Study of Mangrove Ecotourism Product Offers in Bali

Abstract

Bali tourism prioritizes introducing culture and nature throughout the region. Natural tourism offers more of the geographical characteristics of mountains and coastal areas. Among a number of coastal tourism potentials such as the sea and beaches, there are also mangroves which are widely spread in Bali. There are at least 4 mangrove locations in Bali that have been developed as tourist attractions, namely Batu Lumbang, Wanasari, Perancak and Jungutbatu. These four mangrove tourism businesses offer an ecotourism brand in their tourism product offerings. In particular, ecotourism has a number of criteria in its implementation, starting from being carried out by the community, there are elements of education, environmental preservation and economic elements. All of these elements should be included in existing mangrove tourism activity offerings. Not to mention that as a tourism business based on tourist attractions, mangrove ecotourism management and services must prioritize the completeness of tourist attraction elements such as something to see, to buy, to do, to learn. Other complete aspects that a tourist attraction must have are attraction elements, accessibility, amineties and ancillary service. This research will identify and analyze the completeness of attraction elements, tourist attraction elements and their suitability with existing ecotourism elements in mangrove ecotourism in Bali. In a number of locations, utilization activities are often carried out by community groups and not by parties given the authority to manage the area. In a number of locations, the planning and monitoring processes are often carried out by different parties. It is necessary to reaffirm the matters and authority of area management. It is necessary to recapitulate the results of research carried out at the location so that more complete data is obtained regarding the characteristics of the location.