The Effect of Interpersonal Relationship for Public Value on the Makeup Behavior of the Women in Their 40s and 50s

Abstract

Purpose: The purpose of this study is to examine and understand the effect of interpersonal relationship of the middle-aged women on the makeup behavior. The women in their 40s and 50s are the most economically productive age group, and it is considered that the study of their makeup behavior would be very important.
 Method: This study distributed and collected questionnaires from women in their 40s and 50s in Seoul and Gyeonggi-do. A total of 411 copies were used for the final statistical analysis. Frequency, percentage, and average were calculated to examine and understand the demographic characteristics of the study subjects, and the Pearson’s product moment-effect correlation was calculated to examine and understand the relationship between the interpersonal relationship and makeup behavior. The stepwise multiple regression analysis was also performed to determine the causal relationship between the interpersonal relationship and the makeup behavior.
 Results: As a result of the effect of interpersonal relationship on the fashionableness among the makeup behaviors, it turned out that openness, understanding, and satisfaction had positively significant effects on fashionableness among the makeup behaviors. As a result of the effect of interpersonal relationship on the subjectivity among the makeup behaviors, understanding, satisfaction, and subjectivity among the makeup behaviors turned out to have positively significant effects. As a result of interpersonal relationship on subjectivity among the makeup behaviors, openness was shown to have a negatively significant effect on subjectivity among the makeup behaviors, and understanding, satisfaction, and communication had a positively significant effect on subjectivity among the makeup behaviors.
 Conclusion: A study on the makeup behavior of women in their 40s and 50s, who carry out a lot of social activities and highly value interpersonal relationships, is considered to contribute largely to the direction of the beauty industry that creates public value and the makeup product manufacturing industry.