Relevance. The study of the linguocultural foundations of the Kipchak language lays the foundation for the formation of historical, cultural, phonetic and lexico-grammatical components, which create a mechanism for the development of Turkic studies as a whole. The process of loss of clarity and sharpness of cultural contrasts and their dissipation must be adapted to save the potential of subtle differences in Kipchak speech present in the social reality of the Turks. Purpose. The purpose of the study is to analyse the features of the functioning of Turkic linguistic and cultural trends, taking into account the peculiarities of the use of Kipchak language units. Methodology. To achieve the research goals, the following methods were used: structural, content analysis, comparative. Results. The results of the work determined that the Kipchak words form the basis for the study of linguocultural and lexical components that form the cultural, phonetic and grammatical structures of the development of Turkic studies in general. Content analysis made it possible to identify various language units that describe the picture of the world of the Turks and are unique dialects of the cultural context. It was determined that the study of the phonetic and lexical and grammatical properties of the Kipchak language contributes to the active promotion of linguocultural elements that permeate the traditions, customs, and culture of the Turks. Conclusions. Consideration of the relevant phrases, expressions, and language units made it possible to see a wide linguocultural spectrum of the functioning of the Kipchak language within the framework of historical events, life, and professions of that time. The practical significance lies in the use of the results of the study by scientists, as well as specialists in the field of cultural studies, linguoculturology, linguistics and Turkology. Keywords: Kipchak language; culture; identity; dialects; linguistic picture of the world