Part 1. Perspectives on careers in hospitality 1 Chapter 1. The hospitality industry and you 3 Chapter 2. Forces affecting growth and change in the hospitality industry 33 Part 2. Food service 61 Chapter 3. The restaurant business 63 Chapter 4. Restaurant operations 103 Chapter 5. Restaurant industry organization : chain, independent, or franchise? 127 Chapter 6. Competitive forces in food service 159 Chapter 7. Issues facing food service 183 Chapter 8. On-site food service 213 Chapter 9. Lodging : meeting guest needs 257 Chapter 10. Hotel and lodging operations 293 Chapter 11. Forces shaping the hotel business 333 Chapter 12. Competition in the lodging business 367 Part 4. Travel and tourism 405 Chapter 13. Tourism: Front and center 407 Chapter 14. Destinations: Tourism generators 437 Part 5. Hospitality as a service industry 483 Chapter 15. The role of service in the hospitality industry 485