Male Audience Research Articles

YouTube channel as a component of convergent media: role, influence and perspectives

The article aims to analyze the role of local media in shaping the public agenda during large-scale military actions in Ukraine and how to increase audience loyalty and engagement through convergent practices. In particular, the content, growth dynamics, target audience characteristics, and specific features of the YouTube channel Dnipro TV as a convergent media are considered. The city television channel has successfully transformed from a traditional broadcaster into a convergent media through its YouTube channel and other social networks. This has allowed it to expand its audience, maintain influence, and adapt to changes in the media landscape. It is noted that during two years of full-scale aggression, the number of subscribers to the Dnipro TV YouTube channel has nearly tripled. The channel hosts all the content produced by the creative team of Dnipro TV. The videos can be accessed directly from the YouTube page or via the respective section on the website. The chosen research period is characterized by, on the one hand, increased demand for local content from the city's TV channel audience due to the hostilities and security threats to the population. On the other hand, there is the involvement of the global community in events in Ukraine and the interest of displaced persons, with local content on the YouTube channel being accessible from any country. Thus, only 64.7 % of users watch videos on the YouTube channel from within Ukraine, while over 35 % view local content from other countries. The analysis also highlights changes in the audience's gender composition: before the war, women constituted the majority, while in 2023 and 2024, the male audience made up 54 %, compared to 45.9 % female. The convergent local media Dnipro TV attracts its audience with news broadcasts, a series of original programs, and talk shows, all of which can be found on YouTube and watched at a convenient time. We believe that the development of this channel as a convergent media with multiplatform content representation holds great promise.

Luxury depiction in posts of the most popular Lithuanian influencers on Instagram and Facebook

Abstract Background Studies show that depiction of high living standards in social media is related to mental health problems. Influencers in social networks are those who might publish such content and reach high numbers of people. We aimed to assess the prevalence of luxury depiction in posts published by Lithuanian influencers on Facebook and Instagram. Materials and methods All publicly available posts created by 21 most popular Lithuanian influencers on Facebook and Instagram in 2022 were included. The content analysis of the posts was performed and information about luxury and other lifestyle factors was registered. Distribution of the posts depicting luxury was compared according to social networks where they were published and characteristics of the influencers: gender, age, number of followers, and the target audience. Results A total number of 6425 posts were analysed. Every fifth (18.2%) post depicted luxury. Posts depicting luxury were published on Facebook and Instagram with a similar frequency (p = 0.066). Among these posts, luxury brands were presented in 7.5%, luxury hotels and restaurants - in 7.1%, luxurious trips - in 63.0%, luxurious cars - in 27.6%, luxurious activities - in 0.8%, and jewellery - in 0.5%. Overall, men, older influencers, influencers with higher number of followers more frequently posted content depicting luxury (respectively, 29.0% vs. 10.6%, 20.2% vs. 14.5%, 20.3% vs. 15.4%, p-value less than 0.001). Luxury was more frequently depicted in posts targeted to male audience than targeted to female or unisex audiences (respectively, 46.6% vs. 10.5% vs. 20.7%, p-value less than 0.001). Conclusions Every fifth post of Lithuanian influencers depicts luxury. Luxurious trips are depicted most frequently. Male and older influencers, and those with more followers more frequently depict luxury-related content. Luxury is most frequently depicted in posts targeted to male audience. Key messages • Every fifth post of Lithuanian influencers depicts luxury – this might be considered as an important risk factor for public mental health. • Higher prevalence of luxury depiction targeted to male audience should be taken into account when implementing public health interventions.

Brouillet’s Une leçon clinique à la Salpêtrière as an epistemic tool in Charcot’s research on hysterical amnesia

ABSTRACT Much has been written, mostly in overly critical terms, about Jean-Martin Charcot’s use of images in his hysteria research. Besides the images of patients Charcot produced for his clinical research, one other image has preoccupied present-day scholars—André Brouillet’s painting Une leçon clinique à la Salpêtrière. Unveiled at the 1887 Salon in Paris, this life-sized painting depicts Charcot lecturing on hysteria to his male audience while presenting a swooning female patient. For many present-day critics, Brouillet’s painting symbolizes Charcot’s purported misuse of his female hysteria patients. Contrary to such interpretations, this article shows that Brouillet’s painting did not merely serve as an iconic visual representation of Charcot’s hysteria research but was also used by Charcot as an active epistemic tool in his research on hysterical amnesia. Through a close reading of Charcot’s only published lecture on hysterical amnesia, which he held on December 22, 1891, I analyze the process through which Charcot generated new medical insights into hysterical amnesia. I thereby trace the decisive role that Une leçon clinique played in this process.

Qualitative Analysis of Female Texts in Chinese Stand-up Comedy

In the digital era, the rapid development of digital media promotes the widespread transmission of feminist viewpoints within the Chinese social context, despite the stringent regulations imposed on feminist activities by the authorities. Like Rock & Roast, stand-up comedy has become an effective medium for articulating females appeals and critiquing gender inequalities in China. Through methods of textual analysis and critical discourse analysis, this essay explores different kinds of females texts in Chinese stand-up comedy, different genres of feminism that these texts reflected, as well as male audiences attitudes towards those various types of females texts. This paper finds that the females texts offer different perspectives, with YangLi s texts particularly challenging hegemonic masculinity. As a result, her texts elicit strong resistance from male audiences, as they confront and question traditional gender power dynamics and norms. However, as a whole, the females texts created by female comedians in Chinese stand-up comedy show the features of popular feminism, which distinguishes from true feminism due to their failing to unveil the structural inequalities and oppression in social and cultural contexts.

The Correlation between the MBTI-Based Personality Analysis of Anime Characters and Their Popularity.

Anime has become a global phenomenon due to its diverse cultural representations, relatable characters, and unique storytelling. However, there is limited research on the relationship between character personality and popularity. The aim of this study is to understand the relevance of the characters' personalities to the audience's evaluation of various characters. This study analyzed the correlation between the MBTI personality evaluations of characters in anime and their popularity, based on the data of the personality of each animation character reviewed by audiences. In this study, 885 characters from 200 anime aimed at a male audience were selected as a sample for research. The results showed that personality traits such as introversion, intuition, and thinking had an impact on the popularity of female characters but not male characters. The overall results were influenced by the larger sample size of female characters. By addressing this question, the study can contribute to the design of a character's personality and overall success in anime.

Research on the Marketing Strategy of Barbie Based on the Chinese and German Markets

“Barbie”, a film about women’s awakening, was released this summer. It stimulated discussions regarding women’s independent thinking among internet users and encouraged the economic growth of connected companies. Several well-known brands, including HM, Zara, and other apparel retailers, have seen the development of numerous ancillary products. However, domestic and foreign cinema markets should use distinct marketing strategies due to various cultures and concepts. As representations of Asian and European cultures, China and Germany have diverse historical backgrounds. In order to discover a more effective marketing strategy for the Chinese market and raise Barbie’s box office in China, this essay compares the different methods of marketing used in China and Germany and analyzes the factors that contributed to the lower box office in China. This will not only reduce the pressure but also concentrate the audience, choose to promote the film around the university, increase the sales of the female audience, and attract some male audience simultaneously.

(PM-14) THE USE OF VIBRATIONS IN FEMALE SEXUAL DYSFUNCTIONS: NARRATIVE REVIEW OF THE LITERATURE

Abstract Introduction There are several aspects that involve the sexual function of an individual, such as biological, psychological and interpersonal factors. Based on this, symptoms of female sexual dysfunction are classified according to the response phase of the affected sexual cycle. In physiotherapy there are some resources that are used for the treatment of sexual dysfunctions, including vibration, which is used with the aim of improving muscle condition and vascularization, but the real effects of applying this technique in the treatment are not known. of sexual dysfunctions. Thus, the objective of this study was to identify evidence on the benefits of vibration in female sexual dysfunctions. Methodology The PubMed and VHL databases were searched according to a search strategy defined by PICOS: ((((sexuality) OR (sexual dysfunction)) OR (pelvic floor disorders)) OR (women's health)) AND (vibration), which included systematic reviews, meta-analyses and clinical trials from 2012 to 2022 that approached vibration as a resource investigated or used in female sexual dysfunctions. Other study designs were excluded, as well as those that did not use vibration as a resource or that were aimed solely at the male audience. Results A total of 89 articles were found, of which 83 were excluded for not meeting the inclusion criteria; six articles were selected to compose this review. Among the selected articles, three brought vibration as a purely evaluative resource, and three articles also looked for evidence on the use of vibration as a treatment for female sexual dysfunctions. Conclusion No studies were found in which vibration has been used as a therapeutic resource in female sexual dysfunctions, which opens precedents for future studies in this regard. Financing No conflict.

Exploring the relationships among internet celebrities’ characteristics, content creation and influence

Social media platforms have become modern people’s entertainment, and they can even purchase products through social platforms. Therefore, this study has a more in-depth discussion, in the internet celebrity marketing, which measurement items in the type, characteristics, content and product types of the internet celebrity can effectively measure the marketing effect. This study takes as the observation object that has watched the endorsement videos or posts of internet celebrities. Using sample data obtained via an online survey, the study employs multidimensional scaling to explore the different marketing associations formed by the celebrities’ characteristics, content and influence under different product types. The study finds that the perception of internet celebrity characteristics and the perception of shopping guide effectiveness are in different groups in each perceptual graph. The results indicate that the characteristics of internet celebrities are mostly not directly affected to the effect of shopping guide. However, the study found that audiences over the age of 40 have more purchasing power than audiences of other age groups. Male audiences have stronger purchase intention among the search products endorsed by Beauty Wu and experience products endorsed by Joeman. Female audiences are more likely to purchase or trust products endorsed by Joeman. This research is of benefit to scholars in the field of influencer marketing and also provides marketing professionals with practical marketing methods.

Status and consensus: Heterogeneity in audience evaluations of female‐ versus male‐lead films

AbstractResearch SummaryExtant research finds that status characteristics such as gender are frequently related to average quality evaluations by external audiences, but little is known about whether such characteristics are also related to consensus in quality evaluations. We examine 383 million film ratings by consumers to document that female‐lead movies elicit less consensus in quality evaluations than male‐lead movies. In split‐sample analyses, we find that male raters are more negative than female raters about female‐lead titles, and that the two audiences differ on dispersion and skew. A subsequent experiment helps distinguish between various mechanisms that might be driving these results, including actor sorting, audience sorting, and treatment effects on audience quality perceptions. Finally, we find that independent studios yield greater box office revenue from female‐lead movies.Managerial SummaryConsumers often lack consensus about product quality. Does product gender‐typing influence perceived quality consensus? We examine this question in the film industry, where 28.5% of films from 1992 to 2018 had a female actor in the lead role. Using 383 million consumer ratings from a popular website, we find less consensus in ratings of female‐lead films compared to male‐lead films. Some of this effect stems from male audiences who, compared to female audiences, rate female‐lead films lower than male‐lead films and disagree more on their quality. We use an experiment with fictional AI‐generated movie plots and random lead‐actor gender to better understand what drives this effect. Finally, we find independent studios have higher box office revenue from female‐lead films.

Managing the manosphere: The limits of responsibility for government social media adoption

The prevalence of hate, threats, gender trolling, and other problematic communication patterns in social media prompts concerns about the responsibility associated with government social media adoption. In addressing this issue, this paper adopts a feminist perspective to enrich our understanding of how governments assume responsibility for their adoption of social media. The study contains a sentiment and thematic analysis of responses to a government video campaign on Facebook, which seeks to heighten public awareness about men's violence against women by highlighting problems surrounding sexist jokes. The video targets two audiences in terms of gender, resulting in various outcomes in sentiments, trolling, and trolling management. Results show disparities in sentiments between males and females, the diverse strategies employed in trolling, and how both users and the local government manage trolling. The local government deploys different strategies for trolling management, encompassing both engaging and non-engaging approaches. Notably, engagement is constrained to the targeted male audience and male trollers. The primary responsibility for trolling management is delegated to users, predominantly women, who become proxies for the local government. This dual practice of ignoring women as relevant stakeholders and utilizing them as proxies is considered a failure of responsibility. The study contributes to the advancement of citizen engagement research by delving into the intricate dynamics of trolling and trolling management within the specific context of government social media. Moreover, it sheds light on issues of responsibility inherent in the adoption of social media by governmental entities.

‘A Musical Bouquet for the Ladies’: Gendered Markets for Printed Music in Eighteenth‐Century England

AbstractThis article explores how music publishers recruited the gendered expectations of musical practice to market their scores to male and female audiences. It shows how the graphic and textual elements of title pages and prefaces were used as promotional material and reveals how publishers encoded gendered representations of music making into their printed editions in order to navigate the social worlds in which they were consumed. The opening section will discuss how music publishers appropriated images of courtship scenes on the title pages of keyboard tutors (to market their scores towards young women) and explain how prefaces could be used to placate the feminine associations of musical practice to help publishers sell to a male audience. The discussion will then turn to the concept of gift giving, explaining how graphic imagery could be used to place the score at the centre of elite romantic interactions, modelling expected commercial behaviours.

Kredibilitas Endorser Perempuan dan Laki-laki pada Iklan Pantene Miracle Hair Supplement

<p><em>This study aims to show that there are differences in the credibility of female and male celebrity endorsers in Pantene Miracle Hair Supplement video ads on Youtube. As well as to show that there are different responses between female and male audiences. The importance of using endorsers as communicators in advertising is because it is considered to affect the persuasion and process of communicating the information to their audiences, especially endorsers with strong credibility. In addition, the credibility of celebrity endorsers and gender endorsers is must be considered when targeting audiences with certain genders. A number of previous comparative studies compared the credibility of female and male celebrity endorsers by female and male audiences show contradict results. This study uses the source credibility model that suggest by Ohanian. This type of research is quantitative comparative with survey methods. The sampling technique uses nonprobability with quota sampling and use 125 participants. The hypothesis tested by paired and independent t-tests. This study finds results that; female celebrity endorsers are more credible than male celebrity endorsers; there is no difference in credibility for female celebrity endorsers by female and male audiences; Also, male celebrity endorsers are considered more credible by female audiences than by male audiences.</em></p>

Pieturzīmes interneta forumos

On the internet, people can connect with others and share news and experiences through social media such as internet forums, social networks, or blogs. An internet forum is a discussion group within an online service organisation where users with similar interests can exchange ideas, find valuable information, and share files. Users use a variety of graphical means, such as punctuation, emoticons, and emojis, to express emotions and attitudes in text. The aim is to analyse the use of punctuation marks in internet forums. Punctuation has at least six functions in modern texts: grammatical, emotive, intonational, conative, phatic, and text-formation function. The study analyses the use of punctuation marks (ellipses, dashes, quotation marks, exclamation marks, question marks, and conjunctions of punctuation marks) in emotive, intonational, text-formation, phatic, and conative functions. The empirical basis of the research comprises 500 syntactic constructions manually extracted from 13 internet forums – “BOOT”, “Cālis.lv”, “Copes Lietas”, “debets-kredīts”, “FIZMATI.LV”, “Dieviete”, “Kursors.lv”, “iAuto”, “Māmiņu klubs”, “PRECOS”, “Sieviešu Klubs”, “BUILDING.LV” and “Dabasdati.lv”. The article compares the use of punctuation in internet forums for female and male audiences. The study focuses on the posts, comments, and headlines of internet forums. The study employs a descriptive method.

Sex-related communicative functions of voice spectral energy in human chorusing.

Music is a human communicative art whose evolutionary origins may lie in capacities that support cooperation and/or competition. A mixed account favouring simultaneous cooperation and competition draws on analogous interactive displays produced by collectively signalling non-human animals (e.g. crickets and frogs). In these displays, rhythmically coordinated calls serve as a beacon whereby groups of males 'cooperatively' attract potential female mates, while the likelihood of each male competitively attracting an actual mate depends on the precedence of his signal. Human behaviour consistent with the mixed account was previously observed in a renowned boys choir, where the basses-the oldest boys with the deepest voices-boosted their acoustic prominence by increasing energy in a high-frequency band of the vocal spectrum when girls were in an otherwise male audience. The current study tested female and male sensitivity and preferences for this subtle vocal modulation in online listening tasks. Results indicate that while female and male listeners are similarly sensitive to enhanced high-spectral energy elicited by the presence of girls in the audience, only female listeners exhibit a reliable preference for it. Findings suggest that human chorusing is a flexible form of social communicative behaviour that allows simultaneous group cohesion and sexually motivated competition.

An integrated infoveillance approach using google trends and Talkwalker: Listening to web concerns about COVID-19 vaccines in Italy

An infodemic is an information epidemic capable of compromising public health. This manuscript proposes an infoveillance method suitable for listening to web concerns on health to develop adequate infodemiological responses based on the World Health Organization indications. In particular, the case of COVID-19 vaccinations in Italy was investigated. Web interest and concern in COVID-19 vaccines over the past week (January 8–14, 2023) was investigated via the websites Google Trends and Talkwalker by searching for appropriate keywords. Thanks to the analysis of related queries and topics, it was possible to determine and examine the most debated topics relating to specific side effects. Emotional reactions regarding COVID-19 vaccines have been negative in varying percentages between 40 and 70 %, depending on the topic discussed. Feelings of alarm, derision, doubt, and anger were common (about 60 %). The concerns were mainly about the effectiveness against recent COVID-19 variants and alleged side effects such as sudden death, tumors, myocarditis, prion disease, and high ferritin. The most used media among those scrutinized was Twitter (over 90 % of interactions). The male audience participated more and showed more negativity than the female one. The age groups mainly involved were the under-45s. This research discussed the combined use of Google Trends and Talkwalker to conduct rapid infoveillance surveys. The results found showed that the web public has many doubts about COVID-19 vaccines, including the appearance of very rare or unproved side effects. Based on the WHO infodemic management strategy, it is essential that this or similar approaches are adopted by health and government authorities to listen to the community and calibrate appropriate infodemiological responses aimed at preserving public health.

Imagining Chaucer’s Male Audience

ABSTRACT This article seeks to reconcile the characterizations of Chaucer’s voice and implied male audience encapsulated in Derek Pearsall’s “London club culture” and Carissa Harris’s “felawe masculinity.” I propose that these labels serve as complementary descriptors whose points of intersection reveal Chaucer as a poet for whom educating men about gender and masculinity mattered greatly.

Zulu masculinities in South African soap opera: Uzalo, Imbewu and Isibaya

ABSTRACT This paper explores the production and consumption of contemporary Zulu masculinities presented in three South African soap operas by Zulu male audiences living in KwaZulu-Natal, South Africa. Exploring the interpretations of the constructions of Zulu masculinities in Uzalo, Imbewu, and Isibaya by the situated Zulu male audience provides insight into their various forms of identity and social experience, bearing in mind the dominant societal and media discourses on Zulu masculinities. Data was collected via three face-to-face semi-structured interviews with soap opera producers and thirty focus group participants who represent the soap opera audience. The analysis is conceptually guided by cultural studies active audience theory and masculinity theory, both from a constructionist perspective that explores the connection between discourses, masculinities, and popular culture. The argument is based on the idea that masculinity is not fixed and is constructed within a social context and that meanings bestowed upon objects and events are influenced by the audience member's frameworks of interpretation. The resulting analysis demonstrates that although there are deliberate attempts in soap opera's preferred messaging to subvert the dominant discourses of Zulu masculinities founded on machismo entrenched in Zulu tradition, as well as negative stereotyping, the audience participants predominantly decode these according to a hegemonic understanding of an ideal Zulu masculinity based on patriarchy. This negotiation of meaning is presented according to four themes, namely; opposing homosexuality, hegemonic masculinities vs “the sensitive man”, absent fatherhood as a (post) struggle identity, and polygamy as divergent decoding.

Main Challenges in the Prevention of Prostate Cancer in Primary Health Care

Introduction: Prostate cancer is a public health problem and the second most common type of cancer in the male population.
 Objective: To report the experience of a health education action carried out by nursing students.
 Methodology: This is a descriptive study of the type experience report, carried out in November 2022, in a Family Health Strategy in the Municipality of Ananindeua, alluding to the Blue November, where a group of Nursing students addressed about men's health, elucidating about prostate cancer.
 Results: In the action in men's health, the active search was essential to relocate the individuals to the health unit, where the approach on the basic concepts of cancer, introduction to the disease, later correlating with prostate cancer (CA), where the male audience showed interest in the lecture, including interacting with the group, seeking to solve doubts about the disease, was highlighted.
 Conclusion: The approach in spite of cancer, therefore, is essential to the population, such as the male population, where information, debates and explanations about the subject generates knowledge and positive changes in health, in addition to the experience of nursing students was essential to share information in public health, especially about men's health.

Flavored electronic nicotine delivery systems ads (2019–2020) on traditional U.S. Media by audience demographics

The tobacco industry has historically targeted flavored products to specific U.S. consumer segments, including young people, women, and systemically marginalized groups based on race, ethnicity, or sexual/gender identity. Existing research on target marketing is focused on cigarettes and smokeless tobacco. In contrast, studies of target marketing of electronic nicotine delivery systems (ENDS)—a growing segment of the U.S. tobacco product market – are much more limited. We analyzed data on 496 ENDS ads and audience demographics to explore the extent to which flavored ENDS ads on cable television (n = 25 ads), terrestrial radio (n = 412 ads), and in print consumer magazines (n = 59 ads) are targeted to different demographic groups based on age, sex, and race/ethnicity. We observed flavor-related content in one-quarter to one-third of ENDS ad occurrences during 2019–2020. Across all media outlets examined, audience age was an important factor in explaining the likelihood of ENDS ads containing flavor-related content. For example, within a television channel, there were 3.82 [95% confidence interval (CI): 1.39–10.49] times greater odds that an ENDS ad contained flavor-related content versus not for every 1% increase in the proportion of U.S. youth ages 6–17 watching a television show. In addition, there were 2.13 [95 %CI: 1.30–3.51] and 1.61 [95 %CI:1.60–1.63] times greater odds that an ENDS ad contained flavor-related content versus not in cable television and radio stations, respectively, for every 1% increase in the proportion of male audience members. Race/ethnicity was an important explanatory factor for the presence of flavor-related content on radio but not television ENDS ads. Our findings suggest differences in target marketing of flavored ENDS by media outlet and audience demographics.

Does Male Skin Care Content on Instagram Neglect Skin Cancer Prevention?

This research letter assesses male skin care content on social media in order to bring to light the lack of content regarding skin cancer prevention posted on Instagram for male audiences.