Abstract Obtaining good estimates of local populations and subpopulations is always a problem with urban planners. One method widely used for this purpose is to count dwelling units and then multiply by a household population multiplier. A great weakness of this approach—the appropriateness of the multiplier used—can be improved upon using a data source known as the census public use samples. These samples of household records from the 1970 U.S. census of population provide a basis for tailor-made household population multipliers. Multipliers can be selected to be appropriate to the region, type of city, the neighborhood, type and age of structure, and for other observable characteristics of the dwelling unit. Tests reported in this article indicate that the multipliers to be obtained from the public use samples compare extremely well with the best available elsewhere. Further, they are available at a cost which is a tiny fraction of that for customary survey sources of data.
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