Agriculture remains one of the main sectors that play an important role in both the country’s economic development and strategic security. Therefore, conducting an ongoing study of this component in the country is relevant. The purpose of the study was to determine the competitive opportunities of agricultural holdings in Ukraine. The methods of scientific cognition that were used in the work were abstract and logical, dialectical, general scientific and statistical methods, methods of historical and logical observation, analysis and synthesis. This study analyses the competitiveness of Ukrainian agricultural production, in particular by such indicators as: dynamics of gross harvest, yield and acreage of the main agricultural crops, balance of agricultural production, export of agricultural products and their processed products during 2000-2023. The methods that need to be implemented to make the agro-industrial complex competitive in the global market are also proposed. The results of this research on the competitiveness of Ukrainian agricultural holdings in international markets, and the conclusions drawn on their basis, are of significant importance, as they prove that powerful agricultural holdings operate in Ukraine, characterised by dynamic capabilities, increase their capacities, attract unused arable land, and effectively use the potential of resources and crops. In addition, the development of world markets for agricultural products is promising for agricultural holdings, because Ukraine is geographically located almost in the centre of international trade networks, and exports in some strategic areas will help agricultural enterprises avoid uncertainty and possible large losses. The assessment of agricultural holdings, namely Kernel and Myronivsky Hlibprodukt, showed that even in war conditions, agricultural companies have opportunities to develop and enter international markets. The findings obtained in the framework of the study can be used both by representatives of the public sector to form policies in this area, and by enterprises to create long-term development strategies.