Abstract

The article examines the new anthropopractice of methodological linguoconceptology which is methodologically oriented towards the theory of precedence and research in the field of creative linguistics. The study is relevant as the linguocreative speech activity component of the digital generation is increasingly connected with the Internet space. Therefore, there is a need for methodological exploration of new communication areas. The article aims to consider the methodological potential of mastering linguocultural concepts through the prism of precedent phenomena of Internet discourse mini-texts (pie rhymes and powder rhymes1) in the context of the linguoconceptocentric approach. The author correlates the features of such texts with some modern network discourse characteristics. They include ostentation expansion, communication juvenilization, polycoded and visualized presentation of information, the leveling of stylistic differences between oral and written speech, and rejoinder-based communication. Using concrete examples based on precedent units, the paper demonstrates the work of language game techniques within the framework of creative linguistics. The main research method is analysis of the associative cultural context of precedent phenomena. The research reflects on the significance and relevance of new didactic materials as a metamodernism culture product in the development of Internet generation representatives’ creative linguistic personality within the boundaries of a single cultural code. The article concludes that it is pedagogically appropriate to use mini-texts as thought-provoking materials popular with the digital generation. On the one hand, such rhymes can foreground the precedent meanings of the Russian culture concepts which are the basis for forming one’s own gestalt in the harmonizing dialogue conditions. On the other hand, mini-texts facilitate linguocreative ability development in high school or university students taking in the role of a player-creator or player-interpreter.

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