Cultural Linguistics Research Articles

The Lexical Landscape of Modern Media Language

The article examines the lexical features of modern media language using the example of Kyrgyzstan's mass media. The research covers articles from newspapers such as Vecherniy Bishkek, Slovo Kyrgyzstana, and Obshchestvenny Reyting, identifying characteristics of media language such as the use of emotionally charged vocabulary, official-business style, metaphors, anglicisms, and regional linguistic peculiarities. Specific examples of expressions and terms are provided, highlighting changes in society and linguistic culture.

Animals of the Mustelid Family in the Linguistic Picture of the World of the Altaians

Purpose. The article describes zoonyms of the Altai language and folklore denoting mustelids, representatives of the fauna of the Altai Mountains. This lexical-semantic group of lexemes in the Altai linguistic culture has not been thoroughly studied yet. The identification of the lexical potential of zoonyms denoting mammals of the mustelid family provide information about the etymology, dialect variants, donative and connotative features that express ideas about those animals in the language and folklore of the Altaians, and their mythological context of use.Results. Lexical meanings of zoonyms have been identified and established: agas /aas ‘ermine’, kish ‘sable’, borsuk ‘badger’, jeeken ‘wolverine’, saras ‘kolinsky’, ‘weasel’, kushkuly/kalazak ‘weasel’, suzar ‘marten’, ‘mink’, toktonok ‘weasel’. Of these, the general Turkic layer of vocabulary includes: agas ‘ermine’, suzar ‘marten’, kish ‘sable’, borsuk ‘badger’, küzen/joonmoiyn ‘ferret’, jeeken ‘wolverine’. Denotative and connotative features that characterize animals are presented in various folklore and literary texts that provide information about their color, body structure, habitat, and their habits.Conclusion. In the religious and mythological picture of the world of the Altaians, such animals as kish/albaa ‘sable’, agas ‘ermine’ were revered totem animals. In relation to these animals, there were certain rules of behavior during the hunt. These factors influenced the development of a system of euphemisms in the language of hunters, formed with the help of such linguistic means of objectifying concepts as metaphor and metonymy.

Contemporary animalistic subcultural practices and their precedents in Russian linguistic culture

Contemporary animalistic subcultural practices and their precedents in Russian linguistic culture

Morphological Shortening in Mobile Legend Video Game

This study aims to classify the morphological types of shortening and explain their meaning. in Mobile Legends players within online community forums. The research methodology used qualitative methods and the data collected from Facebook Groups Mobile Legend: Bang Bang Official. This research used Schendl (2001) theories about five types of morphological shortening words, they are acronym, clipping, blends, contraction, and shortening. The research reveals that shortening serves multiple purposes in the gaming environment. They are primarily used to accelerate communication, thereby enhancing the efficiency of message delivery. Additionally, shortening creates a sense of belonging among players by fostering a shared linguistic culture. This study provides valuable insights into the dynamics of language within the online gaming context and explores how these shortening influence interactions among players. By understanding the role of morphological shortening, the research sheds light on how they enhance communication efficiency and build community cohesion in gaming environments. Keywords: Morphological Shortening, Game, Mobile Legends, Online Community

THE MANIFESTATION OF COMMUNICATIVE, PRAGMATIC FEATURES OF SPEECH ETIQUETTE IN THE DIALOGUES OF RUSSIAN, ENGLISH CULTURAL CARRIERS

The article informs about the communicative linguistics in various cultures, the provisions which includes the theory of intercultural communication. The farewell, and greetings in speech etiquette situations in the following linguistic cultures, Russian and English are given as an integral part, the pragmatic features of the normative politeness in these languages also, the dialogue among the communicators in those ethnocultural linguistics, and the usage of politeness in it are investigated. Thus, the cultural awareness that manifests in the communication by Russian and English as well as its reflection to complicated acts of etiquette communication are informed too.

Validation of the Portuguese MDS-UPDRS: Challenges to Obtain a Scale Applicable to Different Linguistic Cultures.

The MDS-UPDRS has been available in English since 2008, showing satisfactory clinimetric results and being proposed as the new official benchmark scale for Parkinson's disease (PD), being cited as a core instrument for PD in the National Institutes of Neurological Disorders and Stroke Common Data Elements program. For this reason, the MDS created guidelines for development of MDS-UPDRS official, clinimetrically validated translations. This study presents the formal process used to obtain the officially approved Portuguese version of the MDS-UPDRS. The study consisted of three phases: (1) Independent translation by Portuguese and Brazilian teams followed by a challenging consensus process that this article particularly emphasizes; (2) Cognitive pretest involving raters and patients from both Portugal and Brazil; (3) Validation test with a sample of 367 native Portuguese-speaking PD patients. The overall factor structure of the Portuguese version was consistent with the English version based on a comparative fit index ≥0.96 for all four parts of the MDS-UPDRS. This version can be designated as the official Portuguese version of the MDS-UPDRS.

Formation of the linguistic culture of the individual in the modern education system: the impact of globalization and deglobalization processes

Introduction. The modern socio-cultural situation continues to develop under the influence of globalization processes both in political, economic, socio-cultural, and linguistic-cultural aspects. However, at present there is a turn towards deglobalization, which is noted by many researchers (Yu. P. Denisov, Ya. B. Komarova, O. O. Komolov, etc.). Along with the impact on many spheres of social activity, including the education system, globalization and deglobalization processes affect the formation of a person’s linguistic culture. Purpose setting. The purpose of the article is to investigate how the influence of globalization and deglobalization processes has affected the formation of a person’s linguistic culture in the modern education system.Methodology and methods of the study. The methodological basis of the article is the analysis of research on the problems of globalization; deglobalization; formation of the linguistic culture of the individual and the influence of globalization and deglobalization processes on its formation in the system of modern education.Results. The article presents the result of the analysis of research on the phenomena of globalization and deglobalization. Definitions of the concepts of «globalization» and «deglobalization» are given, as well as various concepts of globalization, including information (network). The role of globalization and de-globalization processes in the formation of the linguistic culture of the individual in the modern education system is considered. It is noted that globalization and globalization processes have an impact on the language and linguistic culture of the individual. There is a tendency to expand the globalization processes and their impact on the phenomenon of linguistic culture of the individual.Conclusion. Globalization is interpreted in two ways: on the one hand, as a «holistic objective, philosophically grounded cultural and historical process», on the other – «as a subjectivist-ideologized action identified with Americanization/mcdonalization and Westernization». Globalization processes have a significant impact on the formation of a person’s linguistic culture, which is manifested 1) in the functioning of a large layer of English-speaking vocabulary in various languages, including Russian (English is now acting as a so-called global language); 2) the emergence of many variants of the English language (linguistic hybrids) (Runglish, Spanglish, Indlish, Cinglish, Singlish, Franglais, etc.), a kind of pseudo-languages, a hybrid of English and national; 3) the differentiated functioning of Anglo-balicisms in modern media; 4) the introduction of English-language vocabulary into various language systems, which leads to the spread of Anglo-Saxon culture (mainly American); 5) blurring the boundaries between national languages and culture. Deglobalization contributes to a turn towards the importance of national languages and culture, drawing the attention of state structures to restoring their dominant role in the process of forming a linguistic culture of an individual.

Gender stereotypes in the German language: synchronic-diachronic perspective

The article examines the peculiarities of objectification of the universal opposition «man – woman» in the German language based on lexicographic sources from different chronological periods. German language is interesting for studying this opposition because of its expanded nature, which is particularly evident within the «woman» component: «Mann – Frau / Weib». The analysis of interpretations of the concepts «man» and «woman» in German dictionaries reveals the processes of gender stereotyping reflected in them during different periods of language development. This allows us to understand the development of ideas about these concepts in a specific linguistic culture. The leading characteristics of men and women, as reflected in the semantics of key lexemes such as Mann, Frau and Weib, as well as adjectives derived from these words, are determined. Their cultural and historical context is explored. It is found that during the XVIII and XIX centuries, the concepts of «man» and «woman» consistently reflected the processes of gender stereotyping. However, gender stereotypes regarding women were more varied and complex. Starting in the XX century and especially in the XXI century, stereotypes have been presented to a lesser degree, with a noted neutralization of social oppositions within the considered opposition. It is observed that the opposition between man and woman in German initially had a dual nature, both socially and naturally. It is concluded that at present, in lexicographic sources, naturally oriented traits are the leading features of objectification in the «man-woman» opposition. The issue of the level of accuracy with which different concepts are reflected in explanatory dictionaries of the German language has been identified.

Gender Roles of Women in Russian Parodies

The article talks about gender stereotypes in Russian proverbs and sayings. Gender stereotypes are a reflection of the traditional patriarchal code of linguistic culture, since the main value paradigms have been formed in society for centuries. Russian paroemias reflect gender relations, they still contain disappearing ideas about the role of women and men in society; they preserve the history of changed (or remaining) worldview stereotypes of gender behavior. Gender representations of men and women in paremiology show how stereotypes have been formed over the centuries. Gender roles of women in Russian parodies: the role of a woman in the family (wife, mother-in-law, mother-in-law, daughter, mother-granddaughter, aunt, sisterin-law, daughter-in-law, etc.); the role of a woman in accordance with social status (widow, unmarried maiden, matchmaker, etc.); the role of a woman in accordance with family and social ties (matchmaking, godmother, etc.) shows that women were in a dependent position. Their whole life was built in relation to the patriarchal model of family and marriage, which was completely dominated by men, which is explained by the historically established type of social relations.

Evaluative Vocabulary Denoting Dishonest Behavior in the German Language

Unfaithfulness and betrayal have always been viewed as a crime from a moral standpoint and received negative evaluation since they were associated with a violation of loyalty to a common cause, the bonds of solidarity, friendship, camaraderie, love, fidelity, and deserting to enemy. Great sages and righteous people considered betrayal and delations as a terrible evil. This article deals with the semantics and structure of stylistically marked vocabulary denoting dishonest human behavior in the German language, in particular a delation, treason, adultery, betrayal etc. Many words of the semantics under analysis have an emotional and expressive connotation which has occurred through metonymic and metaphorical transfers of inanimate objects or animals, birds to humans. The metonymic model «a clothing item – a name of a person based on this clothing item» demonstrates high productivity in this regard. A distinctive differentiation of German nouns by subject and/or object of delation is due to the peculiarities of their word formation structure: composites are typically used to nominate informants of a certain organisation, and non-derivative (root) words are characterised by a broad context of use. In axiological terms, the vocabulary under analysis is of a distinct pejorative character which indicates the negative attitude of German linguistic culture towards delations, treason, adultery, betrayal and those who committed them. The derivation of evaluative vocabulary occurs according to the models and methods of formation of German literary language. Substantive lexemes are productively formed by suffixation and compounding, and verbs by a prefixal method respectively. As a further research perspective, it is proposed to consider this issue in a comparative aspect.

Sustainability and Innovation in Green Energy: Biomass as a Renewable Energy Alternative

Objective: The study of the translation of Arabic literature into the Albanian language for the purposes of the Islamic call began as early as the first years when the Albanian regions in the Balkans embraced Islam. From that time, due to the need to learn the religion, individuals were either compelled to learn Arabic themselves or have certain texts translated for them. This study serves as a significant motive and resource in relation to the postmodern and post-truth era. If we refer to historical phases, we will observe that the majority of translated literature over time has been religious, with only a few exceptions, particularly in the literature of the Bejtexhinjtë (albanian muslim poets). This underscores the pivotal role of religious texts in shaping the cultural and spiritual understanding of albanian muslims, while also reflecting the limited but notable influence of secular and poetic works from the same period. Theoric Framework: Studies identify and analyze the Arabic literature into the Albanian language for the purposes of the Islamic call and the objective recognition of the role of the translation s in the formation and intercultural, educational, social and national transformations in albanian society.. Methods: The method used in this research is the quantitative method in the form of content analysis of works published in the field of media studies. The issue of challenges is never one-sided or directed at a single aspect; rather, it spans multiple segments: the translated work, the linguistic culture of the translator, the quality of publication, etc. Results and Conclusions: At the conclusion, we will present findings and recommendations to offer researchers and future scholars a comprehensive overview of the challenges and issues in Albanian translation studies from Arabic. Implications of research: This study is focused on nationwide internal needs, to emphasize those features that unite Albanians and to preserve their identity from external influences.

Cultural Linguistics and Critical Discourse Studies, written by Monika Reif and Frank Polzenhagen

Cultural Linguistics and Critical Discourse Studies, written by Monika Reif and Frank Polzenhagen

Эмотикон как пример развития графической эмотиологии в виртуальном пространстве

Emoticons are a vivid example of graphic emotionology in virtual communication. The interdisciplinary character of this research made it possible to combine linguistics with exact and natural sciences, including the young science of emotional artificial intelligence. Transmitting psycho-emotional experiences is important for effective virtual communication. Emotional pictography provides a more accurate understanding of the emotive content in a message. It relies on associative links between the image of a specific psycho-emotional state and its perception by a carrier of a specific linguistic culture. Basic emoticons are of universal nature, and internet users with different cultural and linguistic backgrounds tend to interpret them similarly. However, members of different ethno-linguistic communities sometimes decode the same emotions differently, which may lead to misunderstanding, as well as to serve as a marker on the friend – foe axis. Emoticons represent a clearly verified range of emotive states, which can be appealed to in virtual communication. The authors developed a classification of emoticons and proposed graphic emotionology as a new branch of linguistic semiotics. The metaphorical nature of the emoticon as a coded emotion with additional evaluative shades is revealed as a certain unified image or a complex of signs due to the accepted emotive norms of speech behavior. In addition, emoticons provide efficient compression during virtual communication. Intercultural virtual communication enriches the range of emoticons both linguistically and culturally, thus developing graphic emotionology internationally. Emoticons provide insight into the development of graphic emotionology.

Этнопсихолингвистика почти 25 лет спустя, или научное предвидение Александры Залевской

Professor Zalevskaya considered one of the most important fundamental tasks of Russian Psycholinguistics to be the discovery of cultural and national specifics of speech activity. In modern Ethnopsycholinguistics, three stable directions are developing on the basis of theoretical and experimental research of speech action: synchronic psycholinguoaxiology, diachronic psycholinguoaxiology, diagnostic (psycho)linguoaxiology. Each of these areas develops its own conceptual apparatus and methods, based on the developed principles, the first establishes the content of values, verifiable ranking, and scaling of the experimental data obtained. The second examines the main psycholinguistic factors influencing the dynamics of the content of axiological concepts and the change in hierarchy in value systems. At the same time, a diachronic comparison of axiological fragments of the worldview of speakers of a certain linguistic culture modeled for different times is possible. In the third of these areas, the content of the current value system is used to diagnose social relations of various kinds in a particular society. The author defines the concepts of basic value, cultural significance and meaning, cultural connotations that differ from those accepted in the linguistic and cultural paradigm, and presents some of the main provisions of the declared directions of ethnopsycholinguistics. The author presents some methods of analyzing associative fields that allow us to explore the predicative relationship between a stimulus and a reaction, which makes it possible to determine the personal meaning of values and value orientations of an individual.

Aphoristics of N.S. Gumilev

The article talks about the aphoristic heritage of N.S. Gumilev. Sayings are included both in Gumilev's literary texts and in journalism, are contained in articles on literary theory and in literary criticism, as well as scientific and popular science articles related to his travels. In the corpus of N.S. Gumilev's aphoristics, as in the aphoristic heritage of any author, the historical and nationalcultural component is important, since the sayings illustrate the author's worldview, his belonging to a special national linguistic culture. In the poet's poetic aphorism, the whole human life is represented with deep personal contradictions. The theme of Gumilev's aphorisms represents the ideological foundations of his works, reveals value orientations, as well as the genesis of his personal development. It should be noted that the poet's aphorism reflects multiple contradictions of a philosophical nature. It can even be argued that the inconsistency of Gumilev's aphorisms is a striking feature of the corpus of his sayings. Gumilev's aphorism is a reflection of his conceptual picture of the world, allows us to take a different look at his artistic work, the deepest inner world, to see the consistent development of his creative and literary–critical thinking.

Reflection of the concept of “SUPERSTITIONS” in the linguistic picture of the world of the Spanish, French, British, Americans and Russians

The article is devoted to studying the specifics of implementation of the concept «SUPERSTITIONS», which is an integral part of the national and cultural identity of any ethnic group, in Spanish, French, British, American and Russian linguocultures in the modern period. The analysis of the language material shows that this phenomenon is widespread in modern Spanish, French, English and Russian. The main function of superstitions - prognostic, predictive - is manifested both at the national and international level. The article examines the content of superstitious views of Spanish, French, British, Americans and Russians, analyzing ways and means for representing the concept of «SUPERSTITIONS» in the linguistic cultures, and highlights the common and distinctive features of this concept in the Spanish, French, British, American and Russian language pictures of the world. The authors of the research used methods such as theoretical literature review, comparative analysis, continuous sampling, as well as observation and generalization. The novelty of the research is to carry out comparative analysis of various aspects of the concept «SUPERSTITIONS» in the material of Spanish, French, English and Russian languages, as well as to identify the dynamics of functional development of this concept in Spanish, French, British, American and Russian world pictures. The study showed that although the grammatical aspects of the expression of the concept «SUPERSTITIONS» are comparable in modern Spanish, French, English and Russian languages, however, there are marked differences in the interpretation of the consequences of the same events and phenomenon in the different linguistic pictures of the world being studied. The results of the study in a practical plane can be used to solve a wide range of problems related to the characteristics of intercultural interaction of Spanish, French, British, Americans and Russians.

Reflections of Chinese character culture in nomenclature: A quantitative linguistic and geolinguistic examination of five-star hotel names in China

This study investigates the names of 801 five-star hotels across the Chinese mainland, quantitatively analyzing syllable length, geographical names (city and province names), and common terms within six regions and thirty-one provinces. The research aims to elucidate the lexical characteristics evident in the names of these luxury hotels from a geolinguistic perspective, thus offering insights into China’s linguistic culture. The analysis revealed that the prevalence of five-star hotels correlates significantly with economic size and geographical location. Notable regional differences were observed in the usage of syllable counts and geographical names, with marked distinctions between the north and south, and more subtle variations between the east and west. The employment of city names was particularly prominent. The term jiudian 酒店 emerged as the most frequently used common term, especially in the Central South and Northwest, while fandian 飯店 was more commonly used in the Southwest, North China, and Northeast. Additionally, a diverse array of common terms characterized the nomenclature in the East China region.

Engaging Vernacular Languages and Cultural Diversity in Producing Laughter in Standup Comedy Shows: Translations of Punchlines in the Subtitles of Jo Koy's Netflix

This study explores the engagement of vernacular languages and the nuances of cultural diversity in the translation of punchlines in standup comedy shows. It examines Jo Koy's Netflix. Jo Koy, an American comedian with a Filipino mother, often associates Filipino English and culturally specific references into his routine and makes humor by relating his cultural background. However, translating humor for a global audience is not easy, especially while keeping the humor impact of vernacular languages. This research focuses on the cultural diversity issues in translating punchlines, and interactions between two different elements: English and Indonesian. It examines subtitles from Jo Koy's comedy show ‘Comin' In Hot’, broadcast on Netflix, and the context: the Hawaiian and Indonesian audience, and the American comedian. The study demonstrates that standup comedy shows address cultural diversity. Hawaii, the similarities between Mexicans and Filipinos, Asian English accents, Jo Koy's mother, Filipino culture, and the father-son relationship are all referred to in the punchlines. Delivery of the punchlines articulates the notion of 'difference' and personal connection. In them, cultural issues rise through place names, customs, beliefs, linguistic culture, characters, and objects. Translation techniques such as compressing, shifting, borrowing and adding are used to reach the audience. When employing these techniques, space limitations, duration, understanding of the audience, and cultural issues play a role. The study suggests that the intersection of language, culture, and translation in global media contribute to a broader understanding of how comedy can transcend linguistic boundaries while retaining its original comedic intent.

Cultural metaphors of death in some Ewe proverbs

This study investigates the cultural significance of metaphors used in some Ewe proverbs on the schema of death. Employing the theoretical lens of cultural linguistics whose thrust is that aspects of a people’s culture can be unearthed through their use of language on any given topic, this study uses an aspect of this theory called cultural metaphors. Cultural metaphors are the implicit or explicit comparison of one idea or concept with another. A purposive sample of sixteen proverbs on the concept of death were collected from an anthology of Ewe proverbs, with the purpose of identifying the cultural metaphors used in these proverbs, and their significance. Findings reveal that the Ewe view death as not altogether bad and that one can defeat death with good deeds and gain immortality by qualifying to become an ancestor and live forever in the spirit realm. In addition, the Ewe acknowledge the unpredictability of and humanity’s helplessness before death. The implication for this study is that cultural linguistics is an effective tool for analysing proverbs. This framework should be adopted in investigating proverbs of minority languages as a way of preserving their cultures.

Concept of PRIDE in Comic Discourse: Axiological Approach

This article examines the peculiarities of the actualization of the concept of PRIDE within comic discourse from the perspective of axiological linguistics. It determines the value status of the phenomenon under consideration based on an analysis of definitions from dictionaries spanning various years and relevant literature. The study demonstrates the evolution of attitudes toward pride and arrogance within English-speaking linguistic culture. It explores the concept’s connections with related phenomena such as arrogance, vanity, and snobbery. A four-step axiological analysis is conducted to investigate the features of the actualization of the concept of PRIDE in comic discourse. The research material comprises over 70 stand-up comedy performances and 700 episodes of situational comedies. It is established that the textual actualization of the category of pride or arrogance is typically accompanied by audience laughter or off-screen laughter. The study reveals that ridicule is directed at an inflated or unwarranted self-assessment of greatness and a sense of superiority over others. Three primary types of superiority are distinguished: intellectual, physical, and social. Furthermore, it is noted that pride/arrogance is evaluated negatively either through the outcomes it produces or through the demonstration of its unwarranted manifestations. The main linguistic means for actualizing the concept of PRIDE are identified. Thus, self-assessment of greatness is realized through hyperbolization of one’s abilities, while the sense of superiority over others is represented through various linguistic devices.