In the article, we discuss linguistic cultural awareness as part of broader language awareness related to the identification role of language and the cultural markedness of any linguistic action. This awareness is predominantly associated only with abstract national identity, and is developed within contemporary teaching in the framework of so-called (inter)cultural awareness rather than as an essential component of communicative competence. In order to highlight the relationship between broader language awareness and linguistic cultural awareness, we first present the traditional understanding of identity and the related language roles, as well as the limitations of such an interpretation, after which we reflect on connections between language and culture, on the various levels of linguistic cultural awareness, and on possible models of integrating linguistic cultural awareness into first language teaching.