It is shown that emulsions stabilized by ionic surfactants can be inverted by controllingthe electrical potential across the oil–water interface. The potential dependentpartitioning of sodium dodecyl sulfate (SDS) was studied by cyclic voltammetry at the1,2-dichlorobenzene|water interface. In the emulsion the potential control was achieved by using a potential-determiningsalt. The inversion of a 1,2-dichlorobenzene-in-water (O/W) emulsion stabilized by SDSwas followed by conductometry as a function of added tetrapropylammonium chloride. Asudden drop in conductivity was observed, indicating the change of the continuous phasefrom water to 1,2-dichlorobenzene, i.e. a water-in-1,2-dichlorobenzene emulsion wasformed. The inversion potential is well in accordance with that predicted by thehydrophilic–lipophilic deviation if the interfacial potential is appropriately accountedfor.