Malang City Research Articles

Content Marketing Optimization to Increase Consumer Engagement at Brand Necerel on Instagram platform

Content Marketing Optimization to Increase Consumer Engagement at Brand Necerel on Instagram Platform. Introduction, Marketing 4.0 provides an important role for marketers to guide the customer journey from the initial stage to the final stage. Content Marketing is a marketing strategy that ensures definite identification with strong analysis to attract the attention of potential customers distributed through digital media. The main purpose of implementing content marketing is to increase customer engagement. Methods: MBKM Independent Internship activities for students of the National Development University “Veteran” East Java at Qurota Academy as Digital Marketers at @Necerel.id began on February 19 - June 19, 2024. Internship activities are carried out face-to-face (Offline) at the Office located at Jalan Selat Karimata Block E3/1, Sawojajar, District. Kedungkandang, Malang City, East Java, 65139. The results of this study help optimize Content Marketing to Increase Consumer Engagement in the Brand Necerel on the Instagram platform.

FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKTIVITAS TENAGA KERJA DI SEKTOR INFORMAL MASA PANDEMI COVID-19

The increase in the number of informal workers in Malang City occurred during the 2020 Covid-19 Pandemic. On the other hand, the average wage or salary for informal workers in Malang City experienced a decline when the 2020 Covid-19 Pandemic began. However, the average wage or salary is starting to improve with an increase of 41.05% from 2021 to 2022. The amount of this increase can be indicated to be accompanied by an increase in labor productivity where wages and labor productivity have a very reciprocal relationship. Moreover, productivity is an important element in measuring economic activity. Therefore, the aim of this research is to identify factors that influence labor productivity in the informal sector during the Covid-19 pandemic in Malang City. The data in the research were obtained from Sakernas data for 2021 and 2022. This research used quantitative descriptive methods with cross section data regression. The analysis model used is multiple linear regression analysis. The results of the analysis show that in 2021 training, digital technology, marital status and number of family members will influence the productivity of informal workers. Meanwhile, in 2022 education, training, digital technology, marital status, age and number of family members will influence the productivity of informal workers in Malang City.

DETERMINAN PENYERAPAN TENAGA KERJA DI KOTA MALANG SEBELUM DAN SAAT PANDEMI COVID-19

One of the labor problems in Malang City is that the available jobs cannot absorb the rapidly growing labor force, causing high unemployment. The purpose of this study is to determine the effect of minimum wage, GRDP, inflation, education and COVID-19 dummy variables on labor deployment in Malang City. Data analysis uses multiple linear regression methods with the Stata 14 program. The data used are time series from 1993-2022 in Malang City. The results showed that the minimum wage has a positive and significant effect on labor absorption. Education level has a significant and negative effect on labor absorption. GRDP and Inflation have no significant effect on labor absorption. For COVID-19 dummy on employment, it has a negative and insignificant effect during the COVID-19 pandemic

Adaptation Strategy of Fried Chicken MSMEs to the Impact of Covid-19 Pandemic in Lowokwaru District, Malang City

Adaptation Strategy of Fried Chicken MSMEs to the Impact of Covid-19 Pandemic in Lowokwaru District, Malang City

Preserving cultural heritage: Integrating traditional values and local arts for sustainable tourism

Tourism significantly contributes to global economics, with Indonesia relying heavily on this sector for economic growth. However, tourism often challenges cultural and environmental preservation. This study explores the Cultural Village of Polowijen in Malang City, Indonesia, where Malangan masks play a central cultural and economic role. By integrating sustainable tourism principles, the research aims to develop a model for preserving Malangan masks, boosting economic growth while safeguarding cultural heritage. The study employs a qulitative approach. Joint Ministerial Regulation (PBM) Number 40 of 2009, which provides guidelines for cultural preservation through protection, development, and fostering, underpins the study. Findings indicate that sustainable tourism practices significantly contribute to both economic benefits and cultural preservation. Increased local engagement and awareness have been observed, with community members showing a strong commitment to preserving Malangan masks. Economic data reveal that cultural tourism development generates additional income and new employment opportunities. The regulation's implementation has successfully protected cultural heritage, enriched traditional arts, and promoted community sustainability. This study demonstrates that sustainable tourism can balance economic growth and cultural preservation, providing a model for other regions aiming to develop cultural tourism while safeguarding heritage.

Islamic Parenting Psychoeducation: Marriage Dispensation Prevention in Ketawanggede Lowokwaru Malang

The current society has a significant prevalence of marriage dispensations. This situation is cause for concern, as marriage dispensation is consistently associated with early marriage, which might yield adverse consequences for those involved. There is a pressing requirement for the implementation of a comprehensive educational program within the community, aimed at mitigating the prevalence of marriage dispensations in society. One potential approach to address this issue is using Islamic parenting psychoeducation. This service used the Participation Action Research (PAR) technique, which entails the engagement of multiple stakeholders in evaluating all conducted activities and actions. The findings indicated a notable rise in the comprehension of female PKK cadres in Ketawanggede Village, Lowokwaru District, Malang City, regarding the marriage dispensations and its prevention. The findings indicate that the provision of psychoeducation has a beneficial impact on enhancing the comprehension of female PKK cadres in Ketawanggede Village, Lowokwaru District, Malang City.

Pendidikan Moderasi Beragama dalam Penanaman Sikap Kerukunan antar Siswa di SMAN 8 Kota Malang

A nation develops because of the regeneration that is born through the process of education and learning. The next generation is guaranteed protection and respect for religious rights according to their respective teachings. Although, there are still some cases that tarnish the orientation of students in pursuing education so that it affects the development of science. This discussion aims to examine the strategy, process, and evaluation of religious moderation education in cultivating harmony among students at SMAN 8 Malang City. The researcher used a qualitative approach of field study type that collected data through participant observation, interviews, and documentation. The data collection was then classified and analyzed before finally the data was presented with conclusions. The data and research results indicate that various strategies are applied through in-school activities, project-based activities (P5), and student character empowerment. As for the implementation process, researchers describe it with various points including, 1) exemplary, 2) instilling discipline, 3) creating a conducive atmosphere, and 4) integration and internalization of character values. Meanwhile, the evaluation of its implementation consists of inhibiting factors, namely the lack of harmony by some students. However, this factor can be covered by the existence of supporting factors which are evaluated directly by the teacher by supervising and reprimanding them.

The Influence Of Perceived Usability, Convenience And Security On Generation Z's Interest In Using Islamic Mobile Banking With Trust As An Intervening Variable

This study aims to analyze the influence of perceived usability, perceived ease, perceived security, interest, and trustworthiness. The quantitative research methodology used is an explanatory research approach to examine the influence of perceived usability, perceived convenience, and perceived security on the interest of Generation Z in using Islamic mobile banking with trust as a mediation variable. The population of this study consisted of students in Malang City who used Islamic mobile banking, and the sample used 100 students who met the criteria using purposive sampling techniques. Data was collected through questionnaires containing statements related to research variables. The results showed that perception, usefulness, and trust significantly affected interest. In comparison, the perception of convenience and security did not significantly affect interest. In addition, trust can mediate the influence of perceived usefulness and safety on interest. However, trust cannot mediate the influence of perceived convenience on interest. This study concludes that these factors can be a reference for banks to make strategies to increase the interest of Islamic mobile banking users.

Factors Influencing Active Participation in the Chronic Disease Management Program (Prolanis)

Non-communicable diseases, such as hypertension and diabetes mellitus, are major contributors to high morbidity and mortality rates globally. To address this, the government has initiated the Prolanis program for BPJS Health participants, aiming to improve the health status of individuals with chronic diseases. However, preliminary studies involving Prolanis program coordinators at a Puskesmas revealed that the participation rate for medical consultations was below the target of 80%. This study aims to identify the factors influencing the activeness of Prolanis participants. Utilizing a quantitative approach with an analytic observational design, the research employed a cross-sectional method. The study was conducted at a community health center in Malang City from September to November 2023. The population comprised all Prolanis participants in the area, totaling 90 individuals, with a research sample of 73 participants. The sampling technique used was consecutive sampling. The independent variables investigated were education level, duration of illness, quality of service, and family support, while the dependent variable was the activeness of Prolanis participants. Data collection instruments included questionnaires for the independent variables and an observation sheet to measure participant activeness. The data were analyzed using a multivariate logistic regression test. The results indicated that family support and service quality were significantly related to the activeness of Prolanis participants, with p-values of 0.000 for both variables. Family support emerged as the most influential factor, with an odds ratio (OR) of 48.706. The study concludes that family support and the quality of health center services are significantly associated with the activeness of Prolanis participants, whereas education level and duration of illness are not related.

The Effect of Financial Knowledge, Financial Attitudes and Financial Management Behavior on Financial Satisfaction of Gopay Fintech Users in Malang City

This study aims to determine the effect of financial knowledge, financial attitude and financial management behavior on financial satisfaction among fintech gopay users in Malang city. The number of samples in this study were 100 respondents with a purposive sampling method. The object of this research is the people of Malang city. The data analysis method used is multiple linear regression with SPSS 25 software. The results of this study indicate that the three independent variables, namely financial knowledge, financial attitudes and financial management behavior simultaneously and partially influence financial satisfaction.

Faktor – Faktor Perilaku Konsumen Yang Mempengaruhi Keputusan Jumlah Pembelian Tahu Di Pabrik Tahu KLB Jalan Pelabuhan Ketapang 1 Kelurahan Bakalan Krajan, Kecamatan Sukun, Kota Malang

. Tofu is a soybean product which is very popular and widely produced in Indonesia. Tofu is white in color and has a soft and creamy texture. This study aims to analyze buying-motivation factor, reference group, consumer income, and the place of buying influence the decision on the number of tofu-buying at the KLB Tofu Factory and to determine the dominant factors influencing the decision to buy tofu. This research was conducted at the KLB Tofu Factory, Jalan Pelabuhan Ketapang 1, Kelurahan Bakalan Krajan, Kecamatan Sukun, Malang City. The study’s sampling method is sampling accidental. The study’s population is 525 people and the sample is 84 respondents using the Slovin formula with an error rate of 10%. Data were collected using questionnaires from 84 respondents who were samples from tofu consumers who bought tofu directly at the KLB Tofu Factory. The analytical tool used in this study is the multiple linear regression analysis using the f test (simultaneous), t test (partial); and the dominant factor influencing the decision on the number of tofu buying at the KLB Tofu Factory is determined by comparing the beta value (ꞵ) or the magnitude of the beta coefficient (ꞵ) on the results of the t test (partial). The results show that simultaneously the independent variable (X) has a significant effect on the dependent variable (Y) the number of tofu buying. Variables that partially have a significant effect are buying motivation, reference group, and consumer income. While the place of purchase variable has no significant effect on the number of tofu buying. The dominant factor that influences the number of tofu purchases is buying motivation. The value of the beta coefficient (ꞵ) of buying motivation is greater than the value of the reference group, consumer income, and place of purchase.

Experience Quality's Impact on Green Customer Satisfaction Mediated by Green Perceived Value in the Malang Ecotourism Landscape

This research, conducted using a quantitative-explanatory approach, aims to analyze the relationship between experience quality and customer green satisfaction, focusing on environmentally friendly tourist destinations in Malang City. The study collected data from 360 respondents through an online questionnaire and applied SEM-PLS for analysis. The respondents were selected purposively. The findings, which are of significant importance, indicate that experience quality significantly influences both customer green satisfaction and green perceived value, with the latter mediating the relationship between experience quality and customer green satisfaction. This reiteration of the findings underscores the importance of positive experiences and perceived environmental values in enhancing overall satisfaction at eco-friendly tourist destinations.

Halal Certification Awareness Perceptions in Indonesian Food SMEs: An Investigation on Understanding, Knowledge, Impact, and Regulations

The importance of Small-Medium Enterprises (SMEs) perception towards halal food certification needs to be evaluated. This study aims to assess food SMEs perception of their understanding, knowledge, impact, and regulation of halal certificates. Understanding halal food certification is important in the context of obedience to halal food standards and SMEs business continuity. As many as 67 SMEs that produce food and beverages in Malang City, Indonesia, were surveyed to collect relevant data. This survey consists of 4 factors and 19 indicator questions, using a Likert scale from 1 (strongly disagree) to 5 (strongly agree). Analysis shows that SMEs have a high understanding and confidence toward halal products and recognize the importance of halal certification. However, this study's main discovery is that SMEs know little about halal food regulation and socialization. This discovery implies that socialization and education about procedures and rules need extra effort. This study contributes to SMEs' perception of halal food certification in Indonesia. It highlights the challenges SMEs face towards halal certification in Indonesia to increase obedience toward halal standards.

PENINGKATAN PEMAHAMAN LITERASI KEUANGAN PADA SISWA SEKOLAH DASAR

MI KH Badrussalam is one of the educational institutions at the elementary level located in Malang City. This madrasah has been established since 1926 during the colonial period. In 2022, MI KH Badrussalam has a total of 52 students and 7 teachers. One of the problems of this madrasah related to students is the lack of students' understanding of financial literacy. This is due to the unfavorable economic conditions of the family, so that many financial literacy practices cannot be carried out optimally. However, this does not stop madrasah from continuing to try to grow students' skills in managing finances. Based on the description of the problems above, the PPM team provides training related to financial literacy to increase students' understanding of good financial management. There are three methods that will be used in this activity, namely lecture, discussion and question and answer. The PPM team and partners believe that this training on financial literacy can provide benefits for both parties. The result of this training is that students' knowledge and skills regarding financial literacy increase.

GAME EDUKASI AUGMENTED REALITY BERBASIS RME (REALISTIC MATHEMATICS EDUCATION) UNTUK MENINGKATKAN COMPUTATIONAL THINKING SISWA

This research addresses the common problem in mathematics education in Indonesia, which is the students' difficulties, as reflected in Indonesia's declining ranking in the Program for International Student Assessment (PISA). The research aims to create an innovative Augmented Reality (AR) Educational Game based on the Realistic Mathematics Education (RME) approach to improve students' understanding of the spatial geometry mathematics subject at the elementary school level. AR technology allows students to interact with mathematical objects in real-world contexts using Android devices. This game is designed to make mathematics more engaging and relevant to elementary school students. The research was conducted at Purwantoro 1 Public Elementary School in Malang City over four months, following the Game Development Lifecycle (GDLC). The test results showed an n-gain improvement of 0.71, indicating a positive impact of the game's development on students' learning outcomes.

Technological innovation: Instructional communication media in History and Civic Education

Background: The teaching of history and civic education, intended to foster national identity, is not fully achieved due to the absence of technological innovation in the instructional communication media used in high schools. Purpose: This research explores the need for ICT among students and teachers as instructional communication media to promote national identity in history and civic education. Method: This research used the Research and Development (R&D) method. The initial design involved an exploratory qualitative approach, with data collected through interviews with teachers and students from four high schools in Malang City, along with documentation from the Kurikulum Merdeka. The data were then analyzed using interactive analysis techniques to understand the information technology and communication needs of students and teachers for simulating national identity in history and civic education. In the next stage, a development approach was carried out to construct a model for instructional communication media that incorporated technological innovation to simulate national identity in history and civic education. Results: The results indicate that instructional communication media for promoting national identity through simulated history and civics education require technological innovation in the form of the NUSANTARA.IN application, which offers. Teaching materials on history and civic education tailored to students’ characteristics, A virtual reality feature that provides students with a virtual learning experience in history and civic education, and User-generated content to build a network among students for learning history and civic education. Conclusion: NUSANTARA.IN, which includes three distinct features, is a technological innovation designed to serve as an instructional communication media, enabling students and teachers to simulate national identity in history and civic education. Implications: The findings from this study contribute to the theoretical advancement of instructional communication media by incorporating concepts such as virtual reality, user-generated content, and student networking in high school education.

FAKTOR INTERNAL DAN PERSEPSI IBU TENTANG PERAN PETUGAS KESEHATAN TERHADAP PEMBERIAN ASI EKSKLUSIF

During the first 6 month period, newborns who are exclusively breastfed consume solely breast milk and abstain from any other form of nourishment, such as food or liquids, including water. The government Indonesia has pledged to attain a target proportion of exclusive breastfeeding, with a goal of reaching up to 80%. The X Community Health Centre in Malang City achieved a relatively low level of exclusive breastfeeding coverage in 2022, with only 51.18%. This falls far short of the established target. Internal variables and the mother's opinion of the involvement of health personnel are influential in determining exclusive breastfeeding. The aims of this research were to analyses the influence of internal factors and maternal perspectives on the role of healthcare providers in promoting exclusive breastfeeding. This cross-sectional study was conducted in January-March 2024 at the X Health Centre Working Area in Malang City. The study utilized observational analytics. The study's sample consisted of one hundred moms with children older than six months. Chi-square test yields identify there wasn't significant association between employment also having multiple children (p-value>0.05). However, various factors related to exclusive breastfeeding, like as age, education, family support, and mother's intellectual and perception about the role of health workers, were found to be significantly associated (p-value <0.05). The multivariate analysis using multiple logistic regression revealed that family support has a significant impact on exclusive breastfeeding. The p-value of 0.006 and an odds ratio of 26,595 indicate that family support increased the likelihood of exclusive breastfeeding by 26-fold.

PELATIHAN PENGEMBANGAN KONTEN DIGITAL MENGGUNAKAN ALAT DESAIN BERBASIS WEB DAN MOBILE

The internet and information systems are rapidly evolving, with technology becoming increasingly sophisticated worldwide. Consequently, entrepreneurs can now offer valuable information or conduct business from the convenience of their own homes. In this context, it is expected that PKK mothers, specifically those affiliated with the PKK group RW 07 in Purwodadi Village, Blimbing District, Malang City, should seize these opportunities by utilizing digital content. The PKM Community Service Team is encouraged to offer training in digital content creation in light of advancements in information technology. The team is currently seeking web-based and mobile design tools that can be readily utilised by PKK group mothers. The digital content produced can be employed to advertise activities within the RW community or their own merchandise. Following the implementation of community service, the PKM team evaluated the PKK group with 5 questions. The PKK group deems the presented material useful and the program beneficial for enhancing their skills. Overall, the PKK group expresses satisfaction with the program's implementation. Additionally, following observations made by the PKM Team, the information we offer has been utilized to produce captivating content for broadcasting announcements on social media platforms belonging to the PKK organization.

The Influence of Financial Literacy and Lifestyle on Consumptive Behavior in The Lowokwaru Sub-District Community

This research aims to determine the influence of financial literacy and lifestyle, both partially and simultaneously, on consumer behavior in the people of Malang City. The population in this study were people who lived in Tlogomas Village, Lowokwaru District, Malang City, East Java, totaling 894 people. Sampling used the slovin formula and obtained 100 people. The data collection method is by distributing questionnaires to respondents online via the Google form. Data analysis in this research uses research instrument testing, classical assumption testing, multiple linear regression analysis, hypothesis testing. The results of this research show that financial literacy has a positive and significant effect on consumptive behavior, lifestyle has a positive and significant effect on consumptive behavior, and simultaneously financial literacy and lifestyle have a positive and significant effect on consumptive behavior.

Taming Anxiety Before Surgery: Video Education Reduces Pre-Operation Patient Anxiety

Pre-operative anxiety is normal, but can have a negative impact on the patient's health. Therefore, it is necessary to educate patients who will undergo surgery to reduce their anxiety levels. Providing education through videos has proven effective in reducing anxiety, this is because video media allows the delivery of more interesting and interactive information. The purpose of this community service activity is to determine the effect of video education on the anxiety of pre-surgical patients at Lavalette hospital Malang City. This community service program consists of two stages, namely socialization to families of surgical patients and training in the application of nursing interventions, anxiety reduction education in preoperative patients. The effectiveness of the program is evaluated by pre-test and post-test methods. The result of this community service activity is that video education has proven effective in reducing anxiety of pre-operative patients. It can be concluded that video education is an effective way to reduce anxiety in pre-operative patients and needs to be widely applied in hospitals.