In the present study, Li+ codoped CaWO4:2 % Bi3+ was synthesized by solid state reaction. The synthesized luminescent materials were characterized using x-ray diffraction (XRD), particle induced gamma-ray emission (PIGE), positron annihilation lifetime spectroscopy (PALS) and time resolved photoluminescence (TRPL). Photoluminescence emission studies showed that Lithium co-doping aids in the energy transfer processes and improves emission significantly. This study also shows that emission is tunable via careful choice of excitation scheme and Li+ sensitization to tune the energy transfer from WO42- to Bi3+. Through PALS, it was unequivocally proved that Li+codoping is not charge compensating for the created cation vacancies and improved emission with Li+ codoping is due to sensitization by oxygen vacancies.