High energy demand required in membrane distillation (MD) process to heat feed water and maintain the necessary temperature gradient across the membrane presents a challenge to widespread adoption of MD. In response to this challenge, surface heating membrane distillation (SHMD) has emerged as a promising solution. SHMD can employ solar or electrical energy to directly heat the membrane and feed, eliminating the need for an external heat source to heat feed water. In this study, we explore electrothermally-driven interfacial evaporation using a multi-walled carbon nanotube (MWCNT)-based composite membrane and further envision its utilization for high-efficient SHMD. Upon application of voltage, the resistance of the MWCNT leads to the conversion of electrical energy into heat, which is then uniformly transferred to feeds. The MWCNT-based composite membrane exhibited an evaporative water flux of up to 2.34 kg m−2h−1 with an associated energy efficiency of 61% and demonstrated outstanding localized surface heating performance. The employed membranes exhibited no significant variations in either resistance or surface temperature, regardless of the direction of the applied electric field. Energy parameters from the electrothermal membranes showed quantitative agreement with values reported for various electrothermal MD systems, suggesting the potential of the composite membranes in energy-efficient and cost-effective localized heating MD applications.