ABSTRACT This study examined the usefulness of interactive visual multimedia in improving business capabilities and financial management competencies of women vegetable farmers. The researchers utilized a quasi-experimental design and assigned participants to a training group (n = 270) and a no-training group (n-270). The result of the study showed a significant main effect of interactive visual multimedia and business capabilities and financial management competencies of women vegetable farmers. Additional results showed no interactive effect of cultivation characteristics such as the source of labour, farm size, years of cultivation and the season for vegetable cultivation. However, there was a significant contributing role of reason for the cultivation of vegetables. Women farmers who cultivate for commercial purposes were more influenced by the training than those who cultivate for consumption. Nonetheless, the training influenced 54% of those who cultivate vegetables for consumption to indicate their intention to commence commercial cultivation. When asked to indicate the pedagogical agents that influence the learning of business and financial management capabilities, 76% indicated a combination of co-learners and tutors. The researchers highlighted the implications of these results on empowerment and made suggestions on how to empower women farmers through skill acquisition using interactive learning engagements.