by community groups and not by parties given the authority to manage the area. In a number of locations, the planning and monitoring processes are often carried out by different parties. It is necessary to reaffirm the matters and authority of area management. It is necessary to recapitulate the results of research carried out at the location so that more complete data is obtained regarding the characteristics of the location.

Natural attributes or aesthetic attributes: Which is more valuable in recreational ecosystem services of nature-based parks considering tourists’ environmental knowledge and attitude impacts?

Nature-based tourism provides recreational ecosystem services for both local inhabitants and tourists being of considerable importance. Existing literature predominantly concentrates on the potential for environmental communication interventions to augment the public's willingness to pay (WTP) for nature-based recreational ecosystem services. However, scant attention has been paid to the impact of tourists' pre-existing environmental knowledge and attitudes on specific service attributes. In addressing this research gap, this study uses social surveys to design a choice experiment and employs mixed logit models to analyse tourists' preferences and WTP for recreational ecosystem services in the Yangtze River Delta, east China. The results reveal that tourists are more likely to pay for recreational ecosystem services attributes, with a stronger WTP for aesthetic attributes over natural ones. Tourists with more environmental knowledge and attitude are also more inclined to pay for reduced waste and lower tourist traffic. These findings suggest that environmental communication encourages trade-off considerations between natural and aesthetic attributes in determining WTP. Enhancing public education and promoting environmental protection awareness can effectively manage aesthetic services. Management implicationsOur results offer practical insights for improved natural resource management and planning for protected areas with nature-based tourism. We determined that tourists' environmental knowledge is significantly lower than actual inclinations towards environmental responsibility, particularly in waste classification, which significantly influences their environmental valuation and willingness to conserve nature. Encouraging waste classification awareness in parks and daily life can reinforce pro-environmental behaviour and promote the sustainable consumption of public goods. Furthermore, payment is strongly related to aesthetic attributes, with tourists demonstrating positive WTP for improved features. Planners can better regulate nature-based tourism by understanding which attributes tourists are willing to spend extra for, such as creating themed mini-zones with specific recreational attributes and controlling tourist flow. Administrators could also offer off-season volunteering opportunities for garbage collection, offering rewards such as discounted tickets. Finally, the lack of environmental knowledge among tourists highlights ecotourism's potential for driving change in the industry and daily life, emphasizing the need for a pro-environmental approach. Ecotourism managers can also leverage differences in tourist preference elasticity to reduce the total visitor numbers.

EVALUATION OF THE SUSTAINABILITY STATUS OF THE BANGSRING UNDERWATER WITH INDONESIA'S CORAL REEF ECOSYSTEM

Bangsring underwater is a type of ecotourism where the main attractions are coral reef ecosystems and swimming with sharks. Management based on the idea of ecotourism has a positive effect on changes in coral reef areas. On the other hand, tourism activities can hurt coral reef ecosystems if tourists act in a destructive way. The purpose of this research is to evaluate the sustainability status (ecology, economy, social, technology, and law - Institutions aspects) of the Bangsring Underwater coral reef ecosystem, in Indonesia using the rapid appraisal for fisheries (Rapfish). The sampling technique used purposive sampling with MDS Rapecotourism data analysis. Bangsring underwater offers tourist attractions in the form of floating houses, swimming with sharks, snorkeling, diving, planting coral reefs, and feeding fish. The evaluation value of sustainability in the quite sustainable category is the social dimension of 67.08%, with priorities that can be considered for increasing the sustainability of the social dimension being the role of the community in the form of participation in ecotourism management. Meanwhile, the multidimensional evaluation of sustainability yields a value of 76.48% in the sustainable category. This indicates that ecological conditions and law enforcement efforts to protect the sustainability of coral reef ecosystems are going well. Bangsring underwater ecotourism development takes into account ecological sustainability and provides economic opportunities for the community.

Public Perceptions of Ecotourism in Bagek Kembar Mangrove Essential Ecosystem Area, Sekotong, West Lombok

Bagek Kembar mangrove ecotourism is a new tourist destination. Therefore, further management is needed by involving the public and related parties. In this regard, a study aimed to analyze public perceptions of ecotourism in the mangrove in Bagek Kembar. Public perception data was collected through a questionnaire combined with interviews. Respondents were determined by purposive technique and grouped into the general public, ecotourism managers, and tourists. Research data were analyzed descriptively and inferential statistics. Interpretation of the average value of respondents' perceptions of the Bagek Kembar mangrove ecotourism is grouped into four categories: low, moderately low, moderately high, and high. The results showed that the public perception of the Bagek Kembar mangrove ecotourism is moderately high (average score of 0.60). Meanwhile, the increase in facilities and infrastructure, as well as access to ecotourism, was perceived by respondents as moderately low, with an average score of 0.49 (facilities and infrastructure) and 0.48 (road access to ecotourism). All respondents (100%) stated that the Bagek Kembar mangrove ecotourism must be further managed and developed. Although most respondents (75%) stated that the Bagek Kembar mangrove ecotourism had been well managed

Effects of Tourist and Researcher Presence on Fecal Glucocorticoid Metabolite Levels in Wild, Habituated Sulawesi Crested Macaques (Macaca nigra).

Ecotourism managers and researchers often assume that apparently habituated primate groups no longer experience adverse consequences of prolonged exposure to tourists or researchers. We examined the effects of tourists and researchers on fecal glucocorticoid metabolite output (FGCM) in three critically endangered, wild crested macaque (Macaca nigra) groups in Tangkoko Nature Reserve, Sulawesi, Indonesia. We assayed FGCM from 456 fecal samples collected from thirty-three adults. Tourists can walk through and among macaque groups freely. Hence, we examined the possible effects of tourists both (1) in the reserve when away and not interacting with the study groups and (2) when they were present within the macaque groups. Generalized Linear Mixed Model (GLMM) analysis indicated that when tourists were present in the forest, but not directly among the macaques, FGCM levels in the macaque tourism groups were higher in months with more tourists. When tourists were among the macaque groups, some female macaques experienced rises and subsequent postexposure decreases in FGCM levels, consistent with predictions for acute stress. Male FGCM levels increased with tourist numbers within the group. Nevertheless, they were not significantly different from levels during undisturbed or postexposure conditions. FGCM responses related to researchers in groups varied by group, sex, and tourist presence. However, the temporal patterning of FGCM responses showed little evidence of chronic stress from tourism at this site.

The Socio-Economic Benefits of Community-based Mangrove Ecotourism in Lontar Village, Serang Regency

Ecotourism has been increasingly recognized as providing benefits not only in preserving the natural environment but can also improve the economy of local communities. To validate this assumption, the purpose of this study is to evaluate the implementation of Mangrove ecotourism in Lontar Village, Tirtayasa District, Serang Regency and its benefits to the community. The research method uses a qualitative descriptive method. The sample for this study was 70 respondents by asking questions using a questionnaire sheet in the form of Criteria and Indicators for Indonesian Ecotourism (KIEI) Year 2009. Data on potential came from field observations taken in the mangrove ecotourism area of Lontar Village. To verify ecotourism studies, the technique used is a formative evaluation of ongoing ecotourism activities with the application of KIEI. The results of this study indicate that based on the 5 criteria for managing ecotourism according to the KIEI guidelines, the results of the implementation of conservation activities were 46.32% sufficient, participation 48.41% good, education and recreation 47.73% good, economy 45.19% sufficient. , and control of 43.91% less category. Based on the research results, tourists and the community strongly agree that the socio-economic benefits of community-based ecotourism management are 44.40%.

STUDY OF GIANT CLAMS RESOURCES AND CORAL REEF ECOSYTEM FOR MARINE ECOTURISM MANAGEMENT

ABSTRACTGiant clams that protected by CITES Appendix II is important marine organism as a stock in and also has potential as a marine tourism. This study aims to analyze the potential of clams which are part of the coral reef ecosystem as an alternative ecotourism management of diving and snorkeling in Morella and analyzing appropriate management strategies for the development of tourism areas in Morella. The method used for the analysis of clams is 1) the density of clams Di = ni / A; 2) diversity index H '= - (∑ni (ln (ni / N)); 3) dominance index D = ∑ [Ni / N] 2, and Analysis Hierarchy Process (AHP) method. There are five types of clams such as Tridacna maxima, T. squamosa, T. gigas, T. crocea and Hippopus hippopus. The widest distribuiton was T. maxima, which was found at each research areas and the lowest was H. Hippopus. The population of clams was found at Lettang Beach with the most species being T. squamosa. The highest percentage of coral reef cover was found at Lubang Buaya Beach at 81.10% and the lowest at station I at 55.53%. The highest number of species of reef fish is found at Lettang Beach, which is 197 types. The management strategy that needs to be prioritized is integrated management, which takes into account all aspects of ecological, economic, social and institutional aspects.

THE INFLUENCE OF THE APPLICATION OF SUSTAINABILITY ACCOUNTING PRINCIPLES IN CARRYING OUT ECOTOURISM ACTIVITIES IN COMPANIES IN BALI WITH THE CONCEPT OF TRI HITA KARANA

Ecotourism management can be interpreted as an effort to optimize the use of natural and cultural resources responsibly and sustainably, with the aim of meeting the needs of tourists and also providing benefits to the local community and the environment. Ecotourism management covers various aspects, such as environmental management, financial management, human resource management, infrastructure management, and the development of programs and activities in accordance with ecotourism principles. In ecotourism management, collaboration between the government, community, and private sector is needed to achieve the goal of sustainable tourism developmentBali has great potential to improve the welfare of local communities and preserve the environment, but there are still some problems in its implementation in Bali. Several researchers have conducted research on ecotourism management. The population in this study was 2,945 with a total of 100 samples taken which were distributed to several locations in BALI. Data Analysis Method using Partial Least Square (PLS). The results of this study conclude that sustainability accounting has a positive effect on ecotourism management and sustainability accounting with the concept of tri hita karana has no effect on ecotourism management

Institutional strengthening in village ecotourism development

This study aims to explore village institutions in managing the tangkas lake ecotourism in Muaro Jambi Regency, Jambi Province. This research is based on ecotourism, which is being studied by many researchers as responsible tourism towards socio-economic and environmental sustainability. In addition, institutions in ecotourism management that should be oriented towards the people's economy are often confronted with the interests of a few people. Therefore, based on the objectives of this study, a qualitative method was used with a descriptive exploratory approach to obtain an overview of the findings to answer the research questions. While the primary research data obtained through observation, interviews, and documentation. Then the secondary data will go through a review of documents, literature, social media, or others according to the research objectives. The results of the study show that leadership and coordination have been developed quite well, which were initiated directly by the village government. Partnerships that are built in complementary synergies so that they become the basis for developing potential based on academic knowledge. Meanwhile, Lake Tangkas ecotourism promotion facilities have utilized social media with websites and Facebook to Instagram. However, the village government is too structurally involved with policy makers ranging from the village head to the village secretary, while the strategic position of the community can be more dominant. The university carries out dharma service but does not significantly influence the development and contribution of the tangkas lake ecotourism management institution.

MEMBANGUN PARIWISATA BERKELANJUTAN: EKOWISATA DI DESA TISTA, TABANAN, BALI

Sustainable tourism is widely recognized as a solution that benefits the environment, economy, and social and cultural aspects. Ecotourism stands out as a tangible demonstration of sustainable tourism practices. Therefore, the focus of this research is on the implementation of ecotourism in Tista Village, Tabanan Regency, Bali. The main objective is to explore the effectiveness of implementing eco-tourism in mitigating negative impacts in the field of tourism. Using a qualitative approach that is conducted in a naturalistic setting. Purposive sampling technique is utilized to select informants. Data was collected through observation, document analysis, and structured interviews. The data collected are processed using descriptive qualitative, with data reduction steps to summarize the main elements, data submissions, as well as conclusions. The research findings that the implementation of ecotourism in Tista Village succeeded in providing various positive impacts for the community and the village, encompassing aspects such as the economy, social and cultural development, and the environment. The principles of sustainable tourism are also in line with this. Eco-tourism has increased public awareness of the importance of conserving the local environment and culture. One of the primary findings is the significance of community empowerment in ecotourism management.

PENGELOLAAN EKOWISATA DAN PENTINGNYA PENERAPAN CHSE

Godong Ijo is an educational tourist attraction that carries the concept of "forest in the middle of the city" has facilities such as restaurants, fishing ponds, educational gardens, children's playgrounds, and mini zoos. This makes Godong Ijo often used as a tourist visit destination both from school children to the general public. Lush rare trees and animals such as squirrels, lizards, toads can still be found at the location and become learning materials for school children. Carrying the theme of ecotourism, Godong Ijo is present as an Education Garden consisting of food plant zones, medicinal plants, herb plants, industrial plants, fruit plants zones and unique and rare plant zones as tourist attractions. Based on observations and interviews, it is known that managers need an understanding of ecotourism management and CHSE guidelines issued by the Ministry of Tourism and Creative Economy, especially for tourist attractions. In an effort to support these needs, the team strives to provide assistance in the form of counseling on understanding ecotourism and its management as well as CHSE (clean, health, safety, environment sustainable) protocols to staff at Godong Ijo with the aim of human resources working in Godong Ijo gaining understanding and understanding of ecotourism management and CHSE Health protocols.

Assessment of Ecotourism Management of Lekki Conservation Centre, Lagos State Nigeria

The study assessed ecotourism management of Lekki Conservation Centre, Lagos state. Data was collected through questionnaire, interview and personal field observation. Data obtained was analyzed using descriptive statistics. The demographic characteristics of the respondents revealed that females recorded the highest (66.0%) with 25-34 years (38.0%). The result also revealed that most of the respondents (74.0%) are single. It was also noted that 46.0% of the respondents had attained tertiary level of education. Also majority of the respondents (58.0%) are Muslims while 42.0% are Christians. The finding further revealed that 44.0% of the respondents are civil servant. The travel characteristics of the respondents showed that majority were first time visitors (68.0%) and that majority of the visitors travelled with their family and friends (54.0%) While most of the visitors got to know about the centre through their friends and family (68.0%). Eight (8) ecotourism attractions are observed in Lekki conservation centre. The total revenue generated in the study area from 2010 to 2019 was ₦ 130,075,465. Year 2019 recorded the highest number of tourist with 9412 tourists, followed by 2017 with 6,530 tourists while year 2010 recorded the least number of tourist influx with 1,661 tourists. The management practices of Lekki Conservation Centre are availability of tour guide, adequate parking space, adequate security and ease of entrance etc. The study concludes that the site has enough attractions to motivate visitors to visit especially the Canopy walkway which is the longest canopy walkway in Africa.

Restoration of Ecological Management Practices among Keys Attractions in 2nd District of Albay: A Basis for Sustainable Tourism Operations

Restoration of Ecological Management Practices involves activities for the accessibility and protection of Tourist Attraction sites and the benefits of stakeholders for sustainability and development. This study dealt with restoring the environment and health safety, restoring increasing problems concerning natural calamities in the Tourist Attraction sites in the Second District of Albay, particularly in Manito, Daraga, Legazpi City, and Camalig. The data gathered were analyzed and interpreted employing the mixed method of research. Descriptive quantitative was used to analyze the data collected through the use of a questionnaire, constructed interviews to validate gathered data, and analysis of reports and documents. The study revealed the relevance and benefits of Eco-Tourism Management and Sustainability as they proposed Eco-Tourism Plans and activities to address the issue. Analyzed data revealed an Average level of awareness using given variables as proven and identified. Furthermore, there was a Moderate Impact on Indicator: Eco-Tourism Management Sustainability of Ecotourism with fully practiced and practiced. Tourist Sports owners and people in the community demand environmental awareness to protect Tourism Destinations in Albay, particularly in the Second District, as well as the other forms of maintaining Tourist Attractions. Tourism activities vary depending on stakeholders and government officials managing the activities.

Strategies to Manage Ecotourism Sustainably: Insights from a SWOT-ANP Analysis and IUCN Guidelines

Protected areas are prime areas for ecotourism development, attracting large numbers of visitors to an abundance of ecologically significant and often sensitive flora and fauna. The current study identified adverse impacts of ecotourism in four prominent tourist hotspots in Iran, namely Lar National Park, Jajrud Protected Area with Sustainable Use of Natural Resources, Tangeh Vashi National Natural Monument, and Kavdeh Wildlife Refuge. Impacts were compared against the IUCN guidelines according to the degree of ecological sensitivity and multiple managerial objectives. In addition, an analytic network process (ANP) was applied within a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis to identify optimal strategies for reducing threats and weaknesses and improving opportunities and strengths for sustainable ecotourism management. We found the greatest negative impacts of ecotourism in a Jajrud that was exposed to rapidly expanding urbanisation and the corresponding development of economic and physical activities. Conversely, the least negative impact occurred in a national park (Lar) that was managed based on conservation approaches, accounting for high ecological sensitivities, and adapting legal prohibitions. The SWOT-ANP analysis demonstrates that certain strategies can minimise impacts and should be adopted as conservation tools by protected area managers and land planners.

Driving ecotourism loyalty through destination image, satisfaction and motivation

Tourism, especially ecotourism, is a sector that plays a role in contributing to the Indonesian economy, especially finance and foreign exchange. However, the Covid-19 pandemic has affected this sector. Efforts to revive the ecotourism sector continue to be encouraged after the Pandemic. Padang Savana is one of the Ecotourism Sites that was affected by Covid-19 and was closed. Efforts continue to be made so that these ecotourism sites can rise and return to the interest of visitors. Efforts are being made to increase visiting loyalty through enhancing destination image, tourist motivation, travel satisfaction, and experience. The purpose of this study was to examine the effect of destination image, tourist motivation, travel satisfaction, and experience on ecotourism destination loyalty. This research approach uses a quantitative approach. The population and sample of this study were visitors to the Padang Savana ecotourism. Purposive Sampling was used as a sampling technique. Sources of data were obtained through surveys, and the results were processed using SEM PLS. The results of the study show that destination image and motivation have a positive and significant impact on travel satisfaction. Travel motivation and satisfaction affect destination loyalty. The results of this study are expected to be useful for ecotourism management to increase visitor loyalty through trip motivation and satisfaction. For future research research can be re-tested with different ecotourism sites and test hypotheses that have not been supported.

"Bau Nyale " from the perspective of Science, Local Wisdom and Ecotourism

Bau Nyale is an annual tradition of the Sasak people in Central Lombok, which is celebrated every year on the 20th of the 10th month according to the Sasak calendar. This tradition comes from a legend that lives in society about the sacrifice of a princess to maintain the peace and unity of her country. Through a multidisciplinary approach that combines the perspectives of science and ecotourism sustainability, this study aims to present a comprehensive understanding of the Nyale legend and phenomenon and their associated ecotourism implications. This research method includes a literature study, field observations and interviews. The results of this study provide a deeper understanding of the legend of Princess Mandalika, the Bau Nyale phenomenon, and the related ecotourism implications. It was found that Nyale rituals have significant ecological and social impacts, including potential reductions in Nyale sea worm populations and changes to local culture. Therefore, sustainable ecotourism management is needed to ensure the sustainability of this phenomenon in the long term. This research has important implications in cultural preservation and environmental conservation. It is hoped that this study can contribute to an understanding of the interaction between cultural traditions and ecotourism and become a basis for developing sustainable management strategies in the context of the Bau Nyale phenomenon.

Alternative ecotourism perspectives within the protected conservation sites and farming communities amid environmental degradation and climate change-bound rural exercises

PurposeThis study aims to examine the latent capability of alternative-responsible tourism and ecotourism management in sustainable tourism and rural communities' livelihoods in Musina Municipality in Limpopo Province, South Africa, and benchmark the capability with other African countries amid climate change and environmental degradation dilemmas. Hence, the aforementioned objective coordinates with various agrarian locations elsewhere abroad.Design/methodology/approachLiterature reviews, document reviews, interviews, and focus group discussions were employed to gather data, which was enriched by field observation views. To this end, potential climate change-linked environmental degradation, rural tourism, agricultural, and environmental management issues came to the fore.FindingsEnvironmental degradation poses a possible threat to natural resource management, as evidenced by the rural development, ecotourism and agricultural activities within the study region. Thereupon, environmental degradation supplements the probability of adverse effects from climate change and precarious incomes. According to the research, responsible tourism and ecotourism are vital to promoting sustainability in rural localities.Originality/valueThe plenteous biodiversity of the municipality offers a better scenario for sustainable ecotourism in tandem with agritourism efforts to address the identified ongoing and liability issues. These issues have therefore symbolized the need for an adequate and allied tourism strategy to boost the local people in Musina Municipality and, conceivably, throughout the continent.