Purpose: Mammography is considered an effective method of examination in early breast cancer screening. Massive work by distinguished researchers of breast segmentation has been proposed. However, due to the blurry boundaries of the breast tumor, the variability of its shape and the overlap with surrounding tissue, the breast tumor’s accurate segmentation still is a challenge. Methods: In this paper, we proposed a novel level set model which based on the optimized local region driven gradient enhanced level set model (OLR-GCV) to segment tumor within a region of interest (ROI) in a mammogram. Firstly, Noise, labels and artifacts are removed from breast images. The ROI is then obtained using the intuitionistic fuzzy C-means method. Finally, we used OLR-GCV method to accurately segment the breast tumor. The OLR-GCV model combines regional information, enhanced edge information and optimized Laplacian of Gaussian (LOG) energy term. The regional and enhanced edge information are used to capture local, global and gradient information of breast images. The optimized Laplacian of Gaussian (LOG) energy term is introduced in the energy functional to further optimize edge information to improve segmentation accuracy. Results: We evaluated our method on the MIAS and DDSM datasets. It yielded a Dice value of 96.86% on the former and 95.51% on the latter. Our method proposed achieves higher accuracy of segmentation than other State-of-the-art Methods. Conclusions: Our method has better segmentation performance, and can be used in clinical practice.