Ms. 4004 OF THE BLACKWOOD PAPERS IN THE NATIONAL LIBRARY OF Scotland includes a series of lengthy letters to William Blackwood from William Davies, partner in London publishing firm of Cadell and Davies. In April 1819 Cadell and Davies had become London publisher of Blackwood's Edinburgh Magazine, notorious Maga, after that function had been abandoned by Baldwin, Cradock and Joy in July 1818, and then by a disgusted John Murray in March 1819. (1) Davies' letters are a chatty, detailed, sometimes day-to-day account of London literary life and strategies of London book-promotion--everything that Blackwood in Edinburgh should know to further their shared business ventures. Prominent among those ventures was forthcoming Letters to His Kinsfolk by Peter Morris, in which Cadell and Davies had accepted a half-share. Much may certainly be done, both at Edinburgh and London, to prepare public interest for these Letters, Davies believed, and he was pleased to inform his Edinburgh partner that two London newspapers already had begun to publish extracts from book. And success of Letters might, in turn, counteract rising criticism of Maga, another shared concern. Peter's Letters have a double duty to perform--one of which was to salve wounds of Archibald Constable, Wordsworth, Coleridge and other Britons on both sides of Tweed who had been bloodied by Magazine. We are, now and then, made to hear complaints of so many people being roughly, or even unjustly, handled in it and we do think it has somehow acquired a character for severity, which will require some time and pains to wipe away. Letters might be that solvent: ... you have sent out into world best pioneer in defence of your Magazine that could possibly have been managed, wrote Davies, switching metaphors; am full of hopes that, when 'Letters' are published, not only Mr Coleridge, but many others that I am thinking of, influenced by manner in which alleged objectionable points of [Mag.sup.e] are so handsomely admitted, will be much readier to join your standard than heretofore. It was essential for good of Maga, then, that Letters be promoted widely, in a campaign that would include a visit by Blackwood to London in month after Letters was published: Preparatory to actual publication, you will, of course, be prepared with a list of persons, both in Scotland and here, to whom it will be expedient to send book, as presents; and feeling as I do, how essentially Letters are calculated to benefit interests of your Magazine, I have hesitation in recommending that list of presents in England be a very numerous one--Amongst others, I would certainly advise a liberal distribution, tempered by prudence, amongst editors of newspapers--Mr Perry, Dr Stoddart.... (2) Davies' tactful hints of Maga's troubles could not have surprised William Blackwood. Since his magazine's inception in April 1817 (titled The Edinburgh Monthly Magazine for its first six numbers) Blackwood had watched its sales and enemies increase and its allies diminish. Henry Mackenzie, Patrick Fraser Tytler, and Dr. Thomas McCrie, men of some influence in Edinburgh, had refused to continue as contributors. (3) Baldwin, Cradock and Joy, Maga's first London publisher, had borne brunt of London's enmity against magazine, and then decided that their connection with Blackwood was no longer compatible with a just regard to our own interests. (4) John Murray had then become London publisher, only to lament the appearance of a Magazine which has involved everyone connected with it in alternate anxiety disgrace & misery. (5) After publication of Chaldee Manuscript--James Hogg's, John Wilson's and John Gibson Lockhart's apocalyptic parody--one John Graham Dalyell, member of Faculty of Advocates, had initiated legal proceedings against Blackwood, and Lockhart feared that Maga might be banned from Faculty of Advocates Library, a shameful loss of literary caste in Edinburgh. …
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