Main Indicator Research Articles

Analyzing Subnational Immunization Coverage to Catch up and Reach the Unreached in Seven High-Priority Countries in the Eastern Mediterranean Region, 2019-2021.

Yearly national immunization coverage reporting does not measure performance at the subnational level throughout the year and conceals inequalities within countries. We analyzed subnational immunization coverage from seven high-priority countries in our region. We analyzed subnational, monthly immunization data from seven high-priority countries. Five were Gavi eligible (i.e., Afghanistan, Pakistan, Somalia, Syria, and Yemen); these are countries that according to their low income are eligible for support from the Global Alliance on Vaccine and Immunization, while Iraq and Jordan were included because of a recent decrease in immunization coverage and contribution to the regional number of under and unimmunized children. DTP3 coverage, which is considered as the main indicator for the routine immunization coverage as the essential component of the immunization program performance, varied monthly in 2019-2021 before reaching pre-pandemic coverage in the last two months of 2021. Somalia and Yemen had a net gain in DTP3 coverage at the end of 2021, as improvement in 2021 exceeded the regression in 2020. In Pakistan and Iraq, DTP3 improvement in 2021 equaled the 2020 regression. In Afghanistan, Syria and Jordan, the regression in DTP3 coverage continued in 2020 and 2021. The number of districts with at least 6000 zero-dose children improved moderately in Afghanistan and substantially in Somalia throughout the follow-up period. In Pakistan, the geographical distribution differed between 2020 and 2021.Of the three countries with the highest number of zero-dose children, DTP1 coverage reached 109% in Q4 of 2020 after a sharp drop to 69% in Q2 of 2020. However, in Pakistan, the number of zero-dose children decreased to 1/10 of its burden in Q4 of 2021. In Afghanistan, the number of zero-dose children more than a doubled. Among the even countries, adaptation of immunization service to the pandemic varied, depending on the agility of the health system and the performance of the components of the expanded program on immunization. We recommended monitoring administrative monthly immunization coverage data at the subnational level to detect low-performing districts, plan catchup, identify bottlenecks towards reaching unvaccinated children and customize strategies to improve the coverage in districts with zero-dose children throughout the year and monitor progress.

The Making of Audiobook Platform of the Publishing Student's Final Project to Enhance the Reading Experience

The decreasing interest in reading books is the main indicator of the development of modern digital publishing. This shifting trend and function in reading books requires the innovation of printed books into a form of digital reading or audiobooks. Audiobooks can be a solution in increasing interest in reading. This research will discuss the process of creating an Audiobook Platform for the Final Project of Publishing Students to maximize the “Reading Experience.” The Final Project of Publishing students who will be converted are the prioritized children’s book genre, the aim is to increase the reading experience of readers, and reach a wider audience, such as children who cannot read yet, are blind, dyslexic, and graphia disabled readers. The work methods used are pre-production, production, and post-production. This research is a collaboration between lecturers across study programs and students of multimedia engineering technology publishing as a form of independent campus learning application. The results of applied research in this audiobook form are published on the mobile apps platform and website so that it is easy to access from anywhere and anytime.
 Keywords: audiobook, publishing, digital platform, childrens book, reading experience

FUNGICIDAL ACTIVITY OF THE BIOCIDAL DRUG "IODOSAN"

The development of modern effective biocidal remedy for poultry, non-toxic disinfection in the presence of poultry with prolonged effect and sanitizing the air environment is a constant task for scientists. Controling of test cultures of micromycetes is the main indicator of determining the effectiveness of the drug. Various methods are used for this. The results of research on the effect of the biocidal drug "Iodosan" based on lactic acid, iodine, isopropanol demonstrated its fungicidal activity against the reference strains of Candida albicans ATCC 10231 and Aspergillus niger ATCC 16404. It is established that by the method of serial dilutions, using paper discs on the Chapek medium and on agar malt extract under the action of the biocidal drug "Iodosan" was determined to have an effective concentration of 0.75%.
 The biocidal drug «Iodosan» in 1.0% concentration after exposure for 60 minutes of effectively disinfected test objects of wood, iron, brick and plaster that were contaminated with micromycetes. It has been proven that the activity of the biocidal drug «Iodosan» depends on the concentration, the duration of exposure, which is why it is important to follow to these regimes when using it.

The Relationship between Regional Educational Resource Inequality and Income Inequality: The Case of China

The relationship between intra-regional inequality in educational resources and income inequality has always been the focus of social development and equity issues. Using the education Gini coefficient as the main indicator for portraying educational inequality, this paper selects relevant provincial panel data to study the relationship between inter-regional educational inequality and the widening of the income distribution gap in China, and finds that: 1) China's inter-regional educational inequality is positively correlated with the income distribution gap; 2) Over time, the effects of unequal access to education and widening economic disparities are becoming more pronounced. In order to stop the income gap from expanding due to educational inequality, the government should invest more in education, boost the rate at which educational resources are used, and support the coordinated growth of interregional education. This article fills the research gap on the relationship between educational resources and income in the last decade and contributes to the national education field.

Performance evaluation method of the service quality dimensions using Six Sigma metrics, the main components’ quality indicator and the geometric capacity indicator

Abstract This research aims to propose an evaluation and monitoring method with the Six Sigma performance metrics, the main component quality indicator, and the geometric capacity indicator to control service quality dimensions. The research was quantitative and evaluative. It was developed using primary historical information on the quality criteria of hotel service in twelve periods of 2019. It was possible to demonstrate that the geometric indicator was the most demanding capacity with a value of 0.91163, followed by the multivariate main components’ indicator with a value of 0.9559, establishing as a relevant finding the integrality of the three performance criteria to evaluate a service. Topics of service quality, Six Sigma metrics, multivariate main component and geometric capacity indicators were addressed as a theoretical foundation. The research provides a unique contribution in the form of an innovative and efficient continuous improvement method, which makes services more reliable and accurate. Univariate and multivariate statistics were intensively used to evaluate and improve the dimensions of a service from different perspectives. This method has not been considered from the same approach despite its great usefulness in quality control.

Clinical cause of neonatal mortality in Iran: analysis of the national Iranian Maternal And Neonatal network

BackgroundThe neonatal mortality rate is a main indicator of the health and development of a country. Having insight into the cause of neonatal deaths may be the first step to...

EMOTIONAL INTELLIGENCE (EI) – THE MAIN INDICATOR FOR A SUCCESSFUL MANAGER

The article reveals the essence of emotional intelligence (EI) -the main indicator for a successful leader.

ДОСЛІДЖЕННЯ МІЦНОСТІ БАГАТОШАРОВИХ ТЕКСТИЛЬНИХ МАТЕРІАЛІВ З ВИКОРИСТАННЯМ МАТЕМАТИЧНОГО МОДЕЛЮВАННЯ

The strength characteristics of multilayer textile materials are important indicators that affect their reliability and durability. When gluing layers of materials, one of the fundamental properties of matter is used - adhesion. Adhesion relative to textile materials is to obtain a non -detachable connection of the textile cloth and the canvas of the base by establishing between them with glue when heated with plastic deformation and further cooling of all components. During operation there is a displacement of layers relative to each other, as a result, the fabric is destroyed as a whole. Therefore, the process of destruction of adhesive connection of layers of textile materials is a consistent deformation of the adhesive and protruding fibers of the fabric and the canvas of the base before displacement, deformation (elongation) or destruction. The authors of the article investigated the influence of the mechanical properties of textile materials on the strength of the adhesive connection of layers of composite materials. A method of fabric strength research using mathematical modeling has been developed, which allows, without time-consuming experimental studies, to predict the loss of strength with known values ​​of the properties of fabric fibers, the number of layers, and the type of glue. On the basis of the theory of gluing of textile materials, theoretical and experimental studies of the strength of the adhesive connection of multilayer materials were carried out. When studying the strength of an adhesive joint, the main indicator is the magnitude of forces during delamination. The process of destruction of the adhesive connection of layers of textile materials in the event of a delamination load is considered as a sequential deformation of the glue with protruding fibers of the fabric and the base fabric until their displacement, deformation (elongation) or destruction.

Research on uniaxial mechanical performance of high-performance concrete after high temperature rapid cooling and damage mechanism analysis

High-performance concrete (HPC) is widely used in civil and hydraulic engineering, with durability as its main indicator. During the service life of high-performance concrete structures, there is a risk of extreme fire incidents. The fire department generally adopt water cooling to quickly control the fire after a fire occurred. Studying the mechanical property of high-performance concrete after high temperature and rapid cooling is of great significance for evaluating the safety performance of high-performance concrete structures after a fire. Therefore, three types of uniaxial loading modes (uniaxial compression, pure shear, uniaxial tension) and five temperatures (20OC, 200OC, 400OC, 600OC, 800OC) were considered in this study. Hydraulic servo machine was used to conduct experimental research on the uniaxial mechanical properties of high-performance concrete after high temperature and rapid cooling. In addition, digital image correlation (DIC) and acoustic emission technology (AE) were combined to analyze the external and internal damage evolution processes of concrete during loading process. The experimental results are as follows: as the temperature increases, the compression strength of high-performance concrete under uniaxial compression is initially increased and then decreased, with a maximum reduction of 62.02%; however, the strength of high-performance concrete under pure shear and uniaxial tension conditions are gradually decreased, with maximum reduction of 76.12% and 81.26% respectively; compared to room temperature cooling conditions, the strength of high-performance concrete under water cooling condition is decreased more greatly, but this difference gradually decreases with the increase of temperature; combined with the analysis of DIC and AE, under different stress states, the surface main cracks of HPC become more tortuous and accompanied by more micro-cracks under the influence of high temperature, and the evolution process of cracks inside HPC also changes significantly with the temperature. At the same time, the surface damage process of HPC under the influence of load has obvious lag compared with the internal damage process. Finally, based on the cumulative ringing count obtained by AE, the damage process of high-performance concrete under different loads is characterized, and the constitutive model of high-performance concrete after high temperature and rapid cooling under different loading modes is established. The research results provide a theoretical basis for the safety evaluation and calculation of high-performance concrete structures after fire.

Prediction models to evaluate baking quality instruments for commercial wheat flour

AbstractBackground and ObjectivesLoaf volume is the main indicator of wheat flour quality, but test baking has major limitations. Here, prediction models were used to evaluate which methodology best captured the baking quality in Swedish commercial wheat flour and if the chemical composition of flour increased prediction accuracy.FindingsFlour type (e.g., winter vs. spring wheat) affected prediction model results significantly. Thus, separate prediction models should be developed for each flour type. Combining data from alveograph, farinograph, and glutomatic tests with protein and damaged starch gave the best prediction results. The main loaf volume predictors were dough strength for winter wheat, stability for spring wheat, and extensibility for flour blends. The composition of protein and arabinoxylan influenced several quality parameters but did not improve loaf volume predictions.ConclusionsBest predictions were obtained for winter wheat. Spring wheat and flour blend models contained only one latent variable, indicating that protein content was the main determinant for loaf volume in these samples.Significance and NoveltyThis study is one of few using prediction models to evaluate instrument suitability to determine loaf volume. Instruments suitable for predicting quality were determined for commercial winter wheat flour, which is the main product of Swedish mills.

Applicability analysis of flame height estimation based on Byram’s fireline intensity model under flat and windless conditions

Forest fire have a serious impact on forest ecosystems, the safety of people’s lives and property, and social stability. The height of surface flames, as the main indicator of forest fire behavior, which is an important parameter for forest fire management. The relationship between fireline intensity and flame height proposed by Byram has been widely used in estimating flame height; however, its applicability to the surface fuel of typical forest stands in the Yunnan–Guizhou Plateau of China has not yet been analyzed. In this study, the surface fuel in the area was taken as the research object, and the flame height of different fuel bed characteristics was measured through an indoor burning experiment. The applicability of three methods—the directly used Byram’s model, corrected model, and re-established prediction model—was analyzed to estimate the flame height in the Yunnan–Guizhou Plateau. We found that the flame height of the typical forest stands in the Yunnan–Guizhou Plateau ranged from 0.05 to 1.2 m and was significantly affected by the moisture content, load, and height of the fuel bed. Although the fireline intensity exhibited a significant linear relationship with the flame height, directly using Byram’s method to predict the flame height of surface fires was impractical, as its mean prediction error exceeded 150%. The mean relative errors of the prediction model obtained by modifying Byram’s method and that based on the characteristics of the fuel bed were both within 15%, which is significantly lower than that of the original Byram’s method. Based on the results of this study, we propose two methods that are suitable for predicting the flame height of surface fires in the typical forests of the Yunnan–Guizhou Plateau in China, which is of great significance for further understanding the relationship between flame height, fireline intensity, and scientific forest fire management.

Pengaruh profitabilitas dan ukuran perusahaan terhadap tax avoidance pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia

Tax is the main indicator in the APBN because of the large percentage of tax revenue to maximize development in Indonesia. Taxes are obligations and burdens that reduce the firm’s net profit that is contrary to the firm’s goals. There are so many factors that influence tax avoidance, including profitability and firm size. The aim of this study is to determine the influence of profitability and firm size on tax avoidance in listed manufacturing firms on the Indonesia Stock Exchange. The sample in this study used a non-probability sampling method, namely a purposive sampling technique, thus obtaining a sample of 20 firms from a total of 175 firms. The analytical method used in this study is the multiple linear regression analysis method with data processing using IBM SPSS 26. The results of this study show that profitability has no effect on tax avoidance and firm size has a significant positive effect on tax avoidance.

Development of the Composition and Technology of Obtaining a Dental film with Portulaca oleracea extract

According to the concept of the World Health Organization (WHO), oral health is the main indicator of the overall level of health and well-being, quality of life. Currently, improving oral health, treatment and prevention of chronic diseases of the mucous membrane are relevant. The creation of new dosage forms is an urgent problem, since existing dosage forms have both advantages and disadvantages. Dental film based on biologically active compounds of plant materials is a promising dosage form. The article presents the results of a study on the selection of ingredients for the rational composition of dental films based on carbon dioxide extract of Portulacaoleracea. Model formulations with various excipients have been developed for the selection of ingredients. In order to select the rational composition, a study was conducted on such characteristics as description, average mass, deviation from average mass, pH value, solubility, and the results of the study were described. The rational composition of the dental film with the conditional name "DentaPort" was established: the active substance is carbon dioxide extract of Portulaca oleracea, the formative substance is sodium alginate, a moisture-saving substance and a plasticizer is glycerin, powdered sugar is a corrigent, purified water is a solvent. The excipients were selected taking into account their compatibility with each other and the extract of Portulacaoleracea.

Implementation Performances of Green Open Space Policy in Makassar City, Indonesia

Makassar as one of Indonesia's largest cities, has seen a variety of environmental repercussions as a result of its rapid urbanization and population increase. The management of green open space is part of the city government's objective for a sustainable city vision. The policy implementation was delayed, according to an earlier study, by issues of facilities, infrastructure, and budgeting. It is necessary to do additional studies using different methods to measure implementation performance more precisely. Within three months, primary and secondary data were collected for a mixed methodology approach that focused on the administrative and technological viability of a policy while employing effectiveness, efficiency, adequacy, and equality as research criteria. The percentage had increased to 3.52% during the last two years as a result of the budget increase, and there were now seven different types of GOS totaling 1,461 hectares located unevenly among 14 districts, where the distribution priority was not primarily based on population density as the main indicator. Performance throughout implementation was efficient and effective. Law, regulation, and guidelines that were thorough and clear, the involvement of the private sector, good coordination of implementer agencies, collaborative deliberation, the use of integrated licensing technology, and corporate social responsibility were noteworthy factors supporting performance. The performance in terms of adequacy and equality required additional improvement, necessitating more focus on low responsiveness, low budgeting, bad facilities, accuracy in prioritizing distribution, land conversion, and land price.

Analysis of alignment requirements for off-axis resonant cavity based on coupling efficiency

The optical path length stability of the off-axis four-reflection telescope is one of the key technical indicators for the TianQin gravitational wave detection system. In the mHz observation band, the telescope must exhibit an optical path length stability of 0.4pm/Hz1/2. As a feasible solution, the optical path length stability measurement of the off-axis four-reflection telescope based on the Pound–Drever–Hall (PDH) technique imposes stringent requirements on the alignment of the off-axis resonant cavity (ORC). Taking the off-axis two-reflection prototype as the research object, we propose a Monte Carlo analysis-based method for ORC alignment precision analysis. By considering misalignment as an intermediate function, we establish a relationship between the coupling efficiency of the ORC and the wavefront aberration of the telescope. The research results show that by considering the combined effects of multiple misalignment couplings of the primary and secondary mirrors, when the detected telescope wavefront aberration is better than 0.068λ (λ=1064nm) with a probability of 98%, the ORC coupling efficiency can achieve greater than 40% with a probability of 97.13%, which can be used as the main reference indicator for system misalignment analysis. This method simplifies the alignment difficulty of the target under test and can provide alignment reference for subsequent resonant cavities with internal off-axis telescopes.

Diagnostics of hydraulic cylinders of road construction machines using hydraulic prop

AIMS: to develop a new method for diagnosing hydraulic cylinders. Apply a hardware-diagnostic complex for testing a hydraulic cylinder. To analyze the graphs of the pressure dependence on time, as well as to identify the main diagnostic indicator characterizing the technical condition of the hydraulic cylinder.
 METHODS: The pressure, flow rate and temperature of the working fluid are currently used as diagnostic indicators used to diagnose the technical condition of hydraulic systems as a whole and its individual elements. Changes in these indicators allow us to judge the state of the hydraulic system of the construction machine. However, these indicators help to assess the current state and, as a rule, do not provide an opportunity to assess the residual resource of hydraulic system elements.
 RESULTS: The technical condition and residual life of hydraulic cylinders can be determined by comparing the angle of pressure increase on the reference and on the tested hydraulic cylinder. The angle of pressure increase during the organization of a backup in the drain line can be a diagnostic parameter when determining the technical condition of the hydraulic cylinder, allows you to determine the change in its technical condition.
 CONCLUSIONS: The practical value of the study lies in the fact that with the help of a hardware diagnostic complex used together with the developed diagnostic method, it is possible to establish the technical condition of the hydraulic cylinder. The proposed method of assessing the technical condition allows you to evaluate the resource of hydraulic cylinders, both on the stand and when performing production processes on the machine. This will reduce the downtime of machines, as well as reduce the cost of money for their maintenance and repair.

Design and Development of the Midwifery Emergency Guidelines Application in the Islands (Si-PK3) as an Alternative Management Guide Maternal Emergency for Midwives in the Archipelago Region

The success of maternal health programs is assessed through the main indicator Maternal Mortality Rate (MMR). Emergency treatment during the birthing process can determine the survival of the mother and baby. Currently, the referral system that has been regulated by the government at various levels cannot be implemented properly because it is hampered by geographical areas and facilities and infrastructure in the area. The referral flow via land and sea is a typical archipelagic referral flow. Therefore, technological innovation is needed that can support technical implementation in the field. The technological innovation developed in this research is an Android application called the Midwifery Emergency Guidelines Application in the Islands (si-PK3). This research aims to develop si-PK3 as a guide for midwives in handling maternal emergencies in island areas. This type of research is Research and Development (R&D) research. The results of the material expert trial obtained a score of 88.57% and for IT experts a score of 81.25% was obtained. The results of the analysis of the dimensions of respondent satisfaction with the PK3 application showed that in general, respondent satisfaction was in the very satisfied category (92.3%). This research produced a product in the form of an application for the Midwifery Emergency Guidelines in the Islands (Si-PK3)

Morphologic differences between ruptured and unruptured choroidal anastomosis in adult moyamoya disease: a high-resolution vessel wall imaging study.

Choroidal anastomosis (ChA) has been implicated as the main indicator of an increased hemorrhagic risk in adult moyamoya disease. In this retrospective study, the authors aimed to identify the potential risk factors that can influence the rupture of ChA. The authors evaluated the clinical and radiological data on brain hemispheres positive for ChA from September 2019 to March 2023. The rupture status of the ChA was determined using previously described methods. Two independent raters quantitatively investigated the lumen diameter (LD) and lumen area (LA) of the ChA using high-resolution vessel wall imaging (VWI). Multivariate logistic regression analysis was conducted to identify the risk factors for ruptured ChA. Ruptured and unruptured ChAs were identified in 16 and 60 hemispheres, respectively. Univariate analysis showed that the mean values of the LD (1.251 ± 0.241 vs 0.967 ± 0.214 mm, p < 0.001) and LA (1.607 ± 0.445 vs 0.945 ± 0.372 mm2, p < 0.001) of ChAs were significantly greater in the ruptured group than in the unruptured group. A periventricular anastomosis (PA) score of 1, indicating the angiographic presence of ChA alone, was more prevalent in the ruptured group than in the unruptured group (43.8% vs 11.7%, p = 0.003). Multivariate analysis demonstrated that a larger LA of the ChA (OR 37.01, 95% CI 5.787-236.7, p < 0.001) and PA score 1 (OR 6.661, 95% CI 1.260-35.21, p = 0.026) were independently associated with ruptured ChA hemispheres. Receiver operating characteristic curve analysis revealed that the optimal cutoff point for the LA was 1.285 mm2 (sensitivity 81.3%, specificity 86.7%). A larger LA (> 1.285 mm2) of the ChA and the angiographic presence of ChA alone are independent risk factors for a ruptured ChA. Revascularization surgery for the prevention of future hemorrhage may be indicated for hemispheres with a high-risk unruptured ChA. These characteristics may help to determine treatment strategies for patients with an unruptured ChA.

Use of information redundancy to increase the reliability of devices for storing, processing and transmitting information

In modern information transmission systems, a special place is occupied by telecommunication systems (TS), which include digital data transmission systems (DSTS) containing specialized computers (SEVMs). The systems under consideration must ensure fast and reliable transmission of discrete data over communication lines. In this case, the loss of even one transmitted character is unacceptable; therefore, the main indicator of the reliability of a computer is the probability of failure-free operation. To increase the probability of failure-free operation of a storage device (MS), corrective codes and duplication are used, and to increase the probability of failure-free operation of the arithmetic-logical unit (ALU) of a computer, majority redundancy is used. The disadvantage of the majority method is the high hardware costs for redundancy, which reduces the efficiency of its use. The disadvantages of using correction codes include: as a rule, they are used for separate redundancy (detection and correction of errors that occur in storage devices; majority redundancy is used to detect and correct errors in the ALU); not all arithmetic and logical operations can be controlled based on existing correcting codes; a sharp increase in hardware costs when using algebraic linear codes to detect and correct multiple errors. Detection of errors in the ALU of a computer processor can be achieved on the basis of duplication in a loaded mode with replacement, however, this is associated with solving the main problem of computer duplication: - selection of monitoring tools for determining a failed channel (detection of errors in storage and information processing devices). The purpose of the research is to develop a scientific and methodological apparatus for computer backup using the duplication method with error detection in backup channels based on the use of an algebraic linear code, which makes it possible to detect errors not only in storage devices, but also adapted for detecting errors when performing arithmetic and logical operations. Results. An analysis of operation and selection of reliability indicators for specialized computers (SEVMs) of telecommunication systems was carried out. Requirements for computer backup methods are formulated. A comparative assessment of the detecting ability and hardware costs was carried out when implementing the majority redundancy method, the duplication method and the use of correcting codes. The expediency of using the duplication method is substantiated to increase the probability of failure-free operation and survivability of self-healing digital computers, using algebraic linear codes to determine the faulty channel, which allows to significantly reduce hardware costs for constructing monitoring equipment and use 10-30% of backup equipment for these purposes. It is proposed to use an algebraic linear code, in which, unlike well-known codes, the values of the check bits correspond to the direct and inverse values of the information bits, which makes it possible to detect errors when reading information from the inverse outputs of the memory, correct single errors, detect double errors and control the logical inversion operation , necessary to represent a negative number in two's complement code, which makes it possible to adapt the code to control arithmetic and logical operations of the computer processor. An assessment was made of the probability of failure-free operation of a duplicated computer, with its general redundancy, with detection and correction of single errors in the backup memory channels and detection of errors in the backup channels of the processor ALU based on the proposed code, and an assessment of the probability of failure-free operation of the computer, with its separate redundancy, with error detection in the backup channels of the duplicated memory based on the Hamming code and error correction in the backup channels of the processor ALU based on the majority method. A comparative assessment of the probabilities of failure-free operation allows us to conclude that the general redundancy of the computer based on the proposed code, in comparison with the separate redundancy of the memory and ALU of the computer processor, allows for a gain in the probability of failure-free operation of the computer and its functional devices throughout the entire period of operation. The practical significance lies in the fact that the proposed scientific and methodological apparatus provides: reduction of hardware costs for identifying a faulty channel when organizing duplication; detection of errors in the memory and ALU of the computer processor with time costs not exceeding the time of error detection when using standard methods of monitoring the computer system.

Nostalgic Marketing and its Antecedents on Gen X

Purpose: This study aims to see the extent of Borobudur temple as heritage tourism with neuromarketing/nostalgia as its main indicator. Theoretical Framework: The basic theory used is neuromarketing theory. Nostalgia as neuromarketing is defined as an emotion that has implications for a series of complex psychological processes, including social behavior. This social behavior is also related to a person's consumption behavior towards certain purchases which creates a nostalgic impact on that person. This consumption behavior is related to the marketing strategy implemented by the marketing object. Design/Methodology: The research method used is the Structural Equation Modeling (SEM) SmartPLS version 4 model. With validity, reliability and goodness of fit analysis tools to answer the research hypothesis. Findings: The results obtained by nostalgia marketing have a positive and significant effect on brand reputation, service quality, and premium price. Brand reputation and premium price do not mediate nostalgic marketing on customer satisfaction, while service quality mediates. Last result, brand reputation and premium price had no effect on customer satisfaction, while service quality had a positive and significant effect. Practical and Social Effects: Tourists' perception of tourist attractions is formed not only on the basis of individual knowledge and beliefs about the characteristics of the site, but also their feelings and perceptions of the destination. Thus, if we want to strengthen again, there is a need for an age-old relationship between tourists and brands. With constant satisfaction, respondent satisfaction remains high to an insignificant price, and commitment and loyalty will be formed. Value or Origin: The many historical tourism sectors in Indonesia and the high number of older visitors make this sector a source of economic and regional growth. This is reinforced by data from Borobudur Temple as the largest Buddhist temple heritage tourist attraction in the world, where 23% of visitors or tourists are over 50 years old. At that age, what motivation makes them visit if not memories and historical facts of the past. Remembering the past, it is easiest to visit the subject directly, this is important in studying neuromarketing and emotions in business.