Social Media Literature Research Articles

Understanding the relationship between enterprise social media user adaptation, post-adoption use and employee performance

ABSTRACT Existing research suggests that the benefits of information technology (IT) are determined by post-adoption usage behaviours that embed IT deeply and comprehensively into their working systems. However, the enterprise social media (ESM) literature has lagged in exploring the post-adoption use behaviour. This study draws on the coping theory to explore how various adaptation behaviours of information system users influence ESM post-adoption use (routinisation and infusion), and the effects of different post-adoption use behaviours on two dimensions of individual-level outcomes: routine performance and innovation performance. Using structural equation modelling on 295 sample data, the results show that: (1) User adaptation is the antecedent that shapes the post-adoption ESM use, and different user adaptation behaviours have different effects on routinisation and infusion. (2) ESM use contributes to employee performance, and the routinisation of using ESM, moreover, has a greater impact on routine performance, while infusion has a greater impact on innovation performance. (3) ESM self-efficacy negatively moderates the relationship between user adaptation and routinisation. Our findings provide instrumental insights into how employees can develop appropriate ESM usage behaviour to support their job performance.

Local emergency management's use of social media during disasters: a case study of Hurricane Irma.

Governments' use of social media during all phases of emergency management, especially during disasters, has increased dramatically in the past 20 years. Yet, implementation at the local government level in the United States remains haphazard. As technology and the role of social media evolve, there persists a need to understand the socio-technical aspects of social media's employment in times of disaster. This study contributes to the growing social media literature by asking the following questions: what challenges remain and what lessons learned are being institutionalised at the local level of government? A qualitative analysis of 26 after action reports on Hurricane Irma (September 2017) by county, state, and federal governments and a four-hour focus-group session revealed dominant and subdominant themes, including: push/pull information; capacity and technical issues; inconsistent messaging; one-way versus two-way communication; timing of messages; and data collection. The paper concludes by discussing lessons learned, remaining challenges, evidence of organisational learning, and recommendations for future research.

What makes user-generated content more helpful on social media platforms? Insights from creator interactivity perspective

A growing number of enterprises begin to utilize user-generated content (UGC) to help build brand awareness and loyalty on social media platforms. Thus, it is important to investigate what makes UGC more helpful under the new social media environment. This study attempts to identify the influence mechanism of UGC helpfulness by examining the systematic impacts of argument quality and source reliability, especially considering the effects of creator interactivity. Using a dataset of product-related UGC in a popular social media app, our empirical study finds that the detailedness, readability, and objectivity of the content, as well as the social recognition and popularity of the creator, all have a significant impact on UGC helpfulness. Furthermore, the results indicate that creator interactivity plays a vital role in building UGC helpfulness by moderating other factors. This study contributes to both UGC and social media literature by proposing a comprehensive model to better understand UGC helpfulness. It also provides several practical insights for content creators to improve their online performances.

Contesting Asian-American Identity in Selected Digital Literature Works

The rapid movement and changes in technology have brought great transformations in many aspects. It does not only affect how people live but also their ways of thinking and perceptions. Almost all aspects are transformed into digital, and one of them is literature. The digitalization of literature has used various media, features, and forms. It is also widely known that digital literature has gained popularity nowadays. Teens today spend more time using their gadgets to access online platforms that are visually more appealing than the traditional version. For young people, who mostly use social media in their daily life, digital literature gives them easier access and better visuals. On the other hand, most digital literature works are also free and easy to access. Since digital literature is closely related to young people’s lives, many young writers use social media platforms to express their feelings. Thus, this paper aims to interrogate the issue of the search for identity that is faced by Asian-American teenagers, the impact of the predicament on them, and how they select their identity and define themselves. In investigating those problems, the researchers borrow five social media literature works, “Asian is not My Brand”, “Snippets of Time”, “Clay”, “Not American Enough”, and “Mocking an Asian Accent is Never Funny”, that are taken from the @dearasianyouthliterature Instagram platform. This issue is important to be discussed because the works were written by Asian-American teenagers who experience stereotyping, predicament, and ambivalence. In unveiling the issue of identity, the researchers used descriptive qualitative study and documentation as the data collection method. In addition, Bhabha’s theory on ambivalence, in-betweenness, third space, and hybridity was also used to illuminate the researchers in deconstructing the problem. From these two social media short stories, the researchers find that Asian-American teenagers have to face predicaments and dilemmas because they are seen as not Asian enough to be Asian, as well as not American enough to be American. Furthermore, the researchers discovered that Asian-American teenagers decide to voice the voiceless and embrace and celebrate their Asian-American identity. Lastly, these social media short stories have not been discussed widely by Indonesian researchers; thus, it is a good opportunity to have a scholarly discussion using social media literature works.

Defining affordances in social media research: A literature review

An increasingly influential strand of research on social media relies on the concept of affordances to account for effects. However, hindering the possibility of a unified theory of affordances in social media is the conceptual blurring surrounding the concept. This article engages in a comprehensive review of the affordances literature in social media, aiming to provide an overview of the current state of the art and clarify the use of the concept. Through a systematic literature review, the characteristics of affordances research in social media are uncovered: the most prominent areas of application, research approaches, and dominant typologies and conceptualisations. Significant blurriness of the term ‘affordance’ is identified as well as an inconsistent use in research. To tackle these problems, a unified definition of affordances in social media is proposed based on the synthesis of knowledge on affordances in technology and social media. The suggested definition captures the core aspects of the concept to reduce ambiguity in the use of the concept and further the research on affordances of social media. The article provides the groundwork for future use of affordances theory in social media research.

Patuh dan Acuh Tak Acuh: Respons Masyarakat terhadap Komunikasi Kebijakan Penanganan Covid-19 Pemerintah Provinsi Bali

Effective communication strategies are needed in handling Covid-19. The Bali Provincial Government uses a ritual-based communication strategy in its Covid-19 handling policies. This study aims to examine the effectiveness of the communication strategy on the level of community compliance. The conducted qualitative research was from April 2020 to August 2021. In-depth interviews with council of the Parisada Hindu Dharma Indonesia (PHDI) Bali, Traditional Village Assembly (MDA) Bali, and the community. Observation of public response and study of mass media and social media literature. The data were analyzed using a critical approach to cultural studies emphasizing ritual-based communication strategies and community responses. The results showed a change in the community's comeback from a high level of compliance to indifference. This article offers a message that the priest must convey ritual-based communication as a referent of power, not otherwise taken over by structural strength so that the community still obeys the directive.

Detecting the research structure and topic trends of social media using static and dynamic probabilistic topic models

PurposeA huge volume of published research articles is available on social media which evolves because of the rapid scientific advances and this paper aims to investigate the research structure of social media.Design/methodology/approachThis study employs an integrated topic modeling and text mining-based approach on 30381 Scopus index titles, abstracts, and keywords published between 2006 and 2021. It combines analytical analysis of top-cited reviews with topic modeling as means of semantic validation. The output sequences of the dynamic model are further analyzed using the statistical techniques that facilitate the extraction of topic clusters, communities, and potential inter-topic research directions.FindingsThis paper brings into vision the research structure of social media in terms of topics, temporal topic evolutions, topic trends, emerging, fading, and consistent topics of this domain. It also traces various shifts in topic themes. The hot research topics are the application of the machine or deep learning towards social media in general, alcohol consumption in different regions and its impact, Social engagement and media platforms. Moreover, the consistent topics in both models include food management in disaster, health study of diverse age groups, and emerging topics include drug violence, analysis of social media news for misinformation, and problems of Internet addiction.Originality/valueThis study extends the existing topic modeling-based studies that analyze the social media literature from a specific disciplinary viewpoint. It focuses on semantic validations of topic-modeling output and correlations among the topics and also provides a two-stage cluster analysis of the topics.

The influence of online social media on consumer preferences of young people aged 22-25 years

The object of the study is youth. The purpose of the article is to study modern forms of influence of social institutions (social media and advertising) on consumer preferences of young people. The subject of the study is the peculiarities of consumer decision–making under the influence of the Internet media. Research methods: analysis of scientific literature, content analysis and classroom studies of social media, sociological survey. The results of the study allow us to find out the manageability of youth as a social group, to determine the role of social media in the formation of consumer behavior of young people. The most interesting, from the point of view of young people, social media have been identified. The possibilities of influencing consumer behavior through the contents of images and symbols are indicated. The dependence of the consumer behavior of young people on the opinion of famous personalities advertising goods and services has been established. Not only the general consumer preferences of this youth group are analyzed, but also differences in preferences based on gender. The novelty of the work performed lies in the study of consumer behavior of the selected age group from 22 to 25 years. Conclusion: consumption is aimed not so much at maximizing individual utility as at creating a certain socially approved level and model of consumption. The results of the study can be used in the formation of a youth image and lifestyle, the orientation of consumer behavior.

How emotions from content social relevance mediate social media engagement: evidence from European supermarkets during the COVID-19 pandemic

PurposeThe purpose of this study is to examine the antecedents of consumer engagement with supermarkets' social media accounts. Drawing on regulatory fit theory and social sharing of emotions theory, the authors test if the content posted on the social media brand pages of supermarkets dealing with a topic of high social relevance, such as the COVID-19 pandemic, stimulates social media consumer engagement and if and how the engagement is mediated by the arousal of positive and negative emotions.Design/methodology/approachThe authors retrieved data from the Facebook accounts of the top 20 European supermarkets identified in the Deloitte 2020 Global Powers of Retailing report during the first wave of the pandemic from 1 March to 30 June 2020, collecting a sample of 2,524 posts from 8 different countries. After a content analysis to classify COVID-19 content, the authors applied the Baron and Kenny (1986) methodology to verify the hypothesised relationships.FindingsThe findings highlight a positive direct relationship between the social relevance of a topic (COVID-19) and social media consumer engagement mediated by the arousal of positive and negative emotions.Originality/valueTo the best of the authors’ knowledge, this is one of the earliest empirical research using Facebook data to investigate the role of the social relevance of content as an antecedent of social media consumer engagement with a specific focus on supermarkets. The paper contributes to the stream of social media literature investigating the antecedents of social media engagement behaviour, exploring the role of topics' choice and aroused emotions, which to date are both under-investigated.

Habitual Facebook use as a prognosticator for life satisfaction and psychological well-being: social safeness as a moderator

PurposeThis study aims to examine the impact of habitual Facebook use (HFU) on life satisfaction and psychological well-being. In addition, the study examined the impact of life satisfaction on psychological well-being. Moreover, the study investigates the impact of social safeness in moderating the relationship between HFU and life satisfaction.Design/methodology/approachThe study employed a quantitative survey design, using a sample of 261 Generation Y students based in Mthatha, in the Eastern Cape Province of South Africa. Scales for data collection were operationalized from prior studies. The collected data were analyzed using structural equation modeling.FindingsThe study’s results disclosed that HFU positively and significantly impacts life satisfaction and psychological well-being. In addition, life satisfaction positively and significantly impacted psychological well-being. Moreover, the results showed that social safeness had a positive and significant moderating effect on the nexus between HFU and life satisfaction.Originality/valueThis study contributes to understanding HFU as a precursor to life satisfaction and psychological well-being among Generation Y students. Also, evaluating the moderating effect of social safeness contributes to a more thorough understanding of the link between HFU and life satisfaction. Furthermore, this research aims to add to the body of knowledge in Africa’s communication psychology and social media literature, a field that has received little academic attention in developing countries.

Mapping the Political Landscape on Social Media Using Bibliometrics: A Longitudinal Co-Word Analysis on Twitter and Facebook Publications Published Between 2012 and 2021

Topics such as disinformation, misinformation, political polarization, and populism are frequently discussed in the social media literature. The purpose of this article is to investigate how the political emphasis on social media has evolved in the academic publications published in the last decade. Thus, using co-word analysis of the social science articles published between 2012 and 2021, which discuss politically about Facebook or Twitter ( N = 3389), this article investigates whether certain major and unexpected political events—such as Donald Trump’s presidential victory and the Brexit referendum—have influenced in any way the knowledge field related to social media publications. Thus, the 2017–2021 map brings new and popular words, such as “Covid-19,” which is associated in similar clusters with words such as disinformation, fake news, and infodemic. Furthermore, the emergence of the word “Russia” places it in a common cluster with words such as bots, elections, and agenda-setting. Also, the Twitter map, unlike the Facebook one, brings a particular emphasis on Donald Trump’s activity, which appears in clusters that are similar to topics that brought him popularity on Twitter, such as: meme, migration, and refugees. Such bibliometric associations should increase policymakers’ attention to the potential use of social media as a political tool, along with designing the solutions to limit such intrusions into future political events.

Activism in the Era of Social Media: Platform Activism and Affordances the Case of @GGreenpeaceBr (WITHDRAWN)

As social media platforms become more prevalent in our societies, it is critical to examine what they afford for activism. Hence, we ask, do social media platforms provide new spaces for activism for SMOs? To address this gap, we examined how one SMO, Greenpeace Brazil, translates its actions on social media platform Twitter. Thus, we investigate how @GreenpeaceBR affords GPBR’s practices. Adopting a Critical Realist approach to technologies, we argue organizations exert agency and influence society while choosing how to use such technologies within their activities. We argue that such affordability characterizes activism in the era of social media platforms. We contribute to organization studies of social media literature firstly by advancing the understanding of how a particular organization reconfigures its practices and organizing into Twitter. Secondly, we identify Twitter's main affordances for SMOs and activism. Thirdly, while doing so, we reconfigure the idea of activism in the era of social media, further elaborating the concept of platform activism.

Social media celebrities and new world order. What drives purchasing behavior among social media followers?

Social media celebrities (SMCs) and social media platforms (SMPs) have become indispensable in today's business and marketing settings. Drawing on the celebrity influence model (CIM), this study examines the impact of SMCs on their followers' purchase intention and the moderating influence of SMP usage on the relationships between (a) SMCs and their followers' purchase intention, (b) para-social relationships (PSR) and purchase intention, and (c) identification and purchase intention. We collected 665 valid responses via an online questionnaire in China and then employed partial least squares structural equation modelling (PLS-SEM) to examine the proposed relationships between the variables. The findings revealed that SMCs do not significantly influence their followers' purchase intention directly; however, they do exert such influence through PSR and identification. The results further indicated that SMP usage moderates the effect of PSR and identification on purchase intention. Our study offers both theoretical and managerial contributions. Theoretically, the incorporation of CIM into this study's model augments the PSR and identification literature in the context of SMCs. Again, the moderating effect of SMP usage that we reveal is novel in the social media literature. In practice, marketers in China should consider the credibility and rapport a particular social media celebrity has with his or her followers before contracting that particular celebrity to endorse their products.

ESPOUSAL OF ONLINE SOCIAL NETWORKS (OSNS) IN TOURISM SUPPLY CHAIN NETWORK (TSCN) DURING COVID-19

The COVID-19 epidemic has broken the original business network structure and globally affected the tourism supply chains. Online social networks (OSNs) have become a necessary component of ICT-enabled services, affecting every area of human existence. The espousal of OSNs into tourism supply chain networks during a pandemic is crucial. However, scarce studies have been conducted on the espousal of OSNs in tourism supply chain networks. The study developed a research model based on the IS success model, uses and gratifications (U&G) theory, institutional theory, and transaction cost theory to analyze the espousal of OSNs in the tourism supply chain network (TSCN) during COVID-19. The study employed structural equation modeling (SEM) to examine 99 data acquired via online surveys from supply chain specialists in the travel and hospitality sectors. The research model outperforms better and fulfills all model fitness requirements. The research found that tourism supply chain experts adopt online social networks to address supply and demand disruptions caused by COVID-19. Utilitarian features (e.g., supply chain perceptibility), technological features (e.g., system quality), and cost-benefit aspects substantially influence the espousal of OSNs in the tourism supply chain network. Espousals of OSNs improve tourism supply chain performance during Covid-19. As a result of this research, tourism supply chain management, MIS, and social media literature will be enriched by introducing OSNs in the tourism supply chain environment. The research will also provide adequate implications to supply chain managers and OSNs service provider to adopt OSNs in the tourism supply chain during COVID-19.

Relationship between Social Exchanges and Financial Performance: Examining a Virtual Community Sponsored by a Cloud Provider

ABSTRACT To attract a stream of potential clients and transform them into competent cloud adopters for sustained growth, cloud providers (CPs) sponsor YouTube virtual communities to build an interactive knowledge base and manage client relationships. This study investigates both the long- term equilibrium and the short-term dynamics of the relationships between social exchanges in CP sponsored virtual community and its financial performance. Social exchanges are measured with the number of unique posters (UP) and CP-posted quality content (QC), and financial performance is measured with quarterly CP revenue. With the advancement of CP-sponsored virtual community structure and dynamics laying the foundation, hypotheses are developed from multiple theoretical perspectives and time series data from Amazon Web Service sponsored YouTube community are analyzed. It is found that the long-run equilibrium and the short-run dynamics (of the relationships between social exchanges and financial performance) sharply contrast with each other, reminding community sponsors that they need to balance the long-run survival with the short-run success of their communities. Empirical results also reveal the steepness of the learning curve in the cloud computing industry as an entry barrier with implications for CPs and their clients. Further, based on empirical findings, both a stage model (about the impact of increase in CP revenue on increase in UP) and feedback loops (among participation, content, and value) are developed to help social media management visualize how their communities may dynamically evolve over time. This paper contributes not only to the cloud computing literature on the role social media plays in developing a competent client base, but also to the social media literature regarding the relationships between social exchanges and financial performance in knowledge intensive industries.

Consumer experience co-creation in speciality coffee through social media sharing: its antecedents and consequences

PurposeThe present study aims to examine consumers’ happiness experiences for speciality coffee consumption in Thailand by considering the role of consumers’ active participation, sharing of experience and consumer experience co-creation.Design/methodology/approachA purposive survey was conducted in speciality coffee shops located in the largest commercial city and industrial development centre in the Northeastern Region of Thailand, Khon Kaen City, which yielded 271 usable and valid responses. The proposed model was evaluated by using a structural equation analysis with a partial least squares technique.FindingsThe results confirmed that consumers’ active participation and sharing of experience affected their experience co-creation, which in turn contributed to the consumers’ happiness experience at the speciality coffee shops.Originality/valueThis study contributes to the consumer experience co-creation and social media literature by proposing a conceptual model for the speciality coffee consumption experience. Furthermore, the study findings contribute to the existing literature by investigating new linkages, such as the role of consumer experience co-creation in a speciality coffee context as a mediating variable of consumer active participation and the sharing of experience with consumers’ happiness experience.

The Effect of Social Media Activities on Consumers’ Attitudes and Behaviour in Aviation Sector

The decline of ticket prices to reasonable levels, the increase of airports and the change in the perception of geographical distance have also increased interest in the airline passenger transportation sector. Therefore, it’s important to determine the attitudes and behaviors of passengers as consumers for all segments of the sector. In this study, the effect of social media on consumer behavior and attitudes of passengers in air passenger transportation, whose role in consumer behavior has been shown by different studies in recent years, has been examined with an experimental study. The findings of the study show that there are significant differences in consumer attitudes and behaviors of those who are exposed to social media content compared to those who are not. Also, attitudes and perceptions of the consumers may change according to gender and age. It’s hoped that the results will contribute to marketing practitioners in the industry and expand the social media literature.

Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior

PurposeThis research (1) investigates value cocreation behavior and the underlying activities on social media; (2) examines the motivational values and psychological predictors of cocreation intention on social media via uses and gratification paradigm (U&G) and the Theory of Planned Behavior (TPB); (3) investigates an underlying mechanism linking the motivational values to cocreation intention, via attitude.Design/methodology/approachStructural Equation Modeling (SEM) and the mediation analysis are used to test the data from 417 Facebook users.FindingsCocreation intention is (1) robustly influenced by extrinsic motivational values, such as purposive value; (2) indirectly affected, through attitude, by intrinsic motivational values such as entertainment and social enhancement; and (3) not associated with subjective norms, behavioral control and self-discovery. The latter is a likely result of this study's focus on explaining value cocreation rather than social media usage.Research limitations/implicationsThis study is one of the first to identify antecedents of cocreation intention on Facebook, using an integrative model of TPB and U&G. Attitude serves as a key construct, mediating the effects of motivational values on cocreation intention, with mediation being partial for some values and complete for others. The existence of direct and indirect effects of motivational values and the mediating role of attitude points to the illustrious yet contested value–attitude–behavior hierarchy and offers explanations as to why some of the motivational values were not linked to the cocreation behavior on Facebook (Pelletier et al., 2020).Practical implicationsFirms should strive to influence the attitude of their users toward cocreation intention as it links the influence of motivational values on value cocreation. Managers should strive to prepare an appropriate platform where customers can easily interact with one another and communicate different value propositions. The goal should be to enable customers to derive extrinsic values as they interact with corporate-sponsored social media content. More specifically, purposive value, followed by socializing value, should be emphasized during social media content design. For example, the content should feature concrete and convenient informational and instrumental benefits (purposive value) and provide customers with tools that enable them to create social support, friendship and intimacy (socializing value). In addition, entertainment value should not be dismissed.Originality/valueThis research builds upon the emerging social media literature and a robust decision-making model to investigate value cocreation, predictors and an underlying mechanism explaining the relationships.

Effects of Social Connectedness on the Sharing of Employee-Created Content.

With the popularity of social network platforms (e.g., Facebook and WeChat), users can easily build social connections with others, create content, and even forward or share content. While previous studies on content sharing shed light on either content creator or receiver, this paper is to investigate whether, when, and how the social connectedness of content creator (i.e., employee) and receiver (i.e., employee’s friend) jointly influence the sharing likelihood of receiver. We conducted a field study on the largest social media platform and two experiments in China. Study 1 found that well-connected receivers prefer to share content from well-connected employee, and poorly connected receivers prefer to share content from poorly connected employee, but if the content contains promotional information, well-connected receivers are less likely to share it from the well-connected employee. Studies 2 and 3 confirmed these findings and verified that self-enhancement motivation acts as a mediator. The findings suggest that firm should choose the “right” employees who will send content to their “right” friends and caution about the crowd-out effect of promotional content. We provide new insights into the joint effects of creator and receiver, the moderating role of promotional content, and the mediating role of self-enhancement, which enriches both viral marketing and social media literature.

Fake or real news? Understanding the gratifications and personality traits of individuals sharing fake news on social media platforms

Purpose“Fake news” or misinformation sharing using social media sites into public discourse or politics has increased dramatically, over the last few years, especially in the current COVID-19 pandemic causing concern. However, this phenomenon is inadequately researched. This study examines fake news sharing with the lens of stimulus-organism-response (SOR) theory, uses and gratification theory (UGT) and big five personality traits (BFPT) theory to understand the motivations for sharing fake news and the personality traits that do so. The stimuli in the model comprise gratifications (pass time, entertainment, socialization, information sharing and information seeking) and personality traits (agreeableness, conscientiousness, extraversion, openness and neuroticism). The feeling of authenticating or instantly sharing news is the organism leading to sharing fake news, which forms the response in the study.Design/methodology/approachThe conceptual model was tested by the data collected from a sample of 221 social media users in India. The data were analyzed with partial least squares structural equation modeling to determine the effects of UGT and personality traits on fake news sharing. The moderating role of the platform WhatsApp or Facebook was studied.Findings The results suggest that pass time, information sharing and socialization gratifications lead to instant sharing news on social media platforms. Individuals who exhibit extraversion, neuroticism and openness share news on social media platforms instantly. In contrast, agreeableness and conscientiousness personality traits lead to authentication news before sharing on the social media platform.Originality/value This study contributes to social media literature by identifying the user gratifications and personality traits that lead to sharing fake news on social media platforms. Furthermore, the study also sheds light on the moderating influence of the choice of the social media platform for fake news sharing.