Linguocultural Concept Research Articles

The linguocultural concept “good” in Russian and German linguistic consciousness: The conceptual component

The linguocultural concept “good” in Russian and German linguistic consciousness: The conceptual component

Video Essay about Cinema: Ways of Representing and Interpreting Dominant Content in a Polycode Media Text The object of research in the article was video essays

The object of research in the article was video essays published on the KinoPoisk YouTube channel. A multi-stage methodology for studying polycode media text was proposed, which is characterized by a system of applied techniques: genre, structural-semantic, conceptual analysis of media text; methodology for analyzing the polycode structure of a media text. Using the example of the analysis of the video essay «Why One Flew Over the Cuckoo’s Nest is a Great Cinema», the constitutive genre features of the media genre, which are determined by the content dominants of the media text, are highlighted: title/title (sometimes subtitle) of the video essay; the compositional division of the video essay into parts, which are also given headings – this structure organizes the narrative of the video essay; description (annotation) of the video and time codes where the headings of the parts are written; movie quotes (visuals); fragments of the original soundtrack of the quoted films; musical accompaniment of video essay; semantically and stylistically complicated voice-over text (with the obligatory use of intertextual signs of various types); specific installation. The multi-level semantic structure of the video essay was studied and it was concluded that the content dominant of the video essay being studied is the concept of «Freedom» – one of the basic linguocultural concepts of the Russian language picture of the world. It has been established that the leading code through which the dominant content of a video essay is interpreted is verbal, supported and reinforced by other codes and subcodes of the polycode structure of the media genre. The analysis of the media text allows us to conclude that the author’s selection of film works, interpretation and interpretation of their content dominants, the tone of the discussion, «fitting» the film into the historical and cultural context, objectification of the value system of the collective author allows one to effectively influence the worldview of the mass addressee, forming and/or reframing his ideas about key ethical and cultural concepts, about historical and modern realities and events.

Linguo-cultural value of 忍 ‘patience’ in traditional and modern Chinese culture

The article outlines a gap in the comprehensive study of values and evaluation processes in human consciousness, emphasising how these processes are aligned with linguo-cultural concepts. The research aims to investigate the evolving cultural value of 忍 (rěn) ‘patience’ in Chinese culture, highlighting the significance of understanding these transformations in the context of axiological linguistics. A mix of qualitative and quantitative methods to explore the cultural and linguistic significance of 忍 (rěn) in Chinese culture was employed. Lexicographical, contextual, and semantic analyses, along with cultural commentary, were applied to describe the multifaceted meanings of 忍 (rěn). The study also used a two-part experimental approach: first, a survey collected diverse Chinese perceptions of 忍 (rěn) through adjectives/nouns, and then an evaluative experiment with bipolar semantic scales measured attitudes towards patience along various dimensions. The findings point out shifts in the modern interpretation of忍 (rěn) within Chinese culture. While traditional values emphasise endurance and resilience, contemporary perspectives acknowledge the complexity of patience, recognising its strategic, interpersonal, and ethical dimensions. The concept of patience is evolving to encompass adaptability, compromise, and long-term vision, reflecting changing societal values and the influence of globalisation. Despite these shifts, the significance of 忍 (rěn) in fostering personal growth, social harmony, and ethical conduct remains central to contemporary Chinese values and societal norms. The results contribute to a deeper understanding of the transformation of cultural values within society, illustrating how linguistic methods can be employed to study their evolving nature.

ANALYSIS OF THE CONCEPTS OF "LIFE" AND "DEATH" IN CHINESE LINGUISTIC CULTURE

This article poses the question of the necessity for a comprehensive examination of Chinese linguistic culture, including the examination of mentality, concepts of the world in Chinese linguistic culture, and the examination of universal concepts of existentialism such as "life" and "death" and their reflection in Chinese linguistic culture. In this regard, terms such as linguoculture, concept, linguocultural concept, and language picture of the world are examined, and the contents of the concepts "life" and "death" are also revealed. The purpose of this study is to identify and describe the content of the concept "life and death" in the modern Chinese language picture of the world and to determine the way of their lexicographic representation. "Life" and "death" are two of the basic concepts that underlie the general development of human reality. They are universal but differ in national and cultural originality. The examination of concepts will reveal their linguocultural specifics. The relevance of the study is due to the fact that the understanding of life and attitude to life in any linguistic culture is a basic guideline of human behavior, which determines ethno-specific norms and stereotypes of communication, as well as the mentality of native speakers. An analysis of the verbal representation of the concepts "Life" and "Death" in Chinese linguistic culture shows not only the traditional but also the modern understanding of life and death and the attitude toward them.

SIMILARITIES AND DIFFERENCES IN THE REPRESENTATION OF BASIC CONCEPTS IN RUSSIAN AND KOREN LINGUISTIC CULTURES (BASED ON THE EXAMPLE OF ANTONYMOUS AND VALUE CONCEPTS)

The article presents the similarities and differences in the representation of the concepts “light-darkness” and “family” that are fundamentally different, but equally significant for linguistic culture. The main attention is paid to the representation of concepts in Russian and Korean linguistic cultures, based on the analysis of folklore texts (fairy tales). The relevance of studying concepts is not lost, despite the great attention paid to them by researchers. In recent years, the comparison of Russian and Korean linguistic cultures has mainly focused on the subjective idea of the concept (using data from associative experiments). The findings presented in this article are part of a larger study of linguocultural concepts, within which equal attention is paid to research at different levels of language - from word to text. Through the study of folklore, it was possible to identify the peculiarities of the worldview of representatives of the Korean and Russian linguistic cultures, as well as to see the peculiarities of the perception of the surrounding world and to highlight the value components. The study used a descriptive method, as well as synchronic-diachronic, conceptual analysis, discourse analysis and comparative analysis.

Linguocultural concepts through the prism of precedent phenomena of Internet discourse mini-texts (methodological reflections)

The article examines the new anthropopractice of methodological linguoconceptology which is methodologically oriented towards the theory of precedence and research in the field of creative linguistics. The study is relevant as the linguocreative speech activity component of the digital generation is increasingly connected with the Internet space. Therefore, there is a need for methodological exploration of new communication areas. The article aims to consider the methodological potential of mastering linguocultural concepts through the prism of precedent phenomena of Internet discourse mini-texts (pie rhymes and powder rhymes1) in the context of the linguoconceptocentric approach. The author correlates the features of such texts with some modern network discourse characteristics. They include ostentation expansion, communication juvenilization, polycoded and visualized presentation of information, the leveling of stylistic differences between oral and written speech, and rejoinder-based communication. Using concrete examples based on precedent units, the paper demonstrates the work of language game techniques within the framework of creative linguistics. The main research method is analysis of the associative cultural context of precedent phenomena. The research reflects on the significance and relevance of new didactic materials as a metamodernism culture product in the development of Internet generation representatives’ creative linguistic personality within the boundaries of a single cultural code. The article concludes that it is pedagogically appropriate to use mini-texts as thought-provoking materials popular with the digital generation. On the one hand, such rhymes can foreground the precedent meanings of the Russian culture concepts which are the basis for forming one’s own gestalt in the harmonizing dialogue conditions. On the other hand, mini-texts facilitate linguocreative ability development in high school or university students taking in the role of a player-creator or player-interpreter.

К вопросу о вербализации лингвокультурного концепта «Родство» в официально-деловом дискурсе

The article is devoted to the study of the peculiarities of the implementation of verbal representations of the linguocultural concept of “Kinship” as a component of the mental field of kinship. Based on the material of texts presenting official business discourse, the main verbal representatives of the mental formation under study are identified — these are the nominations kinship, relatives, close relatives, which receive an obvious terminological clarification from the position of the current field of communication.

ЯЗЫКОВАЯ РЕПРЕЗЕНТАЦИЯ «ECO-ANXIETY» В БРИТАНСКОМ МЕДИАДИСКУРСЕ (НА ПРИМЕРЕ THE GUARDIAN)

The article provides the results of an analysis of the discursive realization of the linguocultural concept of «eco-anxiety». The analysis was carried out based on publications in the Guardian for the years 2015–2023. Within the framework of the thematic discourse of eco-anxiety, actional subdiscourses are considered: informative, regulatory, subjective-expressive and prognostic. Based on the linguistic means and speech strategies presented in the aforementioned subdiscourses, we construct the conceptual, associative, figurative and value components of the concept of «eco-anxiety». Eco-anxiety is viewed as associated with the affects of grief, anger, loneliness, guilt and helplessness. The findings show that the structure of the concept includes the components “source of anxiety” and «object of accusation». The article also consideres the apocalyptic modality of the eco-anxiety discourse. Discourse participants in their speech acts construct a cultural trauma and either take responsibility for existing problems and their solution or deny them. The results of discourse and content analysis showed that the significant penetration of eco-anxiety into British linguistic culture not only determines the emotional background of subjects, but also regulates and predicts their actions.

The Philosophy of the Concept “Privacy” in English and Chinese Linguoculture

The current article is devoted to the study of the linguophilosophical concept “Privacy” in English and Chinese linguocultures, which plays a vital role in the formation of the meaning of life for any individual and the major axiological functions of personality. The aim of the study is to give a complete characteristic of the philosophical concept “Privacy” in English linguocultures. The novelty of this work is determined by representing the construction of the model of as a linguocultural concept, as well as defining its socio-psychological, cultural, philosophical and linguistic characteristics. This study is also important in identifying the ways of expressing “Privacy” in the lexical-phraseological system of language and communicative behavior. The material for the study is presented by linguistic units, found in dictionaries, reference books and popular literature.

The Modelling of a Multidimensional Linguocultural Concept on the Example of the Concept СТАРОСТЬ ‘SENILITY’

The novelty of the study is due to the modelling of a linguocultural concept, while its structure properly represents a multilevel model determined by its essential, obligatory components, such as meaning, notion, value and imagery components, as well as by the set of their potential associates. The study synthesizes modern ideas and views already developed in the Russian linguistics concerning a concept as a mental formation. There are generalized theoretical and applied approaches to the definition of mental formations or concepts, in particular, both linguocultural and linguocognitive formation aspects of a concept are discussed in detail. The complexity of elaborating a simple, unambiguous definition and formulating value and imagery conceptual components represents the subject of the study. On the basis of the Russian language material, the model of the concept СТАРОСТЬ (‘SENILITY’) is put forward, the concept’s structure is particularly characterized, as well as the principles of selecting lexical, paremiologiсal and phraseological units which form the concept’s lexical frame. The elaborate algorithm to structure the concept consists of a number of stages: the defining of a semantically and stylistically neutral concept’s verbalization, the reconstructing of the notional component, the selecting of lexical units to express its value and imagery components. The issue of the differentiation and delimitation of value and imagery components is studied separately as both of them possess different and common reconstruction sources, e.g., phraseological and associative dictionaries. The model of the multidimensional linguocultural Russian concept СТАРОСТЬ ‘SENILITY’ as the pattern to construct similar models of other concepts, produces the main result of the given study. The reconstruction of multilevel models of concept is in prospect and would allow present the fragment of the worldview of the Russian linguoculture bearers.

Linguistic and Cultural Code in Blazing of National Heraldry

The article is devoted to the study of the linguocultural coding of national heraldry specifics. The purpose of the article is to establish the semantic and linguocultural characteristics of the concept “culture code” and to identify the functions of its units – symbols in verbal descriptions of national heraldry. The relevance of the study is determined by the need to understand the essence and lingocultural features of the verbalization of national heraldry symbols. The study was conducted on the material of blazoning of the coats of arms of the former USSR republics, the states of the former colonies of Great Britain, France, Spain and Portugal, which once had a common joint past and a common language of interethnic communication. The novelty of this study lies in the fact that for the first time blazonization is the object of a linguistic description. It is established that a linguocultural code differs from a simple code by the unconsciousness and unintentionality of its creation; it “inherited” the password property from the symbol: possession of this code opens access to a certain culture for its “users”. The linguocultural code is defined in the most general form as a system of images referring to the verbalized concepts of spiritual culture, it is always a set of symbols of a particular ethnic or national culture that can refer to different semantic content. The study showed that the in the creation of the coat of arms the verbal description of the heraldic image is primary – the blazon obtained as a result of blazonig, which consists in explaining the symbols present on the coats of arms. The author came to the conclusion that the figurative embodiment of the basic linguocultural concepts of the national idea in the heraldry of countries united by the common language of blazonization indicates the use of units of the most diverse cultural codes, distinguished by thematic feature. In the heraldic symbolization of power, sovereignty, unity of the nation, the struggle for independence and the positive personal qualities of the inhabitants of the country, units of subject, animalistic, plant, astronomical, “weaponry” and chromatic cultural codes are used. The study uses methods of semantic, semiotic and linguocultural analysis of images symbolizing the ideas of national heraldry.

Teaching schoolchildren to work with electronic hypertext in the context of culture-oriented linguistic methodology: the issue and its possible solutions

Modern society is undergoing digitisation that affects the formation of schoolchildren as representatives of Generations Z and Alpha. One feature of such learners is clip or mosaic thinking. Modern science considers rhizomatic thinking as an alternative to clip thinking. Based on the comparison between the electronic hypertext structure and a rhizome, the paper concludes that electronic hypertext is a rhizome. Following rhizomatic thinking researchers, I propose to shape this type of thinking in schoolchildren when working with electronic hypertext. The research has identified the benchmarks for teaching generations Z and Alpha to work with electronic hypertext within the framework of culture-oriented linguistic methodology. The article highlights the significance of students’ learning and research activity in comprehending electronic hypertext as a reflection of the conceptosphere of culture. It has been suggested that the linguocultural concept can be considered as a rhizomatic network «node» or an intersection of meanings transmitted by hypotexts in electronic hypertext. This confirms the potential of studying concepts in the Russian language school course for introducing students to the culture of the people through language.

Paremiological analysis of the linguo-cultural concept "Truth"

The article shows that the paremiological picture of the world (from the ancient Greek παροιμία (paroimia) "a parable, a proverb" and λόγος (logos) "a word, a doctrine") is associated with the linguistic picture of the world through proverbs, sayings, slogans, puzzles, and symbols, reflecting traditional ideas based on people's life experience. Paremias are special units and signs of the language, necessary elements of human communication. These signs convey specific information and show vital and mental states or relationships between specific objects. The paremias of all the peoples of the world are situations of the same type, they have the same logical content and differ only in images (details, realities), by means of which the logical content is published and the features of language, thinking, and culture are highlighted. The author analyzed 143 Russian proverbs containing the word "pravda" ("truth"), some of which are presented in the article. The materials of the article can be useful in the framework of the Linguistics major.

Лингвокультурные концепты как инструмент речевого манипулирования сознанием в современном немецкоязычном политическом дискурсе

The paper is devoted to the study of the topical issue of speech manipulation of consciousness in political communication. The paper attempts a quantitative analysis of the linguocultural concepts that influence the recipient of information in modern German political discourse. The aim of the paper is to systematise the most frequent lexemes representing linguocultural concepts that act as a tool of speech influence in modern German-language political discourse. The speeches of the German Chancellor Olaf Scholz made in January-May 2023 served as the research material. The analysis of the frequency of the lexical units was carried out using the LancsBox corpus manager. The scientific novelty of the research lies in the fact that it makes an attempt to determine the discourse specifics of the use of linguocultural concepts as a speech means of manipulating consciousness in its correlation with the relevant linguistic and statistical data obtained using the automated text processing method. As a result of the research, it has been proved that linguocultural concepts act as a tool for manipulating information recipients, among these the most frequent are DEMOKRATIE/DEMOCRACY, GEMEINWOHL / COMMON GOOD, ZUKUNFT/FUTURE, WEG/PATH, STAAT/STATE.

Тhe cultural concept GOLD/GOLDEN in the poetic works of A.S.Pushkin

The article presents the analysis of the poetic works of A.S. Pushkin in the aspect of using the linguocultural concept GOLD/GOLDEN in them. The relevant theoretical basis for the study of the term concept of this notion in cognitive and cultural terms is considered. The paper uses the methods of continuous sampling of factual material and the method of cognitive analysis. The stages of experimental research of the lingual embodiment of this concept in lexicography and in Pushkin's works are determined. The high frequency of this concept in the poetic texts of Alexander Pushkin determined the relevance of the study. The key word of the concept "gold" has both direct and figurative meaning in the studied texts. The paper analyzes the contexts illustrating both types of values. Analysis of the contextual figurative meanings of the word "golden" made it possible to describe the features of creating positive and negative connotations, to convey the variety of presentation of color lexemes, to characterize their generalized symbolic meaning. Cases of expanding the semantics of color designation, its figurative use, when the color adjective becomes multifaceted and ambiguous, are revealed. Our study allows us to conclude that the concept of GOLD / GOLD, verbalized in the poetic work of A.S. Pushkin, makes a significant contribution to the creation of a generally positive, vibrant atmosphere of his poetry. Key words: Russian poetry, cultural concept, gold, symbol, color image, color semantics.

THE TYPES OF LINGUOCULTURAL CONCEPTS AND THEIR VALUE CHARACTERISTICS (On the Example of Linguistic and Cultural Types “Dandies” in the English and Russian Linguistic Cultures)

THE TYPES OF LINGUOCULTURAL CONCEPTS AND THEIR VALUE CHARACTERISTICS (On the Example of Linguistic and Cultural Types “Dandies” in the English and Russian Linguistic Cultures)

Frame Modeling of The Linguocultural Concept “Religion”

The article analyzes the concept “religion” as a unit of knowledge that allows verbally expressing the national and cultural specificity of the language, and also defines this concept as a category of universal human values. The difference between the concept and the concept is indicated, where the concept is formed against the background of experience, as well as on the cognition and logical understanding of reality, and the concepts are designated as real phenomena contained in the general symbolic expression and lexical definitions of objects. The concept is presented in the form of an extensive formation that reflects the general nature of the surrounding reality, which contains the characteristics and values of society. The aim of the work is to analyze the manifestation at the contextual level of the linguocultural concept “religion / religion” in English and Russian. To consider the concept, frame modeling was used as the most universal model that helps to reveal the essence of the concept under consideration. According to this analysis, it was indicated that the structure of the concept is multifaceted and includes several meaningful frames.

Ecological theory of concepts as cognitive models of objective reality

The relevance of this study is due to the fact that the categories “concept” and “concept” require additional theoretical understanding due to a wide range of terminological interpretations – from stratificationally independent functional essence to synonymization (and even identification). We consider the well-known postulate about the integral, systemic interaction of units of language and culture and their correlation to be the most justified. At the same time, the purpose of this article is to define the external world through the use of language, its functions and motivation for action. Researchers are interested in questions related to the actual functioning of cultural models, why they appear optimal in thought processes and help to present cognitive tasks as a “means of navigation”. For the concept of this study, one of the obligatory features of a linguocultural concept is its verbalization and a set of integral and differential features in its composition. The authors came to the conclusion that the linguistic and cultural specificity of cognition is revealed in the necessary way and in the most optimal way only through linguistic analysis, and cultural knowledge is an essential set of propositions.

Генезис когнитивных признаков в структуре концепта вишня

The article describes the motivating signs in the structure of the cherry concept in the Russian linguoculture. The author defined the primary signs, determined their cultural relevance, illustrated them, and identified those that became cognitive. The research covered twelve etymological and historical dictionaries of the Russian language, as well as the National Corpus of the Russian Language. The methods included etymological, descriptive, conceptual, and component analyses of dictionary definitions. The study revealed fifteen motivating signs of the cherry concept, which were classified as follows: 1) the plant and its components: branch, tree, (shrub) plant, small / round, mistletoe, fruits, rods, flowers, cherry; 2) color: crimson, brown, dark red; 3) substance: (glutinous) juice, bird glue; 4) qualitative state: sagging under its own weight. All the motivating signs have retained their relevance and assumed the status of cognitive (conceptual) ones, except for mistletoe and rods, which were not confirmed by the National Corpus of the Russian Language. The demand for primary signs proved the preservation of the prototypes underlying the word as the representative of the concept under study. Vegetative linguocultural concepts were also interconnected with the corresponding symbols.

Concept Human Age as Archetypal and Stereotypical Mental Structure in the Consciousness of Ukrainian, Russian, and English Native Speakers

The paper offers a new complex methodology for analyzing the linguocultural concept HUMAN AGE as a multidimensional archetypal and stereotypical mental structure of human consciousness. To recognize the systemic essence of the Ukrainian, Russian, and English native speakers’ world mapping and their cultural stereotypes, the concept HUMAN AGE is studied by considering its realization through lexical, phraseological, and paremiological units. The study assumes the analysis of such concept structure components as an etymological/historical layer that reflects the essential notional features of the concept, an additional layer, formed as a result of the concept in growth, and an active layer that is regarded relevant for the modern native speakers and represented by axio-notional, axio-figurative, and axio-evaluative stereotypes that help forward mentalizing the concept in the Ukrainian, Russian, and English native speakers’ consciousness. The archetypal basis of the concept is identified by considering the etymology of the concept names and nominations of age stages and persons by age in the three languages. The stages of stereotyping the axio-notional, axio-figurative, and axio-evaluative images of the human age that reveal the similarities (universal features) and differences (nationally specific features) in the mapping of archetypal and stereotypical images of the human age in the consciousness of Ukrainians, Russians, and the English are analyzed. Ultimately, the most complete set of archetypal and symbolic features (universal and nationally specific), sociocultural age stereotypes (neutral, positive, and negative), numerological, coloristic, phytomorphic, and zoomorphic metaphorical nominations of age stages and persons by age in Ukrainian, Russian, and English linguocultures is presented.