Makeup Behavior Research Articles

Verification of the Mediating Effect of Makeup Behavior Change in the Relationship Between Women’s Personal Color Diagnosis and Cosmetics Purchase Intention

Verification of the Mediating Effect of Makeup Behavior Change in the Relationship Between Women’s Personal Color Diagnosis and Cosmetics Purchase Intention

The Effect of Personal Color Perception on Makeup Behavior of Female College Students in Their 20s

In the modern era, as the era of external image communication, interest in appearance has become an essential factor in success. As such, many people are investing a lot of time and money in appearance management to create an ideal image. In particular, personal color occupies a large proportion as a field of image management. The purpose of this study was to find out the personal color recognition and the perception of makeup behavior according to personal color in female college students in their 20s. As a result of the study, the overall personal color recognition and makeup behavior of the pre-survey group were high. Direct recognition, preference recognition, and external advice by sub-factors of personal color recognition of the pre-survey group were found to have a statistically significant positive (+) correlation with aesthetics, fashionability, interest, co-movement, courtesy by sub-factors of makeup behavior. As a result of the pre-post analysis of the subject’s personal color recognition, it was found that the post-mortem of personal color recognition was higher than before, showing a statistically significant difference. This study was intended to empirically investigate whether it affects personal color perception and makeup behavior, self-esteem, and interpersonal relationships among female college students in their 20s, and present it as basic data necessary to enhance the changed social atmosphere and lead beauty trends. The limitation of this study is that it is difficult to generalize the results only to 155 female college students at K University, so subsequent studies should expand the region, research subject, and major.

YouTube Beauty Content Characteristics and Personal Color Perception Effects on Makeup Behavior of Female College Students in Their 20s

The characteristics of beauty YouTube content and the perception of personal color can act as important factors for women in modern society who value personal image. Therefore, this study investigated the effects of YouTube beauty content and personal color perception on makeup behavior of female college students in their 20s and analyzed the relationship between the accurate influence of YouTube beauty content and makeup behavior of women in their 20s according to personal color perception. As a result, first, it was found that reliability among the characteristics of YouTube beauty content affects functional and color-oriented among makeup behaviors, information affects functional and color-oriented behavior, color-oriented behavior, satisfaction efficacy behavior, and entertainment affects fashion-oriented behavior and satisfaction-oriented behavior. On the other hand, it was found that the interactivity of YouTube beauty content only affects fashion-oriented behavior. Second, among the sub-factors of personal color perception, direct perception affects fashion-oriented behavior, satisfaction-effective behavior, and color-oriented behavior among makeup behaviors, and color preference recognition affects function-oriented behavior and color-oriented behavior. And among the sub-factors of personal color perception, external advice was found to affect function-oriented and satisfaction-effective behavior.

Generation MZ Beauty Care Behavior on Semi-Permanent Makeup Purchase Intention

Recently, generation MZ has emerged as a primary consumption group. Under these circumstances, this study attempted to investigate the influence of generation MZ beauty care behavior on semi-permanent makeup purchase intention against men and women born in 1980-2005, living in Seoul, Gyeonggi-do, Incheon, Daejeon, Sejong, Chungcheongbuk-do and other regions, and the results found the followings: With regard to differences by generation, generation M was higher in general beauty care behavior (<i>p</i><.05), makeup behavior (<i>p</i><.001) and body shaping behavior (<i>p</i><.001) while generation Z was higher in skin care behavior (<i>p</i><.05). When analyzed by occupation, ‘services/sales’ was high in hair care behavior (<i>p</i><.001), skin care behavior (<i>p</i><.001), makeup behavior (<i>p</i><.001) and general beauty care behavior (<i>p</i><.001) while ‘profession’ was the highest in body shaping behavior (<i>p</i><.001). In terms of beauty care behavior by semi-permanent makeup experience, it was higher in all categories when the respondents had semi-permanent makeup before. In terms of the effects of beauty care behavior on semi-permanent makeup purchase intention, makeup behavior was the greatest, followed by hair care behavior, nail care behavior and body shaping behavior, showing positive effects with statistical significance. The above results show that generation MZ beauty care behavior is closely related with semi-permanent makeup purchase intention. Therefore, it is anticipated that the study results would be available as basic data for marketing in semi-permanent makeup markets and make a contribution to the growth of customer-oriented beauty industry.

The Effect of Interpersonal Relationship for Public Value on the Makeup Behavior of the Women in Their 40s and 50s

Purpose: The purpose of this study is to examine and understand the effect of interpersonal relationship of the middle-aged women on the makeup behavior. The women in their 40s and 50s are the most economically productive age group, and it is considered that the study of their makeup behavior would be very important.
 Method: This study distributed and collected questionnaires from women in their 40s and 50s in Seoul and Gyeonggi-do. A total of 411 copies were used for the final statistical analysis. Frequency, percentage, and average were calculated to examine and understand the demographic characteristics of the study subjects, and the Pearson’s product moment-effect correlation was calculated to examine and understand the relationship between the interpersonal relationship and makeup behavior. The stepwise multiple regression analysis was also performed to determine the causal relationship between the interpersonal relationship and the makeup behavior.
 Results: As a result of the effect of interpersonal relationship on the fashionableness among the makeup behaviors, it turned out that openness, understanding, and satisfaction had positively significant effects on fashionableness among the makeup behaviors. As a result of the effect of interpersonal relationship on the subjectivity among the makeup behaviors, understanding, satisfaction, and subjectivity among the makeup behaviors turned out to have positively significant effects. As a result of interpersonal relationship on subjectivity among the makeup behaviors, openness was shown to have a negatively significant effect on subjectivity among the makeup behaviors, and understanding, satisfaction, and communication had a positively significant effect on subjectivity among the makeup behaviors.
 Conclusion: A study on the makeup behavior of women in their 40s and 50s, who carry out a lot of social activities and highly value interpersonal relationships, is considered to contribute largely to the direction of the beauty industry that creates public value and the makeup product manufacturing industry.

A Study on Personal Color Recognition and Makeup Behavior of Female College Students Majoring in Beauty

The purpose of this study was to conduct an empirical study on how female college students majoring in beauty perceive personal color and how makeup behavior differs accordingly. As a result of the study, it was found that personal color recognition had a statistically significant positive (+) effect on preference perception and direct recognition on aesthetics and synchrony. In addition, external advice and direct recognition had a statistically significant positive (+) effect on the epidemic, external advice and preference perception had a statistically significant positive (+) effect on interest, and direct advice, external advice, and preference recognition had a statistically significant positive (+) effect on civility. Therefore, the higher the preference perception and direct recognition for each subfactor of personal color recognition, the higher the aesthetics and sympathy during makeup behavior, the higher the external advice and direct recognition, the higher the prevalence during makeup behavior, and the higher the external advice and preference recognition, the higher the interest during makeup behavior. And it was found that the higher the direct awareness, external advice and preference awareness, the higher the interest during makeup behavior. This study was conducted on female college students majoring in cosmetology at a specific university, so it cannot be generalized, but it is significant that a study was conducted to clarify the correlation between the perception of personal color and makeup behavior, which increases the value by branding one's individuality.

대학생의 대인관계문제와 신체불만족, 메이크업관리행동 간의 연계성

대학생의 대인관계문제와 신체불만족, 메이크업관리행동 간의 연계성

The Effect of Interest in Appearance According to Self-consciousness on Makeup Behavior: Focusing on men in their 20s to 40s

A study was conducted on how men's self-consciousness leads to interest in appearance management and makeup behavior. Personal value for appearance management leads to various behaviors, and consequently, consumption behaviors occur. A study was conducted on the effect of self-consciousness and interest in appearance leading to makeup behavior in MZ males (20s to 40s). Research method: Survey conducted on 334 males, factor analysis using SPSS 18.0, reliability analysis, multiple regression analysis.Self-consciousness was classified into introverted and extroverted self-consciousness, and as a result of examining the effect on self-important appearance interest by factor, all had a positive (+) effect. Positive (+) results were shown in makeup behavior for both the self-esteem and the othercentered appearance interest.Since the higher the self- consciousness, the higher the interest in appearance and the purchasing behavior of cosmetics due to makeup, it can be used as basic data for marketing for advertising and product development for men's cosmetics.

The Influence of Perception of Personal Color on Makeup Behavior in Generation MZ

This study attempted to investigate the influence of the perception of personal color on makeup behavior against MZers in Gwangju and Jeollanam-do with a goal of providing basic data for marketing strategies, and the results found the followings: ‘Advice from Outsiders (β=.457, p<.001)’ and ‘Direct Perception (β=.266, p<.001)’ had a positive effect on ‘Pursuit of Satisfaction’ with statistical significance. In addition, ‘Direct Perception (β=.307, p<.001)’ revealed a positive influence on ‘Popularity-seeking Behavior’ with statistical significance. Furthermore, ‘Advice from Outsiders (β=.171, p<.05)’ and ‘Direct Perception (β=.256, p<.01)’ showed a positive effect on ‘Sociality-seeking Behavior’ with statistical significance. The above results confirm that wearing makeup in perception of personal color can enhance self-confidence and satisfaction and create a good impression in interpersonal relationships. The study results

자기애성향, 뷰티편익, 메이크업 관리행동의 인구통계학적 차이 연구

The purpose of this study is to find the demographic differences in narcissism, beauty benefits, and makeup behavior. To achieve that, a questionnaire survey was conducted with women in their 20s. For data analysis, SPSS 26.0 was applied to conduct frequency analysis and exploratory factor analysis, and find Cronbach’s α value. As study methods to analyze differences, t-test and ANOVA were carried out, and Scheffe test as a post-hoc test was conducted. With regard to age, women in their 20s and 30s had the most other-dependent tendency, those in their 30s took the most hedonic benefits, and those in their 20s took the most personal management behavior. Regarding occupation, students, business persons, and self-employed persons had the most self-directed tendency, and students, service industrial workers, business persons, and self-employed persons took the most personal management behavior. In terms of incomes, those earning 4 million to 5 million won had the most self-directed tendency. Regarding marriage, there was a significant difference in personal management behavior among the sub factors of makeup management behavior.

사회변동에 따른 화장의 사회적 의미에 관한 연구 : 한국과 일본의 화장을 중심으로

Looking at the research on makeup, many studies have been conducted in various aspects such as comparison of makeup culture, recognition of the role of the face, recognition in relationships with others, makeup behavior, and expansion of areas as a part of fashion. However, most of these studies are based on limited research patterns and methods, and it is judged that a sociological approach to makeup is rare. Therefore, this study focused on the characteristics, social meaning, and change of makeup due to social change, which is one of the sociological contexts. As a research method, the study was conducted using text analysis, focusing on makeup in South Korea and Japan. This study extracts and describe the social meaning of makeup according to the times, and it purposes to clarify that makeup can serve as a cultural code and cultural interpretation index beyond the stage of comparative research on the characteristics and customs of each period. do it with In addition, it is expected that this study, which started from a sociological approach, can be a useful data that opens the possibility of research on makeup from various perspectives.

The Effect of Expectations for Appearance Management on Cosmetic Behavior and Intention to Purchase Colorful Cosmetic Products due to Not Wearing a Mask

Through this, the purpose of this study is to examine the various effects of not wearing a mask in recent years by examining the effect of makeup behavior and the expected value on appearance due to not wearing a mask, and examining the relationship between makeup behavior and purchase intention of color cosmetics. Through this, the purpose of this study is to examine the various effects of not wearing a mask in recent years by examining the effect of makeup behavior and the expected value on appearance due to not wearing a mask, and examining the relationship between makeup behavior and purchase intention of color cosmetics. In order to achieve this objective, 300 women in their 20s and 40s who are sensitive to their appearance were selected from August 26, 2022 to August 30, 2022, using a non-probability sampling method called Convenience Sampling. Data were collected through an Internet-specialized survey company and used in the final thesis. Frequency analysis, factor analysis, reliability test, descriptive statistical analysis, and linear regression analysis were performed using SPSS 18.0 to examine the effect on the expected value of appearance management, makeup behavior, and purchase intention of color cosmetics. As a result of examining the effect of appearance management expectations on makeup behaviors, self-satisfaction expected values are in line with conformity-seeking makeup behaviors, fashion-seeking makeup behaviors, personality-seeking makeup behaviors, change-seeking makeup behaviors, and relationship-seeking makeup behaviors. In pursuit of makeup behavior, fashion-seeking makeup behavior, change-seeking makeup behavior, show-off makeup behavior, relationship-seeking makeup behavior, and conformity-seeking makeup behavior, fashion-seeking makeup behavior, individuality-seeking makeup behavior, show-off makeup behavior, these were found to have an effect on relationship-seeking makeup behavior. Next, as a result of examining the effect of makeup behavior on purchase intention of color cosmetics, fashion-seeking makeup behavior affects both base makeup and point makeup. In conclusion, we can confirm that it is possible to predict the change in the color cosmetics market as not wearing a mask increases the expected value of appearance and affects the makeup behavior. Accordingly, in the beauty industry, it is necessary to develop detailed services and various products that meet the needs of consumers. Furthermore, as the expectations of men's appearance are increasing in line with the expectation of not wearing a mask as a future study, it seems that a study comparing men and women should be conducted.

A Study on the Characteristics of Makeup Behavior in the New Silver Generation

The objectives of the current study are to examine the makeup behavior of the New Silver Generation. A survey of 188 the age of 5060 was conducted. Analysis of the data collected from the survey was performed using SPSS 21.0. The frequency analysis, calculation of Cronbach's coefficient α, exploratory factor analysis were performed for statistical processing of the collected data. The results are summarized as follows. Makeup behavior Factors were Makeup Ideal Self-image, Makeup Trend Leadership, Makeup Interesting, Makeup Etiquette, Makeup Conformity, Makeup Esthetics. Makeup Ideal Self-image: Expresses a bright and individual image similar to a celebrity's appearance. Express the image of a successful entrepreneur or a skilled professional. Makeup expressions that look younger than your actual age. Expressing an image of opulence and elegance like the upper class. Makeup Trend Leadership: When buying makeup products, always pay attention to the latest trends. Watch TV, online, and mobile ads related to the latest makeup products. Want to know what kind of makeup products are trending. Buying new trendy makeup products before people around you. Makeup Interesting: Always be interested in what others do with makeup. Interesting to change makeup or hairstyle. Interested in the makeup of singers and actors when watching TV or movies. Try it yourself to see if the makeup product looks good on you. Makeup Etiquette: Wonder what kind of makeup suits my face shape and skin tone. Always try to keep your makeup calm and calm. When you go out to meet acquaintances, be sure to wear makeup. Choose natural and calm colors and images for makeup products Makeup Conformity: More comfortable when I wear makeup similar to the people around me. Choose makeup products that people around you usually use a lot. Make up similar to the people around you. When applying makeup, pay special attention to color harmony. Makeup Esthetics: Trying to get reviews that your face with makeup looks great. Applying makeup according to a new style is very important to me. Choose makeup products that highlight your strengths. As long as it suits you, it's okay to wear a little flashy makeup.

The Influence of Appearance Awareness on Makeup Behavior and Cosmetics Purchase Behavior in Young Women in their 20s

This study attempted to empirically analyze the influence of appearance awareness on makeup behavior and cosmetics purchase behavior against young women in their 20s and provide basic data needed for cosmetics marketing. In terms of the effects of appearance awareness on makeup behavior, as ‘social characteristics’ increased, ‘instrumentality’ and ‘conformity’ improved. In addition, as ‘social characteristics’ and ‘appearance interest’ increased, ‘trend’ drew more attention. As ‘social characteristics’, ‘appearance interest’ and ‘appearance confidence’ increased, ‘interpersonal orientation’ and ‘ostentation’ were higher. In the effects of appearance awareness on cosmetics purchase behavior, as ‘social characteristics’ increased, ‘ostentatious buying’ was higher. As ‘social characteristics’ and ‘appearance confidence’ were higher, ‘rational purchase’ increased. As ‘appearance interest’ and ‘appearance confidence’ rose, ‘brand-centric habitual buying’ became more common. As ‘social characteristics’ increased, ‘trend-oriented purchase’ rose. In terms of the influence of makeup behavior on cosmetics purchase behavior, as ‘conformity’, ‘ostentation’ and ‘personality’ increased, ‘ostentatious buying’ was higher. As ‘personality’, ‘trend’ and ‘conformity’ rose, ‘rational purchase’ increased accordingly. As ‘personality’, ‘ostentation’ and ‘interpersonal orientation’ increased, ‘brand-centric habitual buying’ became more common. As ‘instrumentality’, ‘conformity’ and ‘personality’ rose, ‘trend-oriented purchase’ also increased.

SNS 뷰티콘텐츠 정보가 20~30대 여성의 메이크업 행동과메이크업 제품구매에 미치는 영향

The purpose of this study is to verify the effects of SNS beauty content information on the makeup behavior and makeup product purchases of women in their 20s and 30s through empirical research, and to conduct a comprehensive study on the effects of SNS beauty content information on beauty in various ways. The intent was to provide basic data. As for the research method, a Google online questionnaire was employed and distributed to women in their 20s and 30s who consume SNS beauty content. SPSS 25.0 was used to conduct exploratory factor analysis and to verify the validity of the measurement tool; and Cronbach's α coefficient was calculated for reliability verification. Descriptive statistical analysis, correlation analysis, and regression analysis were performed. The results of the analysis are as follows. First, it can be seen that SNS beauty content information affects the makeup behavior of women in their 20s and 30s. Second, it can be seen that SNS beauty content and information affects makeup behavior and makeup product purchases of women in their 20s and 30s. Third, it can be seen that the makeup behavior of women in their 20s and 30s affects the purchase of makeup products.

Comparison between Pursuit Image and Make-up Behavior According to Appearance Management Motive Type

The purpose of this research is to figure out various feature of appearance management motive by understanding connection among appearance management motive, pursuit image and make-up behavior from adult women. The age group is between 20-50 age and total 340 adult women were participated in the survey. We analyzed and utilize total 333 answers. We conducted factor analysis, frequency analysis, reliability analysis, cluster analysis by using SPSS 21.0 data analysis method. Make-up behavior is not effected by others’ consciousness of make-up behavior, make-up behavior based on information, similarity evasion type of make-up behavior and trend but effected by pursuit of distinction of make-up behavior, personal relation type of make-up behavior and individual psychological variable. The result is that there is significant difference according to type of appearance management motive. If the research for pursuit image, make-up behavior, make-up purchasing behavior and behavior after purchasing cosmetic according to type of appearance management motive, It would be helpful to understand the relationship between customer psychological variable and customer behavioral variable since make-up behavior is variable affecting cosmetic purchasing behavior and behavior after purchasing cosmetic.

The Influence of Appearance Interest on Makeup Behavior in College Women

This study attempted to investigate the effects of appearance interest on makeup behavior among college-aged women and suggest basic data needed for developing marketing strategies, which can be applied in the makeup industry. For this, correlations between appearance interest and makeup behavior were analyzed, and the results found the following: ‘Satisfaction’, ‘interest’, and ‘efforts’ had a positive effect on ‘aesthetics’, ‘amusement’, ‘conspicuity’, ‘conformity’ and ‘instrumentality’ with statistical significance. According to multiple regression analysis, as ‘interest’ and ‘satisfaction’ improved, ‘aesthetics’, ‘amusement’, ‘conspicuity’, ‘conformity’, and ‘instrumentality’ increased, confirming the influence of appearance interest on makeup behavior. Therefore, it is required to develop products considering college-aged women’s characteristics and provide service programs that can enhance satisfaction and makeup training programs that can improve appearance satisfaction.

The Influence of Pursuit Image Type for Appearance Management Motives on Make-up Behavior In Adult Women

We conducted this survey of adult women across the nation to investigates adult women’s (20-50s) dimension of desired image type, appearance management motives and make-up. In addition it verifies an influence on make up for appearance management motives according to pursuit image. First, Factor analysis and reliability analysis were conducted to investigate low dimension organizing pursuit image. finally 5 factors were classified. Based on 5 factors, total 3 adult women group were made. Cross analysis was conducted to make comparison of general character of demography of 3 groups. We figure out that there is significant subordinate relations between pursuit image type and general character of demography, Second, Factor analysis and reliability analysis were conducted to investigate low dimension organizing appearance management motives and make-up behavior. The analysis result are as follows. Appearance management motives consists of 4 factors, make-up behavior consists of 4 factors. Third, Regression analysis was conducted to investigate an influence of appearance management motives on make-up behavior according to classified 3 type of pursuit image. The result are as follows. The influence of appearance management motives on make-up behavior targeted at proactive image pursuit group, We figure out there is significant positive correlation between appearance management motives and make-up behavior. the influence of appearance management motives on make-up behavior targeted at attractive image pursuit group, We figure out there is significant ositive correlation between appearance management motives and make-up behavior. The influence of appearance management motives on make-up behavior targeted at delicate image pursuit group, We figure out there is significant positive correlation between appearance management motives and make-up behavior.

자기애성향과 뷰티편익이 메이크업 관리행동에 미치는 영향

This study attempted to investigate the influence of narcissistic personality and beauty benefits on makeup behavior. For this, a questionnaire survey was performed against adult women in their 20-50s, and the collected data were analyzed, using SPSS 26.0. To analyze subjects’ general characteristics, frequency analysis was conducted. For factor analysis and reliability testing, in addition, exploratory factor analysis and Cronbach’s alpha were carried out respectively. In terms of a research method, Pearson correlation and multiple regression analysis were performed, and the results found the followings: First, in the influence of narcissistic personality on makeup behavior, as other-dependent propensity increased, social management behavior was also high. As self-initiative tendency rose, furthermore, personal management behavior was high. Second, in the effects of beauty benefits on makeup behavior, symbolic benefits were greater than hedonic benefits in terms of influence on social management behavior while the former was smaller than the latter in terms of influence on personal management behavior. Third, in the effects of narcissistic personality on beauty benefits, as other-dependent propensity increased, both hedonic and symbolic benefits were high accordingly.

사회복지 실무자의 노인 미용 봉사 만족도와 노인 미용 봉사 필요성과의 관계

This study attempted to investigate the influence of narcissistic personality and beauty benefits on makeup behavior. For this, a questionnaire survey was performed against adult women in their 20-50s, and the collected data were analyzed, using SPSS 26.0. To analyze subjects’ general characteristics, frequency analysis was conducted. For factor analysis and reliability testing, in addition, exploratory factor analysis and Cronbach’s α were carried out respectively. In terms of a research method, Pearson correlation and multiple regression analysis were performed, and the results found the followings: First, in the influence of narcissistic personality on makeup behavior, as other-dependent propensity increased, social management behavior was also high. As self-initiative tendency rose, furthermore, personal management behavior was high. Second, in the effects of beauty benefits on makeup behavior, symbolic benefits were greater than hedonic benefits in terms of influence on social management behavior while the former was smaller than the latter in terms of influence on personal management behavior. Third, in the effects of narcissistic personality on beauty benefits, as other-dependent propensity increased, both hedonic and symbolic benefits were high accordingly.