The aim of the study is to develop a business plan for the introduction of paid cosmetology services in the medical organization SBHI SR Samara Medical and Sanitary Unit No. 5 of the Kirov District. Results. The legal framework for the provision of medical services and the situation on the market of cosmetology services in Samara and Russia have been studied; the analysis of potential customers, competitors and competitive advantages of the project has been carried out; the financial plan of the project has been developed; an assessment of the medical and socio-economic introduction of paid cosmetology services in a medical organization has been made. Conclusion. The theoretical provisions are based on scientific works and research in such areas of knowledge as project management, business planning, and healthcare management. The practical significance of the work lies in the fact that the developed business plan for the introduction of paid cosmetology services in a medical organization will expand the list of funding sources of the medical organization and increase the own income of a budgetary institution.