Low-carbon Consumption Behavior Research Articles

Research on Low Carbon Consumption Intention Survey and Incentive Mechanism under the Dual Carbon Goal

In order to explore residents' low carbon consumption intention, this paper constructs a model of the influencing factors of low carbon consumption willingness through multiple linear regression with the help of planning behavior theory, and studies the incentive mechanism of carbon credits according to the model results. The results show that low carbon consumption behavior attitude, subjective norm and perceptual behavior control all have a positive impact on low carbon consumption intention, and the three independent variables can explain 77.1% of the changes in the dependent variable, among which perceptual behavior control has the greatest impact. Based on the results of the model, this paper briefly studies the incentive mechanism of carbon credits, and finally puts forward some reasonable suggestions for low carbon consumption based on the actual situation, so as to actively respond to and promote low carbon consumption actions.

Psychological Attribution and Policy Intervention Pathway Analysis of Low Carbon Consumption Behavior of Consumers

Currently, research in the field of shared consumption mainly focuses on analyzing the factors influencing consumer behavior. Although some studies involve individual psychological factors, most of these studies focus on some variables and lack completeness, and few scholars attempt to explain the gap between willingness and behavior. In previous studies on government regulation and governance of the sharing economy, scholars often overlooked the connection between policy intervention factors and individual behavior attribution, resulting in a lack of effectiveness and persistence in the policy intervention path and strategic effects of sharing consumption behavior. This article explores the psychological attribution of low-carbon consumer behavior and analyzes the path of policy intervention. Through literature review and empirical research, this article finds that consumer low-carbon consumption behavior is influenced by various psychological factors, such as environmental awareness, social responsibility, moral concepts, etc. Meanwhile, policy intervention plays an important role in promoting low-carbon consumer behavior. This article proposes specific paths for policy intervention, including raising public environmental awareness, guiding enterprises to assume social responsibility, and strengthening policy supervision.

How Does Ant Forest Influence Low Carbon Consumption Behavior: An Analysis Based on the S-O-R Model

As environmental problems continue to worsen, new ways need to be found to stimulate people to be proactive in protecting the environment and engage in low-carbon behaviors. The use of eco-friendly apps may become a powerful tool for promoting offline environmental activities and encouraging low-carbon consumption behavior. Using survey data from 298 Ant Forest app users and based on the theory of consumption value, this study applies the S-O-R model and uses structural equation modeling (SEM) to explore the impact of Ant Forest usage on consumers’ low-carbon behavior. Our research shows that Ant Forest usage enhances users’ low carbon purchase behavior and habitual low carbon consumption behavior. Epistemic, emotional, and social values play mediating roles in the usage and low-carbon consumption behaviors of Ant Forest users. When users feel the epistemic, emotional, and social values of using Ant Forest, they are more willing to engage in low-carbon consumption behavior. Herd mentality serves as a moderating variable that amplifies Ant Forest users’ sense of experience, enabling them to derive more epistemic and social value from using Ant Forest. Ant Forest’s online games and offline environmental activities help users develop low-carbon consumption habits, and this is worth promoting and replicating.

The impact of context cues on college students' purchase behavior for low-carbon products in CBEC.

The purpose of this study was to examine the effects of online shopping context cues (price discount, carbon label, and social commentary) on college students' trust/perceived risk and cross-border purchase intention (CBPI) for low-carbon products and compare the study between South Korean and Chinese college students. The theoretical framework is established by integrating the S-O-R model and valence framework. The variable of stimuli (S) is the driving force in the purchase behavior that influences the individual organism (O) and its subsequent response (R). Based on this logic, this study draws on the valence framework to hypothesize the effects of online shopping context cues (price discount, carbon label, and social commentary) on college students' trust/perceived risk and cross-border purchase intention (CBPI) for low-carbon products. This study conducted two online experiment-questionnaire studies and one between-subject lab experiment to test the hypotheses. We found that all three context cues have significant positive effects on trust and negative effects on perceived risk. College students' trust positively and perceived risk negatively impact college students' CBPI for low-carbon products. In addition, based on different cultures, languages, and education, this study investigates the moderating effect of college students' nationality on their significantly different cue processing modes for low-carbon products. The findings provide new insights into better understanding the factors affecting college students' low-carbon consumption behavior in a CBEC setting and have some practical implications.

Promoting Low-Carbon Purchase from Social Norms Perspective.

The importance of individual consumption behavior in a low-carbon economy is gradually recognized. Social norms have a significant effect on individual purchase behavior. However, the influence mechanism of social norms still needs more research. We conducted two behavioral experiments to explore the specific factors: first, the effect of descriptive norms on personal low-carbon consumption behavior through feedback information, and second, a comparison with injunctive norms, focusing on the impact of the normative focus shift brought by punishment represented by the policy implementation. The results show that social norms can effectively promote individual low-carbon consumption through feedback and high policy implementation efficiency. In particular, after effective policy implementation becomes an inherent element of injunctive norms, injunctive norms are activated and become the focus of norms, significantly improving the purchase rate of low-carbon goods.

Impact of energy policies on residential low-carbon behaviors by considering Place attachment: Evidence from China

Human activities are the primary source of energy consumption and CO2 emissions. Adopting low-carbon behaviors (LCBs) can effectively reduce carbon emissions, which in turn helps alleviate environmental problems. Previous research shows that low-carbon policies can promote LCBs, while an extensive understanding of the effects of multi-types of low-carbon policies on various LCBs needs to be verified. Analyses on influencing factors regarding LCBs are dominated before, and place attachment and low-carbon behavioral intention as the influencing factors of LCBs, their relationship with low-carbon policy and LCBs needs to be clarified. By taking a questionnaire survey of residents of Hangzhou, China, this study presents a conceptual framework capable of analyzing the relationship between three types of low-carbon policies, including information policy, economic policy, and administrative regulations, and two types of LCBs, including low-carbon consumption (LCCB) and travel (LCTB) behavior, considering the mediation effect of place attachment and low-carbon behavioral intention in a single structural equation model. The results illustrate that administrative regulations and information policy have a direct positive impact on LCCB, and information policy has the most significant influence. Economic policy and administrative regulations directly impact LCTB, and administrative regulations have the most significant influence. The influence of administrative regulations on LCTB is more excellent than on LCCB. Information policy indirectly affects two types of LCBs through the chain mediation effect of place attachment and low-carbon behavioral intention. The results should be helpful to low-carbon policymakers seeking to promote LCBs to consider the importance of place attachment and various low-carbon policies. Moreover, they enrich our understanding of the influencing mechanism of LCBs.

How social interaction shapes habitual and occasional low-carbon consumption behaviors: Evidence from ten cities in China

Low-carbon consumption behaviors (LCBs) are pivotal for alleviating climate change caused by human activities. Most current studies rarely distinguish between different types of LCBs, and fail to capture the multifaceted effects of social interaction and its situational boundaries on individual behavior. To address this drawback, this study divides LCBs into habitual low-carbon consumption behavior (HLCB) and occasional low-carbon consumption behavior (OLCB), and detects the effects of social interaction, attitudinal uncertainty, and knowledge distance on both behavior categories using data from 2139 residents of ten cities in China. The instrumental variable method, gender-based test, and data from the China Family Panel Studies (CFPS) 2020 are used to check the robustness of the results. Although the findings indicate a positive linear relationship between social interaction and HLCB, they also indicate an inverted U-shaped association between social interaction and OLCB. Attitudinal uncertainty not only positively moderates the association between social interaction and HLCB but also reinforces the inverted U-shaped association between social interaction and OLCB. Furthermore, knowledge distance steepens the association between social interaction and OLCB, while no moderating effect is found between social interaction and HLCB. This study addresses an understudied component of the multifaceted effects of social interaction and sheds light on targeted policy schemes for different types of LCBs.

Development and Validation of a Scale to Assess Moral Disengagement in High-Carbon Behavior

The reduction of individual carbon consumption could make an important contribution to the worldwide effort to limit global warming. Based on Bandura’s theory of moral disengagement, we hypothesized that the propensity to morally disengage concerning high-carbon behaviors (e.g., eating meat or traveling by plane) is one important factor that prevents individuals from reducing their carbon footprint. To measure the propensity to morally disengage in high-carbon-related behavior contexts, a questionnaire (MD-HCB) was developed and psychometrically validated in an online study with a German sample (N = 220). Confirmatory factor analyses revealed that the final nine-item scale had a one-dimensional structure, as intended. The internal consistency of the scale was excellent (Cronbach’s α = 0.94) and the scale interpretation had predictive validity for both past low-carbon consumption behavior and the intention to engage in such behavior in the future. Correlational analyses with relevant existing instruments confirmed the construct validity of the interpretations that can be drawn from the MD-HCB, as its resulting score is related to, yet separable from, the general tendency to morally disengage and is meaningfully connected to related constructs. A pre-study with a student sample (N = 89) not only helped to identify limitations in the study design but also showed a weak predictive ability of moral competence concerning high-carbon consumption behavior and intention to change. Based on our findings, future media campaigns designed to increase people’s intention to reduce high-carbon behavior could focus on the modification of common cognitive disengagement strategies.

Research on the reasons for the disunity of knowing and doing in low-carbon consumption — based on the grounded theory

Under the background of "carbon peaking and carbon neutrality", the carbon emissions produced by the public’s daily consumption cannot be ignored. However, the data show that there is a disunity of knowing and doing in low-carbon consumption. How to get out of the dilemma, and how to guide the public to the low-carbon consumption mode has become an urgent issue to be solved. This study uses the research method of in-depth interview and the grounded theory to build a research model suitable for the analysis of low-carbon consumption behavior, and explains the disunity of knowing and doing. The results show that low-carbon knowledge, personal benefits, moral image and social norms have significant effects on low-carbon consumption behavior, and the mechanisms and paths of their effects are different. On this basis, this study explores and integrates the "knowledge-cognition-behavior" model to analyse low-carbon consumption behaviors, which can provide targeted policy ideas and implementation paths for relevant institutions.

Internet Development, Consumption Upgrading and Carbon Emissions-An Empirical Study from China.

Internet development has changed Chinese people's consumption behavior, gradually expanding from survival consumption (SC) to development and enjoyment consumption (DEC) trends. Consumption is the new engine driving China's economic growth and the terminal of carbon emissions. Simultaneously, China is undergoing a profound change toward the "double carbon" goal, the space for carbon emission reduction in traditional fields is gradually compressed. Therefore, it is necessary to explore carbon emissions from the perspective of consumption terminals. Based on provincial panel data, we use the fixed effects model and mediating effects model to explore the relationship between Internet development, consumption upgrading, and carbon emissions in a unified research framework. The findings show that: (1) Internet development leads to an increase in carbon emissions. A finding remains significant after using instrumental variables to mitigate endogeneity; (2) Internet development promotes consumption upgrading, reflected in development and enjoyment consumption expenditure; (3) Internet development contributes to increasing carbon emissions through consumption upgrading. Heterogeneity analysis shows that Internet development in eastern China significantly contributes to carbon emissions through consumption upgrading, while it is insignificant in central and western regions. The Internet development leading region contributes to an increase in carbon emissions through consumption upgrading. In comparison, the lagging region is insignificant. This study can provide a reference for policymakers in China or other countries to formulate energy-saving and emission-reduction policies in the Internet industry and provide a scientific basis for advocating people's low-carbon consumption behavior and achieving carbon emission reduction at the consumption terminal.

A new perspective to promote sustainable low-carbon consumption: The influence of informational incentive and social influence

In the era of internet-based information, how to promote sustainable low-carbon consumption by residents through information incentives and social influence is a pressing question that needs to be solved urgently. This study develops an explanatory model to explain how information incentives and social influence affect sustainable low-carbon consumption by residents. Data were collected from residents by large-scale online surveys in China. Partial least squares (PLS) regression was used to evaluate the model in its theory-mediated model scope to make it better than multiple regression. The empirical results show that purchase behavior, daily use behavior, waste disposal behavior, and public participation behavior define sustainable low-carbon consumption behavior; information incentives and social influence are two important predictors for low-carbon consumption behavior; at the level of information motivation, emotional information has a greater impact on low-carbon consumption behavior than rational information; and at the level of social influence, the influence of peer imitation is greater than that of endorsements and social norms. This study provides interesting insights into the important role of information and social networks for promoting low-carbon consumption behavior. Finally, we propose an information-based guidance policy to promote low-carbon consumption behavior based on social influence.

Impact of Tourists’ Perceived Value and Sense of Social Responsibility on the Low-Carbon Consumption Behavior Intention: A Case Study of Zhangjiajie National Forest Park

People’s increasing attention towards environmental issues and carbon emission level per capita of consumption has made the influencing factors of low-carbon consumption behavior a research hotspot. In this study, a random sample of tourists in Zhangjiajie National Forest Park in China were surveyed by questionnaire to examine the impact of tourists’ perceived value and sense of social responsibility on the low-carbon consumption behavior intention. Results suggest that tourists’ perceived value has a direct and significant positive effect on the sense of social responsibility and low-carbon consumption behavior intention. Tourists’ sense of social responsibility demonstrates a significant positive impact on consumption attitude, with the latter having a positive impact on tourists’ low-carbon consumption behavior intention. A sense of social responsibility and the consumption attitude are found to play an important intermediary role between perceived value and tourists’ low-carbon consumption behavior intention. Some suggestions for managing and promoting tourists’ low-carbon consumption behavior intention are also put forward in this paper.

Promotion Strategy of Low-Carbon Consumption of Fresh Food Based on Willingness Behavior

The research on the influencing factors of residents’ low-carbon consumption willingness and low-carbon consumption behavior of fresh food has certain practical guiding significance. Existing studies have analyzed the low-carbon consumption willingness, but the factors considered are not comprehensive and the degree of fit needs to be improved. Therefore, this paper starts with 37 variables from six aspects: demographic factors, psychological factors, low-carbon related knowledge, external factors, policy norms, and product factors. The binary logistic model is used to carry out regression analysis on low-carbon consumption willingness and low-carbon consumption behavior, and the fitting degree is higher and reaches about 90%. The regression results show that sense of responsibility, government tax, low-carbon product quality, and low-carbon product price have a significant impact on residents’ low-carbon consumption willingness. Whether there are fake and shoddy products in the market and whether the products are really of low carbon have a significant impact on low-carbon consumption behavior. Finally, starting from the three subjects of government, enterprises, and residents, this paper puts forward targeted suggestions to improve residents’ low-carbon consumption willingness and promote residents’ low-carbon consumption behavior, in order to promote low-carbon consumption.

Analysis of the Influence Mechanism of Low-Carbon Consumption Behavior in Beijing, China

Abstract The daily consumption pattern of residents has an important influence on energy conservation and emission reduction, and tackling climate change. It is an important task for theoretical researchers and policy makers to guide and encourage residents to transform low-carbon consumption pattern. Based on the questionnaire survey, the structural equation model was established to explore the individual psychological factors and external factors which affect residents' low-carbon consumption behavior. Bootstrap method was used to explore and test the mediating effect of pre-variables. The discrepancies of different characteristic groups were analyzed by independent sample T test. The results showed that behavioral intention and low-carbon knowledge directly promoted residents' low-carbon consumption behavior. Psychological variables such as values, subjective norms and perceived behavioral control advanced residents’ low-carbon consumption behavior through behavioral intention. Policies and regulations affected residents’ low-carbon consumption behavior by individual psychological variables. Publicity and education could directly facilitate residents' low-carbon consumption behavior, and had a significant effect on behavior by improving the knowledge of low-carbon. Groups with different gender, age, educational background, family structure and monthly household income had a prominent discrepancy in low-carbon performance. On this basis, it provided targeted policy ideas for the government to guide residents to convert low-carbon lifestyle and consumption pattern. JEL classification numbers: Q54, Q56, D12. Keywords: Low-carbon consumption behavior, Psychological consciousness, Policies and regulations, Structural equation model, Mediating effect analysis.

A study on the Low Carbon Consumption Behavior of College Students

In recent years, the rapid development of the global economy has led to problems such as resource depletion and environmental degradation. For the sustainability of our development, this requires us to develop low-carbon consumption while developing a low-carbon economy. Therefore, this article takes Ludong University’s student groups at all levels as the research object, analyzes which factors affect the low-carbon consumption behavior of college students, and then puts forward suggestions for the problems that college students have in low-carbon consumption, so that it can regulate and lead the society The group’s low-carbon consumption behavior accelerates the construction of China’s low-carbon consumption model.This paper first clarifies the definition of low-carbon economy and low-carbon consumption; secondly, it carries out a questionnaire on the consumption behavior of students at all levels in Ludong University, and analyzes the current consumption situation of college students through the data obtained from the questionnaire; finally, it establishes the return model of low-carbon consumption behavior of College Students and obtains the disposable income, gender, herd mentality, social responsibility and individual every month The six factors of consumption view and low-carbon consumption have a positive and significant impact on College Students’ low-carbon consumption behavior.Finally, according to the problems of College Students’ low-carbon consumption behavior, this paper puts forward several methods: first, to cultivate college students’ sense of social responsibility; second, to create a good low-carbon consumption environment atmosphere; third, to carry out low-carbon consumption education activities; fourth, to carry out low-carbon environmental protection extracurricular activities.

Will Low-Carbon Purchasing Behavior Make Residents’ Behaviors Greener? Research Based on Spillover Effects

Low-carbon purchasing behavior is the core part of low-carbon consumption behavior. Its impact on low-carbon use behavior, recycling behavior, and garbage sorting behavior needs to be further clarified. Based on self-perception theory and cognitive dissonance theory, this paper constructs a theoretical model of the spillover effect of low-carbon purchasing behavior on low-carbon use behavior, recycling behavior and garbage sorting behavior through self-efficacy and environmental self-identity. This paper uses the Bootstrap method to analyze 494 valid questionnaires empirically. The results show that: low-carbon purchasing behavior has a significantly positive effect on low-carbon use behavior, recycling behavior, and garbage sorting behavior. Self-efficacy and environmental self-identity play partially parallel mediating roles in the spillover effect. The mediating effect of environmental self-efficacy is stronger than environmental self-identity between low-carbon purchasing behavior and low-carbon use behavior. The mediating effect of self-efficacy is weaker than environmental self-identity between low-carbon purchasing behavior and recycling behavior or garbage sorting behavior. The spillover effects are different in demographic variables. The spillover effect of men is more substantial than women. The spillover effect of residents in 18–44 years old is more significant than residents in other age groups. The spillover effect of married residents is the largest. Residents with a bachelor’s degree have the most significant spillover effects on recycling behavior and garbage sorting behavior than residents with other educational levels. Professional and technical personnel have the most considerable spillover effect than other occupation types. The spillover effect is the largest when the family have three members. The spillover effect of residents with a monthly household income of 6,000–8,000 yuan is the largest between low-carbon purchasing behavior and low-carbon use behavior.

Reexamine the relationship between new environmental paradigm and low-carbon consumption behavior

Carbon emission is an important cause of ecological imbalance and environmental pollution. Environmental issues such as energy consumption and carbon emissions caused by rapid economic development are important content that must be controlled at present. Reducing energy consumption in daily life is one of the most important energy-saving measures in densely populated cities. This study analyzed the environmental attitude of Shanghai citizens and the life energy-saving strategies promoted by the local government and found that the fulfillment of energy-saving behavior in daily life depends on people’s awareness of ecological balance and the degree of energy crisis. At the same time, the study found that energy-saving through building energy conservation, public resources and control of living consumption to promote the balanced development of ecology. The implementation of building energy conservation, electricity conservation, control of living consumption and other energy conservation behavior are also important ways to save energy.

Consumers’ Intention and Cognition for Low-Carbon Behavior: A Case Study of Hangzhou in China

The influencing factors of the low-carbon consumption behavior of urban residents have become popular. This paper explored the factors of consumers’ low-carbon behavior through a questionnaire survey. Using Hangzhou as a case study city, which yields 786 valid responses, the results indicated that urban consumers generally had a high perception of low-carbon behavior. At the same time, low-carbon cognition and low-carbon intention had a positive impact on residents’ low-carbon behavior. In particular, the level of awareness of global warming adjusted residents’ understanding of low-carbon behavior. From a policy point of view, this research contributes to insights into the promotion of guiding residents’ low-carbon behavior and improving the response to global warming.

The Influence of Alipay Ant Forest on Environmental Protection Consciousness of College Students in Guangzhou

<p>Alipay ant forest uses Internet social media and sensor positioning technology to realize the organic combination of online scene and offline scene. Users who use Alipay for payment and settlement business can convert offline physical low-carbon consumption behavior into online forest tree-planting public welfare activities. Ant forest has promoted the low carbon concept in the form of games and aroused the public's enthusiasm to participate in environmental protection activities. Therefore, this article takes the college students in Guangzhou as investigation object, through the analysis of Alipay ants forest to enhance college students' environmental awareness and the cognition of low carbon concept among college students, to ensure that students in abiding by the rules of Alipay ants forest game process. It can promote the environmental protection low carbon life habit, and set up the idea of low carbon consumption, so as to realize harmonious coexistence between man and nature.</p>

Research on Investigation and Countermeasure of Low Carbon Consumption of College Students

The most important influencing factor of global greenhouse effect is the excessive carbon dioxide emissions, and one of the important ways to affect carbon emissions is people’s daily life. College students are a special group. This paper takes the college students in Changqing university town of Jinan as an example to investigate their cognition and action on low carbon consumption at the present stage, hoping to take this as a breakthrough and encourage the whole community to actively participate in the activities of low carbon consumption. The results show that the status quo of College Students’ low carbon consumption is related to their gender, family address, educational background and other basic factors, low carbon consumption behavior is influenced by low carbon consumption awareness, social responsibility awareness and personal consumption concept, college students’ consumption is tending to low carbon nowadays, but there are obstacles to carry out low carbon consumption in an all-round way. Therefore, from the perspective of the government, universities and college students themselves, this paper puts forward the relevant countermeasures to promote low carbon consumption behavior.