A study on the Low Carbon Consumption Behavior of College Students

Abstract

In recent years, the rapid development of the global economy has led to problems such as resource depletion and environmental degradation. For the sustainability of our development, this requires us to develop low-carbon consumption while developing a low-carbon economy. Therefore, this article takes Ludong University’s student groups at all levels as the research object, analyzes which factors affect the low-carbon consumption behavior of college students, and then puts forward suggestions for the problems that college students have in low-carbon consumption, so that it can regulate and lead the society The group’s low-carbon consumption behavior accelerates the construction of China’s low-carbon consumption model.This paper first clarifies the definition of low-carbon economy and low-carbon consumption; secondly, it carries out a questionnaire on the consumption behavior of students at all levels in Ludong University, and analyzes the current consumption situation of college students through the data obtained from the questionnaire; finally, it establishes the return model of low-carbon consumption behavior of College Students and obtains the disposable income, gender, herd mentality, social responsibility and individual every month The six factors of consumption view and low-carbon consumption have a positive and significant impact on College Students’ low-carbon consumption behavior.Finally, according to the problems of College Students’ low-carbon consumption behavior, this paper puts forward several methods: first, to cultivate college students’ sense of social responsibility; second, to create a good low-carbon consumption environment atmosphere; third, to carry out low-carbon consumption education activities; fourth, to carry out low-carbon environmental protection extracurricular activities.