Estimating the Market Potential of a Floating Population

Abstract

2 Most reliable are estimates of tourist days where governmental agencies are able to control entrance and exit. See the reports of the Bahama Development Board on Tourist Travel; Hawaii Visitors Bureau, Impact of Visitor Dollars in Hawaii, Honolulu, 1953. Also Frances P. Sasscer, One Billion Travel Dollars Go Abroad, Survey of Current Business, June, 1953, pages 9-11, a review of U. S. travel abroad. Regular road checks of the state road departments provide data on the movement of motoring visitors in-and-out of the states such as California, New Mexico and Washington. See: Selling Climate at a Profit, The All-Year Round Club of Southern California, Los Angeles, and other publications of the same organization. New Mexico State Tourist Bureau Annual Report, 1950. 3 Most comprehensive is the New England Vacation Lodging Business Index of the Federal Bank of Boston (monthly proc.). Occupancy rates of resort hotels are included in the annual surveys of hotel operations by the accounting firm of Horwarth and Horwarth (New York, N. Y.).