Majority Of Posts Research Articles

A quantitative analysis of Lis Links discussion forum

The paper presents the quantitative analysis of the Lis Links discussion forum. A total of 10,286 posts on the Lis Links discussion forum were extracted using a program coded in the R language on May 31 2020. The study reveals that interest in Lis Links discussion forum is declining. The discussion forum was most active between 09:00 AM to 08:59 PM in terms of the number of posts (9056; 88%) published. Although the Lis Links forum has 12 categories for users to post information, the analysis found that majority of posts (10060; 97.80%) were posted under “Other Discussion”. An analysis of the ten most viewed and replied posts was carried out to obtain the common theme of discussion. The results showed that most posts were related to UGC NET examination and study materials.

The nature and accuracy of Instagram posts concerning marketed orthodontic products.

To scrutinize claims contained within Instagram posts related to six popular marketed orthodontic products. Three hundred publicly available Instagram posts were identified using the following Instagram hashtags: #carrieremotion, #damonbraces, #invisalign, #acceledent, #propelorthodontics, and #myobrace. Pilot coding was undertaken on a subset of claims (n = 50) and a coding guide was developed. The associated claims were categorized under 24 recognized themes and their accuracy assessed on a five-point scale. Of 1730 posts screened, 300 were included for analysis. The majority of posts were based on photographs (n = 244, 81.3%) with the remainder (n = 56, 18.7%) including videos. Half of the posts involved a picture of the product in isolation (n = 150, 50%), with clinical cases presented in a minority (n = 99, 33%). Overall, 472 claims were included with treatment duration being the most frequent theme (n = 125, 26.5%). In terms of accuracy, most of the claims were judged to be "false" (n = 283, 60%) with less than 2% considered "objectively true." Most of the claims relating to six popular marketed orthodontic products concerned treatment duration. The vast majority of these claims were not supported by evidence and were judged to be false. Efforts should be made to promote the provision of accurate orthodontic information and to verify marketing claims on social media platforms.

Discussion of Weight Loss Surgery in Instagram Posts: Successive Sampling Study.

BackgroundThe majority of American adults search for health and illness information on the internet. However, the quality and accuracy of this information are notoriously variable. With the advent of social media, US individuals have increasingly shared their own health and illness experiences, including those related to bariatric surgery, on social media platforms. Previous research has found that peer-to-peer requesting and giving of advice related to bariatric surgery on social media is common, that such advice is often presented in stark terms, and that the advice may not reflect patient standards of care. These previous investigations have helped to map bariatric surgery content on Facebook and YouTube.ObjectiveThis objective of this study was to document and compare weight loss surgery (WLS)–related content on Instagram in the months leading up to the COVID-19 pandemic and 1 year later.MethodsWe analyzed a total of 300 Instagram posts (50 posts per week for 3 consecutive weeks in late February and early March in both 2020 and 2021) uploaded using the hashtag #wls. Descriptive statistics were reported, and independent 1-tailed chi-square tests were used to determine if a post’s publication year statistically affected its inclusion of a particular type of content.ResultsOverall, advice giving and personal responsibility for outcomes were emphasized by WLS posters on Instagram. However, social support was less emphasized. The safety, challenges, and risks associated with WLS were rarely discussed. The majority of posts did not contain references to facts from reputable medical sources. Posts published in 2021 were more likely to mention stress/hardships of living with WLS (45/150, 30%, vs 29/150, 19.3%; P=.03); however, those published in 2020 more often identified the importance of ongoing support for WLS success (35/150, 23.3%, vs 16/150, 10.7%; P=.004).ConclusionsGiven that bariatric patients have low rates of postoperative follow-up, yet post-operative care and yet support are associated with improved health and weight loss outcomes, and given that health content on the web is of mixed accuracy, bariatric professionals may wish to consider including an online support forum moderated by a professional as a routine part of postoperative care. Doing so may not only improve follow-up rates but may offer providers the opportunity to counter inaccuracies encountered on social media.

Reddit use in the LIS community

This study examined online communications within library and information science (LIS)-related subreddits through the perspectives of social identity theory and social media engagement. A total of 17,049 Reddit posts from three major LIS-related subreddits were harvested through Pushshift by Python. Manual and computational coding methods were used to identify linguistic characteristics of the posts as well as the topicality of the content. Multiple logistic regressions were used to analyze the relationship between psychological and emotional characteristics of the posts and user engagement. Results showed that the majority of posts did not mention a specific type of LIS organization; of the subset that did, public libraries and academic libraries were most frequently referenced. “Library services and usage” was the topic most mentioned within LIS-related subreddits, followed by “librarians and jobs.” Various psychological features of posts including emotional tone score, authentic score, clout score, analytic score, and usage of words related to affective processes, anxiety, social processes, causation, and time were significantly related to user engagement. This study contributes to further understanding of social identity theory and social media engagement within the online communication context of LIS community. Key topics and issues in the LIS field and practical suggestions for strategies to improve social media engagement across LIS community were discussed.

Sexual Difficulties in People 50+: A Content Analysis of Sex-related Queries Posted on Professional Counseling Websites

ABSTRACT Although sexual activity has been found to be both important and challenging for people aged 50+, relatively little is known about the concerns that they have with respect to their sexual lives and how help-seeking behavior manifests on counseling platforms. A sample of 293 sex-related queries that Czechs aged 50+ posted on professional counseling websites were subjected to a quantitative and qualitative content analysis. The majority of posts were written by men and their dominant issues were erectile difficulties, partner’s lack of interest in sex, and drug use/interaction when treating sexual difficulties and other ailments. Using a thematic analysis, the study showed that sex-related concerns were based within the context of worries about maintaining relationships and re-partnering in mid- and later life, and probing for the normal aspects of aging and the associated changes in sexual health. The online setting of the counseling websites facilitated the posting of both general and personalized queries to get oriented in problems, to triangulate with previous information, and to check the treatability of difficulties when past treatments failed. These findings suggest that online counseling puts a great demand on professionals’ knowledge and understanding of the specifics of later-life sexual health.

218 Online Social Listening Surveillance for Earlier Insights About Loperamide Abuse/Misuse, 2015-2021

Loperamide (LOP) is a safe, effective antidiarrheal medication available over-the-counter (OTC) for over 30 years with a maximum dose of 8 mg/day for adults. Intentional LOP abuse/misuse (ingesting 70-200 mg/day to self-treat opioid withdrawal symptoms or achieve euphoria) was first reported in online forums in 2005. Following a 2016 US Food and Drug Administration (FDA) Drug Safety Communication on the potential risk of cardiovascular adverse events with high doses of LOP, the OTC industry initiated a communications campaign (www.LoperamideSafety.org) to educate health professionals, including emergency medicine specialists, about LOP abuse/misuse awareness and prevention. Retrospective surveillance (eg, FDA Adverse Event Reporting System database and National Poison Data System) has traditionally been employed to track reports of drug abuse/misuse. We utilized modern online social listening technology to observe and analyze comments/conversations (posts) about LOP abuse/misuse on various websites and online social media platforms to gain earlier insight into potential LOP abuse/misuse. Utilizing the software tools Crimson Hexagon and Synthesio, we scanned thousands of publicly accessible user posts in online blogs, forums, and social networks – including major platforms such as Twitter, Facebook, YouTube, Reddit, and Forums – from January 2015 to March 2021 to observe posts about LOP abuse/misuse. Listening consisted of keyword-based scrapes of user-generated content using search terms including loperamide, Imodium, overdose, OD, get high, getting high, withdrawal, and related terms/phrases. Findings were analyzed and reported quarterly. From January 2015 to March 2021, there were 27,213 user posts regarding LOP abuse/misuse among all observed online platforms. Annual post volume peaked in 2016 before declining in 2019/2020, consistent with the pattern of annual intentional exposure cases reported by the American Association of Poison Control Centers. Over 2015-2021, there was an average of 390 posts per month. Since May 2018, Reddit contained the majority of posts (70%), followed by Twitter (18%), YouTube (6%), Forums (4%), Facebook (<1%), and other sites (<1%). Reddit and Forums accounted for an increasing percentage of posts over time with a decrease for all other platforms. Posts primarily addressed the use of high-dose LOP for easing withdrawal symptoms (73%) or seeking euphoria (17%). Posts about risks and dangers of misuse/abuse were 16% of Reddit posts from Q2 2020 to Q1 2021, with a peak of 22% in Q2 2020. Spikes in posts coincided with key events, including journal article publications regarding effects of high doses (2,499 posts in May 2016 and 830 posts in January 2017) and FDA Drug Safety Communications regarding abuse/misuse of LOP (650 posts in June 2016 and 1,400 posts in January 2018). Post volume also appeared to increase in relation to US COVID-19 infection rates in 2020/2021 slightly. Online chatter about LOP abuse/misuse rose from 2015 to a peak in 2016 before declining in 2019/2020, consistent with the pattern of reported annual intentional exposure cases. While not a substitute for epidemiological surveillance, online social media listening is a useful adjunct surveillance strategy for earlier insight into potential LOP abuse/misuse by observing and analyzing online comments/conversations, sentiments and contexts.

Educational Utility of Social Media for Laparoscopic Surgery in India: A Cross-Sectional Survey of Popular Indian Communities on Facebook.

IntroductionThe Covid pandemic and social distancing has adversely impacted the conventional apprenticeship method of postgraduate training in laparoscopic surgery. Social media may be a useful adjunct for laparoscopic training, but its utility in developing countries like India has not been studied carefully. This paper describes an observational, cross-sectional study on the educational utility of Facebook groups based in India and which focus on laparoscopic gynecologic surgery.MethodsThe most popular Facebook groups involving Indians and focusing on laparoscopic gynecology were identified using appropriate search terms as well as inclusion and exclusion criteria. Demographic data related to the groups, the authors of posts as well as descriptive statistics of all the posts during the study period were collected and appropriate statistical analysis was performed.ResultsAll the groups in this study were large and growing steadily. Posts related to laparoscopy were more likely to be videos, dealing with operative techniques and having educational value for postgraduate residents (p value < 0.001) compared to posts unrelated to laparoscopic surgery. The majority of posts (88.2%) presented original content created by group members rather than material shared from other sources. Members preferred to share laparoscopic content using links to their personal YouTube channels rather than using institutional YouTube channels, dedicated websites for laparoscopic surgery or direct posts on Facebook. Group members liked educational content and laparoscopic surgery-related content significantly more than other content. Only 16.7% of the laparoscopic surgeons could be identified to be working in academic institutes.ConclusionSocial media for medical education has inherent advantages and disadvantages. This article provides objective data regarding its utilisation in a developing country in the midst of the Covid pandemic, and provides a guide for further research and development of innovative teaching methods.

Social media as a new source of medical information and support: analysis of scoliosis-specific information.

It has never been easier for patients to obtain information about and to connect with others with a given health issue. Frequently, patients turn to social media. There, more information and emotional support from individuals with similar experiences should empower patients, contributing to a better functional and overall outcome. Unfortunately, social media often contains biased reports and misinformation. This study aimed to assess the footprint of AIS (adolescent idiopathic scoliosis) on the top four social media platforms. Cross-sectional analysis. Independent searches were conducted across four major social media platforms (Facebook, Instagram, YouTube, and LinkedIn) using the keywords "scoliosis" and "#scoliosis" for Instagram. The top 50 posts from each platform were evaluated based on the overall tone of the post (positive, negative, neutral); who made the post (business, patient, family/friend, hospital/physician); the intent of the postcy (advertisement, educate the viewer about scoliosis/disease process/treatments, raise awareness, provide support to patients and their family/friends, promote research); the credentials of the poster [MD, clinician (non-MD), non-clinician, unknown]; the type of media used in the post (text only, picture, video, multiple) and if the post had an external link and what content the link provided (academic, hospital/physician, health news outlet, alternative treatment, personal blog, business, other). 196 unique postings were analyzed for the various content criteria. Across all four platforms, the majority of posts were made by a non-clinician (42.8%) representing a business (49.3%), with the intent to educate (32.3%) using a neutral tone (52.5%). Pictures (61%) were the most common media, and 56.3% of all posts contained external links. Often, those links lead to sites promoting alternative treatments (28.8%). In comparison to the overall analysis, Instagram deviated from the patterns the most. Instagram was the only platform with a predominantly positive tone (62%). Here, 71% of the postings came from an actual patient with the intent to describe their experience or daily life with scoliosis (36%). Instagram had the lowest rate of external links (39%) and most of those lead to another person's Instagram account or a personal blog (47%). Hospital and physician groups had the highest presence on YouTube (35%), but the highest MD authorship was on Facebook (28%). Social media can be a powerful tool to disseminate information and create supportive communities for patients with chronic conditions. Healthcare providers and educators are underutilizing these outlets to reach our patients and help provide them the information and support networks they need.

How did individuals on Instagram discuss COVID-19 in the month following official pandemic status? A examination of user content

Objectives Instagram is a popular social media site used by high numbers of young people. This study was designed to investigate COVID-19 content on Instagram during the month following official pandemic status from the World Health Organization (WHO). Methods A total of 200 posts were collected and analyzed over a four-week period between mid-February and mid-March 2020. Results The vast majority of posts did not address recommended prevention measures. Further, only approximately one-third of the posts referenced a reputable source. Finally, the nature of posts changed over time was impacted by type of poster and reflected a tone of anxiety. Conclusions The findings underscore the urgent need for public health officials to be aware of and address social media content on novel health threats. Furthermore, it is imperative that communicating risk on social media, such as Instagram be geared to young people. Failure to do so may hinder prevention, mitigation, and suppression strategies.

Deservingness for "Family 500\u2009+" Benefit in Poland: Qualitative Study of Internet Debates

The need for qualitative research of deservingness perception is strongly emphasised in the literature. This article studies the perception of deservingness for a "Family 500 +"—cash benefit in Poland. For the first time, data from online forums was used in the studies of deservingness and welfare attitudes. It allowed to avoid numerous limitations associated with social surveys. The qualitative analysis showed how participants of Internet debates perceive the criteria of deservingness: control, attitude, reciprocity, identity, need, and what are the relations between the criteria. The impurity of all deservingness criteria was indicated and a new criterion “adequacy” was proposed. Moreover due to the fact that the study concerned a concrete, non-abstract family cash benefit addressed the relationship between the perceived deservingness of children and their parents was pointed out. The vast majority of posts on Internet forums referred to deservingness of parents, not children. This is particularly evident in relation to the criteria of control and reciprocity. Presenting the hypothesis of jealousy and scapegoat strategy, the article also shows the direction of future research on deservingness.

Building Engagement in Facebook: A Case Study with Utah State University Extension Sustainability

In order to stay relevant in an online world, Extension must properly use social networking platforms to effectively reach diverse audiences regarding agricultural and natural resource issues. However, few studies have focused on how Extension uses Facebook to effectively accomplish its goal. This study’s purpose was to explore how Utah State University Extension Sustainability uses Facebook to engage followers. The researchers conducted a quantitative content analysis of 504 messages posted to the USU Extension Sustainability Facebook page. Graphics and links were the most common post characteristics used by the organization. Text-only posts and posts containing videos were utilized the least. Food was the most common area of sustainability discussed on the page. Posts containing videos, shared content, or that tagged other Facebook pages in messages experienced statistically significantly higher user engagement than posts without those characteristics. Posts containing hashtags experienced statistically significantly lower engagement. Neutral sentiment appeared in the majority of posts. Additionally, information seeking was the most dominant communicative function among the posts. Neither the type of sentiment nor communicative functions were significantly connected to engagement. Future research should determine changes in knowledge, attitudes, intentions, and behavior as a result of exposure to, and engagement with, the Facebook page. Additionally, a qualitative study determining consumers’ attitudes toward Facebook content can provide a deeper understanding of the audience’s thought processes and content preferences. Page administrators should craft engaging content that builds community among followers.

#studydrugs–Persuasive posting on Instagram

BackgroundUnregulated use of pharmaceuticals for cognitive enhancement has become a topic of growing concern, as recent studies indicate a growing prevalence in several countries. Prescription stimulants, also termed Study drugs (SDs) are typically accessed through peers but new studies show that social media platforms may play an important role in the diffusion of these pharmaceuticals. While there is scholarly focus on supply and purchasing practices, other aspects of drugs on social media have received less attention. The aim of this article is to show how SDs are portrayed on Instagram and to discuss some of the implications. MethodsTo find and collect Instagram posts related to SDs we conducted hashtag searches with a number of relevant terms; #studydrugs, #nootropics, #cognitiveenhancers, #smartdrugs, and #modafinil. A total of 563 posts including a selection of post comments, were included in the study and analyzed using the Content Analysis method. ResultsSD-related posts can be categorized into four main types; sales advertisement, personal experience, public information, and motivational quotes. Regardless of its kind, the majority of posts mainly express a positive sentiment towards SDs and SD use. Comments below posts show that people are influenced by SD-related posts and use Instagram for a variety of reasons in relation to their own SD praxis ConclusionThis study reveals that Instagram is used to facilitate not only access to SDs, but also a great deal of communication that generally seeks to motivate, promote or encourage the use of pharmaceuticals for enhancement. The positive sentiment towards SDs may play an important role as it provides a false sense of security to current and potential users by posting content that portrays this kind of drug use as the easy and safe solution to social and personal pressures of becoming a successful individual.

Pixelated vision: Validation of the complaint with no objective findings

Background: We encountered a young female presenting with a complaint of “pixelated vision”. A brief literature search at the time of consultation showed no peer reviewed publications. Our objective was to use an infodemiologic approach to investigate the possible occurrence of an unidentified visual phenomenon.Methods: An Internet search with the metabrowser search engine Dogpile (www.dogpile.com) was conducted on April 24, 2018, using free text words “pixelated” and “vision.” The first 100 results were scanned for forum posts and cross-referenced to minimize duplication.Results: Of the first 100 results, 15 unique posts were identified. The majority of posts were made by the affected individual (n=14, 93%). Sex was female (n=5, 33%), male (n=2, 13%) or unknown (n=8, 53%). Onset was identified as new (n=10, 67%) or chronic (n=5, 33%).Conclusion: The availability and content of these forum postings suggest that pixelated vision is an uncommon, non-pathological visual phenomenon not yet documented in conventional medical literature.

The Impact of the COVID-19 Epidemic on Orthodontic Patients in China: An Analysis of Posts on Weibo.

Background: During the COVID-19 pandemic, many dental care services including orthodontic practice were suspended. Orthodontic patients turned to social media platforms to communicate, share experiences, and look for solutions. Our study aimed to investigate the attitudes and perspectives of orthodontic patients during the COVID-19 epidemic in China by analyzing orthodontics-related posts on Sina Weibo (a Chinese counterpart of Twitter).Materials and Methods: Potentially eligible posts on Sina Weibo platform were collected between December 30, 2019, and April 18, 2020. Posts related to both orthodontics and COVID-19 were included and then coded and classified into specific appliances and themes. Geographic and temporal distributions of the included posts were analyzed. In addition, time-lagged cross correlation was performed to explore the association between the number of daily posts and daily new COVID-19 cases/deaths in China. Chi-square tests were employed to compare the differences between fixed appliances and aligners in problems/difficulties and feelings during the epidemic.Results: Of the 28,911 posts identified, 4,484 were included in the analysis. The most frequently mentioned themes were appointments (n = 2,621, 58.5%), negative feelings (n = 2,189, 48.8%), and problems/difficulties (n = 1,155, 25.8%). A majority of posts were tweeted in regions with high levels of economic development and population density in eastern China and from February to March. The number of daily posts had a significantly positive correlation with daily new COVID-19 cases/deaths in China (P < 0.05). Compared with clear aligners, patients with fixed appliances reported more problems/difficulties (P < 0.001) and negative feelings (P < 0.001), but fewer positive feelings (P < 0.001).Conclusions: The analysis of Weibo posts provided a timely understanding of the impact of COVID-19 on orthodontic patients. Delayed appointments were their greatest concern, and negative feelings and untreated orthodontic problems increased during the suspension of dental care services. However, patients with clear aligners reported fewer negative feelings and problems than those with fixed appliances. The findings highlighted the need to consider both treatment- and psychology-related issues of orthodontic patients and how to handle them appropriately during the epidemic.

Pinning Despair and Distress - Suicide-Related Content on Visual Social Media Platform Pinterest.

Background: The World Health Organization (WHO) estimates that an individual dies by suicide every 40s. Aim: Our aim was to analyze how suicide is portrayed on the visual social media platform Pinterest. Method: This study used a quantitative content analysis of 500 suicide-related Pinterest posts. Content codes included the presence of factors related to the WHO media reporting guidelines. Results: The majority of posts were published by individual Pinterest users, with public and mental health entities rarely present. Suicidal ideation content was more prevalent in visuals than in accompanying text on Pinterest. Considering the WHO media suicide-reporting guidelines, posts featured more helpful than harmful content, but explicit details of suicides and suicide attempts were still prevalent. Finally, comments were more likely to identify with suicidal ideation or post negative content than post supportive content. Limitations: Content analysis cannot discern motivations behind posts; future studies should include other methods. Conclusion: This study suggests there is a critical need for further research into Pinterest and suicide-related topics.

Analysis of Endometriosis Related Hashtags on Instagram

Study ObjectiveInstagram is a social media platform that provides education and support for endometriosis patients. The objective of our study was to analyze the authorship and content of Instagram posts utilizing endometriosis related hashtags.Design15 hashtags were identified utilizing the ACOG Endometriosis FAQ and a hashtag finder program. Hashtags included: endometriosis, endo, endowarrior, endometriosisawareness, endosisters, endometriosiswarrior, pelvicpain, chronicpelvicpain, painfulperiod, painfulsex, invisibleillness, fatigue, uterus, hysterectomy, and laparoscopy. The authorship and content of the “top 9” and most recent 30 posts were evaluated for each hashtag and categorized by authorship and content. We also analyzed groups of hashtags. Non-English posts were excluded.SettingNAPatients or ParticipantsNAInterventionsNAMeasurements and Main Results585 posts were analyzed. Authorship: patients (54.2%), health professional (16.2%), for-profit group (9.6%), holistic provider (8.7%), and non-profit group (4.6%). Regarding content: support (33.5%), personal post (21.2%), advertisement (17.8%) and education (13.5%).Endometriosis specific group: patient (74.8%), for-profit commercial group (6%), holistic provider (5.1%), health professional (3.8%), support (40.6%), personal post related to endometriosis (23.5%), personal post unrelated to endometriosis (20.9%), education (6.4%).General symptoms group: patient (47.4%), holistic provider (14.1%), for-profit commercial group (12.8%), health professional (2.6%), support (34.6%), advertisement (21.8%), personal post related to diagnosis (20.5%), personal post unrelated to diagnosis (15.4%), education (7.7%).Pain group: health professional (34%), patient (32.7%), for-profit commercial group (15.4%), holistic provider (12.8%), non-profit organization (4.5%), support (27.6%), education (25.6%), personal post related to diagnosis (10.9%), personal post unrelated to diagnosis (7.1%).Procedure group: patient (59%), health professional (29.5%), non-profit organization (3.8%), personal post related to diagnosis (42.3%), support (20.5%), education (14.1%), personal post unrelated to diagnosis (10.3%).ConclusionWhen analyzing the hashtags, endometriosis specific and general symptoms groups, the majority of posts were authored by patients with education being the least represented content. When grouping into pain and procedure, more posts were authored by health professionals with more educational content.

Head and Neck Cancer and Social Media: The Patient Experience and Cancer Survivorship.

To characterize the head and neck cancer patients' lived experiences with survivorship through Instagram and examine opportunities for health professionals to provide support and outreach specifically targeting these needs. Descriptive observational study. We analyzed key head and neck cancer-related hashtags by querying medical and layman terminology. The top English-language posts for #headandneckcancer underwent further content examination using thematic analysis based in grounded theory for categorization for user engagement (determined by "likes" and comments), type of content, and category of the account that created the post. Of the survivorship posts by patients, the content of posts in top user accounts was further analyzed. There were 11,600 Instagram posts on #headandneckcancer, 1,300 posts on #headandneckcancerawareness, 1,100 posts on #headandneckcancersurvivor, and several thousand posts for additional layman terms. The majority of posts were from patients (65%), with few from head and neck surgeons or medical organizations (26%). User engagement was primarily by nonmedical accounts (95%). Posts by patients discussed medical appointments and treatments (81%), managing treatment effects and symptoms (66%), and cancer screening and prevention (23%). Specific concerns included fatigue (53%), postsurgical cosmetic appearance (27%), and weight and nutrition (34%). Our study suggests that Instagram accounts can be intimate records of the patient experience, and gaining a better understanding of the daily experience of survivorship may be critical for head and neck surgeons and other oncology providers to provide truly comprehensive cancer care. 4 Laryngoscope, 131:E1214-E1219, 2021.

Instagramming our way through public health communication: why and who is using it?

Abstract Background From disease prevention to health promotion, communication is key for Public Health (PH) practice and, according to the 9th Essential Public Health Operation its goal is to improve populations health literacy and capacity to access, understand and use information. Though social media is frequently presented as a potentially useful tool for PH communication, there is a lack of evidence about its effectiveness and impact on PH outcomes. This study researches Instagram® as a PH tool and aims to know who is using it, what content is shared on the platform and how much engagement there is. Methods This cross-sectional study regards information on 1000 Instagram® posts with the hashtags publichealth, publichealthpromotion, healthpromotion, publichealthmatters and publichealtheducation. Authors categorized post content and creators, and reviewed the number of likes and comments per post to determine engagement. Data analysis was performed on IBM SPSS® Statistics. Results The most common content categories were communicable diseases (n = 383), non-communicable diseases (n = 258) and healthy lifestyles (n = 143). Health professionals post more about communicable diseases (43,6%) and non-professionals about healthy lifestyles (36,1%). Non-professionals (n = 191) post about PH issues almost as much as health professionals (n = 220) and PH associations (n = 201). Most don't reference their sources (n = 821). Posts on communicable diseases have the most likes and comments per post (mean of 172 likes and 3,1 comments). Conclusions Half the Instagram® posts analysed in this study were made by health professionals or organizations. Communicable diseases, non-communicable diseases and healthy lifestyles were the most frequent content categories and had the most engagement. The majority of posts didn't reference their sources. Though Instagram® seems to be a potential PH communication tool, further research is needed to confirm its benefits for PH. Key messages Social media platforms like Instagram® are potentially powerful tools for PH communication. There is a need to understand the efficacy of social media as health promotion tools.

Abstract PR10: Examining the #HPV vaccine on Instagram: An analysis of post context, imagery, and sentiment

Abstract Introduction: We aimed to characterize publicly available Instagram posts about the human papillomavirus (HPV) vaccine and the impact of sentiment and context on post popularity via likes. Methods: Using Netlytic, 3,378 publicly available English-language posts were collected using the search terms “HPV,” “HPVVaccine,” and “Gardasil.” A sub-sample of posts were randomly selected (n=288) and qualitatively coded to categorize aspects of a relevant post’s image, caption text, user, sentiment, and vaccine information. Coding and assessment of inter-rater reliability were facilitated by NVivo 12 (QSR Software), and discrepancies were resolved through group consensus. Descriptive and bivariate statistical analyses were conducted using StataIC 15. Results: Four out of ten posts (n=114; 39.7%) depicted age-eligible individuals for the HPV vaccine. Girls were shown more than boys (26.6% versus 8.7%). One in four posts depicted the HPV vaccine (e.g., needle injection; n=70; 24.4%). Few posts included parents/caregiver figures (n=13; 4.6%) or health care professionals (n=41; 14.4%). User type was split evenly between individual and nonindividual users (51.2% individual versus 48.8% nonindividual). A majority of posts contained actionable information/resources (63.4%), compared to featuring personal narrative elements (36.62%). Posts were equally likely to be positive (50.9%) versus negative (46.0 %). Images showing males or females separately were more negative than positive, but males and females shown together were overwhelming positive (p = .0017). Nonindividual users posted positively significantly more than individual users (p &amp;lt; .001). Personal narratives were significantly more negative than informational posts (p &amp;lt; .001). The prototypic “most popular” post would have been antivaccine, shown a vaccine and a vaccine-eligible male, featured a combination of text and imagery, and included personal narrative elements. The average number of likes was 54 (SD = 143). Provaccination posts were liked significantly less than antivaccination posts (21 versus 93 likes; p = .0419). Conclusion: In the era of “fake news,” HPV vaccination on Instagram is a topic characterized by emotionally charged expressions of personal beliefs, personal narratives, information, and misinformation. Personal narratives about HPV vaccination skewed towards antivaccine sentiment and were produced more often by individual users. Provaccine narratives tended to show individuals who had recently received the vaccine, but rarely provided long-term details about their experience with vaccination, starkly contrasting with the depth and scope of details included in antivaccine personal narrative posts. Unlike other social media, Instagram posts were more evenly divided between pro- and antivaccine expressions, creating an opportunity for provaccine individuals and organizations to promote HPV vaccination through the use of effective content, such as narrative-style posts. Citation Format: Matthew Kearney, Preethi Selvan, Michael Hauer, Amy Leader, Philip Massey. Examining the #HPV vaccine on Instagram: An analysis of post context, imagery, and sentiment [abstract]. In: Proceedings of the AACR Special Conference on Modernizing Population Sciences in the Digital Age; 2019 Feb 19-22; San Diego, CA. Philadelphia (PA): AACR; Cancer Epidemiol Biomarkers Prev 2020;29(9 Suppl):Abstract nr PR10.

استراتیجیات اتصالات المخاطر الصحیة عبر مواقع التواصل الاجتماعی إزاء جائحة کورونا (دراسة تحلیلیة على الصفحات الرسمیة لوزارة الصحة المصریة)

تتحدد مشکلة الدراسة في التعرف على أهم استراتيجيات اتصال المخاطر، التي استخدمتها وزارة الصحة والسکان المصرية في الاتصال بالجمهور المصري عبر موقع الفيس بوک أثناء جائحة کورونا في المراحل المختلفة للأزمة، واعتمـدت الدراسـة على مدخــل نمـوذج اتصــال المخـاطـر للطــوارئ والأزمــات، وتوصلت الدراسة إلى مجموعة من النتائج أبرزها: - تم استخدام استراتيجية توضيح الإجراءات الحکومية في غالبية المنشورات في مرحلة ما قبل الأزمة بهدف توضيح إجراءات الاستعداد للتعامل مع الأزمة، تلاها استراتيجية الطمأنة للتأکيد على عدم رصد أي حالات مصابة بمصر، ثم استراتيجية التحذيرات من المخاطر. - احتلت استراتيجية توضيح الإجراءات الحکومية المرتبة الأولى في مرحلة الأحداث الأولية للأزمة، تلاها استراتيجية تخفيض الغموض، ثم استراتيجية ترويج السلوکيات الفعالة، تلا ذلک استراتيجية الطمأنة، کما تم استخدام استراتيجية تصحيح الشائعات وسوء الفهم في هذه المرحلة وما قبل الأزمة بنسبة أکبر من مرحلة الأزمة؛ وهو ما يشير إلى زيادة الشائعات نتيجة الغموض مع اندلاع الأزمة. - أما في مرحلة الأزمة، فقد غلب استخدام استراتيجية تخفيض الغموض؛ حيث احتلت المرتبة الأولى من خلال نشر تقارير الحالات اليومية بانتظام بأعداد حالات الإصابة والوفاة والشفاء، وتعريف الجمهور بمصادر المعلومات الرسمية، ودعوة الجمهور لطرح استفساراتهم، تلاها استراتيجية ترويج السلوکيات الفعالة في المرکز الثاني، وهو ما يشير إلى أن توعية الجمهور بالسلوکيات الفعالة التي يجب الالتزام بها للوقاية من الوباء وعدم الإضرار بالآخرين تعد هدفا أساسيا أثناء مرحلة الأزمة، تلاها استراتيجية تقديم النصائح. Health Risk Communication Strategies on Social Media Towards Covid-19 Pandemic (Analytical study on Egyptian Ministry of Health official pages) Research problem is to identify key risk communication strategies utilized by the Egyptian Ministry of Health and Population to communicate with the Egyptian public on Facebook during various stages of Corona pandemic crisis. The study uses the Crisis and Emergency Risk Communication Model (CERC). The most prominent results of the study are: - Clarification of government measures Strategy was used to in the majority of posts in the pre-crisis phase in order to clarify the procedures for preparation to deal with the crisis, followed by a reassurance strategy to ensure that no infected cases were recorded in Egypt and then the warnings strategy. - Clarification of government measures Strategy was ranked first in the initial events phase of the crisis, followed by the uncertainty reduction strategy, then the efficacy strategy, followed by the reassurance strategy. The strategy of Correcting Misunderstanding and Rumors was used more often during this phase and pre-crisis phase than in crisis phase, which indicates an increase in rumors due to ambiguity as crisis outbreak. - As crisis phase started, the use of uncertainty reduction strategy prevailed, it was ranked first through publishing daily case reports regularly with numbers of cases, death and recovery, informing public of official information sources, and inviting them to present their inquiries. Efficacy strategy came in the second rank, which indicates that Educating public about effective behaviors to prevent the spread of the disease; and avoid harming others was a primary goal during crisis phase, followed by Providing Recommendations strategy